Asymmetric

Investing in Bitcoin DeFi:
- Bitcoin L2s
- Metaprotocols 
- Dapps
- Staking

Portfolio so far: BOB, Bitlayer, Mezo, Fractal, Liquidium, Satflow, Glittr, Satlayer, Arch

General Partner

Held Media

Marketing advisory and fractional CMO services. Clients include Trust Machines, Taproot Wizards, and others.

Marketing Advisor

Kraken Digital Asset Exchange

• Scaled team from 2 to 30 in 3 years 
• Built out data infrastructure, processes, and channel strategy
• Deployed and managed $xxx million paid acquisition budget across 30+ countries

Head of Marketing

Director Of Business Development

Interchange (Acquired by Kraken)

Co-Founder

Uber

Head of ASO (App Store Optimization)
• Optimized Rider/Driver/EATS App and Play store pages for conversion and search discoverability 
• Unlocked tens of millions of incremental installs 
• Localized Rider/Driver/EATS App and Play store pages in 30 localizations 
• Collaboration with Rider/Driver/EATS product teams, marketing, comms, on App/Play store strategy 
• Negotiated App Annie, SensorTower, AppBot, and StoreMaven vendor contracts 
• Drove new product features through close relationships with Apple, Google, and SensorTower
• Scaled ASO from a solo operation to a 3 person team in 1 year

Growth Marketing Manager

ChangeTip

• Ported web experience to a native iOS app 
• Used market, UX, and guerrila research to inform product decisions  
• Developed product integrations with 3rd party social networks (ex: Reddit) 
• Crafted narratives for feature launches, product integrations, and marketing campaigns

Product Manager

Blockchain.com

• Drove the overall product vision, strategy, and requirements that fueled user growth and product evolution
• Scaled the company from 0-10 employees 
• Grew user base from 1M to 2.7M (170%) in 12 months w/ only organic channels

Product Team Lead

Zeroblock (Acquired by Blockchain)

• Designed a cohesive mobile UX/UI experience across platforms
• Managed development of iOS, Android, and web applications
• Propagated our narrative through mainstream press such as: WSJ, Forbes, Fortune, Wired, and TechCrunch, Entrepreneur, and Bloomberg. 
• Grew DAU from 0 to 10,000 in under 8 months

Dan is investing in Bitcoin DeFi as a GP at Asymmetric and a marketing advisor at Trust Machines, Taproot Wizards, Mezo, and others. He’s also a Bitcoin educator with over 850,000 followers on social media and focuses primarily on the Bitcoin DeFi sector. 

He was formerly the Head of Marketing at Kraken, one of the world’s biggest crypto exchanges. He is a serial crypto entrepreneur with two exits (Interchange > Kraken, ZeroBlock > Blockchain.com). In between his time in crypto, he was on the Growth Product and Marketing teams at Uber. He was part of the original 2013 crypto meetup group in SF which was comprised of the founders of Coinbase, Ripple, Kraken, and others.

Dan Held

BLINK Design Group

Preparing financial strategy and supporting business with insights for future growth & improve efficiency, preventing risks with prior review of contracts with customers
Key Contributions (to date): 
Turn Around organization performance by improving profitability by 3 times with focus on revenue generation & cost efficiency within 6 months
Secured long term refinancing of loan facility from a Global investment institution
Implemented effective contracts management for existing and new business segments to minimize exposure
Improved cash liquidity with 20% increase in collection efficiency
Institutionalized effective reporting mechanism for timely management reporting in multi-currency environment
Approval of the FY24 business plan by Board within first 2 months of joining
Driving effective coordinating among leadership team to achieve organizational goals

Associate Director- Finance

Wave Money

Provide strategic leadership and technical oversight for all finance team activities focusing on financial reporting, financial analysis, and regulatory compliance. Manage risk within the business and liaise with external auditors in line with corporate governance standards. Lead CAPEX and OPEX budgeting prior to shareholder approval. Manage the offline (OTC) & Digital channel operations with the aim of maximizing a sustained benefit from the initiatives & faster resolution of customer service requests. Collaborate with numerous stakeholders to promote an industry leading corporate culture and achieve shared objectives.

Head of Finance Operations 

Head Of Accounting

Telenor

DGM – Finance (Head – Reporting & payable)
Led the preparation and filing of statutory reports (ICAAP and IFRS standards) while overseeing successful audit closure to mitigate organizational risk. Implemented robust reporting processes to ensure adherence to the SOX Framework). Have managed multiple profile including Financial Reporting, Business planning, Payable & Revenue Process management

DGM-Accounting

Viom Networks Limited

Held responsibility for a team of 40 FTEs tasked with processing payables in tandem with the Vendor Help Desk, covering 22 Telecom Circles.

Key Responsibilities

•	Managing the Shared Service Centre team of approx. 40 persons of payable function& vendor help desk 
•	Responsible for timely & accurate vendor invoice processing, payments & queries resolution.
•	Initialised & institutionalise the vendor reconciliation process and reconciliation of all major vendors for past 4-5 year operations & resolution of all open items.
•	Set up Exception Financial score cards and dashboards to monitor team performance & pendency
•	Finalisation &, implementation of Vendor master management for ERP
•	Ensuring the timely closure of the Statutory & Internal  Audit for all expenses & Related provisioning

Major Achievements

•	Implemented controls in payable process resulting in saving of Rs 60 Mn against duplicate/excess booking of vendor invoices & taxes
•	Enhanced manpower efficiency through standardisation of processes leading to 3 times increase in Invoices processing and reduction in the vendor queries.
•	End to End designing, planning, UAT and go live of vendor help desk & invoice approval work flow software system based on eCMS (electronic content management system
•	ERP (SAP) implementation & data migration from old system to new system

DGM-Finance & Accounts

Head – Accounts Payable with Telenor India looking after P2P (Procure to pay cycle) in shared service Centre for all India operation. Also worked as Head - Reporting and Business Planning.

Senior Manager

Times Internet Limited (Indiatimes.com)

Head – Revenue Accounting responsible for all streams of online Web Advertisement revenue like indiatimes.com, economictimes.com, timesofindia.com, education, Tenders shoots & print media

Key Responsibilities

•	Responsible for end to end process of R2R (Record to Receipt) for all segments of revenue
•	Set up Exception Financial score cards and dashboards to analysis the segment & Product wise revenue
•	Monthly/quarterly variance & trend Analysis

Major Achievement

•	Implemented software for Auto generation of sales orders for online advertisement & billing resulting in saving of 15 man days in billing cycle  & reduction in billing cycle by 10 days 
•	Module Owner/ Champion for Accounts Receivable for SAP implementation planning, UAT & Execution.

Head - Revenue Accounting

Aircel

Key Responsibilities

•	Preparation of P&L and Balance Sheet as per IGAAP Books, Statutory & Internal Audit closure
•	Preparation of Accounting Policies & guidelines for all the circles.
•	Variance Analysis for Revenue and cost of sales expenditure viz a viz budget
•	Performance Analysis of Products/schemes to support the decision making & life cycle management
•	Reporting to government agencies like TRAI & COAI for revenue, ARPU & other related data.

Major Achievements

•	Life cycle analysis of recharge pattern of life & non life time subscribers to support the case of discontinuation of low value re charge cards resulting in increate in APRU
•	Automation of IUC Revenue billing, FOC & SIM Replacement billing in SD module of SAP.

Manager Accounting

Bharti Airtel Limited

Head- Revenue Accounting

Responsibilities

•	Revenue accounting, analysis & Audit closure for four Telecom Circles.
•	Reconciliation of Debtor’s as per Sub ledger (Billing system-Arbor/Kenan) with General ledger in oracle, 
•	Receivable management, trend analysis and control 
•	All statutory compliances related to Service tax till Assessment.

Major Achievements

•	Implementation of interface for revenue & collection accounting (billing platform Kenan & Oracle )
•	Automaton of Bad debts computation and dashboard in MS-Access for daily monitoring & control.

Dy. Manager Finance

BRIGHT BROTHERS LIMITED

Plant Head – Finance and Accounts

Responsibilities

•	Balance Sheet finalisation, Monthly MIS reporting and Variance analysis.
•	Preparation of Annual Operational Plans and ensuring adherence of the same.
•	Finalisations of quotations for onward submission & negotiations with Customers for new components/products.
•	Responsible for Fund Management, including Planning and controlling Resources.
•	Preparation, implementation & monitoring of OCRP (Operational cost reduction plan)

Achievements

•	Innovative idea resulting in increase of machine capacity enabling production of heavy weight automobile component, resulting in additional business from Customer & saving of Capex cost of 50 MN INR

With a solid foundation as an CMA (Cost & Management Accountant) associate and LLB (Bachelor of Law), my role as associate Director - Finance harnesses over two decades of high-level experience to guide clients through complex due diligence and fundraising initiatives. The journey from multinational corporations to co-founding a consultancy has refined my acumen in business planning, process re-engineering, and financial controls across diverse sectors including Telecom and Fintech.

Recent achievements as Associate Director at BLINK Design Group include tripling profitability through revenue enhancement and cost efficiency, securing long-term refinancing from a global institution, and crafting robust contracts management. These efforts, combined with a 20% increase in collection efficiency, demonstrate my commitment to financial excellence and strategic foresight in driving business growth and operational effectiveness.

taplio

The Battle

Dan Held

Anoop S.

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