Asymmetric

Investing in Bitcoin DeFi:
- Bitcoin L2s
- Metaprotocols 
- Dapps
- Staking

Portfolio so far: BOB, Bitlayer, Mezo, Fractal, Liquidium, Satflow, Glittr, Satlayer, Arch

General Partner

Held Media

Marketing advisory and fractional CMO services. Clients include Trust Machines, Taproot Wizards, and others.

Marketing Advisor

Kraken Digital Asset Exchange

• Scaled team from 2 to 30 in 3 years 
• Built out data infrastructure, processes, and channel strategy
• Deployed and managed $xxx million paid acquisition budget across 30+ countries

Head of Marketing

Director Of Business Development

Interchange (Acquired by Kraken)

Co-Founder

Uber

Head of ASO (App Store Optimization)
• Optimized Rider/Driver/EATS App and Play store pages for conversion and search discoverability 
• Unlocked tens of millions of incremental installs 
• Localized Rider/Driver/EATS App and Play store pages in 30 localizations 
• Collaboration with Rider/Driver/EATS product teams, marketing, comms, on App/Play store strategy 
• Negotiated App Annie, SensorTower, AppBot, and StoreMaven vendor contracts 
• Drove new product features through close relationships with Apple, Google, and SensorTower
• Scaled ASO from a solo operation to a 3 person team in 1 year

Growth Marketing Manager

ChangeTip

• Ported web experience to a native iOS app 
• Used market, UX, and guerrila research to inform product decisions  
• Developed product integrations with 3rd party social networks (ex: Reddit) 
• Crafted narratives for feature launches, product integrations, and marketing campaigns

Product Manager

Blockchain.com

• Drove the overall product vision, strategy, and requirements that fueled user growth and product evolution
• Scaled the company from 0-10 employees 
• Grew user base from 1M to 2.7M (170%) in 12 months w/ only organic channels

Product Team Lead

Zeroblock (Acquired by Blockchain)

• Designed a cohesive mobile UX/UI experience across platforms
• Managed development of iOS, Android, and web applications
• Propagated our narrative through mainstream press such as: WSJ, Forbes, Fortune, Wired, and TechCrunch, Entrepreneur, and Bloomberg. 
• Grew DAU from 0 to 10,000 in under 8 months

Dan is investing in Bitcoin DeFi as a GP at Asymmetric and a marketing advisor at Trust Machines, Taproot Wizards, Mezo, and others. He’s also a Bitcoin educator with over 850,000 followers on social media and focuses primarily on the Bitcoin DeFi sector. 

He was formerly the Head of Marketing at Kraken, one of the world’s biggest crypto exchanges. He is a serial crypto entrepreneur with two exits (Interchange > Kraken, ZeroBlock > Blockchain.com). In between his time in crypto, he was on the Growth Product and Marketing teams at Uber. He was part of the original 2013 crypto meetup group in SF which was comprised of the founders of Coinbase, Ripple, Kraken, and others.

Dan Held

Boeing

Fastener quality assurance and control through metallurgy ; utilizing mechanical testing, metallography, and optical microscopy to evaluate Aluminum, Titanium, Nickel, and Iron based fasteners for all wide-body aircraft assembled at Boeing's Everett factory. 

Responsible for creating and implementing fatigue and tensile test plans, working with suppliers towards continued product improvement by performing process/manufacturing audits, and maintaining a "teamwork makes the dream work" mentality.

Metallurgical Lab Engineer

BLUE ORIGIN

Worked as a Materials & Processes engineer on the BE-3PM liquid rocket engine focusing on thrust chamber assemblies, turbomachinery, and failure analysis of components within these systems. Coordinated materials characterization efforts with technicians, management, and senior engineers to make process and materials selection improvements.

Materials & Processes Engineer

South Dakota School of Mines and Technology

Testing and analyzation of both Friction-Stir processed and Cold-Sprayed Nickel-based super-alloy Inconel 625; demonstrated feasibility of a hybrid repair process combining these two technologies with metallurgical and mechanical evidence to support. Learned operations and methodologies of the following: SEM, XRD, AFM, TGA/TMA, DSC, Corrosion Potential, Microhardness, Tensile Testing, Optical Microscopy, Confocal Microscopy, Grinding/Polishing, Sample Preparation and Etching.

Graduate Research Assistant

Endlas LC

Associate Mechanical Engineer and Materials Technician

Tally's Silver Spoon

Maintained multiple simultaneous high-quality conversations while providing a once-in-a-lifetime dinner service

Bartender Extraordinaire

Brink Constructors Inc.

Project Manager

Electrical Consultants Inc.

Drew high-voltage transmission lines with AutoCAD software
Outlined a spare transformer mobilization project for the Keystone XL Pipeline 
Performed optimization studies of required materials included on various substation drawings

Mechanical Engineering Intern

Metallurgical Engineer performing QA on aerospace grade fasteners installed on wide-body Boeing commercial aircraft. Background in Materials Science and Mechanical Engineering.

taplio

The Battle

Dan Held

Austin Wilbanks

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