Asymmetric

Investing in Bitcoin DeFi:
- Bitcoin L2s
- Metaprotocols 
- Dapps
- Staking

Portfolio so far: BOB, Bitlayer, Mezo, Fractal, Liquidium, Satflow, Glittr, Satlayer, Arch

General Partner

Held Media

Marketing advisory and fractional CMO services. Clients include Trust Machines, Taproot Wizards, and others.

Marketing Advisor

Kraken Digital Asset Exchange

• Scaled team from 2 to 30 in 3 years 
• Built out data infrastructure, processes, and channel strategy
• Deployed and managed $xxx million paid acquisition budget across 30+ countries

Head of Marketing

Director Of Business Development

Interchange (Acquired by Kraken)

Co-Founder

Uber

Head of ASO (App Store Optimization)
• Optimized Rider/Driver/EATS App and Play store pages for conversion and search discoverability 
• Unlocked tens of millions of incremental installs 
• Localized Rider/Driver/EATS App and Play store pages in 30 localizations 
• Collaboration with Rider/Driver/EATS product teams, marketing, comms, on App/Play store strategy 
• Negotiated App Annie, SensorTower, AppBot, and StoreMaven vendor contracts 
• Drove new product features through close relationships with Apple, Google, and SensorTower
• Scaled ASO from a solo operation to a 3 person team in 1 year

Growth Marketing Manager

ChangeTip

• Ported web experience to a native iOS app 
• Used market, UX, and guerrila research to inform product decisions  
• Developed product integrations with 3rd party social networks (ex: Reddit) 
• Crafted narratives for feature launches, product integrations, and marketing campaigns

Product Manager

Blockchain.com

• Drove the overall product vision, strategy, and requirements that fueled user growth and product evolution
• Scaled the company from 0-10 employees 
• Grew user base from 1M to 2.7M (170%) in 12 months w/ only organic channels

Product Team Lead

Zeroblock (Acquired by Blockchain)

• Designed a cohesive mobile UX/UI experience across platforms
• Managed development of iOS, Android, and web applications
• Propagated our narrative through mainstream press such as: WSJ, Forbes, Fortune, Wired, and TechCrunch, Entrepreneur, and Bloomberg. 
• Grew DAU from 0 to 10,000 in under 8 months

Dan is investing in Bitcoin DeFi as a GP at Asymmetric and a marketing advisor at Trust Machines, Taproot Wizards, Mezo, and others. He’s also a Bitcoin educator with over 850,000 followers on social media and focuses primarily on the Bitcoin DeFi sector. 

He was formerly the Head of Marketing at Kraken, one of the world’s biggest crypto exchanges. He is a serial crypto entrepreneur with two exits (Interchange > Kraken, ZeroBlock > Blockchain.com). In between his time in crypto, he was on the Growth Product and Marketing teams at Uber. He was part of the original 2013 crypto meetup group in SF which was comprised of the founders of Coinbase, Ripple, Kraken, and others.

Dan Held

Todd Wheatley

Swim With A Mission

Board Member

Candor Realty

Investor-Focused Real Estate Services - We are licensed real estate agents in Massachusetts and part of the Candor Realty team located in Lowell, MA. We specialize in helping investors buy multi-family, commercial, and fix-and-flip properties. The team covers nearly all of Massachusetts so no matter where you are looking we have somebody whom can help you achieve your real estate goals! Message us for a free consultation!

Real Estate Advisor

Millennium Holding Group

Principal

Shadetree Development

ShadeTree Development is a real estate investment and development firm based in Waltham, MA. We focus on small lot development including condo conversion, ground up, and zoning modifications. As licensed real estate agents we also help clients reach their financial goals through the acquisition and sale of real estate. We are part of the Candor Realty Team powered by Four Points Real Estate.

Owner

Wayfair

The Solutions Engineering team (part of Employee Technology) is intensely focused on two primary things; driving innovative technologies for our 15,000+ Wayfairians across the world and partnering with other business units (Sales and Services, Warehouse, Supply Chain, etc) to better understand their tech needs and facilitate solutions that will scale with their growth.

Associate Director, Technology Experience

As the interim Head of Employee Technology at Wayfair I was responsible for leading the all star team of engineers across our North America and European sites. My teams were directly responsible for all global tech support including warehouses, call centers, and offices along with core engineering for all corporate technology.

Head of Employee Technology (Interim)

My focus is to lead the Warehouse and Build technology initiatives. This incredible global team delivers the technology infrastructure to our rapidly expanding and global logistics network as well as providing ongoing IT support for these critical locations.

Associate Director, Warehouse/Builds Technology

athenahealth

Sr. Manager of Enterprise Technology - Systems Engineering

Manager of Windows Operations & Infrastructure

Reit Management & Research LLC, Five Star Quality Care, Sonesta Hotels International

Manager of Systems Operations

Supervisor of Systems Operations

Windows System Administrator

Beth Israel Deaconess Medical Center

Systems Engineer

Hybricon Corporation

Worked under the guidance of the VP of Information Technology as an IT generalist performing end user support and server administration functions.

 Provide desk side support for ~150 end users
 Deploy, upgrade, and maintain Exchange Server 2003 environment
 Maintain company Made2Manage ERP application
 Deploy and maintain company application servers (ERP/CRM/File/Print/etc)

taplio

The Battle

Dan Held

Todd Wheatley

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