Write Word Magic

Word Magic (writewordmagic.com) is where bold ideas turn into bestselling books and high-converting copy, all sprinkled with a touch of crystal-clear magic.

Led by Crystal Adair-Benning, a 4x NYT bestselling ghostwriter and creator of the Quantum Copy Method, this isn’t just about writing—it’s about crafting words that transform, inspire, and convert. I don’t do boring. I take your story, your voice, and your vision, and turn them into books that skyrocket you to expert status, and copy that makes your audience stop, read, and click.

Whether you’re an entrepreneur wanting to solidify your authority, a coach ready to put your life’s lessons into a legacy-building book, or a business owner needing marketing copy that actually converts, I’ve got the secret sauce for you.

At Write Word Magic, I specialize in:
* Ghostwriting: Get your book written by a 4x NYT bestseller who’s ghosted for some of the biggest names out there.
* Book Coaching: Work with a pro to bring your book idea to life in just 90 days.
* Createcation Writing Retreats: Travel the world, unlock your creativity, and write your masterpiece alongside a bestselling ghostwriter.
* Quantum Copy Method: Copywriting that blends sales psychology with human connection, resulting in copy that compels, converts, and captivates.

I also offer:
* Website copy that stops the scroll.
* Email funnels that your audience can’t wait to open.
* Sales pages that sell.

Let’s be honest—you’ve got a story to tell, and the world is waiting for it. But writing can be fcking hard.* That’s where I come in.

I take the guesswork out of writing and give you the tools, strategies, and expert guidance to make your book or copywriting dreams a reality. Whether you need a co-pilot for your writing journey or a total takeover, Write Word Magic is here to make it happen.

Are you ready to turn your words into world-changing magic?

Let’s do this. 💫

4x NYT Bestselling Ghostwriter. Book Coach. Writing Retreat Host. Copywriter.

Archangel Academy Inc

•	Manage an event portfolio in excess of $1.5M annually covering both Canada and the USA
•	Liaise with Talent to organise speaking opportunities
•	Place a strong emphasis on Legacy and Strategic partnerships – created an Event Legacy Fund
•	Contact, build relationships and work with local groups on event scholarships
•	Provide leadership and guidance to a team of over 100 volunteers performing a range of tasks across all events
•	Manage logistical and technical activities on an international basis
•	Source and secure quotes from suppliers, deliver production show bibles, handle all logistics relating to events of varying size and scale, and manage communication with all stakeholders
•	Coordinate the vision, from initial concept through to execution – focus on tribe-building, community-mindedness and inclusion

Event Manager

Made For So Much More - Coaching by Crystal

Life Coaching for people who know they want MORE out of life and desire the tools to help them find their unique path.

Life Coach

Distinct Occasions

I founded and oversaw the development of 4 wedding and event planning offices across 3 continents. Through these offices, I have been responsible for over 1000 weddings and events globally. 

HIGHLIGHTS:
•	Created, built and currently manage a successful Event Planning & Celebrity Wedding business – currently organising and managing over 50 events each year for private and commercial clients – maintain a client portfolio of $2M annually
•	In-depth knowledge of working with Privacy Non-Disclosures for VIP clientele and events
•	Highly skilled and experienced in reviewing and assessing event contracts to establish value, logistics and technical details
•	Developed a B2B network of over 5,000 event professionals both locally and worldwide
•	Have worked with dignitaries, VIPs, government officials – very familiar with ceremonial guidelines
•	Able to quickly assess and respond to emergencies that arise in events, such as utility breakdowns, inclement weather and participant involvement
•	Recruit and manage event staff – direct and motivate each team member to work across various roles as required, and provide hands on support wherever needed
•	Able to manage and deliver events in difficult locations, such as personal residences, blank canvases, private islands and far-ranging destinations
•	Creative inspiration and design for CapitalOne Hackathon events
•	Wedding and Event Business Development Consultant – directly responsible for the successful launch of Lightfoot & Wolfville Vineyard in Nova Scotia
•	Manage multiple concurrent projects, reconcile invoices and billing
•	Design, create and manage tradeshows for Distinct Occasions, Luxury London Bridal Show and Lightfoot & Wolfville Vineyard

Event Manager, Owner & Director

Travel CUTS

HIGHLIGHTS: 
- headed development and implementation of marketing plans for over 15 unique Southwestern Ontario office branches in addition to community outreach initiatives aimed at encouraging students to travel globally. 
- Regional Marketing Manager for TravelCUTS working directly with individual stores to foster growth in the student travel market. Created over 50 community action events including speaking engagements, workshops and promotional giveaways.

Regional Marketing Manager

York University Student Centre

In this position, I wore many hats and successfully directed multiple aspects of events and projects. Some examples include Ontario’s largest Frosh event, Yorkfest , the COCA Regional Conference and the Leadership Development Conference. 

HIGHLIGHTS:
- Concert Promoter with intimate working knowledge of client contracts, riders and request management
- producer of Yorkfest, the largest one-day Frosh Week program across Canada featuring live bands, vendors and food suppliers and a $1 million event portfolio
- technical production services including audio visual, food & beverage and travel planning

Events & Entertainment Manager

Ryerson Students Union

Event Manager (2001-2003 & 2008-2009)

HIGHLIGHTS:
- planning & coordinating Ryerson frosh week programming
- weekly events at the Ryerson campus pub & Oakham House
- working with student leaders to develop student engagement activities
- fundraising and financial support through sponsorships
- creator of Ryerson University Event Risk Management Assessment Tool
- responsible for hosting and garnishing Christopher Plummer & Nelson Mandela with honorary doctorates from Ryerson University
- development and evaluation of ROI for event spending and promotion
- ability to evaluate event objectives and design program expansions with goal of increasing or diversifying revenue growth/potential

Event Coordinator

Ryerson University

I conceived creative event concepts to engage University students, faculty, staff and stakeholders and interfaced with multiple stakeholders to create Frosh week events. Moreover, I oversaw the success of the United Way Campaign and Paint the Town Red (H&S) fundraiser.

Events Coordinator

You'll know me by my pink heart prescription glasses and ink all over my body, but it's my words that will captivate you. The truth is, I've always had this gift with words. My special brand of magic. I can translate dreams into pages of copy that resonate in the hearts and minds of audiences. I've written books, blogs, websites, speeches, emails, and even wedding vows.

Words are my magic. That's why I launched Word Magic Copywriting: to give voice to your dreams, to make stars of my clients by defining in words exactly what they mean to leave behind in this world.

For most of my life, I thought the thing people would judge me for was… me.

The tattoos.
The weight.
The glasses.
The loud opinions.
The quiet beliefs.
The parts of me that didn’t fit the template I was supposed to follow.

I worried someone would side-eye my relationship to spirit. 
Or my sexuality.
Or the fact that I didn’t want biological kids.
Or that I fell out of love with weddings after planning hundreds of them.
Or that I married my husband after one month, then renewed our vows everywhere we traveled just because it felt like joy.
Or that I filed for bankruptcy in my 20s.
Or survived things I wasn’t supposed to.
Or found myself communicating with animals.
Or that I built a life with no house, no traditional roots, just a suitcase and a compass pointed toward freedom.

For years, I carried these pieces like secrets.
Not because they were shameful but because I was terrified someone might decide I was.

Then one day, as I wrote my own story, it clicked: 
These were never the reasons people would judge me.
They were the reasons people would trust me.
They were the proof that I had lived.

And suddenly everything changed. The moment I stopped hiding the parts I was afraid the world would reject… I stopped rejecting myself.

I (and only I) am the narrator of my own story.

That’s the real fear behind writing a book.
Not the structure.
Not the time.
Not the “where do I start?”

It’s the fear of being seen. Truly seen.

The truth you’re scared to write is the truth someone else needs to read.

If you’re ready to stop tiptoeing around your own story and write… I’m right here.

Message me. Let’s begin.

Crystal Adair-Benning

4x NYT Bestselling Ghostwriter | Book Coach | Creator of Quantum Copy Method™ | Host of Book Writing Createcations™ & Table of Stories | IP Strategist for CEOs, Founders & Experts

It took me almost a decade to write another book  of my own. Worried about what my clients, friends or family would think. Never giving myself “enough time”.

Until now…

I’ve been protecting my time lately. Not in a cute “self-care Sunday” way. In a no-longer-available-for-the-bullshit way.

I’m reading books that aren’t client projects.
I’m going on slow walks with Rob.
I’m letting Fern sniff every damn leaf she wants.
I’m going to Pilates without sprinting in like I’m late for a hostage negotiation.

I cut back my meeting schedule.
I see real people, in real life, in real air.
I laugh more. Cry more. Breathe deeper.
At my pace, not the world’s.

And let me tell you: I don’t feel guilty. Not even a little.

At first? Ohhh I did. Lifetime people-pleaser here. Olympic-level overachiever. 

I gave everyone else the best of me and handed myself the leftovers. And I’m done with that season. It had a long run. It can retire now.

Some people won’t like it.
Some might be confused.
Some might take it personally.

That’s fine.

It’s not about peacekeeping anymore.
It’s about freedom.
Capacity.
Breathing room.

When I made space for me? My creativity came rushing through me—3 books in 3 months—kind of power! 

There is no “right time” to create. It’s just… time. When you choose it. When you make it. When you create and write it into existence. I wasn’t any less “busy” this year (in fact quite the opposite) but I made the time. Rearranged a few things and found myself again… on the page.

I love being a writer. ✍️

Author Empire 101: How do I know if people want to read my book?

Most writers aren’t blocked.
They’re insecure.
I said what I said.

You’ll know people want your content if:
• Your idea keeps nudging & niggling at you.
• People perk up mid-coffee-sip when you talk about it.
• Clients repeatedly ask the same damn question (Psst, that’s a cosmic hint).
• You secretly wish someone else would write it so you don’t have to be the one who goes first.
• It refuses to leave your brain in peace (rude).

But emotional resonance isn’t everything so do your homework:
• What’s trending (or tanking) in the publishing world?
• What’s your anti-narrative and the thing you’re saying that your industry isn’t?
• Do you have stories or case studies to prove your point?
• Is your idea specific enough to matter? (Spoiler: “women” and “everyone” aren’t audiences.)
• Does it align with your deeper IP and long-term goals?
• What problem does your book help people understand, solve, or name?

Insider Secret?
Here are the ways I "test" my idea before putting pen to page:

1. Test the idea in the wild. Talk about it in small ways like a social post, a conversation, or a newsletter aside. 

2. Then... watch what people DO (lean in, ask follow-up questions, DM you) vs. what they SAY. Engagement is data. Curiosity is data. Silence is also data (don’t panic).

3. Pay attention to patterns. If this is the idea you keep circling even when you try to talk yourself out of it... that matters.

Manja (queen of the trades) didn’t write the “hot topic.”
She wrote the one her industry was whispering about but hadn't solved... yet. She became the one who went first. That’s powerful leadership.

Will anyone read your book? Yes. But it's less about 'anyone' and more about the right 'someone'. I'll continue to explore that in another post... stay tuned.

———

Have a 🔥 book writing question? 
Ask me anything and get your answers on Author Empire 101 this week!

Most book coaching focuses on structure and deadlines.

Mine focuses on:
✔ Narrative identity
✔ Voice development
✔ Story architecture
✔ Business integration
✔ Author brand positioning
✔ IP strategy
✔ Literary craft

Anyone can outline a book. 
Very few can write one that changes their business and their positioning.

If you're building a book that becomes a legacy asset, let's talk.

I had a moment this morning between pilates and puppy playtime at the beach that kinda shocked me. I was going through my calendar for next year planning my book launches (plural because you know I’m extra) and… 

“HOW is 2026 already filling up?”

But here we are.

Apparently y’all are not playing around with your book dreams anymore.

I’ve got whole months in 2026 already booked out for:
✨ Ghostwriting
✨ Book Coaching
✨ Co-Authoring
✨ Createcations (yes, even these)

Which is both thrilling and wildly surreal because… it’s still 2025 and somehow the next year is already looking like a packed airport runway (my fave kind of runway)! 

Here’s what I know:

People are tired of waiting.
Tired of second-guessing.
Tired of putting their story on “someday.”
Tired of watching everyone else publish while they stay stuck at page one.

2026 is shaping up to be the year of “no more excuses, we ride at dawn.”

So if you’ve been:
– whispering about a book
– circling the idea
– sitting on a story that won’t shut up
– eyeing a Createcation
– planning to work with me “next year”

…this is your sign from the Universe, a writer, and a woman with a VERY booked calendar:

Next year is already happening.
If you want in, get on the damn list.

There are:
✨ one ghostwriting windows left
✨ two co-authoring spaces
✨ limited book coaching slots
✨ very few Createcation weeks (and those always go fast)

If you want your book in the 2026 lineup, now is the moment to grab your spot — not “when things slow down” (not a thing), not “after the holidays” (you’ll forget), not “when life calms down” (cuz it won’t).

Send me a message and tell me which path you’re craving: Ghostwriting, Book Coaching, Co-Authoring, or a Createcation.

Let’s get your book on both our calendars — and into the world.

2026 is coming in hot.
Let’s make sure you are, too.

I don’t do fluffy, recycled book-advice.
I do publishing truth-telling with lightning bolts attached.

Which is exactly why I’m speaking at the Your Book, Your Message, Your Edge Summit — where I’ll be delivering two sessions:

⚡ Blank Page to Bestseller: Insider Publishing Secrets of a NYT Bestselling Ghostwriter (pt 1 & 2)

If you’re writing a book to elevate your authority, attract high-ticket clients, or cement your place as a leader in your industry, this talk will change the way you think about the entire journey.
We’re talking:
🔥 How bestselling authors think differently from day one
🔥 The structures and story frameworks that sell
🔥 Mistakes that tank a book before it ever reaches an editor
🔥 The power of clarity, positioning, and author identity
🔥 And how a truly strategic book becomes your biggest business asset

If you’re serious about impact and visibility, this is where you need to be.

Secure your spot:
👉 https://lnkd.in/g4CN9Hun

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