Write Word Magic

Word Magic (writewordmagic.com) is where bold ideas turn into bestselling books and high-converting copy, all sprinkled with a touch of crystal-clear magic.

Led by Crystal Adair-Benning, a 4x NYT bestselling ghostwriter and creator of the Quantum Copy Method, this isn’t just about writing—it’s about crafting words that transform, inspire, and convert. I don’t do boring. I take your story, your voice, and your vision, and turn them into books that skyrocket you to expert status, and copy that makes your audience stop, read, and click.

Whether you’re an entrepreneur wanting to solidify your authority, a coach ready to put your life’s lessons into a legacy-building book, or a business owner needing marketing copy that actually converts, I’ve got the secret sauce for you.

At Write Word Magic, I specialize in:
* Ghostwriting: Get your book written by a 4x NYT bestseller who’s ghosted for some of the biggest names out there.
* Book Coaching: Work with a pro to bring your book idea to life in just 90 days.
* Createcation Writing Retreats: Travel the world, unlock your creativity, and write your masterpiece alongside a bestselling ghostwriter.
* Quantum Copy Method: Copywriting that blends sales psychology with human connection, resulting in copy that compels, converts, and captivates.

I also offer:
* Website copy that stops the scroll.
* Email funnels that your audience can’t wait to open.
* Sales pages that sell.

Let’s be honest—you’ve got a story to tell, and the world is waiting for it. But writing can be fcking hard.* That’s where I come in.

I take the guesswork out of writing and give you the tools, strategies, and expert guidance to make your book or copywriting dreams a reality. Whether you need a co-pilot for your writing journey or a total takeover, Write Word Magic is here to make it happen.

Are you ready to turn your words into world-changing magic?

Let’s do this. 💫

4x NYT Bestselling Ghostwriter. Book Coach. Writing Retreat Host. Copywriter.

Archangel Academy Inc

•	Manage an event portfolio in excess of $1.5M annually covering both Canada and the USA
•	Liaise with Talent to organise speaking opportunities
•	Place a strong emphasis on Legacy and Strategic partnerships – created an Event Legacy Fund
•	Contact, build relationships and work with local groups on event scholarships
•	Provide leadership and guidance to a team of over 100 volunteers performing a range of tasks across all events
•	Manage logistical and technical activities on an international basis
•	Source and secure quotes from suppliers, deliver production show bibles, handle all logistics relating to events of varying size and scale, and manage communication with all stakeholders
•	Coordinate the vision, from initial concept through to execution – focus on tribe-building, community-mindedness and inclusion

Event Manager

Made For So Much More - Coaching by Crystal

Life Coaching for people who know they want MORE out of life and desire the tools to help them find their unique path.

Life Coach

Distinct Occasions

I founded and oversaw the development of 4 wedding and event planning offices across 3 continents. Through these offices, I have been responsible for over 1000 weddings and events globally. 

HIGHLIGHTS:
•	Created, built and currently manage a successful Event Planning & Celebrity Wedding business – currently organising and managing over 50 events each year for private and commercial clients – maintain a client portfolio of $2M annually
•	In-depth knowledge of working with Privacy Non-Disclosures for VIP clientele and events
•	Highly skilled and experienced in reviewing and assessing event contracts to establish value, logistics and technical details
•	Developed a B2B network of over 5,000 event professionals both locally and worldwide
•	Have worked with dignitaries, VIPs, government officials – very familiar with ceremonial guidelines
•	Able to quickly assess and respond to emergencies that arise in events, such as utility breakdowns, inclement weather and participant involvement
•	Recruit and manage event staff – direct and motivate each team member to work across various roles as required, and provide hands on support wherever needed
•	Able to manage and deliver events in difficult locations, such as personal residences, blank canvases, private islands and far-ranging destinations
•	Creative inspiration and design for CapitalOne Hackathon events
•	Wedding and Event Business Development Consultant – directly responsible for the successful launch of Lightfoot & Wolfville Vineyard in Nova Scotia
•	Manage multiple concurrent projects, reconcile invoices and billing
•	Design, create and manage tradeshows for Distinct Occasions, Luxury London Bridal Show and Lightfoot & Wolfville Vineyard

Event Manager, Owner & Director

Travel CUTS

HIGHLIGHTS: 
- headed development and implementation of marketing plans for over 15 unique Southwestern Ontario office branches in addition to community outreach initiatives aimed at encouraging students to travel globally. 
- Regional Marketing Manager for TravelCUTS working directly with individual stores to foster growth in the student travel market. Created over 50 community action events including speaking engagements, workshops and promotional giveaways.

Regional Marketing Manager

York University Student Centre

In this position, I wore many hats and successfully directed multiple aspects of events and projects. Some examples include Ontario’s largest Frosh event, Yorkfest , the COCA Regional Conference and the Leadership Development Conference. 

HIGHLIGHTS:
- Concert Promoter with intimate working knowledge of client contracts, riders and request management
- producer of Yorkfest, the largest one-day Frosh Week program across Canada featuring live bands, vendors and food suppliers and a $1 million event portfolio
- technical production services including audio visual, food & beverage and travel planning

Events & Entertainment Manager

Ryerson Students Union

Event Manager (2001-2003 & 2008-2009)

HIGHLIGHTS:
- planning & coordinating Ryerson frosh week programming
- weekly events at the Ryerson campus pub & Oakham House
- working with student leaders to develop student engagement activities
- fundraising and financial support through sponsorships
- creator of Ryerson University Event Risk Management Assessment Tool
- responsible for hosting and garnishing Christopher Plummer & Nelson Mandela with honorary doctorates from Ryerson University
- development and evaluation of ROI for event spending and promotion
- ability to evaluate event objectives and design program expansions with goal of increasing or diversifying revenue growth/potential

Event Coordinator

Ryerson University

I conceived creative event concepts to engage University students, faculty, staff and stakeholders and interfaced with multiple stakeholders to create Frosh week events. Moreover, I oversaw the success of the United Way Campaign and Paint the Town Red (H&S) fundraiser.

Events Coordinator

You'll know me by my pink heart prescription glasses and ink all over my body, but it's my words that will captivate you. The truth is, I've always had this gift with words. My special brand of magic. I can translate dreams into pages of copy that resonate in the hearts and minds of audiences. I've written books, blogs, websites, speeches, emails, and even wedding vows.

Words are my magic. That's why I launched Word Magic Copywriting: to give voice to your dreams, to make stars of my clients by defining in words exactly what they mean to leave behind in this world.

Crystal Adair-Benning

Cirque Revolution (Formerly A2D2 Inc.)

Cirque Revolution was born out of a pandemic-decimated live entertainment industry whereby audience access to the in-person experiential art form faded away for a time.

During these dark days, hope gleaned as we discovered new technological avenues for our audiences to access cirque in progressive & exciting ways paving the road for the digital revolution of cirque entertainment via virtual & hybrid events.
​
Against the backdrop of chronic social justice inequities, continual climate catastrophes, and mental health & accessibility crises, it only seemed right to use our art form as a tool to instigate change.​

Our work takes a stand – for humans, animals, and the planet.
 
Won’t you join us on the journey?​

Welcome to Cirque Revolution.

Yours,

Julie, Elisa, & Samantha

Co-Founder

MPI Toronto Chapter

Volunteer, Diversity Equity & Inclusion Committee

Chair, Professional Development Committee, MPI Toronto, 2020-2022

Singularity Media Inc

Keynote speaking, panel moderation, event hosting and private consulting on topics ranging from technology, transhumanism and the technological singularity to new media, blogging, and podcasting.

Nikola has been a keynote speaker at events across the world from the United States, Canada and Mexico to the Netherlands, Spain, Bulgaria and others. He has been profiled in Next Stage Rising Stars Magazine and has been interviewed for numerous TV stations, Radio programs, documentary films, blogs, podcasts, magazines and newspapers.

Nikola’s Singularity.FM interviews have had over 5 1/2 million views on iTunes and YouTube and have been featured on international TV networks as well as some of the biggest blogs in the world, such as BBC, MTV, Space, ArteTV, TV Japan, RTL4, WIRED, the Telegraph, io9, the Huffington Post, ZDNet, BoingBoing and others.

Nikola's book "Conversations with the Future: 21 Visions for the 21st Century" is an Amazon #1 Bestseller both in the United States and Canada

Lead Event Coordinator

Arbonne International Canada

Regional Vice President, Independent Consultant

UMANO

Volunteer Film Festival Producer

The Violet Heart Project

Studio.89

Board Member

International Live Events Association (ILEA)

Past President, Toronto Chapter

The Champagne Symphony

Production Coordinator

DeAngelis Entertainment

➡️MEET JULES: An Award-Winning Certified Special Event Professional & Heart-Centric Vegan Leader in the Direct Sales & Social Marketing Industry.⬅️As the Co-Founder of Cirque Revolution over the last 15 years, I have been privileged to work with thousands of clients on live, virtual, & hybrid event activations suited for audiences of all kinds. Concurrently, as a Regional Vice President & Independent Consultant with Arbonne International, I am passionate about helping others look and feel their best through our beautiful plant-based products and life-changing business opportunity. I love traveling all over the world as the business manager for my extraordinary partner, Nikola Danaylov, who is a keynote speaker and advisor, helping companies navigate “Future Shock” and find their way forward. Keep scrolling my profile for testimonials & endorsements.

🎪EVENT/ CONFERENCE/ FESTIVAL CLIENTS: I specialize in advising busy event planners on how to create engagement and show flow through thoughtful entertainment pieces interspersed throughout their events. You understand the importance of incorporating the right entertainment into your conferences but just don't know where to start. I love helping to bring clarity to this process by making recommendations that are tailor-made for your function. Entertainment pricing can vary from a few thousand dollars to tens of thousands of dollars depending on the scope and breadth of the activation(s). If would like to connect to discuss your next conference/festival/meeting/convention please get in touch via info@cirquerevolution.ca

🪴PLANT-BASED LIFESTYLE ADVOCATE: These days, being a conscientious consumer is top of mind for so many busy professionals but it's difficult to know where to begin the search for everyday consumable products which are aligned with your values. I absolutely LOVE helping people find the perfect product combination through Arbonne's B-Corp Certified, PETA Approved, Vegan, Gluten-Free, Non-GMO, Certified Halal & OU Kosher Products in the categories of skincare, nutrition, make-up, body care etc. 

📝BUSINESS MANAGER for NIKOLA DANAYLOV / SINGULARITY MEDIA INC: One of Julie's most treasured roles is helping progressive and forward-thinking event professionals engage Nikola Danaylov's speaking services for their conference programs. Keynote topics include the intersection of Technology, Ethics, and Storytelling. Are you ready to start your own "Conversation with the Future"? Start by visiting singularityweblog.com for countless free resources on AI & the future of humanity.

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Crystal Adair-Benning

Julie Danaylov Ⓥ

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