Write Word Magic

Word Magic (writewordmagic.com) is where bold ideas turn into bestselling books and high-converting copy, all sprinkled with a touch of crystal-clear magic.

Led by Crystal Adair-Benning, a 4x NYT bestselling ghostwriter and creator of the Quantum Copy Method, this isn’t just about writing—it’s about crafting words that transform, inspire, and convert. I don’t do boring. I take your story, your voice, and your vision, and turn them into books that skyrocket you to expert status, and copy that makes your audience stop, read, and click.

Whether you’re an entrepreneur wanting to solidify your authority, a coach ready to put your life’s lessons into a legacy-building book, or a business owner needing marketing copy that actually converts, I’ve got the secret sauce for you.

At Write Word Magic, I specialize in:
* Ghostwriting: Get your book written by a 4x NYT bestseller who’s ghosted for some of the biggest names out there.
* Book Coaching: Work with a pro to bring your book idea to life in just 90 days.
* Createcation Writing Retreats: Travel the world, unlock your creativity, and write your masterpiece alongside a bestselling ghostwriter.
* Quantum Copy Method: Copywriting that blends sales psychology with human connection, resulting in copy that compels, converts, and captivates.

I also offer:
* Website copy that stops the scroll.
* Email funnels that your audience can’t wait to open.
* Sales pages that sell.

Let’s be honest—you’ve got a story to tell, and the world is waiting for it. But writing can be fcking hard.* That’s where I come in.

I take the guesswork out of writing and give you the tools, strategies, and expert guidance to make your book or copywriting dreams a reality. Whether you need a co-pilot for your writing journey or a total takeover, Write Word Magic is here to make it happen.

Are you ready to turn your words into world-changing magic?

Let’s do this. 💫

4x NYT Bestselling Ghostwriter. Book Coach. Writing Retreat Host. Copywriter.

Archangel Academy Inc

•	Manage an event portfolio in excess of $1.5M annually covering both Canada and the USA
•	Liaise with Talent to organise speaking opportunities
•	Place a strong emphasis on Legacy and Strategic partnerships – created an Event Legacy Fund
•	Contact, build relationships and work with local groups on event scholarships
•	Provide leadership and guidance to a team of over 100 volunteers performing a range of tasks across all events
•	Manage logistical and technical activities on an international basis
•	Source and secure quotes from suppliers, deliver production show bibles, handle all logistics relating to events of varying size and scale, and manage communication with all stakeholders
•	Coordinate the vision, from initial concept through to execution – focus on tribe-building, community-mindedness and inclusion

Event Manager

Made For So Much More - Coaching by Crystal

Life Coaching for people who know they want MORE out of life and desire the tools to help them find their unique path.

Life Coach

Distinct Occasions

I founded and oversaw the development of 4 wedding and event planning offices across 3 continents. Through these offices, I have been responsible for over 1000 weddings and events globally. 

HIGHLIGHTS:
•	Created, built and currently manage a successful Event Planning & Celebrity Wedding business – currently organising and managing over 50 events each year for private and commercial clients – maintain a client portfolio of $2M annually
•	In-depth knowledge of working with Privacy Non-Disclosures for VIP clientele and events
•	Highly skilled and experienced in reviewing and assessing event contracts to establish value, logistics and technical details
•	Developed a B2B network of over 5,000 event professionals both locally and worldwide
•	Have worked with dignitaries, VIPs, government officials – very familiar with ceremonial guidelines
•	Able to quickly assess and respond to emergencies that arise in events, such as utility breakdowns, inclement weather and participant involvement
•	Recruit and manage event staff – direct and motivate each team member to work across various roles as required, and provide hands on support wherever needed
•	Able to manage and deliver events in difficult locations, such as personal residences, blank canvases, private islands and far-ranging destinations
•	Creative inspiration and design for CapitalOne Hackathon events
•	Wedding and Event Business Development Consultant – directly responsible for the successful launch of Lightfoot & Wolfville Vineyard in Nova Scotia
•	Manage multiple concurrent projects, reconcile invoices and billing
•	Design, create and manage tradeshows for Distinct Occasions, Luxury London Bridal Show and Lightfoot & Wolfville Vineyard

Event Manager, Owner & Director

Travel CUTS

HIGHLIGHTS: 
- headed development and implementation of marketing plans for over 15 unique Southwestern Ontario office branches in addition to community outreach initiatives aimed at encouraging students to travel globally. 
- Regional Marketing Manager for TravelCUTS working directly with individual stores to foster growth in the student travel market. Created over 50 community action events including speaking engagements, workshops and promotional giveaways.

Regional Marketing Manager

York University Student Centre

In this position, I wore many hats and successfully directed multiple aspects of events and projects. Some examples include Ontario’s largest Frosh event, Yorkfest , the COCA Regional Conference and the Leadership Development Conference. 

HIGHLIGHTS:
- Concert Promoter with intimate working knowledge of client contracts, riders and request management
- producer of Yorkfest, the largest one-day Frosh Week program across Canada featuring live bands, vendors and food suppliers and a $1 million event portfolio
- technical production services including audio visual, food & beverage and travel planning

Events & Entertainment Manager

Ryerson Students Union

Event Manager (2001-2003 & 2008-2009)

HIGHLIGHTS:
- planning & coordinating Ryerson frosh week programming
- weekly events at the Ryerson campus pub & Oakham House
- working with student leaders to develop student engagement activities
- fundraising and financial support through sponsorships
- creator of Ryerson University Event Risk Management Assessment Tool
- responsible for hosting and garnishing Christopher Plummer & Nelson Mandela with honorary doctorates from Ryerson University
- development and evaluation of ROI for event spending and promotion
- ability to evaluate event objectives and design program expansions with goal of increasing or diversifying revenue growth/potential

Event Coordinator

Ryerson University

I conceived creative event concepts to engage University students, faculty, staff and stakeholders and interfaced with multiple stakeholders to create Frosh week events. Moreover, I oversaw the success of the United Way Campaign and Paint the Town Red (H&S) fundraiser.

Events Coordinator

You'll know me by my pink heart prescription glasses and ink all over my body, but it's my words that will captivate you. The truth is, I've always had this gift with words. My special brand of magic. I can translate dreams into pages of copy that resonate in the hearts and minds of audiences. I've written books, blogs, websites, speeches, emails, and even wedding vows.

Words are my magic. That's why I launched Word Magic Copywriting: to give voice to your dreams, to make stars of my clients by defining in words exactly what they mean to leave behind in this world.

Crystal Adair-Benning

I partner with founders, CEOs, and venture-capital-aligned companies to build teams that scale, without breaking culture, momentum, or trust. 

I work with founders, CEOs, and senior operators who understand that the right hire accelerates execution, and the wrong one becomes an invisible tax on the business.

With 18+ years in executive search and 1,000+ hires behind me, my work centers on alignment, retention, and hiring decisions leaders don’t regret. My clients don’t come to me for volume. They come for certainty.

They often say:

“You understood what we needed better than we did — and you didn’t waste our time.”

That’s because I don’t recruit from job descriptions.
I recruit from the real business problem behind the role.

𝐇𝐨𝐰 𝐈 𝐖𝐨𝐫𝐤
I go to the core. I listen differently.
I surface what isn’t written:

- unspoken expectations
- internal tensions
- leadership blind spots
- the difference between urgency and importance

I read people deeply - strengths, motivations, leadership style - and place them where performance and purpose can coexist.

This is where intuition meets disciplined strategy.


𝐖𝐡𝐚𝐭 𝐋𝐞𝐚𝐝𝐞𝐫𝐬 𝐆𝐚𝐢𝐧
Before any search begins, leaders gain clarity — not just for today, but 12–24 months out.

The result:
- Reduced hiring risk
- Faster, more confident decisions
- Fewer mis-hires
- Teams that scale and stay
- Stronger execution and measurable business impact

(Hire for keeps. Not for weeks.)

𝐑𝐨𝐥𝐞𝐬 & 𝐅𝐮𝐧𝐜𝐭𝐢𝐨𝐧𝐬 𝐒𝐮𝐩𝐩𝐨𝐫𝐭𝐞𝐝
• Leadership roles
• Operations & supply chain
• Engineering & technical leadership
• Technology & IT management
• Product, QA & manufacturing
• Finance, administration & strategic support

From high-impact individual contributors to senior leaders, my focus remains the same: 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐭𝐡𝐞 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬, 𝐭𝐡𝐞𝐧 𝐢𝐝𝐞𝐧𝐭𝐢𝐟𝐲 𝐭𝐚𝐥𝐞𝐧𝐭 𝐭𝐡𝐚𝐭 𝐬𝐭𝐫𝐞𝐧𝐠𝐭𝐡𝐞𝐧𝐬 𝐢𝐭.


𝐌𝐲 𝐅𝐨𝐮𝐧𝐝𝐚𝐭𝐢𝐨𝐧
Before founding PCV Group, I spent a decade in mutual funds and venture capital, working closely with founders and investors. That experience shaped how I understand growth, risk, and leadership, and it informs every hiring decision I guide today.

𝐌𝐲 𝐌𝐢𝐬𝐬𝐢𝐨𝐧
To restore respect, honesty, and humanity in hiring, and to help leaders build teams that create lasting, meaningful impact.

Lora Totilo

I was fired from the venture capital world while buckling my 6-month-old into her car seat on my dining room table. 

I was on maternity leave. Literally on my way to a national conference.

After 11 years.
After hitting every target.

“Restructuring,” they said. 

I remember standing there in shock, my mother-in-law ringing the doorbell to take us to the airport.

Six figures gone.
Identity gone.
Confidence totally f-en gone.

What hurt most wasn’t losing the job, was how it was done.

Over the phone -  No conversation -  No dignity -  No respect - No warning!

That day changed me.

It’s the day I stopped believing hiring was “just business.”

It isn’t.

There’s a human on the other end of every resume.

 A mortgage.
 A child.
 A fragile sense of worth.

For almost 20 years now, I’ve built my work around one core principle:

𝐑𝐞𝐬𝐩𝐞𝐜𝐭 𝐭𝐡𝐞 𝐡𝐮𝐦𝐚𝐧.

Every applicant gets an answer.
Every candidate gets clarity.
Every employer gets honesty.

Hiring isn’t paperwork.

It’s people’s lives.

And I will 𝐧𝐞𝐯𝐞𝐫 𝐟𝐨𝐫𝐠𝐞𝐭 what it feels like to be on the other side of that call.

-  Lora
Advocate for Respect in Hiring, Author, Seen. Heard. Hired.

Lora Cerulli Totilo

CEO, PCV Group | Executive Hiring Strategist | Author of Seen • Heard • Hired (Spring 2026) | Helping Leaders Hire for Keeps, Not for Weeks

CALLING MONTREAL WOMEN!!!
If you’re a woman entrepreneur, founder, or leader-  this is your invitation.

Women Investing in Women is gathering again on February 25, 2026 for an intentional, high-level networking evening designed to build real business relationships.
 
This edition features a live Q&A with Ruby Brown.

If you’re ready to connect with ambitious, values-driven women in Montreal who are building and scaling, you got to be in THIS room.

DM for the ticket link.

#WomenInvestingInWomen #WomenEntrepreneurs #MontrealBusiness #NetworkingWithPurpose #FemaleFounders

🛎️ Concierge & Lifestyle Management | ✨ Event Curation | 🎙️ #AskAndreaMTL | 🌍 Global Connections

Women Investing in Women 🔆

A community rooted in connection, collaboration, and elevation.

Three times a year, we gather extraordinary women entrepreneurs, founders, and leaders in one room — not just to network, but to build real relationships, exchange value, and create momentum together.

Here are a few moments from our September 2025 edition.
Our last event featured the President  of La Rue des Femmes La rue des Femmes with Brigitte Lebreton  — a powerful and meaningful conversation that left the room inspired.
Location;  @ Connections By Ralia 
Gifts: @flairdiffusers Sabrina Ariel Victor Denis 
Refreshments: @manti
Coverage: Le Portrait 
Concierge; Altitude Connections  
Desiree Ruiz 
Mya Pearle Nerenberg MSc 
 
On February 25th, 2026 we’re raising the bar once again.

This edition will be focused, professional, and intentional — with high-level networking and a live Q&A interview with the founder of Ruby Brown herself. Ruby Brown  

It’s going to be impactful. Insightful. And yes… epic.

If you are a woman entrepreneur ready to connect, grow, and invest in meaningful relationships — this room is for you. 

✨ Come network.
✨ Come get inspired.
✨ Come elevate your community. 

DM us for the ticket link.

#WomenInvestingInWomen #WomenEntrepreneurs #MontrealBusiness #NetworkingWithPurpose #FemaleFounders

Founder | Award-Winning Actress & Producer | New York Times Bestselling Author

How are you turning your wins into someone else’s opportunity?

Montréal… on recrute. Encore. 💥  Montreal… we’re hiring. Again. 💥

Prêt(e) à utiliser l’IA au cœur d’une agence immobilière générant plus de 1 milliard $ en volume annuel?

Nous recrutons un(e) Spécialiste Marketing & Support aux courtiers au sein d’une agence performante (140 courtiers).

Le rôle combine :
 • Marketing propulsé par l’IA
 • CRM et automatisation
 • Exécution de contenu
 • Soutien à la croissance des courtiers

Vous avez :
 ✔ De l’expérience en agence immobilière
 ✔ Un permis actif ou inactif (vous pouvez le conserver)
 ✔ Une vraie maîtrise pratique des outils IA
Cela pourrait être votre prochaine étape.
Écrivez-moi « AI » en message privé et je vous envoie les détails.

_________________________________________________


Ready to use AI inside a $1B+ real estate machine?

We’re hiring a Marketing & Broker Support Specialist inside a high-performance brokerage (140 brokers).

This role blends:
 • AI-driven marketing
 • CRM systems & automation
 • Content execution
 • Broker growth support

If you have:
 ✔ Brokerage experience
 ✔ An active or inactive license (you can keep it)
 ✔ Real AI proficiency

This might be your room.
DM me “AI” and I’ll send details.

taplio

The Battle

Crystal Adair-Benning

Lora Totilo

Followers

Posts

Engagements

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Performance ScoreLora Totilo's LinkedIn Performance

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taplio

The Battle

Crystal Adair-Benning

Lora Totilo

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lora Totilo's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLora Totilo's LinkedIn Performance