Write Word Magic

Word Magic (writewordmagic.com) is where bold ideas turn into bestselling books and high-converting copy, all sprinkled with a touch of crystal-clear magic.

Led by Crystal Adair-Benning, a 4x NYT bestselling ghostwriter and creator of the Quantum Copy Method, this isn’t just about writing—it’s about crafting words that transform, inspire, and convert. I don’t do boring. I take your story, your voice, and your vision, and turn them into books that skyrocket you to expert status, and copy that makes your audience stop, read, and click.

Whether you’re an entrepreneur wanting to solidify your authority, a coach ready to put your life’s lessons into a legacy-building book, or a business owner needing marketing copy that actually converts, I’ve got the secret sauce for you.

At Write Word Magic, I specialize in:
* Ghostwriting: Get your book written by a 4x NYT bestseller who’s ghosted for some of the biggest names out there.
* Book Coaching: Work with a pro to bring your book idea to life in just 90 days.
* Createcation Writing Retreats: Travel the world, unlock your creativity, and write your masterpiece alongside a bestselling ghostwriter.
* Quantum Copy Method: Copywriting that blends sales psychology with human connection, resulting in copy that compels, converts, and captivates.

I also offer:
* Website copy that stops the scroll.
* Email funnels that your audience can’t wait to open.
* Sales pages that sell.

Let’s be honest—you’ve got a story to tell, and the world is waiting for it. But writing can be fcking hard.* That’s where I come in.

I take the guesswork out of writing and give you the tools, strategies, and expert guidance to make your book or copywriting dreams a reality. Whether you need a co-pilot for your writing journey or a total takeover, Write Word Magic is here to make it happen.

Are you ready to turn your words into world-changing magic?

Let’s do this. 💫

4x NYT Bestselling Ghostwriter. Book Coach. Writing Retreat Host. Copywriter.

Archangel Academy Inc

•	Manage an event portfolio in excess of $1.5M annually covering both Canada and the USA
•	Liaise with Talent to organise speaking opportunities
•	Place a strong emphasis on Legacy and Strategic partnerships – created an Event Legacy Fund
•	Contact, build relationships and work with local groups on event scholarships
•	Provide leadership and guidance to a team of over 100 volunteers performing a range of tasks across all events
•	Manage logistical and technical activities on an international basis
•	Source and secure quotes from suppliers, deliver production show bibles, handle all logistics relating to events of varying size and scale, and manage communication with all stakeholders
•	Coordinate the vision, from initial concept through to execution – focus on tribe-building, community-mindedness and inclusion

Event Manager

Made For So Much More - Coaching by Crystal

Life Coaching for people who know they want MORE out of life and desire the tools to help them find their unique path.

Life Coach

Distinct Occasions

I founded and oversaw the development of 4 wedding and event planning offices across 3 continents. Through these offices, I have been responsible for over 1000 weddings and events globally. 

HIGHLIGHTS:
•	Created, built and currently manage a successful Event Planning & Celebrity Wedding business – currently organising and managing over 50 events each year for private and commercial clients – maintain a client portfolio of $2M annually
•	In-depth knowledge of working with Privacy Non-Disclosures for VIP clientele and events
•	Highly skilled and experienced in reviewing and assessing event contracts to establish value, logistics and technical details
•	Developed a B2B network of over 5,000 event professionals both locally and worldwide
•	Have worked with dignitaries, VIPs, government officials – very familiar with ceremonial guidelines
•	Able to quickly assess and respond to emergencies that arise in events, such as utility breakdowns, inclement weather and participant involvement
•	Recruit and manage event staff – direct and motivate each team member to work across various roles as required, and provide hands on support wherever needed
•	Able to manage and deliver events in difficult locations, such as personal residences, blank canvases, private islands and far-ranging destinations
•	Creative inspiration and design for CapitalOne Hackathon events
•	Wedding and Event Business Development Consultant – directly responsible for the successful launch of Lightfoot & Wolfville Vineyard in Nova Scotia
•	Manage multiple concurrent projects, reconcile invoices and billing
•	Design, create and manage tradeshows for Distinct Occasions, Luxury London Bridal Show and Lightfoot & Wolfville Vineyard

Event Manager, Owner & Director

Travel CUTS

HIGHLIGHTS: 
- headed development and implementation of marketing plans for over 15 unique Southwestern Ontario office branches in addition to community outreach initiatives aimed at encouraging students to travel globally. 
- Regional Marketing Manager for TravelCUTS working directly with individual stores to foster growth in the student travel market. Created over 50 community action events including speaking engagements, workshops and promotional giveaways.

Regional Marketing Manager

York University Student Centre

In this position, I wore many hats and successfully directed multiple aspects of events and projects. Some examples include Ontario’s largest Frosh event, Yorkfest , the COCA Regional Conference and the Leadership Development Conference. 

HIGHLIGHTS:
- Concert Promoter with intimate working knowledge of client contracts, riders and request management
- producer of Yorkfest, the largest one-day Frosh Week program across Canada featuring live bands, vendors and food suppliers and a $1 million event portfolio
- technical production services including audio visual, food & beverage and travel planning

Events & Entertainment Manager

Ryerson Students Union

Event Manager (2001-2003 & 2008-2009)

HIGHLIGHTS:
- planning & coordinating Ryerson frosh week programming
- weekly events at the Ryerson campus pub & Oakham House
- working with student leaders to develop student engagement activities
- fundraising and financial support through sponsorships
- creator of Ryerson University Event Risk Management Assessment Tool
- responsible for hosting and garnishing Christopher Plummer & Nelson Mandela with honorary doctorates from Ryerson University
- development and evaluation of ROI for event spending and promotion
- ability to evaluate event objectives and design program expansions with goal of increasing or diversifying revenue growth/potential

Event Coordinator

Ryerson University

I conceived creative event concepts to engage University students, faculty, staff and stakeholders and interfaced with multiple stakeholders to create Frosh week events. Moreover, I oversaw the success of the United Way Campaign and Paint the Town Red (H&S) fundraiser.

Events Coordinator

You'll know me by my pink heart prescription glasses and ink all over my body, but it's my words that will captivate you. The truth is, I've always had this gift with words. My special brand of magic. I can translate dreams into pages of copy that resonate in the hearts and minds of audiences. I've written books, blogs, websites, speeches, emails, and even wedding vows.

Words are my magic. That's why I launched Word Magic Copywriting: to give voice to your dreams, to make stars of my clients by defining in words exactly what they mean to leave behind in this world.

Crystal Adair-Benning

Personnel Chez-Vous - GROUPE PCV INC.

Des centaines d'entreprises et d'employés jumelés et heureux de l'être.  Service bilingue et personnalisé pour toute entreprise québecoise et hors Québec. 
Hundreds of perfect matches between employers and employees. Bilingual and personalized service in Quebec and ROC.

À PROPOS DE LORA

Demandez à cette fille d’immigrants ce que signifie conviction et détermination.

Celle qui a d’abord fréquenté l’école anglophone (comme l’exigeait à l’époque le gouvernement auprès des enfants de nouveaux arrivants dans les années 70) n’a-t-elle pas réussi se faire admettre plus tard au Collège Jean-de-Brébeuf - sans l’intervention de ses parents - pour pouvoir apprendre le français correctement ?  Pour elle, tout cela était une question de respect pour les francophones.

Plus tard, non satisfaite de voir comment certaines grandes firmes d’embauche traitaient les employeurs autant que les candidats approchés comme des numéros, cette même notion de respect a refait surface chez elle.

Et si le processus de comblement de poste se faisait à échelle humaine, en joignant non seulement des expertises mais aussi des valeurs et des visions communes ?  Et si ce service était disponible en impartition, mais avec un suivi serré pour permettre aux dirigeants de mieux se concentrer sur le développement de leur entreprise?

Avec une énergie contagieuse et déterminée à faire une différence, Lora Cerulli Totilo fonde en 2008 Personnel Chez-Vous, une boutique personnalisée de recrutement d'employés et de cadres, qui offre aux gestionnaires autant qu’aux candidat.e.s approché.e.s une expérience aussi agréable que fructueuse. 

Témoignages à l’appui, ses services permettent à ses clients de sauver temps et argent!

Chief Headhunter specialized in: IT - Operational position - Management 

Kelly Services

Services de recrutement et de consultation
Recruitment Services and Consultation

Consultant and Business Development

GrowthWorks Capital

Représentante des Fonds travailleur auprès de planificateurs financiers en Ontario et Québec.
Venture capital mutual fund representative to top financial advisors in Ontario and Quebec.

Gestionnaire Ventes régionales / Regional Sales Manager 

Vengrowth

Gestionnaire Ventes régionales / Regional Sales Manager

Mackenzie Financial

Talvest

Royal LePage

Développment d'affaires / Business Developement

Recruiting and headhunting for nearly 20 years — and I still wake up every day excited to make matches that work. I founded PCV GROUP in 2008, with a single mission in mind: 

To bring respect and integrity back to the hiring process.

We’re not just filling jobs. We’re creating harmony between candidates and employers by making meaningful, values-aligned connections. Our niche? People. And that’s where we shine.

Since launching PCV Group, we’ve placed talent across Canada and the U.S., serving companies in various industries, including IT, Accounting, Marketing, Production, Sales and even HR. 

(You want the complete list? Just ask — I’ll talk your ear off.)

We take the time to understand the unique rhythm of every organization — its culture, values, and vibe. That’s how we consistently bring forward the kind of hires who fit, stick, and help teams thrive.

Our firm specializes in becoming an extension of each client’s team — quickly adapting to their culture, pace, and expectations — to consistently deliver top-tier talent that elevates performance and drives retention.

Backed by a small but mighty team of five (including an IT recruiter with 25+ years as a software engineer in aerospace), the firm combines deep industry knowledge with a personal, no-BS approach.

When clients work with PCV GROUP, they don’t just get results — they get a recruitment partner who cares, who shows up, and who gets it right.

 What We Offer
-  Seamless, streamlined recruitment
-  Flat, transparent fees (no surprises)
-  Guaranteed results
-  Cross-industry expertise — from C-suite to shop floor

Let’s bring trust, humanity, and a little joy back into hiring.

That’s the PCV way.
_____________
PCV GROUP a été fondé en 2008 avec une mission claire : Ramener le respect et l’intégrité au cœur du processus d’embauche. 
Ici, on ne fait pas que pourvoir des postes. On crée de l’harmonie entre les candidats et les employeurs en établissant des liens authentiques et alignés sur les valeurs.

Depuis sa création, PCV GROUP a placé des talents partout au Canada et aux États-Unis, au service d’entreprises œuvrant dans divers secteurs : TI, comptabilité, marketing, production, ventes… et même les RH.

Nous prenons le temps de comprendre le rythme unique de chaque organisation — sa culture, ses valeurs, son ambiance.

Notre cabinet agit comme une véritable extension de l’équipe interne de nos clients — s’adaptant rapidement à leur culture, leur rythme et leurs attentes — pour livrer, de façon constante, des talents de haut niveau qui élèvent la performance et favorisent la rétention.

taplio

The Battle

Crystal Adair-Benning

Lora Cerulli Totilo

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