Write Word Magic

Word Magic (writewordmagic.com) is where bold ideas turn into bestselling books and high-converting copy, all sprinkled with a touch of crystal-clear magic.

Led by Crystal Adair-Benning, a 4x NYT bestselling ghostwriter and creator of the Quantum Copy Method, this isn’t just about writing—it’s about crafting words that transform, inspire, and convert. I don’t do boring. I take your story, your voice, and your vision, and turn them into books that skyrocket you to expert status, and copy that makes your audience stop, read, and click.

Whether you’re an entrepreneur wanting to solidify your authority, a coach ready to put your life’s lessons into a legacy-building book, or a business owner needing marketing copy that actually converts, I’ve got the secret sauce for you.

At Write Word Magic, I specialize in:
* Ghostwriting: Get your book written by a 4x NYT bestseller who’s ghosted for some of the biggest names out there.
* Book Coaching: Work with a pro to bring your book idea to life in just 90 days.
* Createcation Writing Retreats: Travel the world, unlock your creativity, and write your masterpiece alongside a bestselling ghostwriter.
* Quantum Copy Method: Copywriting that blends sales psychology with human connection, resulting in copy that compels, converts, and captivates.

I also offer:
* Website copy that stops the scroll.
* Email funnels that your audience can’t wait to open.
* Sales pages that sell.

Let’s be honest—you’ve got a story to tell, and the world is waiting for it. But writing can be fcking hard.* That’s where I come in.

I take the guesswork out of writing and give you the tools, strategies, and expert guidance to make your book or copywriting dreams a reality. Whether you need a co-pilot for your writing journey or a total takeover, Write Word Magic is here to make it happen.

Are you ready to turn your words into world-changing magic?

Let’s do this. 💫

4x NYT Bestselling Ghostwriter. Book Coach. Writing Retreat Host. Copywriter.

Archangel Academy Inc

•	Manage an event portfolio in excess of $1.5M annually covering both Canada and the USA
•	Liaise with Talent to organise speaking opportunities
•	Place a strong emphasis on Legacy and Strategic partnerships – created an Event Legacy Fund
•	Contact, build relationships and work with local groups on event scholarships
•	Provide leadership and guidance to a team of over 100 volunteers performing a range of tasks across all events
•	Manage logistical and technical activities on an international basis
•	Source and secure quotes from suppliers, deliver production show bibles, handle all logistics relating to events of varying size and scale, and manage communication with all stakeholders
•	Coordinate the vision, from initial concept through to execution – focus on tribe-building, community-mindedness and inclusion

Event Manager

Made For So Much More - Coaching by Crystal

Life Coaching for people who know they want MORE out of life and desire the tools to help them find their unique path.

Life Coach

Distinct Occasions

I founded and oversaw the development of 4 wedding and event planning offices across 3 continents. Through these offices, I have been responsible for over 1000 weddings and events globally. 

HIGHLIGHTS:
•	Created, built and currently manage a successful Event Planning & Celebrity Wedding business – currently organising and managing over 50 events each year for private and commercial clients – maintain a client portfolio of $2M annually
•	In-depth knowledge of working with Privacy Non-Disclosures for VIP clientele and events
•	Highly skilled and experienced in reviewing and assessing event contracts to establish value, logistics and technical details
•	Developed a B2B network of over 5,000 event professionals both locally and worldwide
•	Have worked with dignitaries, VIPs, government officials – very familiar with ceremonial guidelines
•	Able to quickly assess and respond to emergencies that arise in events, such as utility breakdowns, inclement weather and participant involvement
•	Recruit and manage event staff – direct and motivate each team member to work across various roles as required, and provide hands on support wherever needed
•	Able to manage and deliver events in difficult locations, such as personal residences, blank canvases, private islands and far-ranging destinations
•	Creative inspiration and design for CapitalOne Hackathon events
•	Wedding and Event Business Development Consultant – directly responsible for the successful launch of Lightfoot & Wolfville Vineyard in Nova Scotia
•	Manage multiple concurrent projects, reconcile invoices and billing
•	Design, create and manage tradeshows for Distinct Occasions, Luxury London Bridal Show and Lightfoot & Wolfville Vineyard

Event Manager, Owner & Director

Travel CUTS

HIGHLIGHTS: 
- headed development and implementation of marketing plans for over 15 unique Southwestern Ontario office branches in addition to community outreach initiatives aimed at encouraging students to travel globally. 
- Regional Marketing Manager for TravelCUTS working directly with individual stores to foster growth in the student travel market. Created over 50 community action events including speaking engagements, workshops and promotional giveaways.

Regional Marketing Manager

York University Student Centre

In this position, I wore many hats and successfully directed multiple aspects of events and projects. Some examples include Ontario’s largest Frosh event, Yorkfest , the COCA Regional Conference and the Leadership Development Conference. 

HIGHLIGHTS:
- Concert Promoter with intimate working knowledge of client contracts, riders and request management
- producer of Yorkfest, the largest one-day Frosh Week program across Canada featuring live bands, vendors and food suppliers and a $1 million event portfolio
- technical production services including audio visual, food & beverage and travel planning

Events & Entertainment Manager

Ryerson Students Union

Event Manager (2001-2003 & 2008-2009)

HIGHLIGHTS:
- planning & coordinating Ryerson frosh week programming
- weekly events at the Ryerson campus pub & Oakham House
- working with student leaders to develop student engagement activities
- fundraising and financial support through sponsorships
- creator of Ryerson University Event Risk Management Assessment Tool
- responsible for hosting and garnishing Christopher Plummer & Nelson Mandela with honorary doctorates from Ryerson University
- development and evaluation of ROI for event spending and promotion
- ability to evaluate event objectives and design program expansions with goal of increasing or diversifying revenue growth/potential

Event Coordinator

Ryerson University

I conceived creative event concepts to engage University students, faculty, staff and stakeholders and interfaced with multiple stakeholders to create Frosh week events. Moreover, I oversaw the success of the United Way Campaign and Paint the Town Red (H&S) fundraiser.

Events Coordinator

You'll know me by my pink heart prescription glasses and ink all over my body, but it's my words that will captivate you. The truth is, I've always had this gift with words. My special brand of magic. I can translate dreams into pages of copy that resonate in the hearts and minds of audiences. I've written books, blogs, websites, speeches, emails, and even wedding vows.

Words are my magic. That's why I launched Word Magic Copywriting: to give voice to your dreams, to make stars of my clients by defining in words exactly what they mean to leave behind in this world.

Crystal Adair-Benning

Graphic designer| Illustrator| Branding| Content & Social Media Strategist| Product designer| Engineer| Reached 30k Connection Limit. (Email Id: Sushmitabiswasformal@gmail.com)

I am Sushmita Biswas. I am a Graphic Designer. I've been working for 7 years in various industries such as OTT platform, real estate, electronics, fashion, e-commerce, healthcare, IT, education, digital agency, media production, non profit start ups etc.

I've been working since 2017 in Freelance/ Part time/ Contract or Full time format.

I am proficient in Adobe Softwares, mainly Illustrator & Photoshop. I also work in Ms PowerPoint, Canva, Adobe Indesign, and know how to use Chat Gpt, Gemini, and other AI tools whenever required depending on the projects.

I‘ve also done Branding, Content Creation, Social media Content strategies for clients, and provided workshops to different companies and individuals as well.

I believe in connecting people and creating awareness through designs, wherever applicable.

It is important to me how the design expresses the value and meaning of the brand when it comes to Branding and other projects.

Sushmita Biswas

*Illustrations of AUR COFFEE got my attention* 😊

I am a person who works on a lot of illustrations every week either for my clients or for myself.

So when I was passing by this Cafe, it kind of got my attention.

I loved the way light colours were balancing the shades of the illustrations and nothing felt out of place. The ordering section also had a very cool vibe in the background. 

I really look forward to places on every weekend which are aesthetically comforting and has a different vibe.

This cafe mostly sells all kinds of coffee. This one was at Phoenix Marketcity, Pune.

So if you had a long day just go there for a couple of hours. Sit there at peace. Have a cup of their coffee. You will feel good.

Thank you 😊


#graphicdesign #graphicdesigner #contentideas #illustration #illustrate #poster #cafe #coffee #designer #marketing #socialmedia

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*Publishing my First Newsletter* 😊 

Will be posting about Graphic Designing, Social media management, Content writing, Ideas and more. I will talk about Freelancing lifestyle, skillset, platforms and more.

#newsletter #linkedin #tipsandtricks #howto #jobsearch #article #socialmedia #graphicdesign #graphicdesigner #contentwriting #design #marketing

Every time we get some time from work, or we make some good money, we always try to visit a new place or a city and explore for our soul. We do so muc

Open article: Explore LinkedIn for your Work, like you explore aesthetic cities for your Soul! by Sushmita Biswas • 4 min read

Explore LinkedIn for your Work, like you explore aesthetic cities for your Soul!

*This Week's Newsletter is here- I have TEA for you if you're starting out as a DESIGNER* 😊 

Let me know guys if you want me to talk about a particular topic or even something more related to this article. Sorry for late posting!!

#newsletter #linkedin #graphicdesign #graphicdesigner #designer #freelancer #tipsandtricks #socialmedia #marketing #contentideas #contentcreation #internships

You all want to GOSSIP about everything, but not talk about the ones which might actually help you. So, I have Tea for you if you want start as a Desi

Open article: I have TEA for you if you're starting out as a DESIGNER. by Sushmita Biswas • 5 min read

I have TEA for you if you're starting out as a DESIGNER.

*Product designing- Journal and Poster* 😊

Another late night posting because I couldn’t wait to share with you guys how they turned out on products.

I actually often create designs for products like book covers, journal, bags, mugs, posters and others for clients.

I get requests for customized products as well. But sometimes if I create a design for my profile and really like it, I print a journal or mug for my own use. It just hits different.

Let me know what you guys think.
(Check my last post to see the illustration)

Thank you 😊

#graphicdesign #graphicdesigner #designer #design #creative #socialmedia #marketing #contentideas #product

*On a Winter evening* 😊

Imagine just being cozy with a book, or working on your journal, or maybe watching a movie.

I particularly chose this colour palette because I personally felt it was more aesthetic but in a calm, cool tone. I always create my own shades and palette instead of taking a colour set from online.

I just the love the process of working on the theme. This also brings me a sense of peace. It helps me to understand the design better and how I want it to make it alive for my audience.

Software used: Illustrator and Photoshop.

Didn’t want to delay till morning. Kinda wanted to post now in this weather which matches the vibe and mood of this illustration.

Let me know what you guys think.
Thank you. 😊

#graphicdesign #graphicdesigner #designer #design #creative #contentideas #winteraesthetic #illustration #socialmedia #marketing #freelance

*I got 4,900 Newsletter Subscribers in 2 days. Thanks for all the support and love* 😊

I thought probably I will get a maximum of 120-150 subscribers in 1 week. But this is really unbelievable!

Thank you so much everyone for all the love and support. I was really working on the newsletter idea for sometime now. But just didn’t want to post until I was very sure about what I can actually contribute through it, for my audience.

I hope I am able to provide you guys all the information and details around the topic I talk about in the Newsletter every week.

You can also let me know in the comments if you would like me to discuss a particular topic. I would try to find more information and if its something I have experience in, I can make content on that as well.

Thanks again for 4900 subscribers in 2 days. Keep supprting please. 😊🙏

#branding #marketing #newsletter #designer #graphicdesign #graphicdesigner #contentideas #socialmedia #tipsandtricks

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The Battle

Crystal Adair-Benning

Sushmita Biswas

Followers

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Performance ScoreSushmita Biswas's LinkedIn Performance

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taplio

The Battle

Crystal Adair-Benning

Sushmita Biswas

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sushmita Biswas's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSushmita Biswas's LinkedIn Performance