Write Word Magic

Word Magic (writewordmagic.com) is where bold ideas turn into bestselling books and high-converting copy, all sprinkled with a touch of crystal-clear magic.

Led by Crystal Adair-Benning, a 4x NYT bestselling ghostwriter and creator of the Quantum Copy Method, this isn’t just about writing—it’s about crafting words that transform, inspire, and convert. I don’t do boring. I take your story, your voice, and your vision, and turn them into books that skyrocket you to expert status, and copy that makes your audience stop, read, and click.

Whether you’re an entrepreneur wanting to solidify your authority, a coach ready to put your life’s lessons into a legacy-building book, or a business owner needing marketing copy that actually converts, I’ve got the secret sauce for you.

At Write Word Magic, I specialize in:
* Ghostwriting: Get your book written by a 4x NYT bestseller who’s ghosted for some of the biggest names out there.
* Book Coaching: Work with a pro to bring your book idea to life in just 90 days.
* Createcation Writing Retreats: Travel the world, unlock your creativity, and write your masterpiece alongside a bestselling ghostwriter.
* Quantum Copy Method: Copywriting that blends sales psychology with human connection, resulting in copy that compels, converts, and captivates.

I also offer:
* Website copy that stops the scroll.
* Email funnels that your audience can’t wait to open.
* Sales pages that sell.

Let’s be honest—you’ve got a story to tell, and the world is waiting for it. But writing can be fcking hard.* That’s where I come in.

I take the guesswork out of writing and give you the tools, strategies, and expert guidance to make your book or copywriting dreams a reality. Whether you need a co-pilot for your writing journey or a total takeover, Write Word Magic is here to make it happen.

Are you ready to turn your words into world-changing magic?

Let’s do this. 💫

4x NYT Bestselling Ghostwriter. Book Coach. Writing Retreat Host. Copywriter.

Archangel Academy Inc

•	Manage an event portfolio in excess of $1.5M annually covering both Canada and the USA
•	Liaise with Talent to organise speaking opportunities
•	Place a strong emphasis on Legacy and Strategic partnerships – created an Event Legacy Fund
•	Contact, build relationships and work with local groups on event scholarships
•	Provide leadership and guidance to a team of over 100 volunteers performing a range of tasks across all events
•	Manage logistical and technical activities on an international basis
•	Source and secure quotes from suppliers, deliver production show bibles, handle all logistics relating to events of varying size and scale, and manage communication with all stakeholders
•	Coordinate the vision, from initial concept through to execution – focus on tribe-building, community-mindedness and inclusion

Event Manager

Made For So Much More - Coaching by Crystal

Life Coaching for people who know they want MORE out of life and desire the tools to help them find their unique path.

Life Coach

Distinct Occasions

I founded and oversaw the development of 4 wedding and event planning offices across 3 continents. Through these offices, I have been responsible for over 1000 weddings and events globally. 

HIGHLIGHTS:
•	Created, built and currently manage a successful Event Planning & Celebrity Wedding business – currently organising and managing over 50 events each year for private and commercial clients – maintain a client portfolio of $2M annually
•	In-depth knowledge of working with Privacy Non-Disclosures for VIP clientele and events
•	Highly skilled and experienced in reviewing and assessing event contracts to establish value, logistics and technical details
•	Developed a B2B network of over 5,000 event professionals both locally and worldwide
•	Have worked with dignitaries, VIPs, government officials – very familiar with ceremonial guidelines
•	Able to quickly assess and respond to emergencies that arise in events, such as utility breakdowns, inclement weather and participant involvement
•	Recruit and manage event staff – direct and motivate each team member to work across various roles as required, and provide hands on support wherever needed
•	Able to manage and deliver events in difficult locations, such as personal residences, blank canvases, private islands and far-ranging destinations
•	Creative inspiration and design for CapitalOne Hackathon events
•	Wedding and Event Business Development Consultant – directly responsible for the successful launch of Lightfoot & Wolfville Vineyard in Nova Scotia
•	Manage multiple concurrent projects, reconcile invoices and billing
•	Design, create and manage tradeshows for Distinct Occasions, Luxury London Bridal Show and Lightfoot & Wolfville Vineyard

Event Manager, Owner & Director

Travel CUTS

HIGHLIGHTS: 
- headed development and implementation of marketing plans for over 15 unique Southwestern Ontario office branches in addition to community outreach initiatives aimed at encouraging students to travel globally. 
- Regional Marketing Manager for TravelCUTS working directly with individual stores to foster growth in the student travel market. Created over 50 community action events including speaking engagements, workshops and promotional giveaways.

Regional Marketing Manager

York University Student Centre

In this position, I wore many hats and successfully directed multiple aspects of events and projects. Some examples include Ontario’s largest Frosh event, Yorkfest , the COCA Regional Conference and the Leadership Development Conference. 

HIGHLIGHTS:
- Concert Promoter with intimate working knowledge of client contracts, riders and request management
- producer of Yorkfest, the largest one-day Frosh Week program across Canada featuring live bands, vendors and food suppliers and a $1 million event portfolio
- technical production services including audio visual, food & beverage and travel planning

Events & Entertainment Manager

Ryerson Students Union

Event Manager (2001-2003 & 2008-2009)

HIGHLIGHTS:
- planning & coordinating Ryerson frosh week programming
- weekly events at the Ryerson campus pub & Oakham House
- working with student leaders to develop student engagement activities
- fundraising and financial support through sponsorships
- creator of Ryerson University Event Risk Management Assessment Tool
- responsible for hosting and garnishing Christopher Plummer & Nelson Mandela with honorary doctorates from Ryerson University
- development and evaluation of ROI for event spending and promotion
- ability to evaluate event objectives and design program expansions with goal of increasing or diversifying revenue growth/potential

Event Coordinator

Ryerson University

I conceived creative event concepts to engage University students, faculty, staff and stakeholders and interfaced with multiple stakeholders to create Frosh week events. Moreover, I oversaw the success of the United Way Campaign and Paint the Town Red (H&S) fundraiser.

Events Coordinator

You'll know me by my pink heart prescription glasses and ink all over my body, but it's my words that will captivate you. The truth is, I've always had this gift with words. My special brand of magic. I can translate dreams into pages of copy that resonate in the hearts and minds of audiences. I've written books, blogs, websites, speeches, emails, and even wedding vows.

Words are my magic. That's why I launched Word Magic Copywriting: to give voice to your dreams, to make stars of my clients by defining in words exactly what they mean to leave behind in this world.

Crystal Adair-Benning

afresh

I help founders and executives build cohesive teams. Building trust, mastering conflict, achieving commitment, embracing accountability and focusing on results! Sharing my experience as a founder  scaling a company from zero to more than $120M with 20% EBITDA margins across the US and Europe. 
I am very thankful for the amazing team of Vibrant people we got to work with on the entrepreneurial journey! 
"The team you build, is the company you build" - Vinod Khosla - Khosla Ventures

Coaching methodologies and frameworks I practice:
Certified Table Group Working Genius facilitator - Patrick Lencioni - "Five Dysfunctions of a Team"
Certified Laser Coaching Masterclass with Tilt 365 - ICF, ACSTH, SHRM approved
Certified Behavior Design and Tiny Habits with BJ Fogg - Stanford University
Conscious Leadership Group training
Mochary Method - "Fear & anger give bad advice"

Founder and CEO Coach, Investor, CEO & Founder

Techstars

Mentor

Vibrant Media

Built a contextual marketing platform with clients including Unilever, P&G, Ford and Ad Age 100 clients and agencies. Working with the leading publishers in the US, UK and European markets.
Operating from 12 offices in the US, UK and D.A.CH markets.
Grew revenues rapidly to $120M with 20% EBITDA Margins
Amazing team of 300 people worldwide
Appointed investment banks for M&A / IPO 
Relationships with Allen & Co. (attended their tech-focused event in Arizona), Goldman Sachs, Morgan Stanley, Deutsche Bank teams
Raised $30M at Series B
E&Y Entrepreneur of the Year - NY region
Inc. 100 - 63rd fastest growing coming in the USA
Inc. 500 - 3 years in a row
Deloitte Fast Track 500
Best Company Culture - Ad Age

CEO & Co-Founder 

Quintesse

Built advanced contextual intelligence platform to meet the accelerating market demand for pro-privacy targeting solutions. 13 patents related to contextual technology development.

CEO & Co-Founder

First Growth Venture Network

Advisor

Bay Area & US start-ups and growth companies

Investor and Advisor in Digital Health, Leadership & Culture, Behavior Design and FinTech

Achieved revenues of $120M with 20% EBITDA Margins
Grew team to 300 people
Raised $30M at Series B

AOL / CompuServe

Head of E-Commerce

I help founders and executives build cohesive teams. Building trust, mastering conflict, achieving commitment, embracing accountability and focusing on results! 
Sharing my experience as a founder scaling a company from zero to more than $120M with 20% EBITDA margins across the US, UK, France and Germany. 
I am very thankful for the amazing team of Vibrant people we got to work with on the entrepreneurial journey! 
"The team you build, is the company you build" - Vinod Khosla - Khosla Ventures

With over 25 years of experience in building contextual technology platforms, as the CEO and Co-founder of Vibrant Media and Quintesse, two companies at the forefront of the digital marketing and online advertising industry. 

My mission now is to help founders and CEOs scale their companies and build cohesive teams.
Awards: 
- Winner - The Entrepreneur of the Year award from Ernst and Young
- Inc. 100 and 500 Fastest Growing Companies
- Deloitte Fast 500
- Highest Rated Media Brand in Customer Service by Advertiser Perceptions.

Education
- B.Sc. in Electrical & Electronic Engineering from the University of  Edinburgh

Certifications and trainings:
- Table Group Working Genius Certified Facilitator
- Certified Laser Coaching Masterclass - ICF, ACSTH, SHRM approved
- Behavior Design and Tiny Habits - BJ Fogg PhD - Stanford University.
- Conscious Leadership Group introductory

taplio

The Battle

Crystal Adair-Benning

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