Write Word Magic

Word Magic (writewordmagic.com) is where bold ideas turn into bestselling books and high-converting copy, all sprinkled with a touch of crystal-clear magic.

Led by Crystal Adair-Benning, a 4x NYT bestselling ghostwriter and creator of the Quantum Copy Method, this isn’t just about writing—it’s about crafting words that transform, inspire, and convert. I don’t do boring. I take your story, your voice, and your vision, and turn them into books that skyrocket you to expert status, and copy that makes your audience stop, read, and click.

Whether you’re an entrepreneur wanting to solidify your authority, a coach ready to put your life’s lessons into a legacy-building book, or a business owner needing marketing copy that actually converts, I’ve got the secret sauce for you.

At Write Word Magic, I specialize in:
* Ghostwriting: Get your book written by a 4x NYT bestseller who’s ghosted for some of the biggest names out there.
* Book Coaching: Work with a pro to bring your book idea to life in just 90 days.
* Createcation Writing Retreats: Travel the world, unlock your creativity, and write your masterpiece alongside a bestselling ghostwriter.
* Quantum Copy Method: Copywriting that blends sales psychology with human connection, resulting in copy that compels, converts, and captivates.

I also offer:
* Website copy that stops the scroll.
* Email funnels that your audience can’t wait to open.
* Sales pages that sell.

Let’s be honest—you’ve got a story to tell, and the world is waiting for it. But writing can be fcking hard.* That’s where I come in.

I take the guesswork out of writing and give you the tools, strategies, and expert guidance to make your book or copywriting dreams a reality. Whether you need a co-pilot for your writing journey or a total takeover, Write Word Magic is here to make it happen.

Are you ready to turn your words into world-changing magic?

Let’s do this. 💫

4x NYT Bestselling Ghostwriter. Book Coach. Writing Retreat Host. Copywriter.

Archangel Academy Inc

•	Manage an event portfolio in excess of $1.5M annually covering both Canada and the USA
•	Liaise with Talent to organise speaking opportunities
•	Place a strong emphasis on Legacy and Strategic partnerships – created an Event Legacy Fund
•	Contact, build relationships and work with local groups on event scholarships
•	Provide leadership and guidance to a team of over 100 volunteers performing a range of tasks across all events
•	Manage logistical and technical activities on an international basis
•	Source and secure quotes from suppliers, deliver production show bibles, handle all logistics relating to events of varying size and scale, and manage communication with all stakeholders
•	Coordinate the vision, from initial concept through to execution – focus on tribe-building, community-mindedness and inclusion

Event Manager

Made For So Much More - Coaching by Crystal

Life Coaching for people who know they want MORE out of life and desire the tools to help them find their unique path.

Life Coach

Distinct Occasions

I founded and oversaw the development of 4 wedding and event planning offices across 3 continents. Through these offices, I have been responsible for over 1000 weddings and events globally. 

HIGHLIGHTS:
•	Created, built and currently manage a successful Event Planning & Celebrity Wedding business – currently organising and managing over 50 events each year for private and commercial clients – maintain a client portfolio of $2M annually
•	In-depth knowledge of working with Privacy Non-Disclosures for VIP clientele and events
•	Highly skilled and experienced in reviewing and assessing event contracts to establish value, logistics and technical details
•	Developed a B2B network of over 5,000 event professionals both locally and worldwide
•	Have worked with dignitaries, VIPs, government officials – very familiar with ceremonial guidelines
•	Able to quickly assess and respond to emergencies that arise in events, such as utility breakdowns, inclement weather and participant involvement
•	Recruit and manage event staff – direct and motivate each team member to work across various roles as required, and provide hands on support wherever needed
•	Able to manage and deliver events in difficult locations, such as personal residences, blank canvases, private islands and far-ranging destinations
•	Creative inspiration and design for CapitalOne Hackathon events
•	Wedding and Event Business Development Consultant – directly responsible for the successful launch of Lightfoot & Wolfville Vineyard in Nova Scotia
•	Manage multiple concurrent projects, reconcile invoices and billing
•	Design, create and manage tradeshows for Distinct Occasions, Luxury London Bridal Show and Lightfoot & Wolfville Vineyard

Event Manager, Owner & Director

Travel CUTS

HIGHLIGHTS: 
- headed development and implementation of marketing plans for over 15 unique Southwestern Ontario office branches in addition to community outreach initiatives aimed at encouraging students to travel globally. 
- Regional Marketing Manager for TravelCUTS working directly with individual stores to foster growth in the student travel market. Created over 50 community action events including speaking engagements, workshops and promotional giveaways.

Regional Marketing Manager

York University Student Centre

In this position, I wore many hats and successfully directed multiple aspects of events and projects. Some examples include Ontario’s largest Frosh event, Yorkfest , the COCA Regional Conference and the Leadership Development Conference. 

HIGHLIGHTS:
- Concert Promoter with intimate working knowledge of client contracts, riders and request management
- producer of Yorkfest, the largest one-day Frosh Week program across Canada featuring live bands, vendors and food suppliers and a $1 million event portfolio
- technical production services including audio visual, food & beverage and travel planning

Events & Entertainment Manager

Ryerson Students Union

Event Manager (2001-2003 & 2008-2009)

HIGHLIGHTS:
- planning & coordinating Ryerson frosh week programming
- weekly events at the Ryerson campus pub & Oakham House
- working with student leaders to develop student engagement activities
- fundraising and financial support through sponsorships
- creator of Ryerson University Event Risk Management Assessment Tool
- responsible for hosting and garnishing Christopher Plummer & Nelson Mandela with honorary doctorates from Ryerson University
- development and evaluation of ROI for event spending and promotion
- ability to evaluate event objectives and design program expansions with goal of increasing or diversifying revenue growth/potential

Event Coordinator

Ryerson University

I conceived creative event concepts to engage University students, faculty, staff and stakeholders and interfaced with multiple stakeholders to create Frosh week events. Moreover, I oversaw the success of the United Way Campaign and Paint the Town Red (H&S) fundraiser.

Events Coordinator

You'll know me by my pink heart prescription glasses and ink all over my body, but it's my words that will captivate you. The truth is, I've always had this gift with words. My special brand of magic. I can translate dreams into pages of copy that resonate in the hearts and minds of audiences. I've written books, blogs, websites, speeches, emails, and even wedding vows.

Words are my magic. That's why I launched Word Magic Copywriting: to give voice to your dreams, to make stars of my clients by defining in words exactly what they mean to leave behind in this world.

Crystal Adair-Benning

TradeWinds Experience

Vice-President Sustainability and Stakeholders Relations | Board Member

Vice President

Senior Manager

Angel Network Botswana

Board Member | Head of Deal Flow

I am part of the Angels Network Botswana as an angel investor and mentor for startups in Botswana, specifically those striving to create positive societal impact. 

My focus is on supporting young entrepreneurs who bring innovation and sustainability to create positive change in our society and a sustainable future for Africa.

Member, Angel Investor

FLORES Coaching

Coach for Sustainable Leadership and Happiness | Founder

The GruupUp Company

The Gruupup Company was founded in 2017, with the vision to bring the community spirit back and help each other.

GruupUp is a mobile application developed for smartphones. The mobile application together with mobile phone GPS location and Mobile Operator location based services allows you to anonymously alert, message, announce or call for help to other online users within close geographically proximity.

Go to your Apps Store (Apple or Google) and download GruupUp now for free. 

Learn more visiting www.gruupup.com, Facebook, Instagram or YouTube

Co-Founder

Oracle

Southern Africa Development Countries, Enterprise business applications (ERP, SCM, EPM, HCM and CX)

Senior Regional Manager | SADC Applications

HCM Cloud Evangelist
Territory Management

HCM Territory Manager | Angola

Globalsoft CBSC

Business software, Healthcare, Education, Municipalities

Managing Director

OMNIdata Trading, Lda.

Executive Director

Solbi

VAD - IT Hardware & Software Distribution

Angola Sales Country Manager

Home Automation & Security Business Director

Betronic B.V.

Software and Hardware for Security Industry, design, development and manufacturing

RP Equipamentos e Serviços

Industrial & engineering solutions provider. software and advanced solutions, robotic and industrial automation, CAD/CAM and high-tech solutions for the footwear industry.

Sustainable Business Leader | TradeWinds Vice-President | ESG | Angel Investor and Sustainable Startups Mentor | PCMK Coach (APC) | MBA Organisational Happiness

I'm a business leader passionate about sustainable leadership and happiness at work. I specialise in mentoring and coaching individuals and teams for positive impact on the world while finding fulfilment. 

Angel investment and mentoring startups for sustainable development. Member of Angel Network Botswana 

Contributing writer published in Happiness Gazette magazine.

Guest speaker to Happiness Business School 2023-2024 classes.

By the end of 2023 I have been awarded Linkedin ‘Top Voice’ in all the following categories:

🏆Corporate Sustainability 
🏆Sustainable Development 
🏆Environmental Design 
🏆Leadership 
🏆Leadership Development 
🏆Team Leadership
🏆Thought Leadership
🏆Communication 
🏆People Management 
🏆Executive Coaching 

Currently serving as the Vice President of Tradewinds Experience, a values-driven organization promoting sustainable living, I take pride in my commitment to driving positive and permanent change.

Using Mind-Kinetics coaching and mentoring, I help individuals discover their purpose, lead with authenticity, and develop sustainable business practices. My focus is on guiding individuals on the path to sustainable leadership and happiness, emphasizing values alignment, meaningful relationships, and self-care. By leveraging empathy, active listening, and tailored coaching programs, I empower others to unlock their potential.

If you're interested in topics like sustainable leadership and happiness, I invite you to follow me and join the community conversation. Together, we can make a difference. Thank you for taking the time to read my profile, and I look forward to engaging with you!

taplio

The Battle

Crystal Adair-Benning

Ricardo J Flores

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?