Write Word Magic

Word Magic (writewordmagic.com) is where bold ideas turn into bestselling books and high-converting copy, all sprinkled with a touch of crystal-clear magic.

Led by Crystal Adair-Benning, a 4x NYT bestselling ghostwriter and creator of the Quantum Copy Method, this isn’t just about writing—it’s about crafting words that transform, inspire, and convert. I don’t do boring. I take your story, your voice, and your vision, and turn them into books that skyrocket you to expert status, and copy that makes your audience stop, read, and click.

Whether you’re an entrepreneur wanting to solidify your authority, a coach ready to put your life’s lessons into a legacy-building book, or a business owner needing marketing copy that actually converts, I’ve got the secret sauce for you.

At Write Word Magic, I specialize in:
* Ghostwriting: Get your book written by a 4x NYT bestseller who’s ghosted for some of the biggest names out there.
* Book Coaching: Work with a pro to bring your book idea to life in just 90 days.
* Createcation Writing Retreats: Travel the world, unlock your creativity, and write your masterpiece alongside a bestselling ghostwriter.
* Quantum Copy Method: Copywriting that blends sales psychology with human connection, resulting in copy that compels, converts, and captivates.

I also offer:
* Website copy that stops the scroll.
* Email funnels that your audience can’t wait to open.
* Sales pages that sell.

Let’s be honest—you’ve got a story to tell, and the world is waiting for it. But writing can be fcking hard.* That’s where I come in.

I take the guesswork out of writing and give you the tools, strategies, and expert guidance to make your book or copywriting dreams a reality. Whether you need a co-pilot for your writing journey or a total takeover, Write Word Magic is here to make it happen.

Are you ready to turn your words into world-changing magic?

Let’s do this. 💫

4x NYT Bestselling Ghostwriter. Book Coach. Writing Retreat Host. Copywriter.

Archangel Academy Inc

•	Manage an event portfolio in excess of $1.5M annually covering both Canada and the USA
•	Liaise with Talent to organise speaking opportunities
•	Place a strong emphasis on Legacy and Strategic partnerships – created an Event Legacy Fund
•	Contact, build relationships and work with local groups on event scholarships
•	Provide leadership and guidance to a team of over 100 volunteers performing a range of tasks across all events
•	Manage logistical and technical activities on an international basis
•	Source and secure quotes from suppliers, deliver production show bibles, handle all logistics relating to events of varying size and scale, and manage communication with all stakeholders
•	Coordinate the vision, from initial concept through to execution – focus on tribe-building, community-mindedness and inclusion

Event Manager

Made For So Much More - Coaching by Crystal

Life Coaching for people who know they want MORE out of life and desire the tools to help them find their unique path.

Life Coach

Distinct Occasions

I founded and oversaw the development of 4 wedding and event planning offices across 3 continents. Through these offices, I have been responsible for over 1000 weddings and events globally. 

HIGHLIGHTS:
•	Created, built and currently manage a successful Event Planning & Celebrity Wedding business – currently organising and managing over 50 events each year for private and commercial clients – maintain a client portfolio of $2M annually
•	In-depth knowledge of working with Privacy Non-Disclosures for VIP clientele and events
•	Highly skilled and experienced in reviewing and assessing event contracts to establish value, logistics and technical details
•	Developed a B2B network of over 5,000 event professionals both locally and worldwide
•	Have worked with dignitaries, VIPs, government officials – very familiar with ceremonial guidelines
•	Able to quickly assess and respond to emergencies that arise in events, such as utility breakdowns, inclement weather and participant involvement
•	Recruit and manage event staff – direct and motivate each team member to work across various roles as required, and provide hands on support wherever needed
•	Able to manage and deliver events in difficult locations, such as personal residences, blank canvases, private islands and far-ranging destinations
•	Creative inspiration and design for CapitalOne Hackathon events
•	Wedding and Event Business Development Consultant – directly responsible for the successful launch of Lightfoot & Wolfville Vineyard in Nova Scotia
•	Manage multiple concurrent projects, reconcile invoices and billing
•	Design, create and manage tradeshows for Distinct Occasions, Luxury London Bridal Show and Lightfoot & Wolfville Vineyard

Event Manager, Owner & Director

Travel CUTS

HIGHLIGHTS: 
- headed development and implementation of marketing plans for over 15 unique Southwestern Ontario office branches in addition to community outreach initiatives aimed at encouraging students to travel globally. 
- Regional Marketing Manager for TravelCUTS working directly with individual stores to foster growth in the student travel market. Created over 50 community action events including speaking engagements, workshops and promotional giveaways.

Regional Marketing Manager

York University Student Centre

In this position, I wore many hats and successfully directed multiple aspects of events and projects. Some examples include Ontario’s largest Frosh event, Yorkfest , the COCA Regional Conference and the Leadership Development Conference. 

HIGHLIGHTS:
- Concert Promoter with intimate working knowledge of client contracts, riders and request management
- producer of Yorkfest, the largest one-day Frosh Week program across Canada featuring live bands, vendors and food suppliers and a $1 million event portfolio
- technical production services including audio visual, food & beverage and travel planning

Events & Entertainment Manager

Ryerson Students Union

Event Manager (2001-2003 & 2008-2009)

HIGHLIGHTS:
- planning & coordinating Ryerson frosh week programming
- weekly events at the Ryerson campus pub & Oakham House
- working with student leaders to develop student engagement activities
- fundraising and financial support through sponsorships
- creator of Ryerson University Event Risk Management Assessment Tool
- responsible for hosting and garnishing Christopher Plummer & Nelson Mandela with honorary doctorates from Ryerson University
- development and evaluation of ROI for event spending and promotion
- ability to evaluate event objectives and design program expansions with goal of increasing or diversifying revenue growth/potential

Event Coordinator

Ryerson University

I conceived creative event concepts to engage University students, faculty, staff and stakeholders and interfaced with multiple stakeholders to create Frosh week events. Moreover, I oversaw the success of the United Way Campaign and Paint the Town Red (H&S) fundraiser.

Events Coordinator

You'll know me by my pink heart prescription glasses and ink all over my body, but it's my words that will captivate you. The truth is, I've always had this gift with words. My special brand of magic. I can translate dreams into pages of copy that resonate in the hearts and minds of audiences. I've written books, blogs, websites, speeches, emails, and even wedding vows.

Words are my magic. That's why I launched Word Magic Copywriting: to give voice to your dreams, to make stars of my clients by defining in words exactly what they mean to leave behind in this world.

Crystal Adair-Benning

Next Level Trainings

Provided coaching to students on a variety of emotional intelligence and leadership skills and tools.  Successfully supported in raising over $700,000 in donations to charitable causes across multiple teams.  Managed a variety of essential daily operational functions for the business, while providing a high level of customer service and support.  Developed exceptional enrollment (sales) skills and successfully taught the skills to hundreds of students who created direct results using the skill set.  Facilitated and trained students on emotional intelligence, leadership, enrollment, team, and personal results.

Partner and Coach

University of the Sciences in Philadelphia

• Provide sociology and criminal justice coursework instruction and academic program assistance to forward the undergraduate students and incarcerated program participants.
• Ensure participant compliance with University and Philadelphia Prison System regulations.
• Responsible for designing course materials as well as grading papers and assignments.
• Delegated to teach over 120 undergraduate and incarcerated students.

Adjunct Faculty

Almac Clinical Technologies

• Provide operations management support for multi-million dollar critical care clinical trial. 
• Managed active case load of additional trials in various therapeutic areas such as mental health, pediatrics, oncology, respiratory, vaccine, diabetes, women’s health, and cardiac care.
• Communicated with external clients such as sponsors, clinicians, and clinical trial participants, as well as internal clients to maintain contract obligations and meet technological aspects.
• Produced technical documents including user requirement specifications, manual procedures and system amendments, coordinate data exchange of clinical site information.

Project Manager

Medical Students for Choice

• Coordinated Annual Meetings and Leadership Trainings for over 400 medical students; secured hotel venues, organized catering services, managed registration process, presented scholarship funds and managed budget.
• Conducted community outreach activities to increase meeting attendance and increase chapters located in the US, Canada, and abroad.
• Effectively managed Reproductive Health Externship Program.
• Fostered positive and productive professional associations across the US and Canada.
• Took pride in increasing the number of student chapters by 15%, and increased the number of students receiving extra-curricular medical education by 10%.

Manager of Student and Resident Outreach

Benefits Data Trust

(Formerly The Foundation to Benefit Our Seniors)
• Developed an outreach project plan and managed comprehensive activities of the Pennsylvania Prescription Assistance (PACE) outreach project, designed to assist senior citizens in gaining access to affordable prescription medication.
• Regularly communicated with third party vendors, graphic artists, list vendors, State officials, and US Mail personnel to send over 500,000 direct mail pieces to senior citizens.
• Assisted project marketing efforts to communicate with a variety of third party organizations, expand outreach, and build successful partnerships.
• Provided 70 Benefit Outreach Specialists and Call Center Management staff members with comprehensive and effective training.

The Foundation to Benefit Our Seniors

• Established relationship and ongoing support with multiple service organizations within the Philadelphia area to encourage utilization of BenefitsCheckUp tool to serve clients.
• Developed innovative outreach strategies, direct mail marketing campaigns, and tracking systems to enroll and manage thousands of new Medicare Savings Program participants.
• Developed, implemented, and managed a successful outreach effort targeting low-income senior citizens to provide information and support on multiple benefit programs.
• Fostered agency expansion from 3 to 20 staff members.
• Trained, supervised, and assigned project activities for 20 member staff.  
• Provided continued staff training and development for new and existing team members on benefit programs, new campaigns, and web-based data collection tool.  
• Coordinated multiple direct mail campaigns; authored all mail communication, produced telephone scripting to effectively communicate Medicare and Medicaid services to clients.
• Managed third party vendors to produce high quality marketing communication.
• Generated direct mail marketing collateral earmarked for outreach campaigns for such clients as Kaiser Permanente, The National Council on Aging, the National Association for the Advancement of Colored People, Benefits Data Trust, AARP, and PhRMA.
• Researched and authored multiple proposals to expand and diversify Benefits Data Trust services, and to secure a continuous revenue stream and promote company growth and success.

Outreach Coordinator, Project Supervisor, and Marketing Manager 

AmeriCorps, National Health Corps, The Health Federation of Philadelphia

Assisted Senior Citizens in the Philadelphia District Health Centers with successful navigation of the web-based tool BenefitsCheckUp
Managed client cases, including tracking, and follow up via web-based tracking tool 
Promoted and publicized the BenefitsCheckUp program throughout Philadelphia
Coordinated and facilitated Open Airways in Schools, an asthma management program for children 8-12 created by The American Lung Association
Coordinated goals, objectives, and action plans between four committees and the Executive Board to ensure the successful implementation of a free summer camp to traditionally under-served children in Philadelphia

Corps Member

As a transformational coach, trainer, business owner, and divorced mom who has personally navigated the complexities of relationships while building a successful career, I understand the unique challenges you're facing.

My diverse professional background spans business ownership, academia, non-profits, and corporate environments—giving me a comprehensive understanding of the professional demands that don't pause during personal transitions.

I've been where you are—juggling all the plates while navigating a divorce. This firsthand experience, combined with my professional expertise, allows me to provide guidance that's both practical and empathetic.

My approach helps clients maintain career momentum while effectively managing personal transition, creating a path to renewed success in both work and life. I specialize in transforming the divorce journey from a period of overwhelm to an opportunity for personal and professional growth.

Here are some of the reasons why people hire me:
1. Emotional Support: I provide objective emotional support during one of life's most challenging transitions, helping you process events and feelings without the biases friends or family might have (and without the hourly rate of your lawyer).
2. Decision-Making Clarity: When emotions run high, I help you think clearly about important decisions that will affect your future.
3. Communication Strategy: I teach you effective ways to communicate with your ex-spouse, legal team, and others to reduce conflict.
4. Career Preservation: Support on maintaining professional focus and performance while managing personal upheaval.
5. Co-Parenting Framework: Support with healthy co-parenting strategies that prioritize children's wellbeing while establishing appropriate boundaries.
6. Financial Organization: Supporting you in organizing financial documents and planning for post-divorce financial health.
7. Personal Growth Focus: Transform divorce from a negative experience into opportunity for self-discovery and personal development.
8. Future Vision Creation: Assistance in envisioning and planning for your post-divorce life with intention rather than just reacting to circumstances.
9. Accountability Partner: Supporting you in staying on track with important tasks and self-care during a time when it's easy to become overwhelmed.
10. Post-Divorce Transition Support: Guidance for establishing new routines, relationships, and identity after the legal process concludes.

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The Battle

Crystal Adair-Benning

Mandy Nourse MS

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