The Go! Agency

The Go! Agency is a full service marketing company focused on helping you grow your business, and visibility, online. What sets our agency apart from our competition is our distinctively client-focused approach. Our team of designers, digital marketers, account managers, writers and support staff work together to deliver cutting-edge social media marketing campaigns, SEO, PPC, social media advertising, website design, graphic design, video production, custom written blogs, eye-catching articles and press releases, email marketing campaigns, blog site design, and much more.

CEO and Head Strategist

The Bulletproof Marketer

The Bulletproof Marketer is dedicated to helping business owners, marketing professionals, sales professionals, and everyone in between get the most out of the digital landscape - in order to drive leads, sales, and growth! 

Host Christopher Tompkins will get right to the point with the help of esteemed members of his extensive network - bringing their knowledge directly to you so you can learn more about numerous topics such as social media marketing, digital advertising, affiliate marketing, SEO, website design, email marketing, copywriting, animation, and so much more! 

Like the content of the show?  Visit Christopher's firm, The Go! Agency, online for more helpful hints, tips, and downloads: http://www.GoSalesandMarketing.com

Host

Entrepreneur Media

Contributor

Newsweek Expert Forum

Forbes Agency Council

Thought Leader

Fast Company Executive Board

Executive Board Member

Tampa Bay Business Journal Leadership Trust

Official Member

OneValley

Mentor

SEED SPOT

I mentor early-stage impact-driven entrepreneurs from SEED SPOT's network on the personal and professional challenges of running a business including strategy, goal setting, time management, business development, and work-life balance.

National Mentor

Social Media Chef

This radio show ran live each week from 2009 - 20012.

Got a passion for cooking? Love learning new ways to market your business? Want more out of your social media efforts? If you answered yes, then it is time for you to tune into a radio show unlike any other - The Social Media Chef!

Join me every week on this online radio show as I pull no punches with the proven and newest social networking tips to help grow your business while also sharing some of his favorite recipes and techniques to rustle up some top notch grub after you log-off for the day. 

This show is me throwing all of my passions into a food processor and hitting pulse repeatedly. I love food and I love social media marketing, so I figured why not mix them together.

Every show has a little bit of everything, so make sure that you tune in every Wednesday at 1pm Eastern Standard Time.

Host and Head Social Media Strategist

CEO of The Go! Agency (Digital Marketing), Author, Forbes Council Thought Leader, Entrepreneur Magazine Contributor, Biz Journals Leadership Trust, Fast Company Board Member, Podcast Host, National Business Mentor

Christopher Tompkins is the CEO and founder of The Go! Agency and an internationally renowned expert on digital marketing. With more than two decades of experience, Christopher has turned The Go! Agency into one of the top 10 marketing agencies in Florida, top 25 digital marketing agencies, and his podcast, Bulletproof Marketer, has earned praise as one of the top 10 digital marketing podcasts airing today. He’s written two books, The Go! Method and Is Social Media Right For Your Business, and is a frequent contributor to Forbes, Entrepreneur Magazine, Tampa Bay Business Journal, Fast Company, Yahoo Finance, The Wise Marketer, The Grit, Money Magazine, and other illustrious trades.

December separates leaders who react to market conditions from leaders who create market conditions.

Reactive leaders slow operations when external activity decreases. Strategic leaders use reduced noise to establish positioning.

The performance gap becomes obvious within three weeks of Q1.

Leadership means recognizing when conditions create asymmetric opportunities. December is one of those windows.

#leadership #strategy #businessgrowth #ceo #execution #competitive #positioning

Christopher Tompkins

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Q4 success isn't about what spikes, it's about what survives past December.

Revenue surges look impressive on reports. But the real measure is whether your campaigns maintain momentum after manufactured urgency disappears.

Chaos creates highlights. Continuity creates businesses.

#strategicmarketing #growthdiscipline #pipelinegrowth

Black Friday urgency? Gone by Saturday. Cyber Monday pressure? Forgotten by Tuesday.

But the operational structure you built while everyone else chased deadline-driven conversions? That carries into Q1.

Q1 doesn't belong to whoever starts fastest. It belongs to whoever never really stopped.

#q4strategy #pipelineclarity #longtermthinking

While marketing teams optimize holiday campaigns, leadership teams are finalizing FY26 strategies. That timing isn't coincidental.

Q4 isn't just a marketing season. It's a decision season. How you operate right now signals whether you're structurally sound or just noise-dependent.

The companies that win strategic investment demonstrate operational clarity when everyone else is chasing urgency.

#strategicplanning #q4momentum #claritydrivesgrowth #leadership

Unpopular opinion: December is not a planning month.

Planning should be completed in early December. Late December builds infrastructure. January executes.

Most executive teams have this backwards. They plan in January and execute in February.

That three-week timing gap is a competitive positioning handed to whoever planned earlier.

When does your planning actually convert to execution?

#leadership #strategy #planning #execution #timing #businessstrategy #growth

December's numbers are actually a preview of January's struggle.

Pipelines don't spontaneously generate on January 2nd. They either carry forward from the structure you built earlier, or they don't exist at all.

Urgency creates spikes. Structure creates continuity.

#pipelineclarity #strategicplanning #growthdiscipline #claritydrivesgrowth

Holiday campaigns reveal whether your systems actually work under pressure.

Can your infrastructure handle a 3x spike without breaking? Can your team maintain clarity when everyone's rushing? Can you carry momentum after the urgency evaporates?

Creativity starts the fire. Discipline keeps it burning past December 26th.

#holidaymarketing #marketingdiscipline #strategicgrowth

Everyone's trying to out-shout Black Friday with louder emails, bigger discounts, flashier ads.

The brands actually winning Q4 aren't competing on volume. They're cutting through with structural clarity and intentional pacing.

Speed creates exhaustion. Structure creates endurance.

#q4strategy #claritydrivesgrowth #systemsoverchaos #longgame

November isn't transition time. It's testing time.

Every campaign you run right now should have a clean handoff into Q1. If your system dies in December, your pipeline dies with it.

The brands crushing January started thinking about it in October.

#pipelinegrowth #q4momentum #strategicplanning #growthdiscipline

Urgency is the easy button. Structure is the unfair advantage.

Anyone can run a flash sale or manufacture scarcity. The hard part is building systems that compound over time, operational clarity that doesn't need urgency to function.

One creates noise that fades. The other creates pipelines that persist.

#systemsthinking #growthdiscipline #longtermstrategy

Two types of marketing teams heading into Q1:
Team A resets everything in January. New campaigns, new messaging, pipelines starting from zero. They're always rebuilding, always chasing.

Team B treats the calendar change like an administrative detail, not a strategic reset. Campaigns carry continuity. Momentum compounds.

One looks busy. The other builds compounding advantages.

#marketingdiscipline #strategicgrowth #claritydrivesgrowth

Launch is easy. Launch gets applause, attention, the dopamine hit.

Sustaining? That's where most brands quietly quit. The brands that show up in the moments that feel optional when it's slow, when there's no urgency, those are the ones compounding into market leaders.

Consistency isn't flashy. But it's the only advantage competitors can't replicate.

#consistency #strategicmarketing #pipelinegrowth

Most teams treat December like a cooldown lap. Strategy gets shelved. Execution slows. Everyone shifts into "we'll tackle that in January" mode. This 

Open article: December is Your Strategic Checkpoint (Not Your Victory Lap)
 by Christopher Tompkins • 2 min read

December is Your Strategic Checkpoint (Not Your Victory Lap)

The most expensive assumption in Q4? That November doesn't matter because "everyone's checked out."

Momentum compounds in the moments that feel optional. While competitors coast into Thanksgiving, you're building the advantage they'll spend Q1 trying to understand.

There's no such thing as a quiet month. Only quiet marketers.

#q4momentum #pipelineclarity #strategicgrowth

Dashboard theater is killing more strategies than bad ideas ever did.

Reports everyone reviews but nobody acts on. Spikes that look impressive but change nothing. Metrics chosen for optics, not operations.

If your numbers aren't directly informing decisions, you're not looking at strategy. You're looking at spreadsheet art.

#datadriven #strategicclarity #growthstrategy

Campaigns don't usually fail at ideation. They fail at transition.

The handoff between campaign phases, between quarters, that's where momentum dies. You launch something brilliant, it generates interest, and then... nothing.

Strategy isn't what you start. It's what you sustain.

#campaignclarity #systemsthinking #strategicplanning

Performance doesn't appear when you need it. It accumulates during the months that felt optional.

Most teams treat November like a throwaway month. But the brands that operate with intention through November start January with momentum everyone else is still trying to generate.

The advantage isn't built in the moment you're measured. It's built in the moments you thought didn't count.

#strategicmarketing #q4strategy #growthdiscipline #longgame

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