CEO of The Go! Agency (Digital Marketing), Author, Forbes Council Thought Leader, Entrepreneur Magazine Contributor, Biz Journals Leadership Trust, Fast Company Board Member, Podcast Host, National Business Mentor

Christopher Tompkins is the CEO and founder of The Go! Agency and an internationally renowned expert on digital marketing. With more than two decades of experience, Christopher has turned The Go! Agency into one of the top 10 marketing agencies in Florida, top 25 digital marketing agencies, and his podcast, Bulletproof Marketer, has earned praise as one of the top 10 digital marketing podcasts airing today. He’s written two books, The Go! Method and Is Social Media Right For Your Business, and is a frequent contributor to Forbes, Entrepreneur Magazine, Tampa Bay Business Journal, Fast Company, Yahoo Finance, The Wise Marketer, The Grit, Money Magazine, and other illustrious trades.

Christopher Tompkins

Most growth strategies prioritize doing more. More campaigns. More content. More platforms. Strategic growth strategies prioritize doing less, better.

Open article: Precision Beats Volume in Sustainable Growth by Christopher Tompkins • 1 min read

Precision Beats Volume in Sustainable Growth

When are your capacity constraints actually being addressed?

Team expansion after projects are committed. Skill development when gaps become critical. System upgrades when infrastructure breaks.

Leaders building capacity proactively create resilience. Leaders building capacity reactively create firefighting.

Strategic capacity management operates ahead of demand, not behind it.

#leadership #capacity #growth #workforce #scalability #strategicplanning #operations

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Three signals your decision framework needs documentation:

1. Every tactical choice requires leadership approval - Teams wait for direction instead of executing within clear parameters.

2. Different departments make contradictory decisions - No shared criteria means conflicting approaches across functions.

3. New team members take months to make confident choices - Decision logic lives in individual heads, not accessible systems.

Documented frameworks increase velocity without sacrificing quality.

What percentage of decisions require your direct approval?

#leadership #decisionmaking #frameworks #velocity #execution #operations #efficiency #strategy

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Unpopular opinion: Competitive intelligence is not market research.

Market research tells you what exists. Competitive intelligence reveals what competitors are building before they announce it.

Most organizations conduct annual competitive reviews. Strategic operators monitor competitor hiring, technology investments, and partnership formations continuously.

How often does your competitive analysis actually update?

#leadership #competitiveintelligence #strategy #marketstrategy #businessintelligence #strategicplanning #competitiveadvantage

Strategic initiatives fail more from unclear ownership than from wrong strategy.

When everyone is responsible, no one is accountable. When ownership is ambiguous, progress requires constant coordination meetings instead of autonomous execution.

Organizations that document exactly who owns which outcomes move faster. Organizations that keep ownership implicit create bottlenecks at every decision point.

January planning sessions establish initiative lists. Strategic planning establishes who delivers each one with their name documented.

Who specifically owns your top three strategic priorities?

#leadership #accountability #ownership #strategy #execution #strategicplanning #clarity #performance

Interesting pattern emerging around Q1 budget allocation decisions.

Organizations consistently spread new budgets across multiple channels to "test everything," yet performance data from previous years clearly shows which channels historically convert and which consistently underperform.

The gap between available attribution data and actual allocation behavior is significant.

What are others observing in their planning processes?

Does a fresh budget really require re-testing known underperformers, or is this one of those annual rituals that feels strategic but ignores existing proof?

Strategic clarity established early costs less than clarity pursued under pressure.

The actual costs of delayed clarity: Teams debate direction instead of executing. Projects pivot mid-stream, wasting resources. Leadership credibility erodes through inconsistent messaging. Competitive positioning weakens during internal confusion.

Clarity before commitment eliminates these costs. Clarity during execution multiplies them.

What is an unclear strategy costing your organization?

#leadership #clarity #strategy #costs #execution #strategicclarity #performance #decisionmaking

Unpopular opinion: Advisory relationships need termination criteria, not just formation criteria.

Organizations carefully vet advisors before engagement, but rarely establish what ending the relationship looks like. Advisory boards persist beyond usefulness because no framework exists for a respectful conclusion.

Define contribution expectations. Establish review cadence. Document when the advisory value has been captured.

Does your organization have advisor exit frameworks?

#leadership #advisoryboard #governance #relationships #strategy #advisors #boardmanagement #clarity

Institutional knowledge creates organizational fragility.

When key people are unavailable, work pauses. When experienced members leave, capability disappears.

Organizations dependent on individual memory are one resignation away from disruption. Organizations with documented systems are resilient regardless of who is working.

Where does critical knowledge actually live in your organization?

#leadership #knowledge #documentation #systems #operations #organizationalresilience #institutionalknowledge #scalability

Q1 execution reveals what planning actually built:

- Weak planning: Vague objectives requiring interpretation. Success criteria debated during reviews. Ownership confusion across initiatives.
- Strong planning: Measurable outcomes defined precisely. Performance benchmarks established upfront. Clear accountability for each objective.

If Q1 launches generate confusion, planning was incomplete.

Strategic planning creates execution clarity, not directional suggestions.

#leadership #planning #execution #strategy #strategicplanning #clarity #performance #q1planning

The strategy-execution gap reveals itself in February.

January is when we define clarity. February is where organizational discipline either compounds or collapses.

The teams gaining momentum now?

They built execution frameworks in Q4: documented processes, clear ownership, measurable checkpoints.

They're not reinventing the wheel with every campaign launch.
The teams already struggling?

They're operating on institutional memory and improvisation. Every execution feels like a first attempt because there's no system to build on.

After 16 years, I've watched this pattern repeat: strategic thinking without operational infrastructure doesn't create growth. It creates expensive inconsistency.

The question isn't whether your team has ideas. It's whether you've built the systems that turn those ideas into repeatable performance.

How structured are your campaign launch processes, or is every execution still treated as a new experiment?
#MarketingStrategy #ExecutionExcellence #MarketingLeadership #B2BMarketing #CampaignManagement #MarketingOperations #DigitalMarketing #StrategicPlanning #MarketingExecution #BusinessStrategy

Top 1% LinkedIn Storyteller: I turn CEOs into the most trusted voice in their market, FAST, with only 1 hour per week. | CEO of Storytold

You’re busy running a company. You don’t have hours to spend on LinkedIn trying to guess what to post, why nobody responds, or how everyone else seems to be growing while you stay stuck.


That’s where Storytold comes in.


We turn your LinkedIn into a powerful lead engine, with almost no extra work from you.

We write your posts, rebuild your profile, create your content, grow your audience, and help you show up as the leader people want to follow.


All you do is talk with us for an hour a week, and approve what we create.


We handle everything else. Suddenly, your wasted 20 hours a week coming up with new ideas and writing content, just went down to 1 hour per week.


With Storytold, you get:

→ More time back each week

→ More trust from your audience

→ More leads without chasing anyone

→ More visibility with the people who matter

→ More momentum than you’ve ever had on LinkedIn


Our proven system works because it’s built on psychology, storytelling, and years of results with CEOs and world-leading companies.


If you’re tired of posting and getting nothing…

If you want LinkedIn to actually bring in clients…

If you want to look, sound, and perform like the expert you already are…

Book a call with us:   →  cal.com/storytold

Let’s get your story told.

Jack Dyer🕺

Storytold is one year old today!



12 months ago, I registered
Storytold™ with Companies House.


I was so thrilled when I chose the name
because I started this with a simple goal:


To help leaders get their story told.


But as I’ve spent last year with
Managing Directors and company
Presidents from Los Angeles to Dubai,
I learned something far more important.


Getting your story told is only ONE
part of what leaders actually need.


They also need a system that leverages
their authority into opportunities.


That’s why this year I’m evolving Storytold
into the company it was always meant to be:


A strategic partnership.
Here’s what it looks like:


Posts:
❌ No more “what shall I post today”;
✅ We’re building a narrative about you.

Impressions:
❌ We’re not seeking more visibility;
✅ We’re attracting more opportunities.

DMs:
❌ We’re not adding more inbox noise;
✅ We’re nurturing the right relationships.

Reputation:
❌ We’re not just making you known;
✅ We’re leveraging your personality.

Authority:
❌ We’re not writing “content”;
✅ We’re demonstrating your authority.


We’ve been acting as Strategic Partners
for about 4 months now, and in 2026
this becomes our standard with the 
Storytold™ Authority System.


And to celebrate our birthday,
I’ve upgraded our website:
www.storytold.co.uk


Thank you to every partner who trusted
us in 2025 and are staying with us.
I've never been more excited to
get you more opportunities.


And to everyone new: If you’re ready
for your reputation to start working
as hard as you do, we should talk.


Request a Private Authority Call from our website. 

And we'll get your storytold. 





#LinkedIn  #workmilestone

CEO, Storytold | Top 1% LinkedIn Storyteller | We turn C-Suite Leaders into the most trusted voice in their market. Zero posting. Zero micromanagement. Real authority that drives deals.

Here's why I've been fairly quiet on LinkedIn for the last few days. 


Something big is coming. 


Really big.


And it's not bigfoot.


It's an evolution of what Storytold™
does, to the dedicated partnership 
we were always meant to be.


Year 1, we were finding our feet.
Trying things. Seeing what worked.


But in Year 2...


We're kicking our value into overdrive
with a systemised, analytics-informed
partnership that guarantees success.


I'll say that again: We GUARANTEE success.


How many people can say that?

Watch this space over the coming days.

Trust me on this one.

- Jack 🕺

Last year I learned that visibility isn’t about being louder, but about being clearer.



Many senior leaders
think LinkedIn isn’t working
because they don’t post enough.

They see others posting every day,
sharing wins and getting attention,
and they think volume = authority.


It doesn’t.


Leaders miss opportunities
because their public reputation
doesn’t reflect who they really are.


You know an English guy who goes to
France and talks in English, and when
the French don’t understand him he
just yells even louder in English?

Yeah, that doesn’t help him get understood.



It’s the same on LinkedIn.

You don’t win by being louder.

You gain opportunities when you’re CLEAR.



✔️ A clear authority beats clever posts.
✔️ Consistency beats “going viral”
✔️ A human story attracts more
opportunities than a perfect post.


When you get clear:

→  People recognise you faster
→  Trust builds up in the background
→  Conversations start warmer
→  Opportunities come earlier
→  Your authority works for you

Because your reputation finally
matches your level of leadership.



LinkedIn isn’t a platform.
It’s a public record of your reputation.

Every post either compounds
your authority or weakens it.

If you want your authority to work for
you without taking more of your time,
that’s the system we build and run.

Success in 2026 isn’t about visibility.
It’s about leverage, reputation, and legacy.

And once it’s built, it keeps working.
Request a Private Authority Call with me.

What if you could become the go-to authority in your space without being online every day?



Most Managing Directors are
frustrated. They know LinkedIn
is a "Public Reputation Ledger,"
but they're exhausted by having
to be on here 24/7 to stay relevant.


It’s true: visibility requires a huge
time investment. First to learn
HOW to grow on LinkedIn…


(like me, from 740 to 50,000 followers)


Then it takes time to leverage
your authority into opportunities.


But the time spent figuring all this
out doesn’t have to be YOURS.


If you're spending hours each week
trying to "figure out" what to post,
you aren't leading. You’re just busy.


You're treating your reputation like
a chore instead of the appreciating
business asset it actually is.


What if you stopped "posting" and started positioning?


Imagine a system where:

→  Your time is protected: 
You spend just one hour a week with a strategic partner.

→  Your expertise is extracted: 
Your unique worldview is turned into a high-impact narrative that AI could never replicate.

→  Your reputation compounds: 
Your presence builds trust and opens doors while you’re focused on running your organisation.
‌
 

The Storytold™ Authority System
I designed took me from 740 to
50,000 followers (and counting).
 
It took me from employee to CEO.
 
It’s designed to take the execution burden
off your shoulders entirely. We install the
infrastructure; you gain the leverage.
 

Request a Private Authority Call from the link in my profile.

Most senior leaders don’t have a visibility problem. They have an authority gap.



You are respected in your organisation.
Your peers trust your judgment.
Your track record is proven.

But externally, on the
"Public Reputation Ledger" of
LinkedIn, your influence is fragmented.


When an investor or a potential partner
looks you up, do they see the executive
authority you’ve spent 20 years building?

Or do they see several "polished" posts
that say everything and mean nothing?

The distance between your internal
credibility and external perception
is where opportunities are lost to
leaders who are simply louder.


This isn't a marketing problem.


It's a system failure.


Most leaders think they need to be
"better at content." No. They don't.

They need an Authority System that
turns their ideas into public leverage.

Facts and statistics don't build authority.
Strategic narrative control does.

When we install the Storytold™
Authority System, we stop the
"leaks" in your reputation.


→  We extract your executive worldview
to define a clear, strategic narrative.

→  We architect a presence that builds
trust before you even enter the room.

→  We operate the system with total
autonomy, protecting your most
valuable asset: your time.


The goal isn't "more posts."
It’s to ensure that when your
name is mentioned, the decision
is already moving in your favor.


If you're a Managing Director or
President with a long-term mindset
and you’re ready for your authority
to start working harder than you do...


Request a Private Authority Call via the link in my profile.

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The Battle

Christopher Tompkins

Jack Dyer🕺

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Performance ScoreChristopher Tompkins's LinkedIn Performance

Performance ScoreJack Dyer🕺's LinkedIn Performance

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The Battle

Christopher Tompkins

Jack Dyer🕺

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Christopher Tompkins's LinkedIn Performance

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Performance ScoreChristopher Tompkins's LinkedIn Performance