CEO of The Go! Agency (Digital Marketing), Author, Forbes Council Thought Leader, Entrepreneur Magazine Contributor, Biz Journals Leadership Trust, Fast Company Board Member, Podcast Host, National Business Mentor

Christopher Tompkins is the CEO and founder of The Go! Agency and an internationally renowned expert on digital marketing. With more than two decades of experience, Christopher has turned The Go! Agency into one of the top 10 marketing agencies in Florida, top 25 digital marketing agencies, and his podcast, Bulletproof Marketer, has earned praise as one of the top 10 digital marketing podcasts airing today. He’s written two books, The Go! Method and Is Social Media Right For Your Business, and is a frequent contributor to Forbes, Entrepreneur Magazine, Tampa Bay Business Journal, Fast Company, Yahoo Finance, The Wise Marketer, The Grit, Money Magazine, and other illustrious trades.

Christopher Tompkins

Most growth strategies prioritize doing more. More campaigns. More content. More platforms. Strategic growth strategies prioritize doing less, better.

Open article: Precision Beats Volume in Sustainable Growth by Christopher Tompkins • 1 min read

Precision Beats Volume in Sustainable Growth

When are your capacity constraints actually being addressed?

Team expansion after projects are committed. Skill development when gaps become critical. System upgrades when infrastructure breaks.

Leaders building capacity proactively create resilience. Leaders building capacity reactively create firefighting.

Strategic capacity management operates ahead of demand, not behind it.

#leadership #capacity #growth #workforce #scalability #strategicplanning #operations

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Three signals your decision framework needs documentation:

1. Every tactical choice requires leadership approval - Teams wait for direction instead of executing within clear parameters.

2. Different departments make contradictory decisions - No shared criteria means conflicting approaches across functions.

3. New team members take months to make confident choices - Decision logic lives in individual heads, not accessible systems.

Documented frameworks increase velocity without sacrificing quality.

What percentage of decisions require your direct approval?

#leadership #decisionmaking #frameworks #velocity #execution #operations #efficiency #strategy

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Unpopular opinion: Competitive intelligence is not market research.

Market research tells you what exists. Competitive intelligence reveals what competitors are building before they announce it.

Most organizations conduct annual competitive reviews. Strategic operators monitor competitor hiring, technology investments, and partnership formations continuously.

How often does your competitive analysis actually update?

#leadership #competitiveintelligence #strategy #marketstrategy #businessintelligence #strategicplanning #competitiveadvantage

Strategic initiatives fail more from unclear ownership than from wrong strategy.

When everyone is responsible, no one is accountable. When ownership is ambiguous, progress requires constant coordination meetings instead of autonomous execution.

Organizations that document exactly who owns which outcomes move faster. Organizations that keep ownership implicit create bottlenecks at every decision point.

January planning sessions establish initiative lists. Strategic planning establishes who delivers each one with their name documented.

Who specifically owns your top three strategic priorities?

#leadership #accountability #ownership #strategy #execution #strategicplanning #clarity #performance

Interesting pattern emerging around Q1 budget allocation decisions.

Organizations consistently spread new budgets across multiple channels to "test everything," yet performance data from previous years clearly shows which channels historically convert and which consistently underperform.

The gap between available attribution data and actual allocation behavior is significant.

What are others observing in their planning processes?

Does a fresh budget really require re-testing known underperformers, or is this one of those annual rituals that feels strategic but ignores existing proof?

Strategic clarity established early costs less than clarity pursued under pressure.

The actual costs of delayed clarity: Teams debate direction instead of executing. Projects pivot mid-stream, wasting resources. Leadership credibility erodes through inconsistent messaging. Competitive positioning weakens during internal confusion.

Clarity before commitment eliminates these costs. Clarity during execution multiplies them.

What is an unclear strategy costing your organization?

#leadership #clarity #strategy #costs #execution #strategicclarity #performance #decisionmaking

Unpopular opinion: Advisory relationships need termination criteria, not just formation criteria.

Organizations carefully vet advisors before engagement, but rarely establish what ending the relationship looks like. Advisory boards persist beyond usefulness because no framework exists for a respectful conclusion.

Define contribution expectations. Establish review cadence. Document when the advisory value has been captured.

Does your organization have advisor exit frameworks?

#leadership #advisoryboard #governance #relationships #strategy #advisors #boardmanagement #clarity

Institutional knowledge creates organizational fragility.

When key people are unavailable, work pauses. When experienced members leave, capability disappears.

Organizations dependent on individual memory are one resignation away from disruption. Organizations with documented systems are resilient regardless of who is working.

Where does critical knowledge actually live in your organization?

#leadership #knowledge #documentation #systems #operations #organizationalresilience #institutionalknowledge #scalability

Q1 execution reveals what planning actually built:

- Weak planning: Vague objectives requiring interpretation. Success criteria debated during reviews. Ownership confusion across initiatives.
- Strong planning: Measurable outcomes defined precisely. Performance benchmarks established upfront. Clear accountability for each objective.

If Q1 launches generate confusion, planning was incomplete.

Strategic planning creates execution clarity, not directional suggestions.

#leadership #planning #execution #strategy #strategicplanning #clarity #performance #q1planning

Scaling Purpose Driven DTC Brands in the Digital World | Ecommerce Growth Specialist | Paid Ads Consultant | Performance Marketer

🚀 Struggling to Scale Your DTC Brand? You’re Not Alone.

Many e-commerce brands hit a growth ceiling—rising ad costs, low ROAS, and strategies that just don’t deliver. But scaling isn’t about spending more—it’s about spending smarter.

Over the past 4+ years, I’ve helped DTC brands overcome these challenges with data-driven ad strategies that maximize ROI. Working with leading UK & US e-commerce agencies, I’ve learned that the key to success is precision targeting, creative storytelling, and deep data analysis.

💡 My Approach:

✔ Strategic Scaling – Optimizing ad spend to drive profitable growth.
✔ Full-Funnel Paid Ads – Expertise in Meta, TikTok & Pinterest Ads.
✔ Creative Testing & CRO – Unlocking high-performing content that converts.
✔ Global Expansion – Helping brands enter new markets profitably.

📈 Results I’ve Delivered:

✅ 5.19X ROAS, even on cold traffic.
✅ $10M+ in client revenue with scalable ad strategies.
✅ Profitable international expansion for multiple brands.

If you’re an e-commerce brand looking to break through growth barriers, let’s connect. I’d love to discuss how we can optimize your ad spend, increase profitability, and build a brand that lasts. 🚀

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