CEO of The Go! Agency (Digital Marketing), Author, Forbes Council Thought Leader, Entrepreneur Magazine Contributor, Biz Journals Leadership Trust, Fast Company Board Member, Podcast Host, National Business Mentor

Christopher Tompkins is the CEO and founder of The Go! Agency and an internationally renowned expert on digital marketing. With more than two decades of experience, Christopher has turned The Go! Agency into one of the top 10 marketing agencies in Florida, top 25 digital marketing agencies, and his podcast, Bulletproof Marketer, has earned praise as one of the top 10 digital marketing podcasts airing today. He’s written two books, The Go! Method and Is Social Media Right For Your Business, and is a frequent contributor to Forbes, Entrepreneur Magazine, Tampa Bay Business Journal, Fast Company, Yahoo Finance, The Wise Marketer, The Grit, Money Magazine, and other illustrious trades.

Christopher Tompkins

Most growth strategies prioritize doing more. More campaigns. More content. More platforms. Strategic growth strategies prioritize doing less, better.

Open article: Precision Beats Volume in Sustainable Growth by Christopher Tompkins • 1 min read

Precision Beats Volume in Sustainable Growth

When are your capacity constraints actually being addressed?

Team expansion after projects are committed. Skill development when gaps become critical. System upgrades when infrastructure breaks.

Leaders building capacity proactively create resilience. Leaders building capacity reactively create firefighting.

Strategic capacity management operates ahead of demand, not behind it.

#leadership #capacity #growth #workforce #scalability #strategicplanning #operations

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Three signals your decision framework needs documentation:

1. Every tactical choice requires leadership approval - Teams wait for direction instead of executing within clear parameters.

2. Different departments make contradictory decisions - No shared criteria means conflicting approaches across functions.

3. New team members take months to make confident choices - Decision logic lives in individual heads, not accessible systems.

Documented frameworks increase velocity without sacrificing quality.

What percentage of decisions require your direct approval?

#leadership #decisionmaking #frameworks #velocity #execution #operations #efficiency #strategy

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Unpopular opinion: Competitive intelligence is not market research.

Market research tells you what exists. Competitive intelligence reveals what competitors are building before they announce it.

Most organizations conduct annual competitive reviews. Strategic operators monitor competitor hiring, technology investments, and partnership formations continuously.

How often does your competitive analysis actually update?

#leadership #competitiveintelligence #strategy #marketstrategy #businessintelligence #strategicplanning #competitiveadvantage

Strategic initiatives fail more from unclear ownership than from wrong strategy.

When everyone is responsible, no one is accountable. When ownership is ambiguous, progress requires constant coordination meetings instead of autonomous execution.

Organizations that document exactly who owns which outcomes move faster. Organizations that keep ownership implicit create bottlenecks at every decision point.

January planning sessions establish initiative lists. Strategic planning establishes who delivers each one with their name documented.

Who specifically owns your top three strategic priorities?

#leadership #accountability #ownership #strategy #execution #strategicplanning #clarity #performance

Interesting pattern emerging around Q1 budget allocation decisions.

Organizations consistently spread new budgets across multiple channels to "test everything," yet performance data from previous years clearly shows which channels historically convert and which consistently underperform.

The gap between available attribution data and actual allocation behavior is significant.

What are others observing in their planning processes?

Does a fresh budget really require re-testing known underperformers, or is this one of those annual rituals that feels strategic but ignores existing proof?

Strategic clarity established early costs less than clarity pursued under pressure.

The actual costs of delayed clarity: Teams debate direction instead of executing. Projects pivot mid-stream, wasting resources. Leadership credibility erodes through inconsistent messaging. Competitive positioning weakens during internal confusion.

Clarity before commitment eliminates these costs. Clarity during execution multiplies them.

What is an unclear strategy costing your organization?

#leadership #clarity #strategy #costs #execution #strategicclarity #performance #decisionmaking

Unpopular opinion: Advisory relationships need termination criteria, not just formation criteria.

Organizations carefully vet advisors before engagement, but rarely establish what ending the relationship looks like. Advisory boards persist beyond usefulness because no framework exists for a respectful conclusion.

Define contribution expectations. Establish review cadence. Document when the advisory value has been captured.

Does your organization have advisor exit frameworks?

#leadership #advisoryboard #governance #relationships #strategy #advisors #boardmanagement #clarity

Institutional knowledge creates organizational fragility.

When key people are unavailable, work pauses. When experienced members leave, capability disappears.

Organizations dependent on individual memory are one resignation away from disruption. Organizations with documented systems are resilient regardless of who is working.

Where does critical knowledge actually live in your organization?

#leadership #knowledge #documentation #systems #operations #organizationalresilience #institutionalknowledge #scalability

Q1 execution reveals what planning actually built:

- Weak planning: Vague objectives requiring interpretation. Success criteria debated during reviews. Ownership confusion across initiatives.
- Strong planning: Measurable outcomes defined precisely. Performance benchmarks established upfront. Clear accountability for each objective.

If Q1 launches generate confusion, planning was incomplete.

Strategic planning creates execution clarity, not directional suggestions.

#leadership #planning #execution #strategy #strategicplanning #clarity #performance #q1planning

The strategy-execution gap reveals itself in February.

January is when we define clarity. February is where organizational discipline either compounds or collapses.

The teams gaining momentum now?

They built execution frameworks in Q4: documented processes, clear ownership, measurable checkpoints.

They're not reinventing the wheel with every campaign launch.
The teams already struggling?

They're operating on institutional memory and improvisation. Every execution feels like a first attempt because there's no system to build on.

After 16 years, I've watched this pattern repeat: strategic thinking without operational infrastructure doesn't create growth. It creates expensive inconsistency.

The question isn't whether your team has ideas. It's whether you've built the systems that turn those ideas into repeatable performance.

How structured are your campaign launch processes, or is every execution still treated as a new experiment?
#MarketingStrategy #ExecutionExcellence #MarketingLeadership #B2BMarketing #CampaignManagement #MarketingOperations #DigitalMarketing #StrategicPlanning #MarketingExecution #BusinessStrategy

Vistage Worldwide

My passion is to help high-integrity leaders make great decisions that benefit their companies, families and communities. I work with high-performing CEOs who join Vistage because they want to connect with other CEOs to help them become better leaders and accelerate their company’s growth.

Visit my Vistage Chair & Groups Profile:  http://vistage.com/chairs/john.page

How Can Vistage help YOU?  https://youtu.be/gd3NctVOiLw

CEOs are highly successful people, and that’s why you're a CEO. What I’ve found is that many also face unique challenges —they feel stuck in the weeds, isolated, or even unsure. I facilitate programs that enable members to rise above day-to-day operational issues and reap the benefits of other leaders' seasoned experience, insights, and knowledge. In doing so we help solve those problems so that these leaders can confidently make better decisions that deliver positive results both personally and professionally. 

At Vistage we offer members unparalleled resources to grow their companies faster and more effectively. The data speaks for itself – member companies grow revenues 2.2x faster after joining Vistage according to independent research from Dun & Bradstreet.

If you are a CEO or business owner interested in learning more about how a Vistage peer advisory group can help your company grow, let’s connect.

Chairman

Vistage Florida

I am fortunate to have been selected to lead a high-performing group of CEOs and Business Owners in the Greater Tampa Bay / Clearwater / St Pete area! 

Are YOU ready to drive yourself (and your business) to the next level - and beyond - as a leader?

If you are, reach out today!!

Chair

Healthcare Information & Management Systems Society (HIMSS)

Life Member & Fellow - (LFHIMSS)

President/CEO $13.5+MM–12,500 member org serving healthcare/clinical IT,hosp ops &amp; quality improvement professions. Top&Bottomline responsibility, all aspects of BoD&Society operation, fiscal mgmt & member/stakeholder service. Strategic plan, expanding partnerships, collaborative relations and global development.

Key Achievements:
- Directed separation from American Hospital Assoc (AHA) to an independent 501(c)(6) org
- $20 million financial turnaround
- 5yr growth &gt;400%
- Annual BoD retreats
- Guided Annual Conference & Exhibition growth (20,000 attendees/650+ exhibiting companies/&gt;$8mm revenue)
- Championed IT in academic mgmt programs in Accrediting Commission
- Educ for Health Services Admin
- Initiated development of Joint Health Care IT Alliance & Integrating the Healthcare Enterprise (IHE) efforts.
- Task Force on Health Care Reform; DHHS Workgroup on Reducing Admin Cost; President's Council on Y2K Preparedness - Health Care Sector
- Fostered international outreach

CEO & Executive Director

EDNA.LIFE

EDNA.LIFE is a technology-driven Blockchain-Biotech organization working at the convergence of whole genome sequencing and blockchain technologies.  

EDNA provides DNA sequencing services that allow individuals to control and benefit from their own personal encrypted whole genome sequence. This enables them to sell or donate their personal genome to accredited researchers and medical teams who share their ambitions of finding cures for the most debilitating of diseases. It also permits making resources available to the impoverished on a worldwide basis so they can "mine" their own valuable data, thus attacking poverty by establishing DNA as a valued asset class.

Executive Advisory Board Member

PatientMD

Board Of Advisors

S E I  Financial Associates / Advocacy Advisors Inc.

Serve as President and CEO of business and health advocacy consultancy, mediation and debt arbitration practice.

Key Achievements / Projects:

- MEDIATION / ALTERNATIVE DISPUTE RESOLUTION (ADR): Have worked to resolve disputes without litigation in more than 4,800 cases to date 

- ASSOCIATION MANAGEMENT: Provide oversight and/or management of small associations and on special projects - including  association election management

- PATIENT ADVOCACY & EDUCATION: Development of an education program for end stage cancer patients

Founder/President/CEO

Mediate IT / SEI - Alternative Dispute Resolution Services

MEDIATION / ALTERNATIVE DISPUTE RESOLUTION (ADR): Have worked to resolve disputes without litigation in more than 5,000 cases to date. Business focused resolutions in information technology (IT), health care and business / partner disputes. Extensive experience in online dispute resolution (including SquareTrade). Don't litigate it - Mediate IT!

CEO - Mediator / Business Dispute Resolution Expert

TalenTrust

TalenTrust is not your typical search firm. A dynamic women owned business, TalenTrust provides outsourced strategic recruiting and human capital consulting to middle-market companies that need long-term business success. Their partnerships provide data-driven talent strategies for more predictable results.​

Healthcare Advisory Board 

Callidus Health, LLC

Advisor

Clinical Match Me

Advisor to the CEO

As a former CEO and long-tenured Vistage Chair, I work exclusively with high-performing executives who are navigating complexity, growth, and change — and who recognize the value of sharpening their thinking in the company of trusted peers.

For nearly two decades, I’ve guided CEOs, founders, and key executives across industries through critical inflection points: scaling operations, refining strategy, building culture, and preparing for what’s next. My approach is pragmatic, experienced, and grounded in real-world leadership — not theory.

Today, I lead CEO peer advisory boards that blend strategic rigor with honest insight — where high-caliber leaders challenge each other within a confidential, trusted forum, to think bigger, decide smarter, and lead more intentionally.

If you're a CEO looking to elevate your thinking, expand your perspective, and make confident decisions in uncertain times, let's connect.

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The Battle

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John A. Page, LFHIMSS

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Christopher Tompkins's LinkedIn Performance

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