The Go! Agency

The Go! Agency is a full service marketing company focused on helping you grow your business, and visibility, online. What sets our agency apart from our competition is our distinctively client-focused approach. Our team of designers, digital marketers, account managers, writers and support staff work together to deliver cutting-edge social media marketing campaigns, SEO, PPC, social media advertising, website design, graphic design, video production, custom written blogs, eye-catching articles and press releases, email marketing campaigns, blog site design, and much more.

CEO and Head Strategist

The Bulletproof Marketer

The Bulletproof Marketer is dedicated to helping business owners, marketing professionals, sales professionals, and everyone in between get the most out of the digital landscape - in order to drive leads, sales, and growth! 

Host Christopher Tompkins will get right to the point with the help of esteemed members of his extensive network - bringing their knowledge directly to you so you can learn more about numerous topics such as social media marketing, digital advertising, affiliate marketing, SEO, website design, email marketing, copywriting, animation, and so much more! 

Like the content of the show?  Visit Christopher's firm, The Go! Agency, online for more helpful hints, tips, and downloads: http://www.GoSalesandMarketing.com

Host

Entrepreneur Media

Contributor

Newsweek Expert Forum

Forbes Agency Council

Thought Leader

Fast Company Executive Board

Executive Board Member

Tampa Bay Business Journal Leadership Trust

Official Member

OneValley

Mentor

SEED SPOT

I mentor early-stage impact-driven entrepreneurs from SEED SPOT's network on the personal and professional challenges of running a business including strategy, goal setting, time management, business development, and work-life balance.

National Mentor

Social Media Chef

This radio show ran live each week from 2009 - 20012.

Got a passion for cooking? Love learning new ways to market your business? Want more out of your social media efforts? If you answered yes, then it is time for you to tune into a radio show unlike any other - The Social Media Chef!

Join me every week on this online radio show as I pull no punches with the proven and newest social networking tips to help grow your business while also sharing some of his favorite recipes and techniques to rustle up some top notch grub after you log-off for the day. 

This show is me throwing all of my passions into a food processor and hitting pulse repeatedly. I love food and I love social media marketing, so I figured why not mix them together.

Every show has a little bit of everything, so make sure that you tune in every Wednesday at 1pm Eastern Standard Time.

Host and Head Social Media Strategist

CEO of The Go! Agency (Digital Marketing), Author, Forbes Council Thought Leader, Entrepreneur Magazine Contributor, Biz Journals Leadership Trust, Fast Company Board Member, Podcast Host, National Business Mentor

Christopher Tompkins is the CEO and founder of The Go! Agency and an internationally renowned expert on digital marketing. With more than two decades of experience, Christopher has turned The Go! Agency into one of the top 10 marketing agencies in Florida, top 25 digital marketing agencies, and his podcast, Bulletproof Marketer, has earned praise as one of the top 10 digital marketing podcasts airing today. He’s written two books, The Go! Method and Is Social Media Right For Your Business, and is a frequent contributor to Forbes, Entrepreneur Magazine, Tampa Bay Business Journal, Fast Company, Yahoo Finance, The Wise Marketer, The Grit, Money Magazine, and other illustrious trades.

Christopher Tompkins

December separates leaders who react to market conditions from leaders who create market conditions.

Reactive leaders slow operations when external activity decreases. Strategic leaders use reduced noise to establish positioning.

The performance gap becomes obvious within three weeks of Q1.

Leadership means recognizing when conditions create asymmetric opportunities. December is one of those windows.

#leadership #strategy #businessgrowth #ceo #execution #competitive #positioning

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Q4 success isn't about what spikes, it's about what survives past December.

Revenue surges look impressive on reports. But the real measure is whether your campaigns maintain momentum after manufactured urgency disappears.

Chaos creates highlights. Continuity creates businesses.

#strategicmarketing #growthdiscipline #pipelinegrowth

Black Friday urgency? Gone by Saturday. Cyber Monday pressure? Forgotten by Tuesday.

But the operational structure you built while everyone else chased deadline-driven conversions? That carries into Q1.

Q1 doesn't belong to whoever starts fastest. It belongs to whoever never really stopped.

#q4strategy #pipelineclarity #longtermthinking

While marketing teams optimize holiday campaigns, leadership teams are finalizing FY26 strategies. That timing isn't coincidental.

Q4 isn't just a marketing season. It's a decision season. How you operate right now signals whether you're structurally sound or just noise-dependent.

The companies that win strategic investment demonstrate operational clarity when everyone else is chasing urgency.

#strategicplanning #q4momentum #claritydrivesgrowth #leadership

Unpopular opinion: December is not a planning month.

Planning should be completed in early December. Late December builds infrastructure. January executes.

Most executive teams have this backwards. They plan in January and execute in February.

That three-week timing gap is a competitive positioning handed to whoever planned earlier.

When does your planning actually convert to execution?

#leadership #strategy #planning #execution #timing #businessstrategy #growth

December's numbers are actually a preview of January's struggle.

Pipelines don't spontaneously generate on January 2nd. They either carry forward from the structure you built earlier, or they don't exist at all.

Urgency creates spikes. Structure creates continuity.

#pipelineclarity #strategicplanning #growthdiscipline #claritydrivesgrowth

Holiday campaigns reveal whether your systems actually work under pressure.

Can your infrastructure handle a 3x spike without breaking? Can your team maintain clarity when everyone's rushing? Can you carry momentum after the urgency evaporates?

Creativity starts the fire. Discipline keeps it burning past December 26th.

#holidaymarketing #marketingdiscipline #strategicgrowth

Everyone's trying to out-shout Black Friday with louder emails, bigger discounts, flashier ads.

The brands actually winning Q4 aren't competing on volume. They're cutting through with structural clarity and intentional pacing.

Speed creates exhaustion. Structure creates endurance.

#q4strategy #claritydrivesgrowth #systemsoverchaos #longgame

November isn't transition time. It's testing time.

Every campaign you run right now should have a clean handoff into Q1. If your system dies in December, your pipeline dies with it.

The brands crushing January started thinking about it in October.

#pipelinegrowth #q4momentum #strategicplanning #growthdiscipline

Urgency is the easy button. Structure is the unfair advantage.

Anyone can run a flash sale or manufacture scarcity. The hard part is building systems that compound over time, operational clarity that doesn't need urgency to function.

One creates noise that fades. The other creates pipelines that persist.

#systemsthinking #growthdiscipline #longtermstrategy

Two types of marketing teams heading into Q1:
Team A resets everything in January. New campaigns, new messaging, pipelines starting from zero. They're always rebuilding, always chasing.

Team B treats the calendar change like an administrative detail, not a strategic reset. Campaigns carry continuity. Momentum compounds.

One looks busy. The other builds compounding advantages.

#marketingdiscipline #strategicgrowth #claritydrivesgrowth

Launch is easy. Launch gets applause, attention, the dopamine hit.

Sustaining? That's where most brands quietly quit. The brands that show up in the moments that feel optional when it's slow, when there's no urgency, those are the ones compounding into market leaders.

Consistency isn't flashy. But it's the only advantage competitors can't replicate.

#consistency #strategicmarketing #pipelinegrowth

Most teams treat December like a cooldown lap. Strategy gets shelved. Execution slows. Everyone shifts into "we'll tackle that in January" mode. This 

Open article: December is Your Strategic Checkpoint (Not Your Victory Lap)
 by Christopher Tompkins • 2 min read

December is Your Strategic Checkpoint (Not Your Victory Lap)

The most expensive assumption in Q4? That November doesn't matter because "everyone's checked out."

Momentum compounds in the moments that feel optional. While competitors coast into Thanksgiving, you're building the advantage they'll spend Q1 trying to understand.

There's no such thing as a quiet month. Only quiet marketers.

#q4momentum #pipelineclarity #strategicgrowth

Dashboard theater is killing more strategies than bad ideas ever did.

Reports everyone reviews but nobody acts on. Spikes that look impressive but change nothing. Metrics chosen for optics, not operations.

If your numbers aren't directly informing decisions, you're not looking at strategy. You're looking at spreadsheet art.

#datadriven #strategicclarity #growthstrategy

Campaigns don't usually fail at ideation. They fail at transition.

The handoff between campaign phases, between quarters, that's where momentum dies. You launch something brilliant, it generates interest, and then... nothing.

Strategy isn't what you start. It's what you sustain.

#campaignclarity #systemsthinking #strategicplanning

Performance doesn't appear when you need it. It accumulates during the months that felt optional.

Most teams treat November like a throwaway month. But the brands that operate with intention through November start January with momentum everyone else is still trying to generate.

The advantage isn't built in the moment you're measured. It's built in the moments you thought didn't count.

#strategicmarketing #q4strategy #growthdiscipline #longgame

Spirit Media

Bill Dolan is President and Creative Director of Spirit Media, a strategic creative agency specializing in television, video production,  live and virtual event production and media marketing strategy for profit and non- profit organizations.

President / Creative Director

Tec Labs

Advisory Board Member

Greater Portland Inc

Board Of Directors

The Stan Lee Foundation

Walt Disney Television

My role as a staff director at a mid-market television station was one of the best media bootcamps anyone could ever experience. My time in broadcasting was during the height of local television and commercial production.  I was mentored by live directors, commercial directors, great marketing agencies and accomplished media sales executives. I personally directed over 6000 promos, commercials and live television programs in a span of less than 12 years.

Television Director

SPIRIT MEDIA- Emmy-Nominated TV, LIVE & Virtual Event Director (Over 10K Productions), Video Producer, Marketing Strategist, Author / Trainer: 7DRM-The 7 Disciplines of Relationship Marketing, NDE & Leadership Speaker❤️

On January 28th, 1999 while on a flight to Nashville, I died… and it may have been the greatest thing that ever happened to me.  

For over 30 years, I’ve worked as a television, video and entertainment director with celebrities such as the Black Eyed Peas, Gwen Stefani, Maroon 5, Kenny Chesney, Mark Burnett (Survivor, The Voice, Shark Tank), world leaders and global brands. 

With Emmy-nominations and over 10,000 Productions, Videos, Virtual and Live Events, our digital marketing agency, Spirit Media has grown into a global brand. 

But we have transformed to do so much more because the day I died changed everything.

Today, we are a cause-driven creative agency committed to helping great organizations flourish by impacting both heart and mind by revealing their BRAND STORY and their BRAND SOUL. 

And we leverage 7 critical disciplines that help our clients discover compelling BRAND MESSAGING for their perfect markets. 

Together, we produce award-winning: 

✅ Brand Videos

✅ Virtual Events / Webinars

✅ Internet Television / Webcasting 

✅ Live Events, Fundraisers, Telethons

✅ Sales Kick-Offs, Award Ceremonies

✅ Presentation Coaching and Direction

And we’ve been fortunate to help companies and nonprofit organizations make tens of millions of dollars!

www.spiritmedia.com

Additionally, I introduced 7DRM- The 7 Disciplines of Relationship Marketing. It recounts, not only my death experience, but the powerful discovery of the 7DRM Strategy and how it can transform you and your organization!

If you’re not satisfied with the quality and effectiveness of your marketing or just aren’t sure as to what are the right strategies, messages or tactics for you to truly build lasting growth for your organization, then 7DRM- The 7 Disciplines of Relationship Marketing is what you need. 

In addition to my book, it’s my honor to teach The 7 Disciplines of Relationship Marketing through: 

✅ Message / Marketing Coaching

✅ Keynotes

✅ Online and Live Workshops 

✅ Masterminds

You can get FREE RESOURCES and learn more about the  7DRM Strategy at www.7drm.com.

Let me help you multiply the impact of your work, grow your business and help you realize greater impact through your life and business. 

Reach out if you have any questions!

📬 DM me here on LinkedIn or email    marketing@spiritmedia.com.

Learn more at:

🌐 www.7DRM.com 
      (reading the book is a great start!)

🌐 www.SpiritMedia.com

Bill Dolan (Spirit Media)

HAS SUCCESS STOLEN YOUR DREAM?

At some point, all of us dreamed about who we could become and what we might accomplish.

But then—life happened.

Somewhere along the way, society defined success for us—and once we achieve it, we’re terrified of losing it.

For some, it’s losing wealth.

For others, it’s reputation or power.

And we become afraid to wager these in the game of life over the prospect of truly living our dreams.

So we:

❤️ Pause

❤️ Ponder

❤️ Procrastinate

And spend the rest of our lives justifying a quiet dissatisfaction—having chased someone else’s definition of success.

But here’s the truth:

YOU WERE BORN FOR MORE.

If your success has turned into bondage, courage is the key that sets you free.

I believe in you!

With Much Love – Bill ❤️

____________________________

On Jan 28, 1999, I died. And death gave me a front-row seat to life’s greatest truths that transformed my life, leadership, and business. I came back with a message that inspired me to write The 7 Disciplines of Relationship Marketing. 

DM me—I'd love to share what I learned and explore what could change your life and business and help you to make a lasting impact in your market. ❤️

Bill Dolan 

Emmy-Nominated Video & Live Event Director | Author | Keynote Speaker 🎬❤️🎬 I help companies and nonprofits grow, inspire and tell their BRAND STORY through compelling brand VIDEOS and impactful LIVE EVENT experiences.

WHY SLOW MAY BE YOUR BEST FRIEND.

I was rowing with a friend at the gym yesterday when I noticed how fast he was going.

The crazy thing? His strokes were slower than mine.

So I had to ask—what’s his secret?

The simple answer: when we rush to take fast strokes, we often take shallow strokes.

We don’t build the strength, momentum, or ultimate speed that comes from a more deliberate strategy.

It’s as if he took a page right out of my book, The 7 Disciplines of Relationship Marketing.

In our workshops, the very first exercise is crafting a Mission Manifesto from your Authentic Purpose Compass.

THIS IS THE SECRET TO DISCOVERING YOUR BRAND SOUL.

And once you uncover it, you don’t have to row frantically anymore.

You row (and grow) thoughtfully, methodically, and—most importantly—purposefully.

So let me ask you:

Are you rowing as fast as you can but not getting the results you truly want?

Are you exhausted from constant motion with no real sense of peace?

If so, reach out.

The Discovering Your Brand Soul workshop is coming soon—and it will make a profound impact on your life and business.

I believe in you!

With Much Love – Bill ❤️
____________________________

On Jan 28, 1999, I died. And death gave me a front-row seat to life’s greatest truths that transformed my life, leadership, and business. I came back with a message that inspired me to write The 7 Disciplines of Relationship Marketing. 

DM me—I'd love to share what I learned and explore what could change your life and business and help you to make a lasting impact in your market. ❤️

SO YOU WANT TO GET INTO SHOW BUSINESS?

There’s not a week that goes by that I don’t get a call from someone who wants to break into the television and entertainment industry.

After more than 30 years in the business — working with some of the biggest names in entertainment and learning from the best — I’ve discovered a few timeless truths.

Here are 10 foundational secrets I share with anyone who has the heart to pursue a career in this industry:

🎬 Be absolutely certain you’re truly passionate about your craft.

🎬 Sacrifice is the price of focus.

🎬 Take an honest inventory of your natural gifts (not just what your mom told you).

🎬 Commit to mastering one key skill first — you can become a quadruple threat later.

🎬 Show up and find every opportunity to practice your craft.

🎬 Find mentors who will encourage you, teach you, and show you the ropes.

🎬 Be prepared to work harder than you’ve ever worked in your life.

🎬 Learn that rejection is simply direction.

🎬 Embrace tears of both sadness and joy — they’re both healing.

🎬 Never lose who you really are. Embrace the greatness within you.

Come to think of it… these principles apply to just about any industry.

What’s your favorite “secret”? Anything you’d add to the list?

I believe in you!

With Much Love – Bill ❤️

____________________________

On Jan 28, 1999, I died. And death gave me a front-row seat to life’s greatest truths that transformed my life, leadership, and business. I came back with a message that inspired me to write The 7 Disciplines of Relationship Marketing. 

DM me—I'd love to share what I learned and explore what could change your life and business and help you to make a lasting impact in your market. ❤️

LET ME REINTRODUCE MYSELF.

For those who’ve just joined me here on LinkedIn — or maybe we haven’t connected in a while — let me introduce myself.

I’m Bill Dolan, Creative Director of Spirit Media, author of The 7 Disciplines of Relationship Marketing, and someone who believes that business done with love, honor, and respect can transform lives.

Over the years, I’ve helped brands and leaders discover their mission, tell their story, and build movements — not just marketing.

But my television, entertainment and marketing career was profoundly impacted with a near-death experience that completely changed how I see success.

I came back with a powerful assignment that has driven me ever since:
“How can I use my gifts to serve others and make a lasting difference in the world?”

That’s what drives everything I do — from coaching CEOs, producing dynamic brand videos, and directing live events that promote purpose-driven leadership and meaningful impact.

If you’re someone who believes in doing business that matters — you are in the right place.

🎬❤️🎬 Check out my profile to hear the rest of the story and follow me for weekly insights on storytelling, leadership, and the heart behind marketing that transforms.

I’m honored you are here.

I believe in you!

With Much Love – Bill ❤️

____________________________
On Jan 28, 1999, I died. And death gave me a front-row seat to life’s greatest truths that transformed my life, leadership, and business. I came back with a message that inspired me to write The 7 Disciplines of Relationship Marketing. 

DM me—I'd love to share what I learned and explore what could change your life and business and help you to make a lasting impact in your market. ❤️

Bill Dolan

IF YOU’RE THE EXPERT, START ACTING LIKE ONE.

There’s an old saying that goes, “The customer is always right.”

But can we all just agree—that’s not true?

Of the many companies and non-profit organizations we’ve served, they come to us because they know that we can deliver an outcome and a level of transformation they cannot deliver by themselves.

Our clients don’t buy from you because they believe they are always right.
 They buy because they need:

🎬Premium Expertise

🎬Insightful Objectivity

🎬World-class Capacity to Deliver

Here’s how that relationship can really work for you:

❤️THE CLIENT defines the desired outcome (often with your help).

❤️YOU, THE EXPERT, determine how that outcome will be achieved.

❤️YOU, THE EXPERT, deliver on that promise.

No one in this relationship is all-knowing or all-powerful — not even you.
 But through cooperation, collaboration, and a shared mission, that’s where the real magic happens.

How do you show up as the expert? 

And how do you build the kind of collaboration that produces outstanding results?

I believe in you!

With Much Love – Bill ❤️

____________________________

On Jan 28, 1999, I died. And death gave me a front-row seat to life’s greatest truths that transformed my life, leadership, and business. I came back with a message that inspired me to write The 7 Disciplines of Relationship Marketing. 

DM me—I'd love to share what I learned and explore what could change your life and business and help you to make a lasting impact in your market. ❤️

HOW TO BE THE BLUEBERRIES… NOT THE OATMEAL

With all due respect to oatmeal lovers, let’s be honest…

OATMEAL IS BORING.

It’s bland, colorless, and shapeless. And if it weren’t for clever marketing and the encouragement of our grandmas, most people would avoid it altogether.

Tragically… a lot of brands look exactly like this.

But the good news?

You can transform your brand the same way a plump, juicy blueberry transforms a bowl of oatmeal. 

Here’s how:

🎬 Celebrate the richness and flavor you bring to your clients.

-  Show the depth, personality, and value that make you unforgettable.

🎬 Make your point of distinction bold and unmistakable.

- People won’t remember vague. They remember vibrant.

🎬 Create clear contrast between you and your flavorless competitors.

- Differentiation isn’t optional—it’s survival.

🎬 Use your “blueberries” to create anticipation and a sense of reward.

- Great brands make people look forward to the experience.

Remember, people crave brands that deliver a taste of the reward before they ever take a bite.

When you do this well, your audience doesn’t need persuasion…

They can feel the benefits.

And grandma’s endorsement becomes optional.

If you want to add more excitement and flavor to your brand story…

DM me. (I’ll bring the blueberries.)
I believe in you.

With Much Love – Bill ❤️
____________________________

Top CEOs and CROs rely on us to develop strategic messaging, powerful brand videos, and high-performance sales events that elevate perception, drive revenue, and activate your audience—from investors to prospects to employees. 🎬 ❤️🎬

HOW DOES YOUR BRAND MAKE PEOPLE FEEL?

As a creative agency our heart is to help people tell their brand story in a dynamic and meaningful way.

Just last week we hit the mark again, when a corporate executive (yes, the kind of person that is not supposed to be outwardly expressive and passionate) saw their brand video for the first time, stopped the video presentation and asked for a box of tissues to wipe away tears.

At Spirit Media, every brand video is built from your DNA, not a template.

We do the strategic research including:

🎬 Positioning

🎬 Competition

🎬 Brand Promise

🎬 Brand Mission

🎬 Brand Values

But at the heart of telling an authentic brand story is:

❤️ Truly Knowing Your Audience

❤️ Crafting A Meaningful Love Letter

❤️ Developing Messages That Touch The Mind And Heart

❤️ Connecting In A Way That Is Memorable And Feels Deeply

THIS IS THE POWER OF SHARING A STRATEGIC BRAND STORY.

When you can do it well and touch the mind, heart, and spirit, you know you’ve made a lasting and profitable impact.

Need help with that?

I believe in you!

With Much Love – Bill ❤️

____________________________

On Jan 28, 1999, I died. And death gave me a front-row seat to life’s greatest truths that transformed my life, leadership, and business. I came back with a message that inspired me to write The 7 Disciplines of Relationship Marketing. 

DM me—I'd love to share what I learned and explore what could change your life and business and help you to make a lasting impact in your market. ❤️

IT'S TIME TO DECIDE: TRANSACTION OR TRANSFORMATION?

This video captures one of the foundational values from my workshop, the 7 Disciplines of Relationship Marketing.

When we understand and start living the difference, we become the real world-changers we were intended to be.

Quit settling for riches when you can be truly wealthy.

I believe in you!

With Much Love – Bill ❤️

____________________________

On Jan 28, 1999, I died. And death gave me a front-row seat to life’s greatest truths that transformed my life, leadership, and business. I came back with a message that inspired me to write The 7 Disciplines of Relationship Marketing. 

DM me—I'd love to share what I learned and explore what could change your life and business and help you to make a lasting impact in your market. ❤️

EXCELLENCE IS IN THE DETAILS.

One of the greatest gifts we can give another person is our best.

After more than 30 years in the television, entertainment, and marketing world, few things bring me more joy than helping people experience their brand story in the most powerful and meaningful way possible.

And often I’m invited to live events to provide feedback on how organizations are expressing their brand story.  
STOP READING NOW IF YOU ARE SENSITIVE TO CRITICISM.
 🎬On a positive side, I’m occasionally delighted, because they’ve delivered with excellence and care for their brand and the audience they serve…
 🎬But on the negative side and way too often, I’m deeply disappointed, because what was delivered felt like the product of incompetence or apathy.

Here’s the truth: our culture has adapted and accepted event and media models that have become too comfortable with mediocrity—checking boxes instead of pursuing excellence.

And where AI can be a tool to spark inspiration and refine content, it’s turned into a sausage factory that consistently produces content with value no greater than a fortune cookie.

That’s not kindness to your audience.

That’s neglect.

And it’s become a tragic epidemic.

EXCELLENCE IS IN THE DETAILS.

And one of the greatest acts of love you can express as a business is to truly give your best with kindness, presence and genuine care.

Are you with me on this?

I believe in you.

With Much Love – Bill ❤️

____________________________
On Jan 28, 1999, I died. And death gave me a front-row seat to life’s greatest truths that transformed my life, leadership, and business. I came back with a message that inspired me to write The 7 Disciplines of Relationship Marketing. 

DM me—I'd love to share what I learned and explore what could change your life and business and help you to make a lasting impact in your market. ❤️

7 SECRETS TO KILL A NON-PROFIT FUNDRAISER

We’ve had the privilege of serving hundreds of organizations over our 30 years in media, marketing, video production and live-event production.

And I’m happy to report that there are a number of organizations making a profound difference in the world.



But tragically, some of these same organizations are suffering the consequences of doing one or even all 7 of these event-destroying behaviors. 


It’s a masterclass—not in success, but in how to quietly unravel an organization from the inside out.


These are 7 of the most common patterns that fracture trust, drain momentum, and cause even the most passionate supporters to step back:

🎬 Choose the wrong leadership—the kind that lacks clarity, character, and conviction.

🎬 Embrace poor strategy—or no strategy at all.


🎬 Copy what others do without understanding the strategy behind the method.

🎬 Make your event around the wrong personalities instead of the people who could actually elevate your brand and impact the lives that depend on your mission.


🎬 Neglect relational investment—because nothing collapses faster than shallow relationships that don’t create real community.


🎬 Ignore wise counsel from people who have walked the path before you.


🎬 Let ego drive decisions, instead of humility, service, and purpose.


And if any of this strikes close to home there’s hope.


Together, we can raise the bar, encourage and hold each other accountable, and of course, partner with the right people to deliver your best—every time.


I believe in you!

With Much Love – Bill ❤️

____________________________

On Jan 28, 1999, I died. And death gave me a front-row seat to life’s greatest truths that transformed my life, leadership, and business. I came back with a message that inspired me to write The 7 Disciplines of Relationship Marketing. 

DM me—I'd love to share what I learned and explore what could change your life and business and help you to make a lasting impact in your market. ❤️

WOULD YOU RATHER BE RICH OR WEALTHY?

So many of my friends have accumulated great riches, but still don’t feel wealthy. 

It’s like the deception of trying to quench thirst with salt water that can ultimately lead to your death.

Because of that, every day, I’ve learned to try to invest less in the things I can’t take with me…and more in the things I can leave behind.

❤️ Impact.

❤️ Relationships.

❤️ Wisdom.

❤️ Love.

❤️ Legacy.

Because at the end of the day, the real question isn’t what we’ve accumulated, but what we leave in the hearts and lives of others.

Ultimately, lasting wealth isn’t built on what you keep but rather on what you give away.

What about you?

What are the most important things you want to leave behind?

What kind of legacy do you want to build? 

I believe in you!

With Much Love – Bill ❤️

____________________________

On Jan 28, 1999, I died. And death gave me a front-row seat to life’s greatest truths that transformed my life, leadership, and business. I came back with a message that inspired me to write The 7 Disciplines of Relationship Marketing. 

DM me—I'd love to share what I learned and explore what could change your life and business and help you to make a lasting impact in your market. ❤️

DREAMERS INSPIRE. DOERS TRANSFORM.

I love dreamers. They see what could be.

But I have immeasurable respect for doers.

Because dreams without action are just imagination.

Keep dreaming. But above all—keep doing.

I believe in you!

With Much Love – Bill ❤️

____________________________

On Jan 28, 1999, I died. And death gave me a front-row seat to life’s greatest truths that transformed my life, leadership, and business. I came back with a message that inspired me to write The 7 Disciplines of Relationship Marketing. 

DM me—I'd love to share what I learned and explore what could change your life and business and help you to make a lasting impact in your market. ❤️

ARE YOU USING THE GOLDEN RULE… OR THE PLATINUM RULE? 

Most of us grew up with the Golden Rule: Do unto others as you would have them do unto you.

A powerful principle—but not always the best strategy in marketing.

Because if we only “do unto others as we want,” we end up marketing to ourselves… not the people we’re actually called to serve.

That’s where the Platinum Rule changes everything: Do unto others as they would want done unto them.

It means shaping your:

🎬 Language

🎬 Service

🎬 Offer

🎬 Sales process

…around the people you're serving—not your own preferences.

It’s a simple shift that leads to deeper trust, better connection, and meaningful impact.

Which one are you practicing today—the Golden Rule or the Platinum Rule?

I believe in you!

With Much Love – Bill ❤️

____________________________

On Jan 28, 1999, I died. And death gave me a front-row seat to life’s greatest truths that transformed my life, leadership, and business. I came back with a message that inspired me to write The 7 Disciplines of Relationship Marketing. 

DM me—I'd love to share what I learned and explore what could change your life and business and help you to make a lasting impact in your market. ❤️

HOW TO UNCOVER YOUR SUPERPOWER

Like many kids, I had a pretty tough childhood and one of the most difficult parts was the machine-gun-like repetition of angry criticism and verbal assault.

Prayerfully, as we grow up, we can recognize the lies these attacks represent but…

THERE CONTINUES TO BE A CLEAR AND PRESENT DANGER THAT IS THE ECHO CHAMBER OF YOUR OWN VOICE REPEATING THOSE LIES.

That’s where the power of love and grace can emerge.

Here’s your assignment:

❤️ Recognize that those voices from your past are lies.

❤️ Choose to not be a viral influencer in your own heart of those lies.

❤️ Be deliberate about speaking the truth about yourself in love.

❤️ Be an ambassador of love and truth to those around you.

And the next time that inner critic starts whispering, pause and ask yourself, 
“Would I say this to someone I love?”

Healing is a process but you can rewrite the story you’re telling yourself and others.

You are more powerful than you realize.

What’s one way you practice love when your inner critic gets loud? 

I believe in you!

With Much Love – Bill ❤️
____________________________

On Jan 28, 1999, I died. And death gave me a front-row seat to life’s greatest truths that transformed my life, leadership, and business. I came back with a message that inspired me to write The 7 Disciplines of Relationship Marketing. 

DM me—I'd love to share what I learned and explore what could change your life and business and help you to make a lasting impact in your market. ❤️

WHY MOST SALES EVENTS FALL FLAT (AND HOW TO FIX THEM).

You might think your sales event isn’t landing because of:

🎬 The wrong message

🎬 The wrong speakers

🎬 Dreadful presentations

🎬 Same boring formula

🎬 Uninteresting location

And guess what … you’re right! 

BUT LET’S ADDRESS THE REAL REASON.

The real reason your sales events fall flat is because you focused on tactics and not strategic connection.

Training is important but what your audience is really starving for is belief.

❤️ Belief in the mission

❤️ Belief in the team

❤️ Belief in themselves

❤️ Belief in you

High-performing teams activate when they understand why their contribution matters.

AND HAVING THE RIGHT PRODUCTION PARTNER CAN MAKE SURE YOU’RE STRATEGICALLY AND TACTFULLY DELIVERING YOUR BEST.

In this video, I unpack some powerful shifts that can turn your next sales event from flat to fantastic.

I believe in you!

With Much Love – Bill ❤️
————————————
At Spirit Media, we’ve produced on the biggest stages of television, entertainment, corporate and nonprofit marketing. We don’t just tell stories. We help corporate and non-profit leaders like you imagine what’s possible and BRING YOUR STORY TO LIFE. 🎬❤️🎬

WHY YOUR S.M.A.R.T. GOALS KEEP FALLING SHORT

For decades now leadership gurus have promoted the SMART goal model…

🎬 SPECIFIC 

🎬 MEASURABLE 

🎬 ACHIEVABLE 

🎬 RELEVANT 

🎬 TIME-BOUND

But if your goals don’t scare you a little, they’re not goals— they’re just another task.

While I wholeheartedly support four of these directives, one of the greatest traps around goal setting is choosing safe, achievable goals.

But “safe” goals handcuff your potential—and rob you of the chance to do something incredible.

KEEP DOING ACHIEVABLE IF YOU WANT TO FALL SHORT OF YOUR POTENTIAL.

In this brief video clip, from one of our 7DRM workshops, I discuss the power of substituting ACHIEVABLE for ASPIRATIONAL goals.

Let me know in the comments, if you have aspirational stretch goals and what it will take to achieve them.

I believe in you!

With Much Love – Bill ❤️

____________________________

On Jan 28, 1999, I died. And death gave me a front-row seat to life’s greatest truths that transformed my life, leadership, and business. I came back with a message that inspired me to write The 7 Disciplines of Relationship Marketing. 

DM me—I'd love to share what I learned and explore what could change your life and business and help you to make a lasting impact in your market. ❤️

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The Battle

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Bill Dolan (Spirit Media)

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Christopher Tompkins's LinkedIn Performance

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