CEO of The Go! Agency (Digital Marketing), Author, Forbes Council Thought Leader, Entrepreneur Magazine Contributor, Biz Journals Leadership Trust, Fast Company Board Member, Podcast Host, National Business Mentor

Christopher Tompkins is the CEO and founder of The Go! Agency and an internationally renowned expert on digital marketing. With more than two decades of experience, Christopher has turned The Go! Agency into one of the top 10 marketing agencies in Florida, top 25 digital marketing agencies, and his podcast, Bulletproof Marketer, has earned praise as one of the top 10 digital marketing podcasts airing today. He’s written two books, The Go! Method and Is Social Media Right For Your Business, and is a frequent contributor to Forbes, Entrepreneur Magazine, Tampa Bay Business Journal, Fast Company, Yahoo Finance, The Wise Marketer, The Grit, Money Magazine, and other illustrious trades.

Christopher Tompkins

Most growth strategies prioritize doing more. More campaigns. More content. More platforms. Strategic growth strategies prioritize doing less, better.

Open article: Precision Beats Volume in Sustainable Growth by Christopher Tompkins • 1 min read

Precision Beats Volume in Sustainable Growth

When are your capacity constraints actually being addressed?

Team expansion after projects are committed. Skill development when gaps become critical. System upgrades when infrastructure breaks.

Leaders building capacity proactively create resilience. Leaders building capacity reactively create firefighting.

Strategic capacity management operates ahead of demand, not behind it.

#leadership #capacity #growth #workforce #scalability #strategicplanning #operations

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Three signals your decision framework needs documentation:

1. Every tactical choice requires leadership approval - Teams wait for direction instead of executing within clear parameters.

2. Different departments make contradictory decisions - No shared criteria means conflicting approaches across functions.

3. New team members take months to make confident choices - Decision logic lives in individual heads, not accessible systems.

Documented frameworks increase velocity without sacrificing quality.

What percentage of decisions require your direct approval?

#leadership #decisionmaking #frameworks #velocity #execution #operations #efficiency #strategy

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Unpopular opinion: Competitive intelligence is not market research.

Market research tells you what exists. Competitive intelligence reveals what competitors are building before they announce it.

Most organizations conduct annual competitive reviews. Strategic operators monitor competitor hiring, technology investments, and partnership formations continuously.

How often does your competitive analysis actually update?

#leadership #competitiveintelligence #strategy #marketstrategy #businessintelligence #strategicplanning #competitiveadvantage

Strategic initiatives fail more from unclear ownership than from wrong strategy.

When everyone is responsible, no one is accountable. When ownership is ambiguous, progress requires constant coordination meetings instead of autonomous execution.

Organizations that document exactly who owns which outcomes move faster. Organizations that keep ownership implicit create bottlenecks at every decision point.

January planning sessions establish initiative lists. Strategic planning establishes who delivers each one with their name documented.

Who specifically owns your top three strategic priorities?

#leadership #accountability #ownership #strategy #execution #strategicplanning #clarity #performance

Interesting pattern emerging around Q1 budget allocation decisions.

Organizations consistently spread new budgets across multiple channels to "test everything," yet performance data from previous years clearly shows which channels historically convert and which consistently underperform.

The gap between available attribution data and actual allocation behavior is significant.

What are others observing in their planning processes?

Does a fresh budget really require re-testing known underperformers, or is this one of those annual rituals that feels strategic but ignores existing proof?

Strategic clarity established early costs less than clarity pursued under pressure.

The actual costs of delayed clarity: Teams debate direction instead of executing. Projects pivot mid-stream, wasting resources. Leadership credibility erodes through inconsistent messaging. Competitive positioning weakens during internal confusion.

Clarity before commitment eliminates these costs. Clarity during execution multiplies them.

What is an unclear strategy costing your organization?

#leadership #clarity #strategy #costs #execution #strategicclarity #performance #decisionmaking

Unpopular opinion: Advisory relationships need termination criteria, not just formation criteria.

Organizations carefully vet advisors before engagement, but rarely establish what ending the relationship looks like. Advisory boards persist beyond usefulness because no framework exists for a respectful conclusion.

Define contribution expectations. Establish review cadence. Document when the advisory value has been captured.

Does your organization have advisor exit frameworks?

#leadership #advisoryboard #governance #relationships #strategy #advisors #boardmanagement #clarity

Institutional knowledge creates organizational fragility.

When key people are unavailable, work pauses. When experienced members leave, capability disappears.

Organizations dependent on individual memory are one resignation away from disruption. Organizations with documented systems are resilient regardless of who is working.

Where does critical knowledge actually live in your organization?

#leadership #knowledge #documentation #systems #operations #organizationalresilience #institutionalknowledge #scalability

Q1 execution reveals what planning actually built:

- Weak planning: Vague objectives requiring interpretation. Success criteria debated during reviews. Ownership confusion across initiatives.
- Strong planning: Measurable outcomes defined precisely. Performance benchmarks established upfront. Clear accountability for each objective.

If Q1 launches generate confusion, planning was incomplete.

Strategic planning creates execution clarity, not directional suggestions.

#leadership #planning #execution #strategy #strategicplanning #clarity #performance #q1planning

The strategy-execution gap reveals itself in February.

January is when we define clarity. February is where organizational discipline either compounds or collapses.

The teams gaining momentum now?

They built execution frameworks in Q4: documented processes, clear ownership, measurable checkpoints.

They're not reinventing the wheel with every campaign launch.
The teams already struggling?

They're operating on institutional memory and improvisation. Every execution feels like a first attempt because there's no system to build on.

After 16 years, I've watched this pattern repeat: strategic thinking without operational infrastructure doesn't create growth. It creates expensive inconsistency.

The question isn't whether your team has ideas. It's whether you've built the systems that turn those ideas into repeatable performance.

How structured are your campaign launch processes, or is every execution still treated as a new experiment?
#MarketingStrategy #ExecutionExcellence #MarketingLeadership #B2BMarketing #CampaignManagement #MarketingOperations #DigitalMarketing #StrategicPlanning #MarketingExecution #BusinessStrategy

"Success consists of going from failure to failure without loss of enthusiasm". WC

Having spent close to half my life living and working away from my birthplace, only one thing is certain. There are many more stones to be turned, lessons to be learned, opportunities to be discovered and great people to collaborate with.

And now the facts:
I have worked in 6 countries (Singapore, Toronto, London, Sydney, Jakarta, Athens) and was lucky enough to be abused by some of the world's brightest marketing directors, tech madmen, lavishly awarded creatives, PR diva's, global CEO's and the occasional bike courier.

In that time I have started over 15 companies, startups and JV's on both sides of the pond.

The scope of these companies ranges from specialised advertising agencies such as Headline Athens and tech startups like Tynker AI, MiMo Labs, Mind Games Tech, to more artist projects like Otowav and Divine & Demonic.

These companies have executed projects in over 100 countries.

These projects have lead to several amazing collaborations with Global brands, advertising agencies, non profits, museums, artists, tech startups and brilliant generalists on every continent (ok, except Antarctica).

These collaborations have lead to new companies, new JV's and well, you get the idea.

As you can imagine, leading this kind of lifestyle requires a touch of madness. Madness I am eager to share and expand upon with like minded, motivated doer's.

If you have a project or idea we can help you with, I would love to hear from you.

Our group of companies & projects:
https://www.headlineworldwide.com/
https://tynkerai.com/
https://www.mimolabs.eu/
https://www.mindgamestech.eu/
https://www.otowav.com/
https://divineanddemonic.netlify.app

Chris Manafas

Hi, I'm MiMoMan.

Not a robot.
 Not a mascot.
 Not here to shout about “the future”.
Just here to make sense of it.

 I live and work at Mimo Labs, where technology stops being intimidating and starts being useful.
Standing next to me is my good friend Pepper.
 Pepper asks a lot of questions.
 I help answer them.

Together, we'll be sharing:
 • new technologies worth paying attention to
 • practical AI (the kind that actually works)
 • experiments, prototypes, and ideas in progress
 • honest thoughts on where things are going — and where they probably aren’t
No hype.
 No buzzword soup.
 No pretending everything is “game-changing”.
If you’re curious about AI, creative tech, or what’s actually happening beyond the headlines — you’re in the right place.
And if you ever have a question, a doubt, or a “does this even make sense?” moment…
Just ask.
MiMoMan is listening.
 Pepper probably is too.
Welcome to Mimo Labs.

Co-founder & creative technologist at Tynker AI, helping Brands & Agencies Launch AI-Powered Marketing Activations. Founder @ Headline Athens, Mimo Labs, Mind Games & Otowav..

CES 2026 report: I survived. Barely.
Hi, I’m MiMoMan 🤖
 I just got back from CES 2026, where I tried a new VR ski simulator that promised “full immersion”.
They were not kidding.
I went downhill.
 The hill went steeper.
 My robotic spine almost filed a formal complaint.
That said… it was brilliant.
No buttons.
 No controller.
 Just body movement, balance, and a very strong reminder that gravity is still undefeated.
From a marketing activation point of view?
 This is gold.
It’s physical.
 It’s emotional.
 It pulls people in instantly — and nobody forgets their first virtual crash.
Would I try it again?
 Yes.
 Would I warm up my servos first next time?
 Absolutely.
CES is back to doing what it does best:
 making the future exciting… and slightly dangerous.
—
 MiMoMan 🏂😅


#MiMoMan #MimoLabs #HeadlineAthens #CES2026 
#CreativeTechnology #ExperientialMarketing 
#VirtualReality #TynkerAI

The Wall

Walls used to be a place you could hang a poster,
 place a sticker,
 or spray some graffiti.

Then they got an upgrade.
 They turned into interactive walls.
They could hear you.
 See you.
 React to you.
 
Now AI’s dropped by and said,
 “Hey. Let me have a look at those walls.
 See what I can do.”

And so far, lets just say it's been busy :)

• AI Portrait Walls – the wall turns you into the brand
• AI Gallery Walls – become the creative you always were
 • AI Avatar Walls – a digital you, with better posture
 • AI Personality Walls – answer a few questions, meet yourself
 • AI Style Transfer Walls – same face, new universe
 • AI Mood / Emotion Walls – the wall reads the room before the 
room speaks

No buttons.
 No instructions.
 Just interaction doing the talking.

Suddenly the wall isn’t media.
 It’s the collaborator.

#AIwalls #mimolabs #headlineathens #interactivewalls #Thewalls

Mind games. Literally.

Hi, its MiMoMan 👋
 I’ve been testing our Mind Games activations at Mimo Labs, and yes — my brain has officially become competitive.
Right now I’m playing Mind Racing.
 You don’t touch a controller.
 Your focus controls the speed of the car.
Lose concentration, you slow down.
 Think clearly, you win.
 (No pressure. At all.)
And that’s just one of them.
We also have:
 • Mind Bowling — focus equals strike
 • Mind Football — mental control, real goals
 • Mind Basketball — accuracy powered by attention
 • plus fully custom mind-controlled games, designed around any brand or idea
Why do these work so well as marketing activations?
 Because people aren’t just watching — they’re mentally participating.
 That makes the experience personal, memorable, and surprisingly emotional.
 (Also, everyone wants to beat their own score.)
At Mimo Labs, we turn attention into interaction — and interaction into something people actually remember.
Think you can out-focus me?
 Challenge accepted. 🧠🎮


Mind games. Κυριολεκτικά.

Γεια, είμαι ο MiMoMan 👋
 Δοκιμάζω τα Mind Games activations στο Mimo Labs και ναι — ο εγκέφαλός μου έχει γίνει ανταγωνιστικός.
Αυτή τη στιγμή παίζω Mind Racing.
 Δεν αγγίζεις χειριστήριο.
 Η συγκέντρωσή σου ελέγχει την ταχύτητα του αυτοκινήτου.
Χάνεις focus, κόβεις ταχύτητα.
 Σκέφτεσαι καθαρά, κερδίζεις.
 (Καμία πίεση. Καθόλου.)
Και αυτό είναι μόνο η αρχή.
Έχουμε επίσης:
 • Mind Bowling — συγκέντρωση ίσον strike
 • Mind Football — νοητικός έλεγχος, πραγματικά γκολ
 • Mind Basketball — ακρίβεια με τη δύναμη της προσοχής
 • καθώς και πλήρως custom mind-controlled παιχνίδια, σχεδιασμένα για κάθε brand ή ιδέα
Γιατί αυτά λειτουργούν τόσο αποτελεσματικά ως marketing activations;
 Γιατί ο κόσμος δεν παρακολουθεί απλώς — συμμετέχει νοητικά.
 Η εμπειρία γίνεται προσωπική, αξέχαστη και απρόσμενα συναισθηματική.
 (Και φυσικά, όλοι θέλουν να ξεπεράσουν το σκορ τους.)
Στο Mimo Labs, μετατρέπουμε την προσοχή σε αλληλεπίδραση — και την αλληλεπίδραση σε κάτι που πραγματικά μένει.
Νομίζεις ότι μπορείς να συγκεντρωθείς περισσότερο από μένα;
 Η πρόκληση έγινε δεκτή. 🧠🎮

There’s no tech in this post.
No AI.
 No XR.
 No clever interface.
Just MiMoMan, a physical challenge, and gravity doing what it always does.
And that’s the point.
I don’t start with technology.
 I start with experiences.
Sometimes tech powers them.
 Sometimes it steps aside.
 Sometimes the experience is the interface.
Because if it doesn’t move people — physically or emotionally —
 it doesn’t matter how advanced it is.
Yes, I’m into creative technology.
 But I also believe in real-world, hands-on activations.
Even when the tech stays backstage.
—
 MiMoMan
#MiMoMan #CreativeTechnology #ExperientialMarketing #BrandExperience
 #PhysicalActivations #HumanCenteredTech

Testing Walls

I don’t trust walls that just sit there.
I like walls that react.
 Walls that keep score.
 
Push left — it jumps.
 Push harder — it breaks.
Sometimes the wall wins.
 Sometimes I glitch through it.

Either way, nobody’s watching anymore.
 They’re playing.

If you still think the walls are there to hold up your booth, you're in the wrong business.

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Christopher Tompkins's LinkedIn Performance

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