I have worked with Clients as a Social Media Marketing Specialist in following niches:

• EdTech
• Fitness and Wellness
• E-commerce 
• Retail 
• Designing and 3D Modelling 

The services I provided these clients include

• LinkedIn and Instagram Profile Audit and Optimization
• Market Research
• Ideating Content Ideas 
• Content Strategy
• Content Creation
• Community Building 
• End to End Management 
• Facebook Ads for Lead Generation and Brand Awareness
• E-mail Marketing

Social Media Marketing Specialist

I have written various types of content for the clients I have worked with. 

For these clients I provided services like

• Keyword Research
• Content Audit
• Content Strategy
• Content Curation
• Research
• Editing

The type of contents that I wrote for my clients include:

• Long form Blog Posts ( SEO Optimised)
• Articles
• Social Media Content
• E-mail Copy
• Ad Copy
• Web Copy

The Niches I have worked in include

• Marketing
• Finance
• Technology
• Psychological Counseling
• Pet and Animals
• Beauty and Lifestyle

Copywriter

SackBerry

• As a Creative Copywriter, I have ghostwritten and managed LinkedIn and Instagram accounts for several clients. I also wrote web copy and PR copy for clients. 

• The clientele I served consisted of

1. Founders featured in Shark Tank India
2. Founders of soonicorns
3. Angel Investors
4. Entrepreneurs
5. Coaches 

• The niches I have written for: Retail, InsureTech,  Startups and Entrepreneurship, FinTech, Fashion, Sales, Marketing, UX Designing, Fundraising, Neuroscience, healthcare  etc.

• As a creative copywriter, I was entrusted with following responsibilities:

1. Doing competitor research

2. Ideating content ideas and pitching them to clients. 

3. Conducting client meetings and taking briefs from them.

4. Creating a content strategy and engagement strategy for clients. 

5. Writing thought leadership content for clients.

6. Managing and growing clients' LinkedIn and Instagram accounts organically.

7. Writing video scripts

8. Collaborating with cross functional teams such as graphic designer and video editor for seamless execution and achieving desired results. 

9. Maintaining all the data in a Google sheet and creating monthly reports.

10. Presenting the reports to clients and taking their feedback to improve the strategy.

Creative Copywriter

TrendyWebs

• As a social media marketing intern, I created content strategy and engagement strategy for the clients. 

• I created an e-mail marketing campaign for a client to launch his course. 

• Helped the clients build a community through organic growth. 

• Managed a lead generation campaign for a client. 

• Coordinated with the graphic designer to bring out the best vision for the social media designs created for the clients.

• Wrote LinkedIn content, Instagram content and YouTube video scripts for clients.

Social Media Marketing Intern

Archtop Media

• Did ghostwriting for long form articles and blog posts for various niches. 

• I did keyword research for the content. 

• The niches include Marketing, Finance, Gaming and Home Appliances.

• Wrote copy for the FAQ sections of various websites.

Content Writer

On a mission to help busy Founders and Coaches build Personal Brand on LinkedIn & Instagram through Storytelling & Copywriting | Top Storytelling Voice | Top Social Media Marketing Voice | Personal Branding Strategist |

Are you a founder, CEO or coach who wants to:

- Build brand awareness and sell your product 
- Grow your email list and newsletter subscribers
- Build credibility and authority on LinkedIn and Instagram 

But you lack the time to:

- Study the algorithms
- Know what type content perform well
- Create strategies that can give you fruitful results

Then don't you worry! I've got you covered.

Hi! I am Rachana.

I'm a personal branding strategist and copywriter who loves to write copy and content. 

Here are the services I provide:

- Content strategy 
- Engagement strategy 
- Copywriting and content writing 
- Lead generation through organic marketing 
- 1:1 consultations if you want to do it all yourself 

All you need to do is get in touch with me via DM or through the link in my featured section.

A consumer court ordered Zomato to pay Rs 60,000 to a woman for not delivering her Rs. 133.25 order.

Sheethal, a Zomato user placed her order of momos on Aug 21, 2023, and paid Rs. 133.25 via GPay.

The restaurant confirmed the order.

After some time, Sheethal received a message from Zomato but she couldn’t believe what she read:

“Your order has been successfully delivered.”

But the catch was she hadn’t received it.

Confused by the whole situation, Sheethal contacted the restaurant. 

It confirmed that the Zomato delivery partner had picked up the order.

So she tried contacting the delivery partner but he didn't respond.

Frustrated, she directly filed a complaint to Zomato through email. 

To which she received the default automated reply to wait for 72 hours.

Sheethal complied but didn't get any response from Zomato.

Feeling cheated by the way Zomato handled the situation, she sent them a legal notice on September 13.

Zomato denied the allegations. But the court noted that it failed to correct its mistake.

To top it off, it didn't take any accountability.

As a result, the court declared it unreliable.

After going through the whole legal trouble, Zomato paid attention to this case.

Sheethal received her refund this year on May 2. But the court still ordered Zomato to pay Sheethal Rs. 60000.

Why?

- Rs. 50k to compensate for the mental trauma she went through.
- Rs. 10k to cover her legal expenses.

This instance teaches 5 huge customer relationship lessons to all the service providers:

- Make your customer's life easier.
- Keep the promises you made to them.
- Earning trust is hard, keeping it is harder.
- Address and solve problems immediately.
- Make customer satisfaction your topmost priority.

Do you think the court made the right judgement

#zomato #customersatisfaction #servicebusiness

Rachana Shinde

I help busy Founders and Coaches to 3x their Business Growth through Personal Branding | Copywriter | Content Marketer | Personal Branding Strategist |

I made $0 for the first six months on LinkedIn. 

Why? 

Because I was lurking around.

I joined LinkedIn in 2021 and expected:

1000+ reactions
100+ comments
10+ leads/week

But the reality? 

My posts got 50-100 impressions.
I got 2-10 likes on each post.
I couldn't provide value. 

In short, I fell flat on my face and got disheartened.

Took a break from LinkedIn and decided to come back stronger. 

During the break, I studied top creators. Their:

Profile → paid attention to the structure.
Content → topics that worked for them.
Comments → the language they used.

Taking inspiration, I revamped my strategy.

Optimised my profile → used storytelling.
Designed content strategy → defined content pillars. 
Created engagement strategy → decided to be kind.

In just 2 months, I crossed 1k followers. 

And on the same day, I got an inbound lead and closed a deal - a double win. 

Then onwards, I have never looked back. 

It takes time to see results on LinkedIn. But most people give up too soon.

And that's where they go wrong. 

If you want to grow on LinkedIn, be consistent and let the platform reward you. 

PS: How much time did it take you to get an inbound lead? 

#linkedin #money #goals

"Is taking a long break from LinkedIn really worth it?"

I know most of you would think of:

- Dropped reach
- Low engagement
- Missed opportunities
- Stagnant follower growth

But if you ask me, it solely depends on the reason for your break.

When you decide to take a break, ask yourself this question:

“Would I ever regret this decision?”

If the answer is no, then go on and get vanished.

- Your reach will bounce back.
- Your engagement rate will recover.
- Your follower growth will be exponential.
- You will get more and better opportunities.

If your priorities are clear, you just need to take the plunge, sit back and relax.

Everything will fall into place, even your LinkedIn reach, engagement and followers’ growth.

PS: When was the last time you took a break from LinkedIn?

#linkedingrowth #copywriting #personalbranding

My monthly income has dipped by 60% since February.

And I am happy about it. 

In 2024, I pivoted from freelancing to a full time job.

When I tell people about this, there is 1 common question:

“Why are you doing a job?"

I started freelancing in 2021 as a content writer.

In June 2022, I changed my niche to social media marketing.

In September 2022, I started doing personal branding.

I always wanted to do a full time job - just for the experience.

I even explored the opportunity for a brief time in 2023. But had to let go of the job due to a medical emergency.

So my wish remained unfulfilled.

In December 2023, I got the opportunity again.

I took the chance and got a job offer.

After which my monthly earnings took a heavy hit.

But I am fine with it - because it's not just about the money.

It's about trying out as many things as possible.

I am in my 20s and this is the time when I can explore and grow.

I am doing exactly that.

If you are young, say yes to as many things as possible.

It will help you understand what to say no to.

PS: Would you accept a low paying gig if it helps you grow?

#salary #money #growth

You don't need to think big.

In fact, you need to think small. 

I know it sounds like I am telling you to be small minded.

But before you think that, hear me out:

Aiming for the big picture is great. But it won't help you succeed. 

Unless you zero in on the small steps. 

For example: you want to make Rs. 1 lakh/month through freelancing. 

That's your big goal.

But fixating on it will only bring you stress and anxiety.

On the contrary, breaking your big goal into small actionable steps will help you build a solid strategy.

Don't believe me?

Here are the steps you need to take to hit the goal. 

- Create an irresistible offer
- Position yourself as a problem solver
- Connect with 10 prospects every day
- Follow up with them at least 3 times
- Post 5x/week on LinkedIn
- Provide great service to existing clients
- Build a solid portfolio and credibility
- Expand your freelance business

If you consistently take action for 6 months or a year, you could make 1 lakh/month.

So stop stressing about your big goal. Instead, figure out the small steps.

And take action every single day.

PS: What are you focusing on - big goals or small steps?

#goal #goalsetting #milestone

I closed the very first prospect I reached out to.

Back in 2021, I was an amateur freelancer who just wanted to 1 thing:

Monetize my writing skills. 

So I used to explore Facebook groups daily but I was utterly disappointed. 

Every gig was either exploitation or a call for experienced writers. 

But I kept searching until I found a genuine, well paying opportunity. 

The catch? I had no samples in the niche the prospect wanted. 

Yet I sent my portfolio anyway. 

He liked my samples but was apprehensive and requested me to write a free 500 word sample. 

Without thinking twice about it, I agreed.

I sent the sample the next day, he loved it and offered me a monthly retainer.

After the first month, he was so impressed by my work, he increased the deliverables.

I used this opportunity to build a strong portfolio in that niche and closed more deals.

I know many freelancers advise newbies against working for free. 

But I'd say: do whatever it takes to get your foot in the door, build leverage, and then charge your worth. 

Just ensure you're not exploited in the process. 

PS: Have you ever worked for free for a client?

#firstclient #freelancing #writer

90% of newbie LinkedIn creators make this 1 mistake that costs them their growth:

They think - ToFU, MoFU and BoFU are content pillars.

If you are one of them, unlearn it right now.

ToFU, MoFU and BoFU are different stages of your content funnel.

Not your content pillars.

Your content pillars are the broad topics you cover on LinkedIn.

For example, for me, the content pillars are:

- Copywriting
- Freelancing
- LinkedIn & Instagram growth 

And you can create ToFU, MoFU, BoFU content for each of these content pillars.

Let's take an example - Freelancing.

Here are 3 content ideas for your content funnel:

- ToFU: 5 myths about freelancing that you don't need to believe in.

- MoFU: 3 skills I learned to be a top 1% freelancer.

- BoFU: XYZ took their income from A to B after taking my freelance consultation call.

I hope now you know the difference between the two. .

And won't confuse the one for other. 

PS: Have you ever misunderstood content pillars and content funnel?

#contentstrategy #contentfunnel #contentcreation

2019 was the worst year of my life but when I look back at it now, all I can see is:

Growth...

that 2019 me couldn’t have imagined but 2023 me thoroughly enjoyed.

Here's what helped me stay afloat in those challenging times:

1️⃣ Prioritising self care:

Focusing on my physical well-being and working out regularly.

2️⃣ Asking for help:

Going to therapy because I knew I needed the external push.

3️⃣ Finding my purpose:

This is the time when I started writing and found myself all over again.

4️⃣ Not giving up:

I approached every day like a battle that I could not afford to lose.

5️⃣ Practising gratitude:

I knew that times were tough but I found small things to be thankful for.

I took baby steps and in the end, devoured it all to end up in a far better place.

If you are struggling mentally or emotionally, know that you are not alone.

Keep fighting. There is light at the end of the tunnel.

PS: Sending everyone love, laughter and healing.

#selfcare #gratitude #growth

7 habits I am cultivating in my 20s that have helped me grow beyond my imagination:

▶1. Watching sitcoms 

Whenever I feel stressed, I literally watch any random episode of Friends and my mood is 100x better. 

▶2. Reading fiction

When I read fiction, I can feel the emotions expressed in the book. It has pushed me to be more empathetic. 

▶3. Budgeting and handling money

I create a budget for everything and stick to it. It helps me manage my money better and save nearly half of my income every month. 

▶4. Prioritising my mental well-being 

I spend time with my family and friends even when I am busy. This helps me keep my mental well-being in check and enjoy life more. 

▶5. Taking calculated risks

Leaving freelancing to do a job that pays me way less was a risky decision. But I made it because I wanted to explore and grow. 

▶6. Stepping out of my comfort zone 

2019 taught me that growth comes when you step out of your comfort zone. I have followed through with it for the last 4 years. 

▶7. Finding an equilibrium 

For 2 years in my life, I didn't know a single thing about work life balance. But now I am learning to take a step back and let life happen.

Learning these habits was definitely hard. But it has made my life 10x simpler and easier. 

If you are in your 20s, learn these things. Your 60 year old self will thank you. 

#habits #finance #mentalhealth

Self doubt is healthy. 

I know it sounds ironic, but it's more poetic. 

Even on my best possible days,
Even on the days I am winning,

I am in self doubt and feel like an imposter. 

I used to get anxious because of it once. 

But as I grow older, I realise it's more of a blessing than a hurdle. 

Whenever I feel self doubt, I:

- Prioritise self care and focus on myself
- Give my 200% to whatever I am doing
- Watch friends to laugh a little longer
- Work harder to achieve my goals

Self doubt now has become a companion, a friend who pushes me to work hard on myself and my dreams. 

And that has multiplied my growth. 

The truth is - self doubt is healthy as long as you don't let it ruin your mental peace.

So the next time you are in self doubt, use it as a fuel to super charge your growth. 

You'll feel more empowered than ever. 

PS: What do you do when you face self doubt?

#selfdoubt #impostersyndrome #growth

What does the leadership of Steve Jobs, Elon Musk and Bill Gates look like?

Find out for yourself. 

And if you want my perspective, here's what I learnt from these emails:

1. Steve Jobs

Be aware of yourself and your surroundings. 

2. Elon Musk

Stay focused when it comes to business growth. 

3. Bill Gates

Own up to your mistakes and apologise for them. 

4. Mark Zuckerberg

Know how to draw boundaries and prioritise things. 

5. Tim Cook

Concise and to the point communication is powerful. 

Now you understand how differently all these CEOs operate.

All the while working towards the same goal: business growth. 

PS: Repost if you want people in your network to read these emails.

#tech #leadership #apple #microsoft

5 Interesting emails sent by Tech CEOs

"You don't post BoFU content often. How do you get leads on LinkedIn?”

Someone asked me this question a few months back. 

At the time, I used to get 5-7 leads per month on LinkedIn.

And when I used to enquire about the post through which they came to my DM, they'd say:

“I read your XYZ post and loved it.” Or

“I’ve been reading your posts for a while and like your style. So thought of reaching out.”

That's when I realised that all these posts were either ToFU or MoFU posts. 

The truth is - you can build authority from any type of content. 

In no way I am denying the importance of BoFU content, but most of my leads have come from MoFU. 

Because they could see:

The quality of my writing 
My knowledge and skills
My experience & expertise
The value I bring to the table 

The fact is you can sell in any type of post.

Be it ToFU, MoFU or BoFU. 

You just need to know how to persuade the reader. 

So:

Tell stories
Flex your skills
Celebrate your wins

And get leads doing all of it. 

PS: Have you ever got leads through ToFU or MoFU content?

#leadgeneration #contentstrategy #clientacquisition

You need to do 1 thing to build a strong community on LinkedIn:

(Yes, just 1)

Practise kindness. 

There is no other secret. 

+Liking one post costs you $0.
+Leaving one comment costs you $0.
+Referring one connection costs you $0.
+Sending one appreciative DM costs you $0.
+Adding value to someone's life costs you $0.

All of it costs you $0. But its ROI is infinite. 

PS: Repost to spread kindness ♻️

#community #linkedinmarketing #growth

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