I have worked with Clients as a Social Media Marketing Specialist in following niches:

• EdTech
• Fitness and Wellness
• E-commerce 
• Retail 
• Designing and 3D Modelling 

The services I provided these clients include

• LinkedIn and Instagram Profile Audit and Optimization
• Market Research
• Ideating Content Ideas 
• Content Strategy
• Content Creation
• Community Building 
• End to End Management 
• Facebook Ads for Lead Generation and Brand Awareness
• E-mail Marketing

Social Media Marketing Specialist

I have written various types of content for the clients I have worked with. 

For these clients I provided services like

• Keyword Research
• Content Audit
• Content Strategy
• Content Curation
• Research
• Editing

The type of contents that I wrote for my clients include:

• Long form Blog Posts ( SEO Optimised)
• Articles
• Social Media Content
• E-mail Copy
• Ad Copy
• Web Copy

The Niches I have worked in include

• Marketing
• Finance
• Technology
• Psychological Counseling
• Pet and Animals
• Beauty and Lifestyle

Copywriter

SackBerry

• As a Creative Copywriter, I have ghostwritten and managed LinkedIn and Instagram accounts for several clients. I also wrote web copy and PR copy for clients. 

• The clientele I served consisted of

1. Founders featured in Shark Tank India
2. Founders of soonicorns
3. Angel Investors
4. Entrepreneurs
5. Coaches 

• The niches I have written for: Retail, InsureTech,  Startups and Entrepreneurship, FinTech, Fashion, Sales, Marketing, UX Designing, Fundraising, Neuroscience, healthcare  etc.

• As a creative copywriter, I was entrusted with following responsibilities:

1. Doing competitor research

2. Ideating content ideas and pitching them to clients. 

3. Conducting client meetings and taking briefs from them.

4. Creating a content strategy and engagement strategy for clients. 

5. Writing thought leadership content for clients.

6. Managing and growing clients' LinkedIn and Instagram accounts organically.

7. Writing video scripts

8. Collaborating with cross functional teams such as graphic designer and video editor for seamless execution and achieving desired results. 

9. Maintaining all the data in a Google sheet and creating monthly reports.

10. Presenting the reports to clients and taking their feedback to improve the strategy.

Creative Copywriter

TrendyWebs

• As a social media marketing intern, I created content strategy and engagement strategy for the clients. 

• I created an e-mail marketing campaign for a client to launch his course. 

• Helped the clients build a community through organic growth. 

• Managed a lead generation campaign for a client. 

• Coordinated with the graphic designer to bring out the best vision for the social media designs created for the clients.

• Wrote LinkedIn content, Instagram content and YouTube video scripts for clients.

Social Media Marketing Intern

Archtop Media

• Did ghostwriting for long form articles and blog posts for various niches. 

• I did keyword research for the content. 

• The niches include Marketing, Finance, Gaming and Home Appliances.

• Wrote copy for the FAQ sections of various websites.

Content Writer

On a mission to help busy Founders and Coaches build Personal Brand on LinkedIn & Instagram through Storytelling & Copywriting | Top Storytelling Voice | Top Social Media Marketing Voice | Personal Branding Strategist |

Are you a founder, CEO or coach who wants to:

- Build brand awareness and sell your product 
- Grow your email list and newsletter subscribers
- Build credibility and authority on LinkedIn and Instagram 

But you lack the time to:

- Study the algorithms
- Know what type content perform well
- Create strategies that can give you fruitful results

Then don't you worry! I've got you covered.

Hi! I am Rachana.

I'm a personal branding strategist and copywriter who loves to write copy and content. 

Here are the services I provide:

- Content strategy 
- Engagement strategy 
- Copywriting and content writing 
- Lead generation through organic marketing 
- 1:1 consultations if you want to do it all yourself 

All you need to do is get in touch with me via DM or through the link in my featured section.

Rachana Shinde

Fashion Business Consulting

I created Fashion Business Consulting for one reason: To show radical creators launch, build and grow their dream business that is wildly successful, profitable while leading with impact.

Radical Creators are fashionpreneur and professionals who love to challenge, 'status quo', are unapologetic, disruptive, risk takers, fearless, free spirited and driven to make a mark in the work of fashion and the universe in general. They are excited to solve real world problems by creating clothes that are aspirational for their audience.

Seeing my clients get results is the reason I LEAP out of bed every morning. I love showing fashionpreneurs exactly what works (and perhaps more important, what DOESN'T work) to launch, build and scale your business and rapidly create the income, freedom, and lifestyle that you want.

I can help you build a socially conscious, profitable fashion brand that you are proud and feel good about.

Founder & CEO

Altrunexus Carrus Edge Solutions

At ACE Solutions we help you with-
- Stream Selection & Career Assessment for students
- Career Counselling for Students
- Study Abroad Assistance for Students and Graduates
- Bespoke Coaching Program for Students and Professionals
- Career Transition Coaching 
- Resume Review & Interview Coaching for 
- Career Enrichment & Advancement Coaching

ACE offers Personalised Career Coaching, Interview Training and CV Writing for undergrads and professionals looking for job change or move into a new career. We coach them job finding skills from the point of view of the employer – rather than HR. We focus exclusively on what you need to do to convince the employer and people you will work with that you can do the job better than anyone else. I do this because I believe work is far too important a vocation in life to spend it languishing in a dead end job you hate or doing work that doesn’t satisfy your need for personal or professional fulfillment.

Founder

Norwest Industries Pvt.LTD

While working with Norwest Industries Handled a team of 10 people across Design, product development, merchandising and production. 
A principle point of contact for the company accountable for ensuring that appropriate business strategies are in place and are acted upon according to the priorities. 
I am adept in ensuring sufficient human, financial, technological, informational, and material resources are available to carry execute the businesses.
My keys Areas of Expertise are- 
Leadership
Design and Product Development
Sourcing
Production
Manufacturing
Customer Relationship
Supplier Management
People Management
Corporate Sustainability

General Manager Merchandising and Design 

Impulse

Marketing Merchandising Manager

Tesco Sourcing

Sr. Merchandiser

Nastex Europe Ltd

Business Account Manager

Fashion Business Consultant | Apparel Sourcing Strategist | Founder, FBC

I help Indian garment manufacturers and global fashion brands build strong, export-ready partnerships backed by trust, delivery, and long-term growth.

With over 25 years of experience across India, Bangladesh, and the UK, I’ve supported retailers like Tesco, C&A, Asda George, Primark, and Paul Smith in sourcing, merchandising, and vendor strategy. Along the way, I noticed a gap: many capable factories struggle to align with international buyer expectations, and many brands face delays or quality issues due to unclear systems or misaligned partnerships.

At Fashion Business Consulting (FBC), I work with both sides of the industry to solve this.

What I do:
- Guide Indian apparel factories to become export-ready, audit-compliant, and better positioned to attract the right buyers
– Support fashion brands in building efficient, transparent sourcing operations from India, even with lower MOQs
– Train teams through the 4C Growth Model: Clarity, Creation, Connection, and Consistency

If you're a manufacturer trying to scale without constant follow-ups and fire-fighting, or a brand looking for better sourcing partners and systems, I help you build a smarter way forward.


📩 tanmaya@fashionbusinessconsulting.com

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Rachana Shinde

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