I have worked with Clients as a Social Media Marketing Specialist in following niches:

• EdTech
• Fitness and Wellness
• E-commerce 
• Retail 
• Designing and 3D Modelling 

The services I provided these clients include

• LinkedIn and Instagram Profile Audit and Optimization
• Market Research
• Ideating Content Ideas 
• Content Strategy
• Content Creation
• Community Building 
• End to End Management 
• Facebook Ads for Lead Generation and Brand Awareness
• E-mail Marketing

Social Media Marketing Specialist

I have written various types of content for the clients I have worked with. 

For these clients I provided services like

• Keyword Research
• Content Audit
• Content Strategy
• Content Curation
• Research
• Editing

The type of contents that I wrote for my clients include:

• Long form Blog Posts ( SEO Optimised)
• Articles
• Social Media Content
• E-mail Copy
• Ad Copy
• Web Copy

The Niches I have worked in include

• Marketing
• Finance
• Technology
• Psychological Counseling
• Pet and Animals
• Beauty and Lifestyle

Copywriter

SackBerry

• As a Creative Copywriter, I have ghostwritten and managed LinkedIn and Instagram accounts for several clients. I also wrote web copy and PR copy for clients. 

• The clientele I served consisted of

1. Founders featured in Shark Tank India
2. Founders of soonicorns
3. Angel Investors
4. Entrepreneurs
5. Coaches 

• The niches I have written for: Retail, InsureTech,  Startups and Entrepreneurship, FinTech, Fashion, Sales, Marketing, UX Designing, Fundraising, Neuroscience, healthcare  etc.

• As a creative copywriter, I was entrusted with following responsibilities:

1. Doing competitor research

2. Ideating content ideas and pitching them to clients. 

3. Conducting client meetings and taking briefs from them.

4. Creating a content strategy and engagement strategy for clients. 

5. Writing thought leadership content for clients.

6. Managing and growing clients' LinkedIn and Instagram accounts organically.

7. Writing video scripts

8. Collaborating with cross functional teams such as graphic designer and video editor for seamless execution and achieving desired results. 

9. Maintaining all the data in a Google sheet and creating monthly reports.

10. Presenting the reports to clients and taking their feedback to improve the strategy.

Creative Copywriter

TrendyWebs

• As a social media marketing intern, I created content strategy and engagement strategy for the clients. 

• I created an e-mail marketing campaign for a client to launch his course. 

• Helped the clients build a community through organic growth. 

• Managed a lead generation campaign for a client. 

• Coordinated with the graphic designer to bring out the best vision for the social media designs created for the clients.

• Wrote LinkedIn content, Instagram content and YouTube video scripts for clients.

Social Media Marketing Intern

Archtop Media

• Did ghostwriting for long form articles and blog posts for various niches. 

• I did keyword research for the content. 

• The niches include Marketing, Finance, Gaming and Home Appliances.

• Wrote copy for the FAQ sections of various websites.

Content Writer

On a mission to help busy Founders and Coaches build Personal Brand on LinkedIn & Instagram through Storytelling & Copywriting | Top Storytelling Voice | Top Social Media Marketing Voice | Personal Branding Strategist |

Are you a founder, CEO or coach who wants to:

- Build brand awareness and sell your product 
- Grow your email list and newsletter subscribers
- Build credibility and authority on LinkedIn and Instagram 

But you lack the time to:

- Study the algorithms
- Know what type content perform well
- Create strategies that can give you fruitful results

Then don't you worry! I've got you covered.

Hi! I am Rachana.

I'm a personal branding strategist and copywriter who loves to write copy and content. 

Here are the services I provide:

- Content strategy 
- Engagement strategy 
- Copywriting and content writing 
- Lead generation through organic marketing 
- 1:1 consultations if you want to do it all yourself 

All you need to do is get in touch with me via DM or through the link in my featured section.

Rachana Shinde

Breeo Educational Services

Head of Sales and Operations

UniHawk Global

•	Generated revenue by 60% and achieved business development targets of AED 10 M.
•	 Directed the seamless operation of educational centers, implementing effective people management strategies to enhance team performance and overall productivity.
•	Cultivated strategic corporate partnerships, leading to significant growth in the tutoring business and fostering mutually beneficial relationships with key stakeholders.
•	Facilitated partner admissions with precision, streamlining the process and ensuring a seamless experience for both educational institutions and prospective students.
•	Established meaningful connections with diverse schools, spanning Indian, IB, and British curricula, to orchestrate impactful career fairs that connected students with valuable opportunities.
•	Executed engaging informational sessions at educational hubs, effectively disseminating crucial information about program offerings and career pathways.
•	Successfully managed government projects, supporting local Emirati students in the MOE curriculum, and ensuring the seamless execution of initiatives aimed at enhancing educational outcomes.

Head of Sales and Business Development - UAE

upGrad

•	Secured an exclusive partnership with a key industry player, amplifying market reach and enhancing business development opportunities.
•	Engineered a breakthrough client acquisition strategy, propelling the team to achieve record-setting sales figures and surpass quarterly targets consistently.
•	Developed a robust market intelligence system, empowering the team with actionable insights and enabling quick adaptation to emerging industry trends.
Sales Excellence
•	Captivated diverse markets through targeted outreach, resulting in a substantial increase in quarterly revenue and the successful enrollment of 350+ learners.
•	Pioneered innovative sales strategies that consistently surpassed quarterly targets, unlocking a revenue stream of USD 2.5 Million and INR 20+ Crore.
•	Drove revenue growth through strategic sales maneuvers, consistently hitting and surpassing quarterly targets, resulting in a commendable USD 2.5 Million income.
•	Established an influential sales trajectory, breaking new ground in revenue generation and student admissions through the meticulous execution of strategic sales operations.
Senior Admission Counsellor
•	Elevated Lead-to-Payment Conversion Rates through strategic optimizations in the admission process.
•	Advanced the team's understanding of customer needs, resulting in more personalized and successful pitches.

Business Development Manager

Kohinoor American School

•	Formulated and implemented cutting-edge marketing initiatives, resulting in increased brand visibility and a rise in student enrollment.
•	Architected and executed a holistic risk management strategy, ensuring the school's resilience in the face of unforeseen challenges.
Admission Manager
•	Implemented innovative pre-admission outreach initiatives, resulting in an unprecedented 80% lead conversion rate.
•	Established and facilitated impactful parenting sessions, fostering effective communication with potential parents.
•	Formulated and implemented strategic initiatives, utilizing deep Middle East market acumen to effectively counsel and attract potential candidates for the IB program.
•	Applied specialized Middle East market insights to guide prospective students effectively, resulting in an acquisition for the IB program.
Sales & Business Development
•	Pioneered a dynamic outreach strategy that resulted in a substantial influx of students for the upcoming academic year.
•	Innovated a robust student acquisition initiative, resulting in the successful onboarding of 14 new members .

Education Consultant and Business Development Manager 

Al Sahara Insurance Brokers LLC

•	Executed a comprehensive overhaul of budgeting processes, leading to streamlined operations and recognition with a Certificate of Excellence and monetary rewards.
•	Crafted and implemented a revolutionary investment strategy, contributing to substantial gains and recognition through a Certificate of Excellence and monetary rewards.
Financial Advisor And Finance Sales
•	Guided HNI clients and corporate partners through intricate financial landscapes, offering tailored advisory services that optimized their investment portfolios and financial strategies.
•	Innovated and implemented cutting-edge financial sales approaches, elevating the efficiency of client acquisition processes and significantly expanding the client base, thereby contributing to the sustained growth and profitability of the firm.
B2C AND B2B Sales
•	Initiated targeted engagement campaigns on various social media platforms to uncover and pinpoint potential client leads, amplifying the reach and impact of the sales pipeline.
•	Executed innovative customer service strategies, ensuring a seamless and gratifying experience for clients, consequently achieving a remarkable 100% customer retention rate while propelling business growth. Managed wealth portfolio of USD 10+ Million.
New Initiative – Sponsorship & Events
•	Seamless execution of diverse business events spanning the UAE, overseeing all aspects of planning, management, and coordination.
•	Facilitated the logistical intricacies of various initiatives, including the meticulous orchestration of vendor relationships for Branch Openings, Annual Warehouse Sale, and the prestigious Awards Ceremony.
•	Managed the end-to-end process of organizing, coordinating, and overseeing all activities related to Sponsorship & Events, showcasing adept management skills in the context of Branch Openings and other significant corporate gatherings.

Wealth Manager and IFA – Life and General Division

Integrated Advertising Services (IAS), Dubai, UAE

•	Navigated complex client relationships with renowned industry giants including Sony, Times of India (TOI), and Conde Nast Travelers (US/UK), ensuring tailored media solutions that surpassed client expectations.
•	Executed and managed comprehensive sales strategies for top-tier clients, fostering enduring partnerships and consistently exceeding performance benchmarks in the highly competitive media and advertising landscape.

Media Sales Coordinator and Executive Assistant

Gulf Data International, Dubai, UAE

•	Implemented a proactive information retrieval process, enhancing the MD's decision-making by providing timely and relevant data.
•	Collaborated with cross-functional teams to develop and execute a comprehensive media engagement strategy, resulting in heightened brand visibility and positive public perception.

Office Administrator/ Sales Coordinator to MD (TEMP)

Max New York Life Insurance Co. Limited( Head Office , Gurgaon))

Financial Adviser

JAPAN LIFE INDIA

Sales And Training, Executive Assistant

BHALOTIA CLEARING & TRANSPORT PVT LTD

Executive Assistant Human Resources Coordinator

Highly accomplished Business Development and Operations Professional with a 15+ years of proven track record in driving revenue growth through strategic partnerships and effective business development. Adept at building and nurturing relationships with key stakeholders in the education sector , finance, and media industry domains. Experienced working in B2C and B2B industries in the Middle East, Africa, and Indian markets. Demonstrated success in achieving and surpassing ambitious sales targets in diverse markets. Skilled in outbound calling, value-based product demonstrations, and building robust pipelines. Known for building and nurturing networks and relationship with clients. 


I have worked in India with a top higher ed-tech company upGrad. I have been responsible for onboarding more than 500 learners. I helped in generating a revenue of more than USD 2 Million at upGrad. 


In addition to this, I also worked with cross-functional teams (careers and student success) to improve the overall student learning experience and restrict refunds below 0.5%.


My most Notable Achievements include:

📌 Onboarding 500+ learners, and generating a revenue of USD 2 Million at upGrad.

📌 Working with cross-functional teams (Careers and Student Success) to improve overall Student Learning Experience and restrict refunds below 0.5%.

📌 Pioneer member in designing the Sales Training Modules and improving Conversions by ~2.5%.

📌 Achieved a record-breaking 80% lead conversion rate by designing customised pre-admission camps.

📌 Generated approximately USD 75,000-100,000 business per annum for the company. 

📌 Created an extensive client base of 50+ across the UAE.

📌 Won a fully paid trip to the UK in Aug. 2022 for being the best performer of the Quarter for two consecutive sessions.

📌 Won a trip for the entire family to Paris and Switzerland for 20 days in Sept. 2012.

📌 Rewarded as the Best Sale Performer.

SKILLS
•	Strategic Planning
•	Business Development
•	Partnership Cultivation
•	Market Research
•	Counseling and Consultation
•	Induction Program Development
•	Negotiation Skills
•	Client Portfolio Management
•	Sales Target Achievement
•	Relationship Management
•	Leadership
•	Team Collaboration
•	Government Project Management
•	Public Relations
•	Educational Program
•	Admissions Facilitation
•	International Business Acumen
•	Innovative Sales Strategies
•	Problem Solving
•	Client Relationship Management
•	Program Marketing
•	Event Planning and Execution
•	Training Program Development
•	Customer Service

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Rachana Shinde

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