Straight-up strategies to boost your business's bottom line. No jargon, just results.

I help Shopify apps in the age of AI — 

Nail your positioning so users don't scroll past your app. 

Land more clients, find product-market fit, optimize you onboarding and UX funnels, optimize your app store listing to attract and convert more paying clients and create revenue generating pipelines to grow ARR.

Get a free audit for your app here: https://audit.ohadmichaeli.com

Open any Shopify app listing.

Now scroll past the tagline. Past the description. Straight to the screenshots.

That's what merchants do. Every time.

Your feature list? They didn't read it.
Your keyword-optimized description? Skipped.
The pricing section you agonized over? They'll check later, if the screenshots don't bore them first.

I've watched merchants evaluate apps. The mouse goes straight to the image carousel.

Swipe. Swipe. Swipe. Decision made.

If your first screenshot is a settings page or a generic dashboard, you've already lost them.

They're not trying to understand your app. They're trying to feel whether it solves their problem.

Screenshots aren't illustrations of your features. They're the entire pitch.

The description exists for people who already decided to install and want to double-check. That's a small group.

What's your first screenshot showing right now?

Ohad Michaeli 🫧

Helping Shopify apps get more clients with the power of AI

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Most SaaS founders overthink pricing.

Per-product fees. Usage tiers. Feature gates. Add-on charges.

By the time a merchant finishes reading your pricing page, they're exhausted.

And exhausted people don't buy.

They bookmark. They compare. They never come back.

Complicated pricing doesn't show sophistication. It shows indecision.

You haven't figured out what your app is worth, so you built a pricing calculator instead.

Customers cluster around predictable price points. Always have. Always will.

You don't need 7 tiers. You need 2, maybe 3.

Make it inevitable for customers to move between tiers as they grow/shrink. You earn more. They don't churn when they hit hard times.

Drop the per-product pricing. One number that makes sense.

Simple pricing removes the barrier between thinking and buying.

If a 10-year-old can't explain your pricing, you're losing deals.

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Open your Shopify App Store ad campaign dashboard.

Now look at your keyword list. Actually look at it.

When was the last time you did that?

Most founders set up campaigns once. Pick some keywords. Set a budget. Walk away.

Then they wonder why installs are expensive.

Your campaign is bidding on keywords that made sense 6 months ago. Before your positioning changed. Before you knew what merchants actually search for.

You are paying for clicks from people who will never install.

Set it and forget it works for slow cookers. Not for ad campaigns.

The Shopify App Store changes. Search behavior changes. Your competitors update their keywords.

Your campaign doesn't know any of that.

I'm not saying ads don't work. They do.

But only if someone is actually managing them.

Pull up your keyword report right now. Look at what you are actually paying for.

What did you find?

Your competitors updated their App Store listings last month.

You did not.

That listing you published 18 months ago. The one that felt perfect at the time.

It is still live. Unchanged.

Meanwhile, your product evolved. Your messaging got sharper. You finally figured out how to explain what makes you different.

NONE of that made it to your listing.

The merchants browsing the App Store right now are comparing your old positioning against everyone else's current best.

You're competing with the version of yourself that didn't know what you know now.

Most founders treat their listing like a launch task. Write it once, move on.

But your listing isn't a snapshot. It's your storefront.

When was the last time you actually refreshed yours?

DM me if you want to change that.

Ohad Michaeli

Talks about #ai, #tech, #ecommerce, #partnerships, and #philosophyoflife

Three things app founders miss that tank their App Store listings.

Not the obvious stuff. The things that slip through even when you think you've "optimized."

Don't miss #3!

1. Search intent mismatch

You're writing for the wrong search terms. You think merchants search for "automated workflows" when they actually type "send abandoned cart emails."

Your listing ranks for nothing because you're using your language, not theirs.

Check your customer support questions. That's what people actually search for.

2. Screenshots that don't show transformation

You're showing features. Merchants want to see the outcome.

Not "here's our dashboard with 12 buttons" but "here's what happens to your revenue when cart recovery actually works."

Your first screenshot needs to answer "what changes for me?" in 3 seconds. Most founders take 30.

3. Silent review sections

Merchants scroll to your reviews and see the last response was 8 months ago.

Doesn't matter what it says. What they see is silence.

They're not reading for content. They're checking if anyone's home. Active support signals a living product. No recent replies signals abandonment.

You lose the install before they even read the review.

Your listing isn't a one-time project. It's a living reflection of where your product is right now.

When's the last time you actually updated yours?

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