Straight-up strategies to boost your business's bottom line. No jargon, just results.

I help Shopify apps in the age of AI — 

Nail your positioning so users don't scroll past your app. 

Land more clients, find product-market fit, optimize you onboarding and UX funnels, optimize your app store listing to attract and convert more paying clients and create revenue generating pipelines to grow ARR.

Get a free audit for your app here: https://audit.ohadmichaeli.com

Ohad Michaeli

Open any Shopify app listing.

Now scroll past the tagline. Past the description. Straight to the screenshots.

That's what merchants do. Every time.

Your feature list? They didn't read it.
Your keyword-optimized description? Skipped.
The pricing section you agonized over? They'll check later, if the screenshots don't bore them first.

I've watched merchants evaluate apps. The mouse goes straight to the image carousel.

Swipe. Swipe. Swipe. Decision made.

If your first screenshot is a settings page or a generic dashboard, you've already lost them.

They're not trying to understand your app. They're trying to feel whether it solves their problem.

Screenshots aren't illustrations of your features. They're the entire pitch.

The description exists for people who already decided to install and want to double-check. That's a small group.

What's your first screenshot showing right now?

Ohad Michaeli 🫧

Helping Shopify apps get more clients with the power of AI

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Most SaaS founders overthink pricing.

Per-product fees. Usage tiers. Feature gates. Add-on charges.

By the time a merchant finishes reading your pricing page, they're exhausted.

And exhausted people don't buy.

They bookmark. They compare. They never come back.

Complicated pricing doesn't show sophistication. It shows indecision.

You haven't figured out what your app is worth, so you built a pricing calculator instead.

Customers cluster around predictable price points. Always have. Always will.

You don't need 7 tiers. You need 2, maybe 3.

Make it inevitable for customers to move between tiers as they grow/shrink. You earn more. They don't churn when they hit hard times.

Drop the per-product pricing. One number that makes sense.

Simple pricing removes the barrier between thinking and buying.

If a 10-year-old can't explain your pricing, you're losing deals.

♻️ Share this with your network if you find it helpful. Follow me for more content on Shopify app growth strategy.

Open your Shopify App Store ad campaign dashboard.

Now look at your keyword list. Actually look at it.

When was the last time you did that?

Most founders set up campaigns once. Pick some keywords. Set a budget. Walk away.

Then they wonder why installs are expensive.

Your campaign is bidding on keywords that made sense 6 months ago. Before your positioning changed. Before you knew what merchants actually search for.

You are paying for clicks from people who will never install.

Set it and forget it works for slow cookers. Not for ad campaigns.

The Shopify App Store changes. Search behavior changes. Your competitors update their keywords.

Your campaign doesn't know any of that.

I'm not saying ads don't work. They do.

But only if someone is actually managing them.

Pull up your keyword report right now. Look at what you are actually paying for.

What did you find?

Chris March

Executive Coach & Former COO | Helping Directors & VPs Lead Bigger with Clarity, Influence & Results — Leadership Advisor & Speaker | Follow for Leadership Strategies

If your team still needs your approval to move, you are not scaling.
You are managing everything.

And if decisions stall without you, it is not a leadership issue.
It is a structural one.

At $8M to $50M, growth outpaces systems.
The company looks bigger, but throughput does not keep up.
Execution slows. Decisions pile up.
And your most capable people still wait for permission.

That is Founder Gravity.
It happens when every important decision quietly pulls back to you.
Left unaddressed, it compounds.

I fix that.

I am an Executive Decision Advisor for B2B service businesses where execution is stuck, even though the people are strong.

I rebuild the decision system so that:

• Ownership sticks
• Escalation drops
• The business moves without you in every loop

This is not coaching.
It is not team-building.
It is decision architecture for companies that need to move.

Why I Do This

I have spent 20 years inside growth as a GM, COO, and advisor across Australia, the UK, and Canada.

Everywhere I have worked, the pattern is the same:
Strategy is not the constraint.
The decision system is.

When decisions break under pressure, the founder becomes the operating system.
I help you remove that dependency.

What Changes

You stop approving everything.
Your team moves without checking in.
Decisions flow across the business.
Execution gets lighter, not heavier.

When to Reach Out

If:

• Everything is escalating
• You are the blocker again
• Your leadership team is capable but still waiting

Then it is time to fix how decisions move.

Based in Australia. Working globally.
If this is already costing you speed, send a message or request a confidential Executive Advisory Conversation.

Chief Operating Officer

Most new CEOs talk about vision. The best ones start with listening.

When Satya Nadella took over Microsoft in 2014, he didn't unveil a grand strategy. He showed up with questions.

He asked engineers:

• What's slowing you down?
• What's frustrating you?
• What would you change if you could?

Today, Microsoft runs weekly AI accelerator meetings that flip the standard executive playbook.

Frontline engineers present. Executives sit like individual contributors. Nadella asks questions.

No slide decks. No hierarchy. No theatre.

It's messy. It's chaotic. And that's exactly why it works.

This is what a learn-it-all culture looks like. Not a poster. A practice.

When leaders lead with answers, teams wait for direction. When leaders lead with questions, teams bring solutions.

"Here's my vision for Q4" → "What are you seeing that I'm missing?"

"Here's the strategy" → "Walk me through how this works on the ground."

"I've decided we should..." → "What would you do if this were your call?"

Your challenge this week: Speak last. Ask three questions before you share one opinion.

Executive Decision Advisor | Removing founder dependency in $5M–$50M B2B service businesses | Former COO

Sitting within 25 feet of a high performer boosts your performance by 15%.

Being equally close to someone struggling? Your performance drops 30%.

You absorb their anxiety. Their exhaustion seeps in while their focus stays just out of reach.

But your real environment isn't about desks. It's the five people you talk to most, work alongside most, and share problems with most.

They're shaping how you think, what you believe you can do, and where you think you're headed.

I watched a VP slowly dim over the course of six months.

Her closest work friends were bitter about the company direction, cynical about leadership, and checked out emotionally.

She started echoing their complaints. Then their body language. Then their resignation.

By the time she came to working 1:1, she couldn't remember when she last felt excited about her work.

The problem wasn't her role or her capabilities. The problem was she'd spent six months marinating in other people's frustration.

We didn't try to manufacture motivation. We just shifted her daily interactions.

She started having lunch with someone building a new division. Not every day. Just twice a week.

She joined a working group with someone who'd recently joined and hadn't yet learned to be cynical.

She didn't cut off her old friends. She just stopped spending every break rehashing the same complaints.

The change wasn't instant. For the first couple of weeks, she felt guilty. Like she was abandoning people.

Around week three, she started bringing different ideas to meetings. Started seeing possibilities instead of just problems.

Two months later, she was leading a new initiative. It wasn't some breakthrough moment. She just changed what she was soaking up every day.

Look at who you're spending time with. Not in theory. Actually count it.

If you want to move faster, find one person already moving. Spend more time there.

If you want to think bigger, find one space where bigger thinking is normal.

And if someone consistently drains you? Create distance. Not conflict. Just space.

It won't feel dramatic at first. These things never do.

Your performance isn't just about you. It's about what you're soaking in every day. Choose wisely.

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