Straight-up strategies to boost your business's bottom line. No jargon, just results.

I help Shopify apps in the age of AI — 

Nail your positioning so users don't scroll past your app. 

Land more clients, find product-market fit, optimize you onboarding and UX funnels, optimize your app store listing to attract and convert more paying clients and create revenue generating pipelines to grow ARR.

Get a free audit for your app here: https://audit.ohadmichaeli.com

Ohad Michaeli

Open any Shopify app listing.

Now scroll past the tagline. Past the description. Straight to the screenshots.

That's what merchants do. Every time.

Your feature list? They didn't read it.
Your keyword-optimized description? Skipped.
The pricing section you agonized over? They'll check later, if the screenshots don't bore them first.

I've watched merchants evaluate apps. The mouse goes straight to the image carousel.

Swipe. Swipe. Swipe. Decision made.

If your first screenshot is a settings page or a generic dashboard, you've already lost them.

They're not trying to understand your app. They're trying to feel whether it solves their problem.

Screenshots aren't illustrations of your features. They're the entire pitch.

The description exists for people who already decided to install and want to double-check. That's a small group.

What's your first screenshot showing right now?

Ohad Michaeli 🫧

Helping Shopify apps get more clients with the power of AI

No alternative text description for this image

Most SaaS founders overthink pricing.

Per-product fees. Usage tiers. Feature gates. Add-on charges.

By the time a merchant finishes reading your pricing page, they're exhausted.

And exhausted people don't buy.

They bookmark. They compare. They never come back.

Complicated pricing doesn't show sophistication. It shows indecision.

You haven't figured out what your app is worth, so you built a pricing calculator instead.

Customers cluster around predictable price points. Always have. Always will.

You don't need 7 tiers. You need 2, maybe 3.

Make it inevitable for customers to move between tiers as they grow/shrink. You earn more. They don't churn when they hit hard times.

Drop the per-product pricing. One number that makes sense.

Simple pricing removes the barrier between thinking and buying.

If a 10-year-old can't explain your pricing, you're losing deals.

♻️ Share this with your network if you find it helpful. Follow me for more content on Shopify app growth strategy.

Open your Shopify App Store ad campaign dashboard.

Now look at your keyword list. Actually look at it.

When was the last time you did that?

Most founders set up campaigns once. Pick some keywords. Set a budget. Walk away.

Then they wonder why installs are expensive.

Your campaign is bidding on keywords that made sense 6 months ago. Before your positioning changed. Before you knew what merchants actually search for.

You are paying for clicks from people who will never install.

Set it and forget it works for slow cookers. Not for ad campaigns.

The Shopify App Store changes. Search behavior changes. Your competitors update their keywords.

Your campaign doesn't know any of that.

I'm not saying ads don't work. They do.

But only if someone is actually managing them.

Pull up your keyword report right now. Look at what you are actually paying for.

What did you find?

AG Consultancy & Apps Ltd.

☆ Developing and executing marketing strategies, campaigns, events & webinars to drive lead generation and brand awareness for SAP solutions and services.
☆ Generating qualified leads via multi-faceted marketing activities, enhancing credibility and lead quality through the attainment of SAP QPPS badges to directly support sales & marketing goals.
☆ Creating compelling marketing content, including website copy, blog posts, product sheets, PPC, case studies, and social media updates, highlighting SAP expertise.
☆ Managing and optimising the company's digital presence, including website, social media, SEO, and online advertising.
☆ Collaborating closely with sales and technical teams to align marketing efforts and providing effective sales enablement materials, such as slide decks for sales play.
☆ Keeping all the employees informed and engaged with the latest updates and activities at AG by designing and sending the internal email newsletter every month.

Marketing Executive

☆ Developing quality content for SAP modules (Supply Chain Management, Field Logistics, Enterprise Automation, AI).
☆ Crafting content for Google Ads, landing pages, website pages, blogs, product sheets, case studies, win stories, press releases, sales play presentation decks, and social media focused on the motive to generate enquiries from potential clients across industries.
☆ Collaborating with cross-functional teams (sales, product, consultants, senior leaders) to align content strategies.
☆ Conducting frequent research and experiments to stay up-to-date on competitors, SAP trends, technologies, and industry developments.
☆ Creating engaging content to drive brand positioning, lead generation, and thought leadership based on delivering unique value creation.

Content Writer

Pepul

☆ Writing compelling content on the product for website blogs, app stores, ad copies along with the implementation of the right SEO strategies is my cup of tea.
☆ Always open to learning new creative skills.
☆ Passionate blogger and creative writer.

SEO Content Writer

Aorta Digital Services

My internship in Aorta Digital Services spans around
☆ On - Page SEO
☆ Website Content Writing
☆ Blog Writing
☆ Managing Social Media account of various clients who are involved in hotel business and beauty products.

Digital Marketing Intern

For me, it's about that fundamental connection with people and seeing how strategic initiatives lead to meaningful outcomes to organisations.

As an individual driven by a passion for language and innovation, there's a real sense of excitement that comes with stepping into this Marketing Executive role.

Having come from a content creation background, I've developed a deep appreciation for the impact of compelling storytelling, something I see as utterly vital in effective marketing.

The thought of discovering new ways to leverage the synergy of blending our human creativity with the intelligent capabilities of AI for building truly innovative marketing strategies that both deliver and resonate fascinates me the most.

Eager to redefine what's possible, I'm particularly interested in pushing the boundaries of this ever-evolving space of marketing.

What fuels my approach to marketing?
☆ A genuine thirst to constantly learn, evolve, and embrace the ever-shifting digital landscape.
☆ A deep-seated belief in using data-backed insights to build sustainable growth and achieve meaningful results.
☆ A strong conviction that strategic, heartfelt content is the key to building genuine and lasting connections with the audience.
☆ An inherent drive to explore fresh, imaginative ways to achieve the marketing goals and continuously push the boundaries of what's possible.
☆ A natural inclination to seek out and champion new opportunities that lead to tangible and impactful marketing improvements.

Beyond the world of marketing, I love making poetry, traveling, exploring new culture, and learning the nuances of human phycology.

I'm always looking forward to what's next best while upholding my current responsibilities and genuinely value connecting with fellow passionate individuals.

Thank you for your time!

taplio

The Battle

Ohad Michaeli

Akshara Ramesh

Followers

Posts

Engagements

Likes

Performance ScoreOhad Michaeli's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Ohad Michaeli

Akshara Ramesh

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ohad Michaeli's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreOhad Michaeli's LinkedIn Performance