Straight-up strategies to boost your business's bottom line. No jargon, just results.

I help Shopify apps in the age of AI — 

Nail your positioning so users don't scroll past your app. 

Land more clients, find product-market fit, optimize you onboarding and UX funnels, optimize your app store listing to attract and convert more paying clients and create revenue generating pipelines to grow ARR.

Get a free audit for your app here: https://audit.ohadmichaeli.com

Ohad Michaeli

Perfect software is quietly terrible for App Store growth.
I was on an audit call today and discovered something that made my jaw drop.

A competitor in the product options space is getting 10+ reviews per day.

They went from zero to position #2-3 in their category in 4 months.

Here's how they're doing it.

They intentionally ship a visual bug that makes product swatches look incorrect on the merchant's storefront.

Not broken enough to be unusable. Just wrong enough that merchants notice and contact support.

Once the merchant contacts support to fix the bug, the rep asks for a review.

Manufactured support tickets. Manufactured review opportunities.

Evil. But kind of genius.

Most app founders don't realize this: stable apps with no bugs don't get support contacts. And without support contacts, you don't get natural review opportunities.

Meanwhile, this competitor is gaming the system by creating problems they can solve.

The App Store rewards speed. 
Reviews are currency. 
And this hack prints them.

This is what you're competing against.

The founders building stable products are getting beaten by founders manufacturing support tickets.

What's the wildest growth hack you've seen in the App Store?

Ohad Michaeli 🫧

Helping Shopify apps get more clients with the power of AI

No alternative text description for this image

A founder's app ranked #2 for their main keyword.
For years.
Then it dropped to #9.

Today they showed me the audit from another consultant. 

Pages of technical recommendations. 
Algorithm theories. Competitor analysis.

I looked at their App Store listing for 30 seconds.

"What's your main keyword?"

They told me.

"And what's in your app name?"

They pulled it up. The plural version.

Silence.

"Merchants search for the singular. You're ranking for the plural. Shopify's algorithm treats them as different keywords."

One letter was costing them installs.

They checked the search volume data. The singular version gets searched WAY MORE.

The fix took five minutes. 
Change the app name. 
Remove one letter.

Moved up in rankings.

Most founders think App Store optimization is complicated. Expensive audits. Algorithm secrets. Competitive moats.

Sometimes it's just checking whether merchants search for the singular or plural version of your keyword.

Here's another example from a few months ago:

Your competitor just shipped 5 new features.

You replied to a review.

Guess who's winning?

Most Shopify app founders think differentiation comes from features. Better upsells. Smarter algorithms. More integrations.

I audit A LOT of app listings.

Everyone has the same features. Different names, same functionality. 
Merchants can't tell apps apart.

So what separates winners from noise?

Support that feels personal.

Real humans who respond fast, say yes to customization requests, and reply to every review like it matters.

Not "we'll get back to you in 24-48 hours." Not chatbots.

I was on an audit call recently. The founder said something that stuck:

"You need to do it very, very well. And so if somebody has a problem, they need customization, they need something like that. You always say yes, right?"

Always say yes.

That's a positioning strategy.

Three reasons this works:

• Merchants assume your app works. Support is where you prove you're different.

• They remember how you made them feel when something broke, not your algorithm.

• Reviews compound. One great support interaction becomes visible social proof. Features don't show up in review text.

Your next merchant doesn't care about feature #47.

They care if you'll answer when they're stuck at 2am before a launch.

Want me to help you streamline your customer support/success?

♻️ Repost this to help me share the message.

How do you know a Shopify niche is getting hot?

In the past 30 days, I had 4 apps from the same space book discovery calls with me.

It's important to note that one of my business's pillars is that I don't work with competing apps. 

First come, first get.

(Here's that silly meme everyone on twitter's raving about. I uploaded a photo from a party so it made me a DJ lol)

Open your app listing.

Now imagine your drunk grandmother logs in at 4 a.m.

Can she understand what you do in 5 seconds?

If the answer is no, you're losing merchants before they even scroll.

I use this test with every Shopify App Audit:

"If your drunk grandmother can't log in at 4 a.m. and immediately understand what you do, then it's not good enough."

Harsh. But accurate.

Most app listings fail this test.

They hide behind jargon. They list features instead of solving ONE clear problem. They assume merchants will read three paragraphs to figure out what problem this solves.

They won't.

Attention is the scarcest resource in the App Store.

You get 5 seconds. Maybe less.

If a tired person at 4 a.m. can't immediately understand what you solve, you've already lost.

Strip the jargon. Pick ONE problem. Make your value obvious before they have to think.

That's the test.

---

Want your app listing audited? Scan the QR code in my banner!

Your App Store listing looks great.

Until a merchant actually tries to understand it.

I’ve seen this in dozens of audits: founders obsess over polish and miss what actually blocks the install.

What tanks listings, even the ones that look professional:

𝐉𝐚𝐫𝐠𝐨𝐧 𝐎𝐯𝐞𝐫𝐥𝐨𝐚𝐝

You're fluent in your own product. Merchants aren't.

"Automated post-purchase engagement flows" means nothing to someone who just wants to send a thank you email after checkout.

They type simple problems into search. You rank for complex solutions nobody's looking for.

The fix isn't dumbing it down. It's using the exact words your support tickets use. That's what merchants search for.

𝐁𝐨𝐫𝐢𝐧𝐠 𝐙𝐢𝐬𝐮𝐚𝐥𝐬

Your screenshots show your app. They should show what changes.

A merchant doesn't care what your dashboard looks like. They want to know what happens after they install.

First screenshot needs to answer one question in under 3 seconds: "What's different for my store?"

Most founders need 6 screenshots to get there. That's 5 screenshots too late.

𝐍𝐞𝐠𝐥𝐞𝐜𝐭𝐞𝐝 𝐑𝐞𝐯𝐢𝐞𝐰𝐬

Last review response was 4 months ago.

Doesn't matter if it's a 5-star review. What merchants see is silence.

They're not reading reviews just for social proof. They're checking if anyone's actually running this thing.

Recent replies signal you're present. Old timestamps signal you've moved on.

You lose installs before they finish scrolling.

Your listing isn't static. It's the first impression of whether your product is alive or abandoned.

When's the last time you actually looked at yours like a merchant would?

One space. 
That's what separated page 1 from page 2.

Had an audit call with my friend Gideon.

He runs partnerships for a solid Shopify app. Great product, strong reviews, around 500 installs.

He wanted quick wins for their App Store listing.

We're going through it and I notice something.

They were optimizing for "chatbot", one word.
But their competitors ranked for "chat bot", two words.

We checked:
Page 2 for "chatbot"
Page 1 for "chat bot"

One space. That's it.

——

𝐘𝐨𝐮𝐫 𝐚𝐩𝐩 𝐜𝐨𝐩𝐲 𝐡𝐚𝐬 𝐭𝐰𝐨 𝐣𝐨𝐛𝐬:

Turn visitors into users, and help new people find you.

Most founders only think about the first one.

The apps that get found don't stuff keywords. They match the exact words merchants type. Every character counts.

Most of the wins I find on audit calls are this quiet. Nothing flashy. Just the gap between what you wrote and what merchants actually type.

What's the one keyword your app most needs to rank for? Go check how the page 1 apps spell it.

——

Follow me for more.
Repost this ♻️ if you think it's valuable 😎

Jordan West

E-Com Investor & Podcast Host | Multiple Exits| Avid Golfer, Biker + Hiker | Dad Of 3 | CEO + CMO | Mastermind Host

My Journey 
When I was 23 I decided to buy a Taco Del Mar restaurant... I knew I had made a huge mistake at 2pm the first day when only 3 customers had walked in... (and two of them were my parents haha) 
For 5 years I worked hard to grow sales every way I could think of and in the end, tripled our revenue which still didn't seem to matter on the profit side. (I lost a lot of money 💰)

The one thing that I seemed to be the best at in the restaurant endeavor was marketing and getting people in the door. 

Fast forward to 2014 when my wonderful wife Carmen (definitely my better half) started a modest baby clothing line and was selling at craft markets. 

I asked if I could test running a few ads on Facebook... and the rest is history. I learned every up-and-coming strategy and tactic and helped grow the small start-up to a multi-million dollar company and still growing!

Since then we have acquired multiple DTC brands and have built an agency (upGrowth Commerce) to service our brands as well as others who are in a similar situation to us!

In 2019 we started the podcast "secrets to scaling your e-commerce brand" which is now in the top 50 business/marketing podcasts in multiple countries including Canada and the United States.

I love connecting with people, so please connect. (I do have a no a**holes policy though, so don't connect if that's you.) 

I talk all about scaling businesses using paid ads on “Secrets To Scaling Your E-Commerce Brand”.

Chief Executive Officer

Platinum baby!! 
Yep... It's true

Social Commerce Club is now a PLATINUM partner at TikTok Shop

THIS IS REALLY BIG DEAL! 

Keep pushing team - and TikTok - you're going to need to create another level becuase whatever it is... we will hit it!!

Another day another tiktok shop screenshot 

If you’re struggling to get traction on the channel send me a dm 

I share this level of screenshot daily with brands we work with 

This is the scale of platinum

This is the scale of Social Commerce Club

I am so competitive!!
You may not realize this.
I will not and cannot lose. 
When BIG brands decide to go to other agencies - every single time I am shocked. (small brands I get who make more price based smaller time frame descions) 

This is the competitive nature our entire team has 
This is why we win for brands. 
Not a single other agency in North America can or will show you numbers like this... 

Why do I know? 
Because we are platinum. 
The only ones in NA as far as we know. 

So competitors can compete on price. 
But never on sctual service or perfomance.  

255k affiliate videos posted 
42 mill of affiliate reveiue driven alone (plus obvs way more of non-aff) 
$4,680 per sample
2 billion video views driven. 
Over half a million active creators!!
Show me and agency that is doing better?  (to motivate me!!)

Ok that is all today hahah

Looking for guests for The unofficial TikTok shop podcast! 
Who am I looking for? 👇

1. The biggest brands 
2. Fastest cold start brands 
3. Brands who are scaling 
4. Brands that have figure something out that they want to share with the thousands of listeners and watchers I have on the platform 

DMs are open!

Brands... what will it take it be successful on TikTok Shop in 2026? 
8000 samples a month? Not exactly... (though it doesn't hurt! ha!)
Let me explain 👇 

(btw send this to your TikTok shop curious CMO)

Ok! here we go! 

TikTok Shop's Algo doesn’t reward “always on" like you think it would

It rewards clear signal! (like all good marketing) 

Here’s the simple playbook:

1. Pick 1 hero SKU (stop spreading the catalog)
2. Make the listing convert (demo, hooks, FAQs, clean offer)
3. Lock inventory + shipping BEFORE you push
4. Run a 48 to 96 hour “moment” around one angle
5. Stack creators in the SAME window (don’t drip posts all week)
6. Find signal… then amplify the winners
7. Repeat every 2 weeks like clockwork


This is how TikTok's algo works 

Work with it. 

this is what we preach at Social Commerce Club

99% of brands launching on TikTok Shop forget this... 👇 

TikTok Shop PDP = visual sales funnel. (whatever you do don't just use your amazon image stack!)

We architect 9 images in 3 phases: 👇 

1-2: Hook + quick validation (clean white hero + lifestyle)
3-5: Deep dive (key features, before/after, size/scale)
6-9: Trust bomb (reviews, UGC, guarantees, final CTA) Most brands stop at 1-3. Big mistake.

Our internal checklist that trains our team is in the slides below(ex-TikTok pros) 

brands 10M and above looking to scale on TikTok Shop thi year: DM for a quick audit from my team Social Commerce Club

Top 1% TikTok Shop Listings 

I had our TikTok Shop OS mastermind call yesterday and I'm genuinely blown away. 👇 

The people in this group are operating at a level I don't see anywhere else. 🤩 

Yesterday someone broke down their entire process for going viral every single day on TikTok - the research, the system, the execution. 

It was one of the best breakdowns I've ever heard. The kind of stuff you don't find in a course.

I will legit amke an SOP just from hearing what she had to say.

That's what this group is. Real operators sharing what's actually working right now.

If you're serious about scaling on TikTok Shop in 2026, applications are open.

here's the link to apply (serious operators only) 

https://lnkd.in/gmBiHerZ

TikTok Shop is by far the BIGGEST channel for brands to launch in 2026!
What I've noticed... there isn't a single good spot for brands to go from first sale to scale in any community! 

So Brock Mammoser, Parker Kump and I decided to launch it! 
This will be where ever scaling operator will live! 

All of the details are below. 👇

View newsletter: Jordan West Ecom Newsletter

Big news all! You guys asked… we answered! Brock Mammoser from Frost Buddy and I (and my CEO at SCC Parker Kump ) have just launched what will be the 

Open article: The Biggest TikTok Shop Mastermind Just Launched by Jordan West • 2 min read

The Biggest TikTok Shop Mastermind Just Launched

🔥 I run one of the biggest TikTok Shop agencies in America
And these numbers below look like success… 👇

255,650 videos posted
1.98B views
$41.49M affiliate GMV
$153.97 GMV per video

But the real story is the system behind it…

Here’s our creator funnel (last 90 days)

129,408 total creators
13,979 sample requests
1,962 approved samples
63,449 posted content
36,033 creators generated GMV
4,910 creators cleared $10k+ GMV

Now the part people don’t see…

We've rebuilt this machine 3 times. (more if you count massive itterations!)

We also…

-Hired and fired 5 leaders trying to “find the one”
-Pivoted strategy 7 times
-Wasted hundreds of thousands building departments we later dismantled

This is what most don't see and why we are in the lead... 

It's the failure. 

So proud of my Social Commerce Club team 

If you're interested in seeing what this would look like for your brand go to www.socialcommerceclub.com to learn more

THIS METRIC IS WILD! 
This is a north star metric that most agencies and TikTok Shop experts won't want to show you... 

Why? 
Because most agencies will tell you this... 

1. Send out as any samples as humanly possible (WRONG) 
2. Quality doesn't matter (WRONG) 
3. You'll break even in month one (WRONG) 

Here's the truth 

1. Send strategic samples 
2. Double down on relationships with winners 
3. If you're doing it right you'll break even in month's 3-6 depending on scale. 

But... once it hits it's CRAZYYYYYY 

Yes that $4680 per sample gvien by our team at Social Commerce Club

WILD. 

This is what success on the platform looks like.

Just officially launched The TikTok Shop OS Mastermind 
what is it? 
The first serious mastermind for brands wanting to scale on TikTok Shop in 2026

Who's there? 

Hosted by...

Brock Mammoser -Frost Buddy 
Me + SCC team + 

What's included?

- everything to help you go from zero to 7 figs... or 7-8 on TTS 
-Calls 
-Community  
-Coaching  
-courses

Pumped on this! 

Apply here 

https://lnkd.in/gXcTkifG

If you are a DTC agency and you are not going to be adding TikTok Shop as a service... 

DM me 

I want to chat about partnering. 

We have an insane hiring funnel and a world-class training system, and are scaling. 

DM's are open.

Every person that has any sense of the brand and ecommerce market knows this one thing... 

TikTok shop and social commerce is the next HUGE TOF growth lever. 

It's the awareness machine. 
The content machine 
The revenue machine 
The R & D machine 
The customer feedback machine. 

EVERYTHING 

This is why brands need to look at it compeltely differently. 
It will take a paradigm shift from the classic "meta ads" world you've been used to. 

Questions?

Somebody yesterday asked me how to scale an agency... 
Here's the answer 👇 

-Do good work (better than anybody in your space)
-do one thing well 
-make it scaleable and repeatable 
-attract the top talent 
-focus on building a service so good you are drowning in referrals 

that's what we've done at Social Commerce Club

It works

5 TikTok Shop macro trends I am watching that big brand CMOs need to be aware of 👇 

Here we go (sorry about the spelling - I just can't use AI lol)

1. Every big brand (100M plus) will be entering the market this year... how do I know? 

A large majority of brands are talking to us at Social Commerce Club. This means that competition will increase and CPMs will rise. 

2. Dropshippers will be gone - TikTok shop recently changed how they allow sellers to fullfill and THIS was a massive move to legitimize the platform. Expect to see 3rd party cheap junk sellers off teh platform in the next month. 

3. AOV tolerance will go up. We have already seen it with brands like YETI and Ninja - they've been able to sell massive AOVs above $200 NO PROBLEM on the platform. High AOV brands take note. 

4. Creators will get better - at this point, there are about 50K of the 3.5 million creators that produce any meaningful GMV. With agencies and brands POURING money into the platform this will increase education. Also... creators will have way more at-bats to get better! 

5. AI content will become completely de-monetized. Platforms are already seeing people spend less time on platform when AI content is rampant (unless you're a boomer on FB). This will be the same on TikTok 

Don't do it. I know it's tempting because it's so easy. And because it's so easy is EXACTLY why you shouldn't. Zig when they zag. 

If you're a 100M brand and you want a roadmap to the next meta levle channel sned me a DM and I'll connect you with my team at SCC.

How TikTok Shop feeds your other sales channels in 2026. 👇 (it's not what you think)
It's super obvious to me that TikTok Shop is going to be the absolute breakout channel of 2026 for a lot of brands! but...

At the end of the day, the brands that we work with care about one thing and one thing only: profitability on all channels combined and how they all work together.

I'm constantly surprised at the amount of new agencies that have popped up who don't realize the hundreds of millions of dollars that most brands are doing on other channels already, and that TikTok Shop is the ultimate top-of-funnel awareness channel that yes, can make money, but also drives to these other channels. 

I've talked constantly over the last couple of years about the halo effect that we see from TikTok shop over to Amazon. 

But let me tell you a little bit more. 

For us, it's not just the actual sales halo that we are seeing. 

What is even more interesting is the massive amount of content Halo that we are seeing. The biggest issue that we saw early on was that we needed to capture all of that content and be able to deploy it easily over on Meta. That's where our friends at Refunnel came in. T

hey were able to help us do that across the agency at scale, and it has definitely been a game changer. If you are not capturing that content and repurposing it over on Meta at scale, you are playing on hard mode this year! 

This is why I'm obsessed with the idea of unified commerce at Social Commerce Club, even when people have said, "Don't you guys just do TikTok shop...?" 

No! We came from the DTC world. I

t's what we know, and we believe that it all works incredibly well together. And then we also love to use Amazon as the final product capture in the whole omni-channel strategy! 

If you have no idea how all of this works together or how to launch, and your brand does over $10M a year on other channels, send me a DM or get ahold of my team at Social Commerce Club! 

This is what we think about every day.

“Our customers aren’t on TikTok.”
What they mean… 👇 

“I personally haven’t seen them there… so the app must be for kids.”

Reality?

You’re confusing your For You Page with reality.

TikTok isn’t “just kids.”

It’s literally an algorithm.

And the fastest-growing segments are adult buyers…

Here’s the data that makes the objection fall apart:
About 1 in 3 U.S. adults use TikTok.

Even more important…
40% of ages 30–49 are on it.
26% of ages 50–64 are on it.

Also…

The adult base grew FAST.

Now the part most founders miss:

You don’t “see” buyers on TikTok because buyers + adults are quiet.

About half of U.S. adult TikTok users have never posted a video…

They’re consumers, not creators.

They scroll.
And discovery > intent…

People buy what they didn’t wake up planning to buy.

Globally (TikTok ad planning data, Jan 2026), the ad audience breakdown looks like:

25–34: 35.3%
35–44: 16.4%
45–54: 9.2%
55+: 8.4%
25–44 is literally the “action” age band.

Even better…
An Edison Research survey (Oct 2025) found TikTok users 25–44 lead all age groups in taking action after ads:

54% seek more info
47% make purchases

And if you still think it’s “teen money”…

TikTok Shop did $15.82B in U.S. sales in 2025 (EMARKETER).

Your customers are on TikTok.
You just don’t see them yet.

Does anyone else feel this deep? 
I can work on things I am passionate about forever!! 

Nearing 40 I just don’t work on projects or with people I don’t want to ❤️

99% of brands on TikTok shop think it's all about affiliates and ads... 
And while they are a HUGE lever... 

They basically all IGNORE setting up their listings properly. 

So... this wednesday join me LIVE to show you EXACTLY how to set-up the perfect TikTok Shop PID structure and listing that CONVERTS! 

https://luma.com/v075i50v

Heard this on a podcast the other day and made me stop...
Someone once asked Charlie Munger what his best investment decision was.
His answer? 👇 

Choosing Warren Buffett as his business partner.

Not a stock pick. Not a company acquisition. A person.

That hit me hard!!!

Because the truth is, who you choose to work with matters more than almost anything else in business. 

Your co-founder. 
Your exec team. 
your employees.
Your agency partners. 
These decisions shape everything.

At Social Commerce Club, we don't take that lightly. 

When a brand partners with us, we know it's a big choice!! 

We treat it like one. 
Because the right partnership can change the trajectory of your business.

Choose your partners wisely. It's the most important investment you'll ever make.

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Ohad Michaeli

Jordan West

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