Boardy

Connector

Ohad Michaeli Consulting

Founder

LimeSpot

Strategic Advisor

Depict

Blyp

Special consultant for product market fit and growth strategy.

Head of Partnerships & Sales

ReConvert

Marteam

Deputy project manager & environmental scientist for Hamifratz port in Haifa, Israel.
In charge of multiparameter monitoring, Production of executive & scientific reports for the regulator and day to day operations.

Project Manager

Ministry of Environmental Protection

Regional Project Manager

Reshet Yeruka NGO

Project manager & instructor

Straight-up strategies to boost your business's bottom line. No jargon, just results.

I help Shopify apps in the age of AI — 

Nail your positioning so users don't scroll past your app. 

Land more clients, find product-market fit, optimize you onboarding and UX funnels, optimize your app store listing to attract and convert more paying clients and create revenue generating pipelines to grow ARR.

Get a free audit for your app here: https://audit.ohadmichaeli.com

Grab my FREE IMPACT Strategy Framework Email course: https://impact.ohadmichaeli.com

Ohad Michaeli

Your App Store listing drives 90% of your installs.

But when was the last time you actually reviewed it?

If the answer is "a while ago," you are likely part of the 99% of listings leaving money on the table.

In my years of analyzing the marketplace, I see the same patterns killing conversion rates:

• Buried Value: The "why" is hidden in paragraph 4.
• Confusing Visuals: Screenshots that don't clearly explain the app.
• Missed SEO: Keywords missing from crucial spots.

**I'll audit your Shopify app listing for free (usually $250).**

Why free? Because I love helping fellow app founders and I want to see our ecosystem grow stronger.

Comment "Audit" below to claim one. 👇
(make sure we're connected)

Ohad Michaeli 🫧

Helping Shopify apps get more clients with the power of AI

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I've audited 50+ Shopify app onboardings over the past 6 years.

The ones with 80%+ activation rates do something different in the first 60 seconds.

Users install while they're hot.

Intent decays fast. Every extra step is friction.

And every screen that isn't a win is wasted.

Here's what I see when I audit Shopify app onboarding:

• Feature tours that take 5 minutes
• Customization screens that ask 12 questions
• Settings menus before the user has seen ANY value

The user came in with a problem. You're giving them homework.

One-click activation beats feature tours every time.

Find your single highest-converting feature. The one thing that makes users go "oh, this actually works."

Make it activate in one click.

Hide everything else until that's done.

I know what you're thinking. "But what if they need to customize it first?"

They don't.

Cookie cutter defaults that work for 90% of users beat customization that confuses 100% of them.

Let them press the button. Clicking "Enable" feels empowering. Auto-activation doesn't. (Though honestly? Make the decision FOR them about what gets enabled.)

Focus beats options.

Your onboarding isn't a product tour. It's a countdown to the first win.

What's the ONE thing your app does that makes users stick around?

Is Shopify Sidekick going to make 90% of the App Store obsolete?

Shopify just rolled out 200 updates in their Renaissance Edition.

One feature has app founders asking me the same question.

AppGen lets merchants generate custom Shopify apps automatically. With text prompts. No coding.

The panic I'm seeing: "Is the App Store dead?"

Wrong question.

Where does value live now?

Think about what AppGen actually does.

It handles simple, one-off customizations. The stuff merchants used to hire developers for or search the App Store hoping to find.

That was never the valuable part of building a Shopify app anyway.

The valuable part is solving problems merchants don't know how to articulate. Building solutions they can't imagine. Creating workflows that require understanding their business better than they do.

AppGen can't do that.

Neither can Sidekick Pulse, even with its proactive scanning and campaign suggestions.

These tools make it easier for merchants to solve known problems. They democratize basic functionality.

But if your app's value prop is basic functionality, you've already lost.

The apps that will thrive are the ones solving problems merchants can't describe in a text prompt. The ones that required deep merchant interviews and workflow analysis.

(and yeah, understanding pain points that don't have obvious names yet)

Shopify is getting better at handling the simple stuff. Flow automations built with text prompts. Theme editing through conversation. Skills that let merchants share reusable workflows.

All of this pushes app developers upstream.

Away from "here's a feature you needed" and toward solving problems merchants don't even know they have yet.

AI didn't kill your positioning. 

You never had positioning. 

You had a feature pretending to be a business.

---

What's the first thought you had when you saw AppGen announced?

Two robed figures in midair reach toward each other amid clouds; one holds a pink coffee cup, a pink skateboard floats below. This is the cover of Shopify Editions 2026.

When's the last time you looked at your Shopify ads?

Not just logged in and checked spend. Actually looked at what's working and what's burning money.

If it's been more than 4-6 weeks, you're probably wasting cash right now.

I see this pattern all the time.

Founders set up a campaign. 
Get decent results early. 
Then forget about it.

Three months later they're confused why CAC jumped and conversions dropped.

Here's what's happening:
Shopify's algo doesn't care what worked last month. It recalculates constantly.

Your low performers are still eating budget. 
Your high performers could scale harder if you doubled down.
But nobody's looking.

The fix is simple.

Review every 2-4 weeks. 
Kill the dead weight. 
Double down on what converts.

Problem is, it's boring work.
Pulling reports. Comparing numbers. Making decisions. Implementing changes. Takes hours.

Most founders would rather do it manually than pay an agency $5K a month to send them homework.

I don't blame you. 
Agencies love sending 60-page decks nobody opens.

So I built something for myself.

AI agent that pulls campaign data and shows me what matters in under 15 minutes.

Been using it with a few founders ahead of BFCM. 
Works well. Saves time. CAC's down. That's about it.

I have bandwidth to help 2-3 more founders before EOY.
If you want to make sure you're not bleeding money until the biggest shopping weekend of the year, DM me.

But be honest with yourself first:

Do you have active Shopify ads running now?
Are you willing to kill campaigns that aren't working?
Can you implement changes fast?

If yes to all three, let's talk.

If not, fix your positioning first. Then run ads.

Nobody gives a crap about your ad if they don't understand what you're selling.

Most founders treat their app listing and ad strategy like separate projects.

Big mistake.

Your listing isn't a static page you set and forget. It's a live component of your ad system.

Here's what Shopify's algorithm actually does:

It uses your listing quality to determine ad relevancy for keywords.

Higher relevancy means lower bid costs.

Lower costs mean better unit economics.

Better economics mean you can scale without bleeding cash.

Simple math. Rarely understood.

——

Your listing has two jobs:

→ Get found (SEO)
→ Get installed (conversion)

Miss either one and the whole system breaks.

Think of it this way:

Your app name and bio are the hook.

Your screenshots and description are the pitch.

Your reviews and proof are the close.

It's a sales page. Not a product spec sheet.

When your listing converts well, your ads cost less.

When your ads send qualified traffic, your listing converts better.

That's not two strategies. That's one flywheel.

Stop optimizing in silos.

Build the loop.

—

👋 I'm Ohad.

I work with high-agency Shopify SaaS founders who want to grow without burning out, using AI and strategy to simplify, not complicate.

Follow me for more.

Repost this ♻️ if you found it useful.

You can post the same testimonial every 5 months.

Nobody will notice.

Your audience has goldfish memory.

90% of your followers don't see what you post anyway.

The 10% who do won't remember 3 months later.

Yet founders sit on great testimonials, afraid of being repetitive.

I've posted the same case study 3 times this year. Zero complaints.

Fear of repetition is killing your content output.

———

What I tell Shopify app founders:

Video testimonials are ready content. Already produced. Just post.

User reviews are goldfish-memory-proof. Post once a week. Nobody tracks your posting history.

20 testimonials = 20 weeks of content. Rotate and repeat.

For evergreen content, every 4-6 months is the sweet spot.

The more evergreen content you have, the better you can space it apart.

———

What's best to repost:

1) Testimonials and case studies. Results don't expire. A customer who saved 15 hours a week last year is still proof this year.

2) Strategy posts about core problems. If your app solves checkout issues, posts about checkout friction stay relevant.

3) Benefit-focused content. The value your app delivers doesn't change month to month.

———

Let your content work for you.

Got a massive blog? Start repurposing to short form posts, Substack, newsletter emails.

Keep refreshing your links to keep search engines engaged.

I put all my content in Claude Code and it helps me cook new ideas and repurpose old posts.

———

What's the your biggest challenge when it comes to content creation?

Most founders automate the wrong things.

They build fancy dashboards while forcing themselves through tasks that eat their soul.

I used to open Reddit for 15 minutes of content marketing. 

Three tabs later I'm reading a 47-comment thread about whether sourdough needs a second rise. 

Then another about the McFlurry machine conspiracy. 
Then I remember why I opened Reddit in the first place.

Two hours gone. Zero replies written. And I feel like absolute garbage.

——

I tried the discipline route. 

Scheduled Reddit time for 4pm when my brain supposedly had more willpower. Turns out 4pm brain has LESS willpower. So I just skipped it entirely and wondered why my engagement kept dropping.

Then I stopped trying to fix myself and built a system instead.

- An AI agent using Claude and n8n that scans Reddit daily for relevant marketing discussions. 
- Delivers 3 to 5 posts to my Slack each morning. 
- Each one scored for relevance. 
- Each one with a suggested reply I can edit in 30 seconds.

15 minutes of actual work instead of hours of digital quicksand.

The agent does the soul-draining part. 
The endless scrolling. 
The rabbit holes. 
The algorithm trying to keep me there.

I do the human part. The 30-second reply that actually helps someone.

——

Design systems around your actual behavior, not the person you wish you were.

Stop trying to discipline your way through tasks that a script can do better.

What repetitive tasks are you still doing manually because you think automation is too complicated?

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