Straight-up strategies to boost your business's bottom line. No jargon, just results.

I help Shopify apps in the age of AI — 

Nail your positioning so users don't scroll past your app. 

Land more clients, find product-market fit, optimize you onboarding and UX funnels, optimize your app store listing to attract and convert more paying clients and create revenue generating pipelines to grow ARR.

Get a free audit for your app here: https://audit.ohadmichaeli.com

Ohad Michaeli

Open any Shopify app listing.

Now scroll past the tagline. Past the description. Straight to the screenshots.

That's what merchants do. Every time.

Your feature list? They didn't read it.
Your keyword-optimized description? Skipped.
The pricing section you agonized over? They'll check later, if the screenshots don't bore them first.

I've watched merchants evaluate apps. The mouse goes straight to the image carousel.

Swipe. Swipe. Swipe. Decision made.

If your first screenshot is a settings page or a generic dashboard, you've already lost them.

They're not trying to understand your app. They're trying to feel whether it solves their problem.

Screenshots aren't illustrations of your features. They're the entire pitch.

The description exists for people who already decided to install and want to double-check. That's a small group.

What's your first screenshot showing right now?

Ohad Michaeli 🫧

Helping Shopify apps get more clients with the power of AI

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Most SaaS founders overthink pricing.

Per-product fees. Usage tiers. Feature gates. Add-on charges.

By the time a merchant finishes reading your pricing page, they're exhausted.

And exhausted people don't buy.

They bookmark. They compare. They never come back.

Complicated pricing doesn't show sophistication. It shows indecision.

You haven't figured out what your app is worth, so you built a pricing calculator instead.

Customers cluster around predictable price points. Always have. Always will.

You don't need 7 tiers. You need 2, maybe 3.

Make it inevitable for customers to move between tiers as they grow/shrink. You earn more. They don't churn when they hit hard times.

Drop the per-product pricing. One number that makes sense.

Simple pricing removes the barrier between thinking and buying.

If a 10-year-old can't explain your pricing, you're losing deals.

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Open your Shopify App Store ad campaign dashboard.

Now look at your keyword list. Actually look at it.

When was the last time you did that?

Most founders set up campaigns once. Pick some keywords. Set a budget. Walk away.

Then they wonder why installs are expensive.

Your campaign is bidding on keywords that made sense 6 months ago. Before your positioning changed. Before you knew what merchants actually search for.

You are paying for clicks from people who will never install.

Set it and forget it works for slow cookers. Not for ad campaigns.

The Shopify App Store changes. Search behavior changes. Your competitors update their keywords.

Your campaign doesn't know any of that.

I'm not saying ads don't work. They do.

But only if someone is actually managing them.

Pull up your keyword report right now. Look at what you are actually paying for.

What did you find?

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Ohad Michaeli

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The Battle

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