TATalks

Empowering Talent Acquisition Professionals to Excel and Stick in Their Roles

A career catalyst for TA professionals. Our mission is to make you indispensable – more 'sticky' in your current role and invaluable as you climb the professional ladder. 

With decades of experience in the TA world, we understand the intricate dynamics of your profession and are here to guide you every step of the way.

What Sets Us Apart:

Tailored Support for Career Advancement: Whether you're aiming for the next managerial position or stepping up to a directorial role, TA Talks is your partner in professional growth. 

We provide the tools and insights necessary for you to excel and become a key player in your organisation.

Dive into our vast network of TA professionals. Connect, share, and learn from a community that spans decades of collective experience.

Comprehensive Learning and Development: Our on-demand training and specialised events are crafted to address the real challenges and opportunities in the TA field. 

From mastering stakeholder management to navigating complex organisational structures.

Practical Insights for Immediate Impact: Every session, meetup, and training module is designed to deliver practical, actionable insights. 

We aim to make you more effective in your current role and more prepared for future challenges.

In a field as dynamic as Talent Acquisition, staying ahead means being adaptable, knowledgeable, and strategically savvy. 

At TA Talks, we focus intensely on:

Helping you manage and impress stakeholders with strategic insights and effective communication.

Equipping you with the skills to not just fill positions, but to shape the hiring strategy and culture of your organization.

Providing a pathway for you to transition from transactional duties to becoming a strategic asset in your company.

Be more than just a part of your organisation – be an indispensable asset.

Marketing Director

Appointment Buddy

78% of customers choose to go with the business that responds first to their enquiry. Yet the average response time is 42 hours 🤯. 

 →38% of leads vanish in that time, costing you sales. 
🪄The magic window? <5 minutes. Respond then, and your conversion rate skyrockets 100x

Slow Responses Are Costing You:

→ Leads disappear into the void of delayed responses.
→ Every unanswered inquiry fuels competitors' growth. - they don't wait for you to respond!
→ Missed opportunities,  lost profits & a dent in your reputation.

Delayed responses mean lost leads and a boost for competitors, eroding trust & undercutting your lead generation efforts. 

💡Imagine this:

Every lead, no matter the source, gets an instant response. A friendly, personalised message crafted by AI, trained on your unique brand voice and expertise.

Leads feel heard & valued. You've established instant rapport, eliminated hesitation, & sparked their interest.

Your sales team is energised and focused. They're not bogged down by endless communication, but ready to jump in and close deals with qualified prospects.

You deliver a seamless, efficient customer journey... 

I've helped hundreds of businesses transform their lead response game using a simple yet HIGHLY effective AI system. 

They've watched their pipelines explode & their sales soar.

Transform your lead management with our AI-driven solution. 

→ 24/7 AI-driven lead engagement across all channels, from emails to social media.
→ Personalised responses tailored to each lead's specific needs.
→ Seamless integration with your CRM, email, or booking calendar.
→ Increased lead to sale conversion rates.
→ Filters out time-wasters to prioritise high-potential leads.

✅ 391% higher sales conversions if you respond to leads and enquiries in the first minute!

Founder

TA Talk

Empowering Talent Acquisition Professionals to Excel and Stick in Their Roles

A career catalyst for TA professionals. Our mission is to make you indispensable – more 'sticky' in your current role and invaluable as you climb the professional ladder. With decades of experience at our fingertips in the TA world, we understand the intricate dynamics of your profession and are here to guide you every step of the way.

What Sets Us Apart:

Tailored Support for Career Advancement: Whether you're aiming for the next managerial position or stepping up to a directorial role, TA Talks is your partner in professional growth. We provide the tools and insights necessary for you to excel and become a key player in your organisation.

Dive into our vast network of TA professionals. Connect, share, and learn from a community that spans decades of collective experience.

Comprehensive Learning and Development: Our on-demand training and specialised events are crafted to address the real challenges and opportunities in the TA field. From mastering stakeholder management to navigating complex organisational structures.

Practical Insights for Immediate Impact: Every session, meetup, and training module is designed to deliver practical, actionable insights. We aim to make you more effective in your current role and more prepared for future challenges.

In a field as dynamic as Talent Acquisition, staying ahead means being adaptable, knowledgeable, and strategically savvy. At TA Talks, we focus intensely on:

Helping you manage and impress stakeholders with strategic insights and effective communication.

Equipping you with the skills to not just fill positions, but to shape the hiring strategy and culture of your organization.

Providing a pathway for you to transition from transactional duties to becoming a strategic asset in your company.

Be more than just a part of your organisation – be an indispensable asset.

Love Hemp

Head Of Digital Commerce

Internet Business UK Lead Generation & Ecommerce Experts

Understanding clients digital requirements by asking probing questions into their business, but more importantly into their industry and target market. 

We help your ecommerce business attract, convert, deliver, close and delight clients. 

Build Your Brand, Target Your Audience & Gain Marketplace Advantage with Internet Business UK

A Digital Marketing Company That Delivers Targeted Customers, Increases Revenues & Transforms UK Businesses In The Digital Age…

Specialists in - lead gen, customer acquisition & retention! 
We not only do this for our clients, we own and operate a number of successful ecommerce businesses in various markets & niches!

Alliance

Responsible for all marketing strategy & activity across the Alliance group.

Marketing Manager

Increase Confidence Ltd

-The first company launch involved a comprehensive PDF and video tutorial course covering a variety of facets which included how to research/uncover hot niche markets and how to carry out effective market analysis, to name a few.  This generated around £50K revenue with funnel revenues of £40K and a new customer base of more than 5K
-Created new ecommerce/drop shipping information product and a beta test group for initial training which highlighted any areas for product improvement.  Launched the product with sales of the front end product of around £60K, upgrade offer conversions of 100% in first 24 hours and board generated conversions of 67.7%
-Grossed £20K, putting a robust funnel and back end sales for additional coaching in place for future revenue streams
-Created a selection of ‘Done for You’ websites as a test, which sold through the launch model grossing £15K
-Spoke at the UK Marketing Summit in Manchester in front of an audience of more than 100, which resulted in being invited back in October
-Set ecommerce site up dedicated to health and wellbeing from scratch
-Drove the business to a £500,000 pa turnover and took the company to an information publishing business which ultimately grossed between £150,000 and £170,000 in 18 months
-Conducted weekly webinars to audiences up to 100 people at any one time
-SEO (Search Engine Optimisation) copywriting to generate further traffic to the site and PPC (Pay Per Click)
-Devised/implemented effective strategies based on customer issues
-Built trust and rapport, offered value product/solutions to achieve best ROI possible
-Ensured the provision of an exceptional customer service whilst adhering to set deadlines, targets and business objectives 
-Consistently adhered to budget restraints within all areas, such as PPC, SEO, Stock, Media Buying and initial set up costs

Founder Director

Event Marketing Solutions

Made the transition from Account Manager (managing client budgets, sourcing venues, liaising with various internal departments & suppliers) to Sales Executive due to the generation of additional revenue for the company due to the consistent generation of new business
-Dealt with all inbound enquiries in a prompt and professional manner
-Created own sales pipeline
-Achieved client objectives and delivered creative bespoke experiential campaigns
-Worked closely with members of the Account Management and Operations Teams on a number of successful campaigns and ensured the consistent adherence to all client requirements and specifications

Sales Executive

CPM Marketing

Title: Account Manager
Time Period: 2001 - 2004
Description:
-Managed all Nike London Events, which included events held at Nike Town and the largest event, Run London as well as other experiential events throughout London and the South
-Effectively managed for a more than 60 members of staff over a six week period

Sales & Marketing Manager

78% of customers choose to go with the business that responds first to their enquiry. Yet the average response time is 42 hours 🤯. 

 →38% of leads vanish in that time, costing you sales. 
🪄The magic window? <5 minutes. Respond then, and your conversion rate skyrockets 100x

Slow Responses Are Costing You:

→ Leads disappear into the void of delayed responses.
→ Every unanswered inquiry fuels competitors' growth. - they don't wait for you to respond!
→ Missed opportunities,  lost profits & a dent in your reputation.

Delayed responses mean lost leads and a boost for competitors, eroding trust & undercutting your lead generation efforts. 

⏰ After-hours inquiries? 

They're picked up by rivals, highlighting your business's response limitations. In the digital-first age, the absence of an automated response system isn't just a setback; it's a significant business risk.

💡Imagine this:

Every lead, no matter the source, gets an instant response. A friendly, personalised message crafted by AI, trained on your unique brand voice and expertise.

Leads feel heard & valued. You've established instant rapport, eliminated hesitation, & sparked their interest.

Your sales team is energised and focused. They're not bogged down by endless communication, but ready to jump in and close deals with qualified prospects.

You deliver a seamless, efficient customer journey... 

This is a reality within reach for ALL SME's.

I've helped hundreds of businesses transform their lead response game using a simple yet HIGHLY effective AI system. 

They've watched their pipelines explode & their sales soar.

Transform your lead management with our AI-driven solution. 

→ 24/7 AI-driven lead engagement across all channels, from emails to social media.
→ Personalised responses tailored to each lead's specific needs.
→ Seamless integration with your CRM, email, or booking calendar.
→ Increased lead to sale conversion rates.
→ Filters out time-wasters to prioritise high-potential leads.

✅ 391% higher sales conversions if you respond to leads and enquiries in the first minute!

Oh... and a little bit about me 😀

→25+ years of experience building profitable businesses, generating millions in revenue for clients.
→Exited 2 digital marketing agencies, spent millions mastering lead gen and qualification strategies.
→AI Enthusiast: Not techy, but passionate about using AI to simplify tasks and empower businesses.

Ready to revolutionise your lead management? → Drop me a DM to see how AI can supercharge your sales pipeline. Or, for more details, check out the link in my Featured Section

I just made a 𝘏𝘪𝘥𝘥𝘦𝘯 𝘗𝘴𝘺𝘤𝘩𝘰𝘭𝘰𝘨𝘺 𝘗𝘭𝘢𝘺𝘣𝘰𝘰𝘬 for founders whose copy feels flat — it uncovers your audience’s 5 a.m. thoughts and turns them into scroll-stopping sales messages in 30 days. Want it?

Mark Wallace

Helping Founders create emotionally-charged customer personas that reveal hidden psychology - so your marketing feels like mind reading.

Everyone’s obsessed with removing friction.
Shorter forms. Fewer clicks. Instant quotes.

But here’s the paradox…
The highest-converting funnels right now actually have more steps.

They just don’t feel like it.

When someone taps your ad, answers a few quick questions, watches a short video, and keeps going without hesitation... that’s not friction… that’s flow.

That’s what we call a Frictionless Funnel, a structure that removes emotional resistance while adding psychological momentum.

Every click is a micro “yes.”

By the time they hit your final page, they’re not deciding — they’ve already decided.

𝗛𝗲𝗿𝗲’𝘀 𝗵𝗼𝘄 𝗶𝘁 𝘄𝗼𝗿𝗸𝘀 𝗶𝗻 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲 

𝗔𝗴𝗲𝗻𝗰𝗶𝗲𝘀 & 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝘁𝘀:
Start with a 6–10 question diagnostic quiz (“Is your marketing speaking to ghosts?”).
By the time someone hits your calendar, they’re pre-sold.

𝗘-𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗕𝗿𝗮𝗻𝗱𝘀:
Swap “Shop Now” for “Find Your Perfect Match.”
A short guided quiz + founder video = higher conversions and better AOV.

𝗟𝗼𝗰𝗮𝗹 / 𝗦𝗲𝗿𝘃𝗶𝗰𝗲 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀:
Use a 30-second video (“See if you qualify”) → a few tap-through questions → personalized thank-you video + WhatsApp link.
Instant trust. Qualified leads.

When you combine this with psychology-driven messaging (what we call Psych Marketing™) 
you don’t need to push people through funnels anymore.

They pull themselves through.

We’re now offering Frictionless Funnel Blueprints!
custom-built maps showing exactly how this would look for your business:
✅ The questions to ask
✅ The page flow
✅ The trust triggers
✅ The psychology behind it all

For a small fee, we’ll map it out and show you what your frictionless system could look like.

Comment “Blueprint” or DM me and I’ll send you the details.

Most people mistake preparation for progress.
They call it strategy.

But often, it’s just fear with a whiteboard.

There was a craftsman obsessed with collecting the best tools.
Chisels. Stones. Lathes.

Each one promised perfection.

People came to watch him buy more.
He called it “his workshop.”

Years passed.
The shelves filled up.

But nothing real ever left the room.

Then a kid wandered in and asked:

“𝗪𝗵𝗮𝘁 𝗱𝗶𝗱 𝗮𝗹𝗹 𝘁𝗵𝗲𝘀𝗲 𝘁𝗼𝗼𝗹𝘀 𝗺𝗮𝗸𝗲?”

That one question hit harder than any hammer.
Because the craftsman finally saw what he’d built
a museum of almost-starts.

He shut the door, and for the first time, stopped shopping for leverage.

Months later, smoke came out of the chimney.

Something real had been made.

Not perfect. Just undeniable.

𝗬𝗼𝘂𝗿 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹 𝘄𝗼𝗻’𝘁 𝗰𝗼𝗺𝗲 𝗳𝗿𝗼𝗺 𝗮𝗻𝗼𝘁𝗵𝗲𝗿 𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸, 𝗳𝘂𝗻𝗻𝗲𝗹, 𝗼𝗿 𝘁𝗼𝗼𝗹.

𝗜𝘁’𝗹𝗹 𝗰𝗼𝗺𝗲 𝗳𝗿𝗼𝗺 𝗹𝗲𝘁𝘁𝗶𝗻𝗴 𝗼𝗻𝗲 𝘁𝗵𝗶𝗻𝗴 𝗼𝘄𝗻 𝘆𝗼𝘂 𝗹𝗼𝗻𝗴 𝗲𝗻𝗼𝘂𝗴𝗵 𝘁𝗼 𝘀𝗵𝗶𝗽 𝗶𝘁.

Stop collecting tools.
Start creating proof.

Sorry, not sorry! 

I sent this email to my list yesterday, and it struck a chord. 

Not surprisingly it got some unsubscribes, I think it struck a chord 
because when it's laid out like this, people don't like the cold hard truth. 

Whether this email was harsh or not, it was designed to get people off 
my email list who are purely there to seek free stuff and do absolutely 
nothing with it. 

Now, like I said in the email, stick around or don't stick around, 
the choice is yours. 

But if you know you are one of those people who collect and 
collect and collect freebies and do nothing, then maybe you 
need to take a cold hard look at yourself. 

𝗛𝗲𝗿𝗲'𝘀 𝘁𝗵𝗲 𝗲𝗺𝗮𝗶𝗹...

Yesterday I talked about that guide gathering dust on your hard drive.

Today I need to ask you something directly:

Should I stop sending these emails?

I'm not trying to be harsh here.

But I've been sending you valuable, actionable content...

(Yes, some with offers... because this is a business.)

And if you're not implementing any of it...

If you're not willing to invest in getting help...

Then maybe we're not a good fit.

Look, I get it.

It's easy to stay in "learning mode" forever.

Reading emails, downloading guides, collecting strategies...

But that's not going to move your business forward.

I've seen this pattern play out over and over...

Six months from now...

The people who keep "thinking about it" will still be looking for the next free template...

The next "secret strategy"...

The next shiny object that promises to fix everything.

Meanwhile...

The ones who actually took action will be the ones everyone else is trying to catch up to.

Here's what we do when people are ready to stop collecting and start implementing:

We build persona documents so detailed and emotionally dialled-in...

That every ad, email, and landing page speaks to your buyers like we're reading their minds.

We create copy for ads, emails, social posts, landing pages... you name it...

That's practically guaranteed to outperform what you're doing now.

Because we're really damn good at what we do.

So here's your choice:

If you've used my advice and gotten results... hit reply and tell me about it.

If you're ready for my team to help you implement this properly... reply "HELP" and we'll talk about what that looks like.

If you're just here to collect free stuff and never act on it... hit unsubscribe below.

No judgment either way.

But staying still is a choice.

And in business, standing still means going backwards.

Your call.

Mark

Taplio

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