Imagine your marketing being so psychologically accurate that customers say "How did you know exactly what I was thinking?"

Your conversion rates jump from 0.8% to 6%. Your revenue targets aren't just met - they're doubled, tripled, even quadrupled. 

This happens when you understand customer psychology instead of demographics.

But most Founder/CEOs experience marketing that sounds generic and could be anyone's business. 

You watch competitors with inferior products win customers through aggressive pricing or bigger marketing budgets. You feel incompetent at marketing despite business success.

Maybe you can relate?

After consulting for 7,8 & 9 figure businesses, founding and successfully exiting two eCommerce businesses & a digital marketing agency, I've worked with every type of business imaginable - from tech startups to traditional manufacturing, e-commerce to professional services. 

Across many industries, the same Psychology Intelligence methodology transforms results.

Recent transformations:

- Online education business hit revenue targets last month - doubling two products, tripling another, quadrupling the fourth through psychological personas that tap into core emotions

- Online fitness company: 0.8% to 6% conversions after replacing generic messaging with psychology-driven ads

- Weight loss businesses: record months consistently through transformation psychology

- Hair restoration: dramatically reduced cost per lead, massively increased conversions through identity psychology

How do we do it?

Customer psychology archaeology - uncovering hidden emotional drivers that surface-level marketing misses. Your messaging feels like mind reading because it addresses deep psychological triggers that most businesses never discover.

If you'd like to achieve 2x-4x revenue targets and 750% conversion improvements, DM me & say PSYCHOLOGY and I'll send the Psychology Intelligence Quick Start.

Talk soon,
Mark 🧠📝

Mark Wallace

Axia Recruitment

Founding CEO | Axia Recruitment Group | Building the Future of GreenTech Talent

As the Founding CEO of Axia Recruitment, my mission is to be more than a recruiter—we are growth partners for GreenTech, Renewable Energy, and Sustainability-driven organisations.

We don’t just fill roles—we build high-impact teams that drive clean energy innovation, net-zero goals, and the transition to a sustainable future.

Axia works intimately with organisations, handling every people-related element, from specialist recruitment and labour hire to onboarding, workforce strategy, and talent advisory. We take a holistic approach, ensuring you attract, retain, and develop professionals who align with your long-term vision.

With deep industry expertise, a global talent network, and strategic hiring insights, we operate as an extension of your business—helping you scale with the right people at the right time. Whether you need Renewable Energy Engineers, ESG Consultants, Carbon Analysts, Project Managers, Corporate Leaders or Battery Storage Experts, we deliver top-tier talent to power your sustainability initiatives.

Let’s build a greener future—one great hire at a time.

Founder and Director

Hays Specialist Recruitment

Section Manager 

Department of Primary Industries, Parks, Water and Environment (DPIPWE)

Project Officer Recruitment

University of Tasmania

Recruitment Coordinator | Higher Degree Research | Research Division 

International Recruitment Officer

Randstad

Recruitment Consultant

Flight Centre

Assistant Manager - International Travel Consultant

Everyone talks about ‘building brand identity,’ but what about creating a legacy through people—the right people who drive sustainable growth and innovation?

As CEO & Founder of Axia Recruitment, I’ve made it my mission to be more than a recruiter. We are growth partners, helping GreenTech, renewable energy, and sustainability companies build the teams they need to scale. From recruitment and labour hire to onboarding, our focus is on securing specialist talent that fuels your success and the transition to a greener future.

In my 15+ years in recruitment, I’ve seen:

- Companies struggling to find GreenTech talent to meet ambitious sustainability goals.
- Skilled professionals undervalued & disconnected from the right opportunities.
- Organisations wasting time & resources due to ineffective hiring & retention strategies.
- A surge in ESG, renewables & carbon management hiring—but few recruiters who truly understand the space.

A recent client transformation:
“We were overwhelmed by the challenge of hiring top sustainability talent to scale our GreenTech division. Every search led to roadblocks—until we partnered with Axia Recruitment.”

After partnering with us:
“Axia became the strategic growth partner we needed. Their deep expertise, network, and structured approach transformed our hiring process. Lara and her team helped us define workforce needs, identify skill gaps, and secure top talent—faster than we imagined. We now have a hiring roadmap that supports both immediate goals and long-term sustainability objectives. Axia is worth their weight in gold.”

How We Help GreenTech & Sustainability Companies Thrive

- Strategic hiring aligned with your business growth & sustainability goals.
- Talent gap analysis—identifying skills shortages & future workforce needs.
- Streamlined recruitment & onboarding for seamless talent integration.
- Long-term talent partnerships to improve retention & reduce hiring costs.
- Specialist recruitment solutions in renewables, carbon markets, ESG & energy storage.

THE BIGGEST ADVANTAGE: We take care of the talent strategy—so you can focus on innovation, scaling projects & making a real impact.


Lara Gebka

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