Imagine your marketing being so psychologically accurate that customers say "How did you know exactly what I was thinking?"

Your conversion rates jump from 0.8% to 6%. Your revenue targets aren't just met - they're doubled, tripled, even quadrupled. 

This happens when you understand customer psychology instead of demographics.

But most Founder/CEOs experience marketing that sounds generic and could be anyone's business. 

You watch competitors with inferior products win customers through aggressive pricing or bigger marketing budgets. You feel incompetent at marketing despite business success.

Maybe you can relate?

After consulting for 7,8 & 9 figure businesses, founding and successfully exiting two eCommerce businesses & a digital marketing agency, I've worked with every type of business imaginable - from tech startups to traditional manufacturing, e-commerce to professional services. 

Across many industries, the same Psychology Intelligence methodology transforms results.

Recent transformations:

- Online education business hit revenue targets last month - doubling two products, tripling another, quadrupling the fourth through psychological personas that tap into core emotions

- Online fitness company: 0.8% to 6% conversions after replacing generic messaging with psychology-driven ads

- Weight loss businesses: record months consistently through transformation psychology

- Hair restoration: dramatically reduced cost per lead, massively increased conversions through identity psychology

How do we do it?

Customer psychology archaeology - uncovering hidden emotional drivers that surface-level marketing misses. Your messaging feels like mind reading because it addresses deep psychological triggers that most businesses never discover.

If you'd like to achieve 2x-4x revenue targets and 750% conversion improvements, DM me & say PSYCHOLOGY and I'll send the Psychology Intelligence Quick Start.

Talk soon,
Mark 🧠📝

Mark Wallace

Justin McNaughton

Partner @ CAS | 🗡️ Lawyer for Emerging Tech Companies | Photographer / Mountain Biker / Dad

𝗙𝗼𝘂𝗻𝗱𝗲𝗿𝘀 𝗮𝗻𝗱 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗼𝘄𝗻𝗲𝗿𝘀 𝗮𝘃𝗼𝗶𝗱 𝗹𝗮𝘄𝘆𝗲𝗿𝘀 𝗯𝗲𝗰𝗮𝘂𝘀𝗲:

•	They focus on growth, no time for details
•	They believe legal services create headaches, not growth
•	They DIY with ChatGPT
•	They think they will have time “later”

𝗧𝗵𝗶𝘀 𝗰𝗮𝘂𝘀𝗲𝘀 𝗽𝗿𝗼𝗯𝗹𝗲𝗺𝘀 𝗯𝗲𝗰𝗮𝘂𝘀𝗲: 

•	Their contracts become sloppy
•	Their operating documents leave massive gaps
•	Investors reject them because “it’s not buttoned up”
•	Their businesses lose momentum

𝗦𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗳𝗼𝘂𝗻𝗱𝗲𝗿𝘀 𝗴𝗿𝗼𝘄 𝗮𝗻𝗱 𝗽𝗿𝗼𝘁𝗲𝗰𝘁 𝘁𝗵𝗲𝗶𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀.


Consider the large tech companies you’re disrupting. 

They have a c-suite lawyer who:

• Protects company assets 
• Advises on legal obstacles
• Identifies and reduces risks
• Oversees compliance issues
• Oversees the company's specialist lawyers
• Acts as the company's legal representative
• Acts as a key negotiator in strategic transactions

They 𝗮𝗹𝘀𝗼 have Intellectual property lawyers who:

• Register patents, trademarks, and copyrights
• Safeguard intellectual property
• Enforce against infringers

These companies have $100M legal budgets.

Emerging companies can’t afford all of this, so what do you do?

𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗺𝘆 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲: a combined outside general counsel and intellectual property counsel.


𝗠𝘆 𝗯𝗮𝗰𝗸𝗴𝗿𝗼𝘂𝗻𝗱:

Over the last 17 years, I’ve worked with all kinds of tech & creative companies:

⇨ I handled trademarks for two leading private timeshare companies
⇨ I negotiate technology agreements across multiple industries
⇨ I’m keen on intellectual property protection and licensing 
⇨ I advised one of the first cell-cultivated meat startups 
⇨ I protected Pitbull's signature "eeeeyoooo" sound 
⇨ I manage m&a for buyers and sellers 
⇨ I negotiate fundraising for startups 

If you plan to exit your tech company or sign a million-dollar contract, send me a dm. 

We’ll set up a call.

Photographs © 2023-2025 Justin McNaughton unless otherwise indicated. 
All rights reserved.
_________________

THIS ACCOUNT IS AN ADVERTISEMENT

Partner

I graded a founder's company today. 

On this fact pattern: 

The company paid contractors $60,000 to build an MVP. 

No contracts. 
No paperwork. 
Just a handshake. 

I also offered ideas in the video to improve the grade.

Video below. 

PS - Please let me know if you like this format.

——
Follow for tips like this: 🗡️ @justin 

#startups #entrepreneurship #businessowners

Partner @ CAS | 🗡️ Lawyer for fast-growing tech companies / Photographer / Biking enthusiast / Dad

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