Imagine your marketing being so psychologically accurate that customers say "How did you know exactly what I was thinking?"

Your conversion rates jump from 0.8% to 6%. Your revenue targets aren't just met - they're doubled, tripled, even quadrupled. 

This happens when you understand customer psychology instead of demographics.

But most Founder/CEOs experience marketing that sounds generic and could be anyone's business. 

You watch competitors with inferior products win customers through aggressive pricing or bigger marketing budgets. You feel incompetent at marketing despite business success.

Maybe you can relate?

After consulting for 7,8 & 9 figure businesses, founding and successfully exiting two eCommerce businesses & a digital marketing agency, I've worked with every type of business imaginable - from tech startups to traditional manufacturing, e-commerce to professional services. 

Across many industries, the same Psychology Intelligence methodology transforms results.

Recent transformations:

- Online education business hit revenue targets last month - doubling two products, tripling another, quadrupling the fourth through psychological personas that tap into core emotions

- Online fitness company: 0.8% to 6% conversions after replacing generic messaging with psychology-driven ads

- Weight loss businesses: record months consistently through transformation psychology

- Hair restoration: dramatically reduced cost per lead, massively increased conversions through identity psychology

How do we do it?

Customer psychology archaeology - uncovering hidden emotional drivers that surface-level marketing misses. Your messaging feels like mind reading because it addresses deep psychological triggers that most businesses never discover.

If you'd like to achieve 2x-4x revenue targets and 750% conversion improvements, DM me & say PSYCHOLOGY and I'll send the Psychology Intelligence Quick Start.

Talk soon,
Mark 🧠📝

Mark Wallace

I help personal brands go from lost to go-to | 2x Founder | Become the go-to expert in your niche

Your content isn’t the problem.
Your narrative is.

Most CEOs and company leaders don’t lack visibility.
They lack clarity of influence.

Their message blends in.
Their thinking doesn’t land.
And the market never quite understands what they stand for.

You don’t shape markets by posting more.
You shape them by owning a narrative people recognize, remember, and repeat.

I’ve spent the last several years studying one thing obsessively:

Why some leaders become category-defining voices, 
while others stay invisible despite having great ideas.

The difference isn’t consistency.
It’s strategic clarity.

That insight helped me generate 5.4M+ impressions in a year, build a 28,000+ person audience, and work with founders and companies who use LinkedIn not as a content platform, but as a narrative lever.

No paid ads.
No viral chasing.
Just clear positioning, expressed consistently.

What I’ve learned is simple:

Attention doesn’t move markets.
Narratives do.

Today, I help CEOs and company leaders:

• Clarify the narrative they want the market to associate with their name
• Translate complex thinking into clear, resonant ideas
• Use LinkedIn as a thought-leadership channel (not a growth treadmill)
• Turn their personal brand into long-term market influence

This isn’t about hacks, templates, or “posting more.”

It’s about becoming the leader people reference,
even when you’re not in the room.

If you’re ready to stop blending in
and start shaping how your market sees you,

Let’s talk.

(Selective partnerships and strategic collaborations only.)

Dustin Hauer

Most people think success looks like a staircase.

Step 1 → Step 2 → Step 3 → Win.

This video proves something different.

The artist keeps jumping for the next level…

and keeps missing.

From the outside, it looks like failure.
From the inside, it’s calibration.

Every miss gives him more data:

Where to push harder.
Where to shift weight.
When to commit.

That’s exactly how real growth works.

Not clean.
Not predictable.
Not linear.

The leaders who win aren’t the ones who never fall

They’re the ones who keep adjusting in mid-air.

For CEOs, founders, and builders:

You don’t need a perfect plan.
You need the courage to jump, observe, and jump again.

Progress isn’t about avoiding the drop.
It’s about learning how to land higher each time.

If you’re in a season that feels messy or behind schedule (you’re probably closer than you think).

I help CEOs & company leaders shape narratives that influence their market

People talk themselves out of a new beginning before they even try.

They repeat the same lines.

It is too late.
I missed my chance.
I am too old to start something new.

Here is the truth they never say out loud.

Dreams do not expire.

→ Your age does not disqualify you.
→ Your past does not define your future.
→ Your failures do not limit your next move.

What matters is what you choose to do now.

I watched someone rebuild their entire life at an age when most people settle.

New career.
New skills.
New confidence.

Every day became proof that starting over is always available.

Here is the part that stuck with me.

A fresh direction begins the moment you decide it does.

The clock is not against you.
The clock is handing you another chance.

What dream are you ready to chase next?

Most companies lose before they ever compete.

Not because their product is bad.
Not because their team isn’t talented.

But because they let someone else tell the story.

Here’s the uncomfortable truth 👇
If you don’t control the narrative, you inherit one.

And inherited narratives are almost never flattering.

Market leaders obsess over three narratives long before they obsess over content:


1️⃣ The Problem Narrative

Who defines what the real problem is wins.

If you don’t define it, you get dragged into feature comparisons and price pressure.


2️⃣ The Cost of Inaction Narrative

Most companies avoid this because it feels uncomfortable.
Leaders don’t.

They clearly articulate what staying the same is costing,

revenue, momentum, talent, relevance.


3️⃣ The Future State Narrative
People don’t buy products.

They buy the version of themselves that exists after the problem is solved.

If you don’t paint that future, someone else will.


And here’s the part that should bother you:

👉 Most competitors never do this work.
👉 Which means the bar is lower than you think.
👉 And the opportunity is bigger than you realize.

Yet every day, companies post more content…
run more ads…
chase more tactics…

While quietly letting competitors define the story.

That’s not a marketing problem.
That’s a leadership blind spot.

Save this.
Because once you see this, you can’t unsee it.

taplio

The Battle

Mark Wallace

Dustin Hauer

Followers

Posts

Engagements

Likes

Performance ScoreDustin Hauer's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Mark Wallace

Dustin Hauer

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dustin Hauer's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDustin Hauer's LinkedIn Performance