Margo Laz

Content & Community, Product Marketing, Consultant

Kudos Narratives

Our services:
 • Social Media Management (Company Accounts) - by monthly subscription 
 • Executive Thought Leadership (C-Level Profiles) - by monthly subscription 

Add-ons:
 • Online Webinars
 • B2B Influencer Marketing

Owner | LinkedIn & B2B Influencer Marketing Strategist

EMERGE

EMERGE is a global tech conference about emerging technologies and building & growing tech products on a global scale. Kicked off in Minsk, Belarus, an underdog on the global tech scene, EMERGE has grown to 6300+ attendees from all 102 countries in 2021 (transformed into a fully virtual experience). In 2022, we are coming back as a hybrid event.

- Creating conference visitor experience for the worldwide tech community (offline and virtual),
- Designing agenda in line with key conference messages and values (90+ speakers from 36 countries),
- Leading creation of unique visual identity, brand guidelines, and direct-to-customer experiences,
- Managing web development and UX implementation, guiding social media and email communications,
- Taking ownership of the commercial side of the business (sponsorships, sales, accounting, new business development)

Co-founder, Non-Executive Advisory Board

Rask AI

- Working on a multi-brand communications strategy.
- Contributing to community-driven product growth by working with partnerships and influencer marketing.
- Building an SEO-focused content marketing function.
- Launching company websites and social media platforms interconnected together in a coherent customer journey

Go-To-Market Lead, Consultant

UNIT9

- Worked on creating a framing story (use cases) for innovation technology developed within Unit9 innovation department
- Developed personas and user journey maps 
- Sketched potential user scenarios

Experience Design Strategist

British Council

- Conducted research on  «Creative town Svetlogorsk» project (mapping of creative industries in the local region), 
- Organised a conference, Create IT!,  exploring the intersection of technologies and creativity,
- Launched a Creative Enterprise programme in Belarus, which fostered the development of the creative businesses in the country (25 creative entrepreneurs participated in the programme).

Creative Economy Project Lead

Loft Project Balki

- Founded and developed one of the first creative spaces in Minsk, with over 300 events taking place in 2.5 years,
- Organised two architecture summer schools (the first one with urban intervention near Balki, and the second one with an art object in the natural landscape),
- Launched new business directions (Balki Travel - tours for creatives, Typography Design workshops, etc.).

Founder

British American Tobacco

Made comprehensive social research on people aged 18 - 29 living in Minsk.

Special Project Lead

Hey, I’m Margo 🙌

Founder of Kudos Narratives, we help B2B Tech companies grow their social community on LinkedIn and beyond 🚀 

Starting in my bachelor's days:

• Launched an eCommerce design store together with my partner while still being students
• Kickstarted a coworking & events space which hosted 300+events under its roof
• Created tech conferences like EMERGE, backed by giants like Microsoft, AWS and Google.
• Earned an MA in London, diving deep into Storytelling and Experience Design.
• Consulted hyper-growth SaaS startups, laying the groundwork for influencer partnerships and content marketing functions.
• Partnered with the British Council, boosting creative entrepreneurship in my home country.

In my journey, I've connected 50,000+ individuals across tech and creative sectors.

🦄 And yes, I've been on the TedX stage and spotlighted in Forbes, and Sifted (backed by Financial Times).

Owner | B2B Social Media & Community Building Strategist

How can you run an event without B2B influencers these days?

Especially if we’re talking about the important stuff like the AppsFlyer Fall Release yesterday!
The energy felt like one of those GPT launch days when the whole industry stops to watch what drops next.

Same vibe.
Everyone tuned in.
Everyone curious about what will shift in their workflow tomorrow.

Massive thanks to the AppsFlyer team for the chance to work together and bring a selected group of top LinkedIn creators to the event 🔥 kudos to Sam Dey Ashleen Narula Melanya Laz Katie Street & to everyone who supported us online Alexander Chekan Tom Boston & more!  

P.S. Founder-mum reality: you attend events with the whole family in tow. Sometimes literally the whole crew (lol Dennis Lazard 😘)Thank you, Shahar David-Hazan, for being such a baby-friendly organiser. It means the world.

B2B deserves cool influencers, too 🦄 | Founder @ Kudos Narratives

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Why would an AI startup do a pop-up in a place that sells niche print magazines?

Yesterday I got to visit a cozy preview of the Claude pop-up inside London’s Airmail store - and weirdly, the combo makes perfect sense.

Airmail treats magazines as art objects.
Claude treats thinking the same way.

Both believe that in a noisy information world, people deserve tools - and stories - that make them feel grounded, not overwhelmed.

Print isn’t dead. Bad print is dead.
Same with AI.
It’s just a tool. The question is: how AI can help us create deep meaningful stories people can engage with?

If you’re curious, go check out the Claude pop-up at Airmail while it’s still running!!

P.S. And honestly - it felt good to see my old folks and meet new people too! Lauren Ingram Charlie Hills ⚡️Harvey Lee ⚡️ Tara Knight 🧩 Lexie Barnhorn ✨ The kind of crowd that always leaves you with better ideas than you arrived with.

London is a bit late with the US book delivery, BUT… massive congrats to Brianna Doe on releasing The Unapologetic Professional!!

I guess everyone has had that moment when you walk into a room and feel different.

In those situations you face a choice.
You can shape-shift to fit the environment or stay who you are and risk standing out and a feeling that you don’t belong.

As much as it sounds, not a poetic choice. Just hard.

I didn’t fit into creative circles. Too money-oriented.
Didn’t fit into my economics circles. Too creative.

Despite working with tech companies and founders for almost a decade, I still feel not techy enough. (I guess chapter one about imposter syndrome will do me good :)

I am a woman, a first-generation immigrant, a first-generation founder, and a first-time mum. And at the same time, I am simply Margo. An entrepreneur building a company like everyone else.

What I learned: you can’t build a meaningful career if you edit yourself to please the room.
Not in marketing. Not in leadership. Not anywhere.

The strongest professionals I’ve worked with – from global brands to early-stage founders – have one thing in common. They stay rooted in who they are. It becomes their brand. Their advantage. Their clarity.

This book is a reminder that showing up as yourself is not a risk. It’s a strategy.

Can’t wait to read it.

Brand managers constantly running out of fresh content assets.

Most brand teams are under pressure to deliver more content:

👉 Campaign launches need visuals. 👉 Sales decks need fresh stories. 👉 Social media cries out for posts that don’t look corporate.

The truth is: most brand departments are not built to create content at scale.

But you know who are? Creators. 
They live and breathe content. And the best part? Their work doesn’t just stop at one LinkedIn post – it can be reused across decks, ads, blogs, newsletters… you name it.
 So when choosing a creator, think about the content format they are killers at. 
Carousel perform really great on LinkedIn. They built on storytelling, drive engagement and literally suck reader into the narrative when done right.   These are my Top 5 creators with killer carousels I’d immediately tap:
1. Joe Burns  
2. Alex M H Smith  
3. Ana Andjelic  
4. Matt Gray  
5. Nick Broekema  

Let me know in the comments which B2B influencer list you want next 👇👇👇

—————

👋Hey, I’m Margo—a London-based creative entrepreneur running a LinkedIn influencer agency Kudos Narratives, generational mushroom hunter and brutalist architecture fan.

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