Margo Laz

Content & Community, Product Marketing, Consultant

Hey, I’m Margo 🙌

Founder of Kudos Narratives, we help B2B Tech companies collaborate with the best LinkedIn creators and beyond 🚀 

Starting in my bachelor's days:

• Launched an eCommerce design store together with my partner while still being students
• Kickstarted a coworking & events space which hosted 300+events under its roof
• Created tech conferences like EMERGE, backed by giants like Microsoft, AWS and Google.
• Earned an MA in London, learning Storytelling and Experience Design.
• Consulted hyper-growth SaaS startups, laying the groundwork for influencer partnerships and content marketing functions.
• Partnered with the British Council, boosting creative entrepreneurship in my home country.

In my journey, I've connected 50,000+ individuals across tech and creative sectors.

🦄 And yes, I've spoke on the TedX stage and spotlighted in Forbes, and Sifted (backed by Financial Times).

Owner | B2B Social Media & Community Building Strategist

Our services:
 • Social Media Management (Company Accounts) - by monthly subscription 
 • Executive Thought Leadership (C-Level Profiles) - by monthly subscription 

Add-ons:
 • Online Webinars
 • B2B Influencer Marketing

UPD: will try to respond to everyone within a few days! Thanks for the massive support!!

We’re hiring a B2B Influencer Manager (remote) to join us at Kudos Narratives💖

Looking for someone experienced, who genuinely loves LinkedIn and has worked with tech companies before.

If that’s you - or you know someone great - I’d really appreciate an intro. Drop me a message 🙌

Part-time to start, with potential to grow into full-time.

Xx
Margo

No alternative text description for this image

Sexy B2B influencer managers don’t gatekeep. We publish the numbers:

Last year, the market felt like a Wild West. Are we underpaying/overpaying creators? Is our CPM is too high?

So, instead of guessing, we analysed nearly 200 of our own B2B influencer collaborations on LinkedIn in 2025.

Real campaigns. Real budgets. Real reach.

Here’s what the market actually looks like 👇

Average post price by creator tier (GBP):
• Up to 50K followers → £842
• 51K–250K → £1,032
• 250K–500K → £2,178
• 500K+ → £1,247

Yes. 500K+ isn’t the most expensive tier.
Because in B2B, niche authority > vanity metrics.

Average performance:
• Avg reach per post → 21,050
• Avg engagement rate → 3.1%

We also broke down:
• Pricing by country (US is not the most expensive one! Austria £1,566 vs UK £947 vs US £896)
• CPM by industry
– FinTech / Banking / Crypto → £341
– Marketing & Personal Brand → £122
– SaaS / Product / DevOps → £126
– Retail & Experience → £170

And yes, we included the Top 5 creators we went viral with in 2025 (absolute legends):
1. Viktoria Semaan
2. Oren Greenberg 
3. Amar A. 
4. Abdirahman Jama
5. Mike Leber

This report is built for B2B marketing teams who need to plan budgets, defend spend internally, and stop negotiating blindly.

If you want the full Benchmarks PDF, comment “+” and I’ll send you the link 🙌🙌

—————

👋Hey, I’m Margo - a London-based creative entrepreneur running a LinkedIn influencer agency Kudos Narratives, generational mushroom hunter and brutalist architecture fan.

If you think you need 100K+ followers to become a LinkedIn Top Voice, you’re wrong.

In the new UK cohort, many creators are with 3 - 7K followers.

And I personally know brilliant creators with 20K+ who lost their badge.

So it’s clearly not about follower count.

Does this mean those who lost the badges suddenly started making worse content?
Not at all.

LinkedIn refreshes the list every six months. And I guess the slash early this year was quite brutal… but remember, no one can take your authority you’ve been building for years, hey!

However, it also means anyone can become a Top Voice, no matter how much following you have. 

According to LinkedIn’s official guidance, here’s what matters:

• Stay consistent
• Share what you know, authentically and in your original voice
• Focus on adding value for the wider community
• Mix up your topics and formats
• Keep the conversation going in the comments
• Keep your content safe, trustworthy and professional

That’s the framework.

Big congratulations to the newest UK Top Voices 👏

Alex Irwin-Hunt  
Agata Leliwa Nowicka  
Arjun Kharpal  
Ed Newton-Rex  
Ellen C Scott  
Dr Julia Stamm FRSA  
Michael G. Jacobides  
Sam Jackson  
Zoe Kleinman  
Alex Schultz  
Cassian Horowitz  
Cindy Rose OBE  
Martin Pibworth  
Philipp Joeinig  
Abadesi Osunsade  
Katie Guild  
Kazi Shafiqur Rahman  
Dr Shani Dhanda  

Well deserved recognition 👏👏

—————

👋Hey, I’m Margo - a London-based creative entrepreneur running a LinkedIn influencer agency Kudos Narratives, generational mushroom hunter and brutalist architecture fan.

New-UK-Top-Voices

Expedia Group

• Created the strategy, managed the roadmap and delivery for a greenfield large-scale infrastructure platform from product initiation to launch and adoption (0-to-1), resulting in lower operational costs, increase in development speed, and higher performance of the Expedia Group B2C and B2B products;
• Conducted market research and analysed requirements across over 13,000 applications resulting in a prioritised roadmap to maximise product value and enable company-wide migrations from 6 legacy platforms;
• Led the roadmap across three development teams (USA, UK, India) leading to a cohesive product strategy and platform experience;
• Analysed developers’ requirements and pain points to deliver user interface and API for application deployments;
• Set up a new technical support function for seven platforms across the company, as a result replacing four points of contact within a single support portal and a highly scalable team;
• Created a technical roadmap and led the process of localizing the UI for external hotel partners facing platform from two to 34 languages;
• Managed the roadmap and led the development team through a complete redesign of an internal-facing platform resulting in a significant increase of user retention and customer satisfaction rating.

Senior Product Manager, Compute Platform & Developer Experience

Tech start-up

Driving the development of a finance management mobile application
• Conducted market research and user interviews resulting in a data-driven requirements specification;
• Designed user flow and product prototype to enable more rapid development and customer feedback loop;
• Created product roadmap and risks mitigation plan as part of strategic planning.

Product Manager, FinTech

University of Warwick

- Awarded 2015 Departmental Prize for outstanding performance among 170 course students
- Conducted a research in the field of project management competences leading to an MSc degree with distinction

MSc Student in Programme and Project Management

Itransition

• Led mid to large-sized Agile development projects, including requirements gathering and analysis, project planning and risks anticipation, team leadership, stakeholder communication and delivery of products;
• Translated business logic into technical solutions in collaboration with development teams on several projects, including an award-winning application for a high-profile US customer in the Legal Sector;
• Identified and delivered a brand-new product strategy based on an analysis of customer requirements and technical feasibility, leading to an earlier launch date and partnership extension for two additional phases;
• Provided leadership in transferring 14 people team to Agile methodology while acting as a Product Owner on a project for US government agencies;
• Awarded the title “Employee of the Month” for achievement in leading up to four simultaneous projects.

Project Manager

Beltelecom

• Provided technical support and troubleshooting of the national telecommunications network for multimedia over IP;
• Increased daily task efficiency by 60% through the design and implementation of a new approach to statistics monitoring;
• Led communication and timelines coordination with international external partners;
• Promoted to a Lead Support Engineer for the Junior Eurovision Song Contest 2011 voting;
• Consulted fellow engineers and trained a team of four students regarding technical queries and network
maintenance.

Engineer - IP multimedia subsystem

Belhard

• Delivered data-driven transparent roadmaps and technical documentation by conducting stakeholder meetings, analyzing and managing customer requirements on three large-scale IT projects;
• Contributed to the design of a technical specification for a large-scale digital signature application;
• Trained and managed an Associate Business Analyst;
• Accelerated access to the US market by holding presentations for international partners and prospective customers.

Business Systems Analyst

- Gathering and analysing requirements to image processing in telecommunications networks
- Improved an algorithm for high-quality image recognition which was later awarded a grade 10 (out of 10) towards the BSc Telecommunications Engineering degree

Intern

- Technical Product Manager with 12 years of experience in the technology industry, focused on solving customers’ problems and driving business growth.
- Drove product strategy and delivery of data-heavy B2C, B2B, PaaS platforms from concept to launch with up to 48 million users.
- Experienced with product metrics, customer research and focused at delivering outstanding user experience. 
- Have an Engineering background and skilled in leading cross-functional distributed teams.
- Recognised for decisive leadership, a strong sense of responsibility, and the ability to prioritise and manage ambiguity.

taplio

The Battle

Margo Laz

Olga Kovsh

Followers

Posts

Engagements

Likes

Performance ScoreMargo Laz's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Margo Laz

Olga Kovsh

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Margo Laz's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMargo Laz's LinkedIn Performance