Margo Laz

Content & Community, Product Marketing, Consultant

Hey, I’m Margo 🙌

Founder of Kudos Narratives, we help B2B Tech companies collaborate with the best LinkedIn creators and beyond 🚀 

Starting in my bachelor's days:

• Launched an eCommerce design store together with my partner while still being students
• Kickstarted a coworking & events space which hosted 300+events under its roof
• Created tech conferences like EMERGE, backed by giants like Microsoft, AWS and Google.
• Earned an MA in London, learning Storytelling and Experience Design.
• Consulted hyper-growth SaaS startups, laying the groundwork for influencer partnerships and content marketing functions.
• Partnered with the British Council, boosting creative entrepreneurship in my home country.

In my journey, I've connected 50,000+ individuals across tech and creative sectors.

🦄 And yes, I've spoke on the TedX stage and spotlighted in Forbes, and Sifted (backed by Financial Times).

Owner | B2B Social Media & Community Building Strategist

Our services:
 • Social Media Management (Company Accounts) - by monthly subscription 
 • Executive Thought Leadership (C-Level Profiles) - by monthly subscription 

Add-ons:
 • Online Webinars
 • B2B Influencer Marketing

UPD: will try to respond to everyone within a few days! Thanks for the massive support!!

We’re hiring a B2B Influencer Manager (remote) to join us at Kudos Narratives💖

Looking for someone experienced, who genuinely loves LinkedIn and has worked with tech companies before.

If that’s you - or you know someone great - I’d really appreciate an intro. Drop me a message 🙌

Part-time to start, with potential to grow into full-time.

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Margo

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Sexy B2B influencer managers don’t gatekeep. We publish the numbers:

Last year, the market felt like a Wild West. Are we underpaying/overpaying creators? Is our CPM is too high?

So, instead of guessing, we analysed nearly 200 of our own B2B influencer collaborations on LinkedIn in 2025.

Real campaigns. Real budgets. Real reach.

Here’s what the market actually looks like 👇

Average post price by creator tier (GBP):
• Up to 50K followers → £842
• 51K–250K → £1,032
• 250K–500K → £2,178
• 500K+ → £1,247

Yes. 500K+ isn’t the most expensive tier.
Because in B2B, niche authority > vanity metrics.

Average performance:
• Avg reach per post → 21,050
• Avg engagement rate → 3.1%

We also broke down:
• Pricing by country (US is not the most expensive one! Austria £1,566 vs UK £947 vs US £896)
• CPM by industry
– FinTech / Banking / Crypto → £341
– Marketing & Personal Brand → £122
– SaaS / Product / DevOps → £126
– Retail & Experience → £170

And yes, we included the Top 5 creators we went viral with in 2025 (absolute legends):
1. Viktoria Semaan
2. Oren Greenberg 
3. Amar A. 
4. Abdirahman Jama
5. Mike Leber

This report is built for B2B marketing teams who need to plan budgets, defend spend internally, and stop negotiating blindly.

If you want the full Benchmarks PDF, comment “+” and I’ll send you the link 🙌🙌

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👋Hey, I’m Margo - a London-based creative entrepreneur running a LinkedIn influencer agency Kudos Narratives, generational mushroom hunter and brutalist architecture fan.

If you think you need 100K+ followers to become a LinkedIn Top Voice, you’re wrong.

In the new UK cohort, many creators are with 3 - 7K followers.

And I personally know brilliant creators with 20K+ who lost their badge.

So it’s clearly not about follower count.

Does this mean those who lost the badges suddenly started making worse content?
Not at all.

LinkedIn refreshes the list every six months. And I guess the slash early this year was quite brutal… but remember, no one can take your authority you’ve been building for years, hey!

However, it also means anyone can become a Top Voice, no matter how much following you have. 

According to LinkedIn’s official guidance, here’s what matters:

• Stay consistent
• Share what you know, authentically and in your original voice
• Focus on adding value for the wider community
• Mix up your topics and formats
• Keep the conversation going in the comments
• Keep your content safe, trustworthy and professional

That’s the framework.

Big congratulations to the newest UK Top Voices 👏

Alex Irwin-Hunt  
Agata Leliwa Nowicka  
Arjun Kharpal  
Ed Newton-Rex  
Ellen C Scott  
Dr Julia Stamm FRSA  
Michael G. Jacobides  
Sam Jackson  
Zoe Kleinman  
Alex Schultz  
Cassian Horowitz  
Cindy Rose OBE  
Martin Pibworth  
Philipp Joeinig  
Abadesi Osunsade  
Katie Guild  
Kazi Shafiqur Rahman  
Dr Shani Dhanda  

Well deserved recognition 👏👏

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👋Hey, I’m Margo - a London-based creative entrepreneur running a LinkedIn influencer agency Kudos Narratives, generational mushroom hunter and brutalist architecture fan.

taplio