Margo Laz

Content & Community, Product Marketing, Consultant

Hey, I’m Margo 🙌

Founder of Kudos Narratives, we help B2B Tech companies collaborate with the best LinkedIn creators and beyond 🚀 

Starting in my bachelor's days:

• Launched an eCommerce design store together with my partner while still being students
• Kickstarted a coworking & events space which hosted 300+events under its roof
• Created tech conferences like EMERGE, backed by giants like Microsoft, AWS and Google.
• Earned an MA in London, learning Storytelling and Experience Design.
• Consulted hyper-growth SaaS startups, laying the groundwork for influencer partnerships and content marketing functions.
• Partnered with the British Council, boosting creative entrepreneurship in my home country.

In my journey, I've connected 50,000+ individuals across tech and creative sectors.

🦄 And yes, I've spoke on the TedX stage and spotlighted in Forbes, and Sifted (backed by Financial Times).

Owner | B2B Social Media & Community Building Strategist

Our services:
 • Social Media Management (Company Accounts) - by monthly subscription 
 • Executive Thought Leadership (C-Level Profiles) - by monthly subscription 

Add-ons:
 • Online Webinars
 • B2B Influencer Marketing

UPD: will try to respond to everyone within a few days! Thanks for the massive support!!

We’re hiring a B2B Influencer Manager (remote) to join us at Kudos Narratives💖

Looking for someone experienced, who genuinely loves LinkedIn and has worked with tech companies before.

If that’s you - or you know someone great - I’d really appreciate an intro. Drop me a message 🙌

Part-time to start, with potential to grow into full-time.

Xx
Margo

No alternative text description for this image

Sexy B2B influencer managers don’t gatekeep. We publish the numbers:

Last year, the market felt like a Wild West. Are we underpaying/overpaying creators? Is our CPM is too high?

So, instead of guessing, we analysed nearly 200 of our own B2B influencer collaborations on LinkedIn in 2025.

Real campaigns. Real budgets. Real reach.

Here’s what the market actually looks like 👇

Average post price by creator tier (GBP):
• Up to 50K followers → £842
• 51K–250K → £1,032
• 250K–500K → £2,178
• 500K+ → £1,247

Yes. 500K+ isn’t the most expensive tier.
Because in B2B, niche authority > vanity metrics.

Average performance:
• Avg reach per post → 21,050
• Avg engagement rate → 3.1%

We also broke down:
• Pricing by country (US is not the most expensive one! Austria £1,566 vs UK £947 vs US £896)
• CPM by industry
– FinTech / Banking / Crypto → £341
– Marketing & Personal Brand → £122
– SaaS / Product / DevOps → £126
– Retail & Experience → £170

And yes, we included the Top 5 creators we went viral with in 2025 (absolute legends):
1. Viktoria Semaan
2. Oren Greenberg 
3. Amar A. 
4. Abdirahman Jama
5. Mike Leber

This report is built for B2B marketing teams who need to plan budgets, defend spend internally, and stop negotiating blindly.

If you want the full Benchmarks PDF, comment “+” and I’ll send you the link 🙌🙌

—————

👋Hey, I’m Margo - a London-based creative entrepreneur running a LinkedIn influencer agency Kudos Narratives, generational mushroom hunter and brutalist architecture fan.

If you think you need 100K+ followers to become a LinkedIn Top Voice, you’re wrong.

In the new UK cohort, many creators are with 3 - 7K followers.

And I personally know brilliant creators with 20K+ who lost their badge.

So it’s clearly not about follower count.

Does this mean those who lost the badges suddenly started making worse content?
Not at all.

LinkedIn refreshes the list every six months. And I guess the slash early this year was quite brutal… but remember, no one can take your authority you’ve been building for years, hey!

However, it also means anyone can become a Top Voice, no matter how much following you have. 

According to LinkedIn’s official guidance, here’s what matters:

• Stay consistent
• Share what you know, authentically and in your original voice
• Focus on adding value for the wider community
• Mix up your topics and formats
• Keep the conversation going in the comments
• Keep your content safe, trustworthy and professional

That’s the framework.

Big congratulations to the newest UK Top Voices 👏

Alex Irwin-Hunt  
Agata Leliwa Nowicka  
Arjun Kharpal  
Ed Newton-Rex  
Ellen C Scott  
Dr Julia Stamm FRSA  
Michael G. Jacobides  
Sam Jackson  
Zoe Kleinman  
Alex Schultz  
Cassian Horowitz  
Cindy Rose OBE  
Martin Pibworth  
Philipp Joeinig  
Abadesi Osunsade  
Katie Guild  
Kazi Shafiqur Rahman  
Dr Shani Dhanda  

Well deserved recognition 👏👏

—————

👋Hey, I’m Margo - a London-based creative entrepreneur running a LinkedIn influencer agency Kudos Narratives, generational mushroom hunter and brutalist architecture fan.

New-UK-Top-Voices

Built, scaled, and exited startups. Ex-Spotify leader (11 years). Raised $6M+, led €10M+ revenue orgs, angel investor, and advisor to early-stage startups. Locations: Berlin, Madrid, London, San Francisco.

Co-founded 2 start-ups:
- AI-powered content repurposing and scheduling tool. $800K raised, exit to 99Robots.
- NFT analytics platform for Discord communities. $5M raised, stepped away following a co-founder transition within the first year. 

Previously to that:
-  joined Spotify at series B contributing my part to the unicorn ride from 150 to 8.000 people.
-  Invested in 2 pre-seed funds and ~10 startups.
-  started a podcast “Female Business Angels” to promote more gender diversity in entrepreneurship.

Katia Yakovleva

Women’s Week at the frontiertower is here✨

If you’re a woman in the Bay Area — builder, founder, creative, investor — this is for you.

Come speak.
Host something.
Or simply show up, connect, build with us, and meet incredible women building powerful things. 

RSVP on luma: https://lnkd.in/gRgwGYVb

Comment or DM if you’d like to get involved. Links to some of our events this week in comments.

Coco C. Xiaoxiao(Annie) Qin Nicole Summer Hsing Allison Duettmann Mariane Bekker Amy Yin Ari Wright Daniela Caserotto Leibert Katya Levy Marian Goodell Katherine Titterton Tati Kudinova, MDes

Platform and Community at FrontierTower.io | Building and scaling startups, advising and investing. Ex-Spotify leader (11 years). Raised $6M+, led €10M+ revenue orgs, angel investor, podcast host.

☕ Join us for Women in Capital: LP-GP Morning Coffee next Wednesday with my dear friends Daniela Caserotto Leibert and Marianna Bonechi!

We’re bringing together women across the LP and GP community for a relaxed morning of coffee, honest conversations, and meaningful connections.

This gathering is part of a broader initiative at frontiertower around International Women’s Day - we’re curating a whole series of events focused on inspiring women working in venture capital and startups in SF.

The goal is simple: create open spaces where ambitious women in private markets can connect, exchange perspectives, lift each other up - and where everyone (women and men!) is welcome to join, listen, and learn.

📅 March 4
📍 Frontier Tower @ Lounge  on the 16th - San Francisco

If you’re an LP, GP, investor, founder, or operator - come by, grab a coffee, and join the conversation. If you'd like to host your own event, pls DM me! 

👉 Register here: https://lnkd.in/gSZ33wCv

#IWD #WomenInCapital #WomenInVC #VentureCapital #StartupCommunity #WomenInFinance #SFEvents

Nicole Dunn Aerin Lim Amy Yin Lidiya Dervisheva Lidiya Terpel Tati Kudinova, MDes Kat Banas Katherine Titterton Roxana Grunenwald Allison Duettmann Jennifer Li Elizabeth Yin Lisa Kleinsorge Sofie Quidenus-Wahlforss Mia Deng

Open article: Women in Capital: LP–GP Morning Coffee - Open Registration · Luma by luma.com

Women in Capital: LP–GP Morning Coffee - Open Registration · Luma

Most advice on growing a mission-driven org sounds glamorous.
Fundraising wins. Big launches. Splashy partnerships.

But the real work? It’s often unglamorous. Systems. Hiring. Hard tradeoffs. Staying aligned when things move fast.

Excited about moderating “An Unglamorous AMA Guide to Growing a Mission-Driven Org” AMA with Allison Duettmann (CEO Foresight Institute) tonight at a frontiertower

If you’re building in frontier tech, research, or any impact-driven space - this conversation is for you.

📅 Save your spot: https://lnkd.in/gb9U_FsR

The VC playbook isn't just being updated—it's being rewritten in real-time. ⚡️

In 2026, "disruption" isn't a buzzword; it’s a weekly occurrence. For both founders and investors, the challenge isn't just moving fast—it's maintaining The Velocity Edge.

I’m thrilled to host this upcoming panel tomorrow: "Navigating the New Frontier of Venture in a Record-Speed Market"

with my dear friends and brilliant speakers Daniela Caserotto Leibert, Marianna Bonechi, and Ali Nahm.

We’re diving deep into the mechanics of modern capital:

🔹 The Pulse: How the "speed of venture" shifted in the last 24 months. 

🔹 The GP Reality: What it actually takes to raise and run a fund (and be a female GP) in a "flight to quality" environment. 

🔹 The Founder Pivot: How VCs are evolving beyond the check to provide true operational velocity. 

🔹 The Frontier: How AI, data, and secondary markets are defining the winners of tomorrow.

Whether you're a Founder scaling at warp speed or an LP looking for the next alpha, this conversation is for you.

📅 Join us for this insightful morning session on Wednesday at frontiertower: 

👉 https://lnkd.in/gSZ33wCv
#VentureCapital #FemaleFounders #LPGP #TechTrends2026 #VelocityEdge

Smart GTM move + Deel getting into a VC game, interesting

Founder / Mad Scientist at Boardy • Founder of Clearco (Clearbanc)

Big news! Boardy is partnering with Deel to find the best 10 founders on the planet to pitch and win a $1M investment.

Deel just launched The Pitch - a global competition across seven cities, with up to ten global winners each winning a $1M investment.

Boardy has talked to thousands of founders building companies in every corner of the globe. He knows a great pitch when he hears one. That's why Deel asked for his help.

If you're selected to pitch at one of the regional finals, Boardy will even help you workshop your pitch to put your best foot forward on stage.

Regional finals: Tel Aviv (Mar 23), Dubai (Apr 6), Paris (Apr 13), Berlin (Apr 20), London (Apr 28), New York (May 5), Singapore (May 13). See you there!

Comment “Deel” and I’ll send you the application link.

taplio

The Battle

Margo Laz

Katia Yakovleva

Followers

Posts

Engagements

Likes

Performance ScoreMargo Laz's LinkedIn Performance

Performance ScoreKatia Yakovleva's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Margo Laz

Katia Yakovleva

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Margo Laz's LinkedIn Performance

Performance ScoreKatia Yakovleva's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMargo Laz's LinkedIn Performance