Margo Laz

Content & Community, Product Marketing, Consultant

Hey, I’m Margo 🙌

Founder of Kudos Narratives, we help B2B Tech companies collaborate with the best LinkedIn creators and beyond 🚀 

Starting in my bachelor's days:

• Launched an eCommerce design store together with my partner while still being students
• Kickstarted a coworking & events space which hosted 300+events under its roof
• Created tech conferences like EMERGE, backed by giants like Microsoft, AWS and Google.
• Earned an MA in London, learning Storytelling and Experience Design.
• Consulted hyper-growth SaaS startups, laying the groundwork for influencer partnerships and content marketing functions.
• Partnered with the British Council, boosting creative entrepreneurship in my home country.

In my journey, I've connected 50,000+ individuals across tech and creative sectors.

🦄 And yes, I've spoke on the TedX stage and spotlighted in Forbes, and Sifted (backed by Financial Times).

Owner | B2B Social Media & Community Building Strategist

Our services:
 • Social Media Management (Company Accounts) - by monthly subscription 
 • Executive Thought Leadership (C-Level Profiles) - by monthly subscription 

Add-ons:
 • Online Webinars
 • B2B Influencer Marketing

This week, I saw exactly how a strong personal brand works in real life - not in theory:

Twice (!)

First.

I jumped on a discovery call with a potential client.
Inbound lead.

She told me she’d been following me for a long time.

The call felt warm from minute one.

We were aligned immediately. It felt like she already knew how I think, how I work, and what I stand for.

No awkward pitching was needed!

Second.

I reached out to a designer.
Cold message. She came recommended, but we had never spoken.

She replied instantly.

She knew my LinkedIn profile.
She mentioned my posts about moving countries.
About motherhood.

She’s fully booked. Still, she took on my socials project fast.

That’s the real power of personal brand.

Not likes.
Not vanity metrics.

Trust, before the first call.
Context, before the first message.
Preference, before the first pitch.

When you consistently share your story, your thinking, your experience, people don’t start from zero with you.

Actionable advice if you want this to work for you:

• Share what you’re learning, not only what you’ve “figured out”
• Repeat your core ideas until you’re bored. That’s when they start landing
• Mix professional insight with real life context. People buy from humans
• Write for the people you want to work with, not for everyone
• Be consistent. Personal brand compounds quietly, then pays loudly

You don’t build a personal brand for attention.
You build it so business feels easier.

–––––

👋Hey, I’m Margo - a London-based creative entrepreneur running a B2B influencer agency Kudos Narratives, generational mushroom hunter and brutalist architecture fan.

B2B deserves cool influencers, too 🦄 | Founder @ Kudos Narratives

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These are the top searches on LinkedIn when you type “working mom”:

exhaustion
sacrifices
survival
emotional support

Not “working mom… content ideas”.
Not career growth.
Not leadership.

People aren’t searching how to “thrive”.
They’re searching how to cope.

That’s quite sad, but it is what it is.
Being a working mum is bloody hard.

I know this from both sides.

I hired working moms. 
My cofounder became a working mom one year into our business.
I myself became a working mom.

I could see the pressure back then.
Now I feel it myself.

And yet, the working mums I work with bring some of the strongest skills into any team:
- sharp prioritisation
- clear boundaries
- fast decisions
- emotional intelligence
- delivery under pressure

We should celebrate working mums as much as we can.

I’m preparing a curated list of LinkedIn working mummies on LinkedIn who inspire me 💖

Tag working mums you follow or work with who deserve to be on that list 👇


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👋Hey, I’m Margo—a London-based creative entrepreneur running a LinkedIn influencer agency Kudos Narratives, generational mushroom hunter and brutalist architecture fan.

My B2B influencer marketing INs and OUTs for 2026:

Let’s go.

OUT in 2026:
→ B2C metrics copied into B2B decks 
→ Forcing B2B audiences off LinkedIn (website) too early
→ “We didn’t disclose it was paid”
→ One standard brief for all creators
→ One-off paid posts
→ Treating B2B influencer marketing like performance ads
→ Chasing reach instead of niche relevance

IN in 2026:
→ Brands joining B2B creator conversations publicly
→ Long-term partnerships with niche B2B experts
→ B2B influencers shaping how AI explains your brand
→ Sales teams using influencer content in live deals
→ B2B creators as advisors, speakers, and brand partners
→ Educating the market, not pitching products
→ LinkedIn-native collabs (changing avatars, career milestones, etc.)

B2B influencer marketing is growing up.
And so should we 😉

What’s your top in / out?

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👋Hey, I’m Margo - a London-based creative entrepreneur running a B2B influencer agency Kudos Narratives, generational mushroom hunter and brutalist architecture fan.

Here are the top 5 LinkedIn influencers we went viral with in 2025.
AKA I’d happily do these collabs again.

Not because of reach.
Because they understood how value actually travels on LinkedIn.

What they all did right:
• They didn’t sound like ads
• They led with opinion, not promotion
• They used the brand as context, not the hero
• They shared something they genuinely believed
• They wrote like humans, not “creators”

The formats that won:
• A relatable meme + solid expert framework in the copy
• A giveaway built around a real asset
• A short cinematic art video (square format)
• A vertical beefed-up infographic
• A short vertical how-to video with animation

Different formats. Same logic.
Hook gets attention. Substance gets saves.

The people behind it:

• Viktoria Semaan (Databricks) 
• Oren Greenberg (OrenGreenberg) 
• Amar A. (AXNT Agency ) 
• Abdirahman Jama (Amazon Web Services (AWS) 
• Mike Leber (Agile Experts)


That’s the real playbook for LinkedIn collabs in 2025.
Make it native. Make it useful. Make it human.

—————

👋Hey, I’m Margo—a London-based creative entrepreneur running a LinkedIn influencer agency Kudos Narratives , generational mushroom hunter and brutalist architecture fan.

viral influencers 

Early last year, a 14-day self-care challenge doubled my profit. Here’s exactly what I did 👇

It started badly.
I booked fancy spas.
Meditation.
All the things self-care is supposed to look like.

But it didn’t work.

It still felt like work.
Another schedule to manage.

Then I realised the real issue:
I didn’t know what I wanted anymore.

Years of being deep in business does that.
You keep delivering, deciding, pushing.
At some point, you just lose the connection with your body and mind.

Big questions didn’t help.
“What do I want from life?” was paralysing.

So I simplified it.

Every morning, I wrote down 3 things I wanted today.
Not what I should do.
What I genuinely wanted.

Sometimes it was basic:
Good food. Fresh laundry. A proper walk.

Sometimes it was work:
Finish one task I cared about.
Focus instead of being available.

Then I did the key part:
I booked those 3 things into my calendar and built my day around them, instead of squeezing them in at the end.

Slowly, I reconnected with myself.
And then something unexpected happened.

I started working on my business because I wanted to.
Not because I had to.
Not to fit someone else’s idea of success.

I dropped things that looked impressive but felt heavy.
I leaned into work I genuinely loved.
And that work made more money.

Last year:
• I doubled my profit
• I reduced stress to the lowest level I’ve ever had
• I stopped growing for the sake of growth

No fancy office.
No “founder lifestyle”.
No performance success.

Self-care isn’t about spa days.
It’s about knowing yourself again.

If you feel disconnected, I genuinely recommend trying this:
Write 3 things you want today.
And book time for them.

Your business or career will feel it before you do.

—————

👋Hey, I’m Margo - a London-based creative entrepreneur running a LinkedIn influencer agency Kudos Narratives, generational mushroom hunter and brutalist architecture fan.

Built, scaled, and exited startups. Ex-Spotify leader (11 years). Raised $6M+, led €10M+ revenue orgs, angel investor, and advisor to early-stage startups. Locations: Berlin, Madrid, London, San Francisco.

Co-founded 2 start-ups:
- AI-powered content repurposing and scheduling tool. $800K raised, exit to 99Robots.
- NFT analytics platform for Discord communities. $5M raised, stepped away following a co-founder transition within the first year. 

Previously to that:
-  joined Spotify at series B contributing my part to the unicorn ride from 150 to 8.000 people.
-  Invested in 2 pre-seed funds and ~10 startups.
-  started a podcast “Female Business Angels” to promote more gender diversity in entrepreneurship.

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The Battle

Margo Laz

Katia Yakovleva

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taplio

The Battle

Margo Laz

Katia Yakovleva

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Margo Laz's LinkedIn Performance

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Performance ScoreMargo Laz's LinkedIn Performance