Margo Laz

Content & Community, Product Marketing, Consultant

Hey, I’m Margo 🙌

Founder of Kudos Narratives, we help B2B Tech companies collaborate with the best LinkedIn creators and beyond 🚀 

Starting in my bachelor's days:

• Launched an eCommerce design store together with my partner while still being students
• Kickstarted a coworking & events space which hosted 300+events under its roof
• Created tech conferences like EMERGE, backed by giants like Microsoft, AWS and Google.
• Earned an MA in London, learning Storytelling and Experience Design.
• Consulted hyper-growth SaaS startups, laying the groundwork for influencer partnerships and content marketing functions.
• Partnered with the British Council, boosting creative entrepreneurship in my home country.

In my journey, I've connected 50,000+ individuals across tech and creative sectors.

🦄 And yes, I've spoke on the TedX stage and spotlighted in Forbes, and Sifted (backed by Financial Times).

Owner | B2B Social Media & Community Building Strategist

Our services:
 • Social Media Management (Company Accounts) - by monthly subscription 
 • Executive Thought Leadership (C-Level Profiles) - by monthly subscription 

Add-ons:
 • Online Webinars
 • B2B Influencer Marketing

This week, I saw exactly how a strong personal brand works in real life - not in theory:

Twice (!)

First.

I jumped on a discovery call with a potential client.
Inbound lead.

She told me she’d been following me for a long time.

The call felt warm from minute one.

We were aligned immediately. It felt like she already knew how I think, how I work, and what I stand for.

No awkward pitching was needed!

Second.

I reached out to a designer.
Cold message. She came recommended, but we had never spoken.

She replied instantly.

She knew my LinkedIn profile.
She mentioned my posts about moving countries.
About motherhood.

She’s fully booked. Still, she took on my socials project fast.

That’s the real power of personal brand.

Not likes.
Not vanity metrics.

Trust, before the first call.
Context, before the first message.
Preference, before the first pitch.

When you consistently share your story, your thinking, your experience, people don’t start from zero with you.

Actionable advice if you want this to work for you:

• Share what you’re learning, not only what you’ve “figured out”
• Repeat your core ideas until you’re bored. That’s when they start landing
• Mix professional insight with real life context. People buy from humans
• Write for the people you want to work with, not for everyone
• Be consistent. Personal brand compounds quietly, then pays loudly

You don’t build a personal brand for attention.
You build it so business feels easier.

–––––

👋Hey, I’m Margo - a London-based creative entrepreneur running a B2B influencer agency Kudos Narratives, generational mushroom hunter and brutalist architecture fan.

B2B deserves cool influencers, too 🦄 | Founder @ Kudos Narratives

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These are the top searches on LinkedIn when you type “working mom”:

exhaustion
sacrifices
survival
emotional support

Not “working mom… content ideas”.
Not career growth.
Not leadership.

People aren’t searching how to “thrive”.
They’re searching how to cope.

That’s quite sad, but it is what it is.
Being a working mum is bloody hard.

I know this from both sides.

I hired working moms. 
My cofounder became a working mom one year into our business.
I myself became a working mom.

I could see the pressure back then.
Now I feel it myself.

And yet, the working mums I work with bring some of the strongest skills into any team:
- sharp prioritisation
- clear boundaries
- fast decisions
- emotional intelligence
- delivery under pressure

We should celebrate working mums as much as we can.

I’m preparing a curated list of LinkedIn working mummies on LinkedIn who inspire me 💖

Tag working mums you follow or work with who deserve to be on that list 👇


—————

👋Hey, I’m Margo—a London-based creative entrepreneur running a LinkedIn influencer agency Kudos Narratives, generational mushroom hunter and brutalist architecture fan.

My B2B influencer marketing INs and OUTs for 2026:

Let’s go.

OUT in 2026:
→ B2C metrics copied into B2B decks 
→ Forcing B2B audiences off LinkedIn (website) too early
→ “We didn’t disclose it was paid”
→ One standard brief for all creators
→ One-off paid posts
→ Treating B2B influencer marketing like performance ads
→ Chasing reach instead of niche relevance

IN in 2026:
→ Brands joining B2B creator conversations publicly
→ Long-term partnerships with niche B2B experts
→ B2B influencers shaping how AI explains your brand
→ Sales teams using influencer content in live deals
→ B2B creators as advisors, speakers, and brand partners
→ Educating the market, not pitching products
→ LinkedIn-native collabs (changing avatars, career milestones, etc.)

B2B influencer marketing is growing up.
And so should we 😉

What’s your top in / out?

–––––

👋Hey, I’m Margo - a London-based creative entrepreneur running a B2B influencer agency Kudos Narratives, generational mushroom hunter and brutalist architecture fan.

Here are the top 5 LinkedIn influencers we went viral with in 2025.
AKA I’d happily do these collabs again.

Not because of reach.
Because they understood how value actually travels on LinkedIn.

What they all did right:
• They didn’t sound like ads
• They led with opinion, not promotion
• They used the brand as context, not the hero
• They shared something they genuinely believed
• They wrote like humans, not “creators”

The formats that won:
• A relatable meme + solid expert framework in the copy
• A giveaway built around a real asset
• A short cinematic art video (square format)
• A vertical beefed-up infographic
• A short vertical how-to video with animation

Different formats. Same logic.
Hook gets attention. Substance gets saves.

The people behind it:

• Viktoria Semaan (Databricks) 
• Oren Greenberg (OrenGreenberg) 
• Amar A. (AXNT Agency ) 
• Abdirahman Jama (Amazon Web Services (AWS) 
• Mike Leber (Agile Experts)


That’s the real playbook for LinkedIn collabs in 2025.
Make it native. Make it useful. Make it human.

—————

👋Hey, I’m Margo—a London-based creative entrepreneur running a LinkedIn influencer agency Kudos Narratives , generational mushroom hunter and brutalist architecture fan.

viral influencers 

Early last year, a 14-day self-care challenge doubled my profit. Here’s exactly what I did 👇

It started badly.
I booked fancy spas.
Meditation.
All the things self-care is supposed to look like.

But it didn’t work.

It still felt like work.
Another schedule to manage.

Then I realised the real issue:
I didn’t know what I wanted anymore.

Years of being deep in business does that.
You keep delivering, deciding, pushing.
At some point, you just lose the connection with your body and mind.

Big questions didn’t help.
“What do I want from life?” was paralysing.

So I simplified it.

Every morning, I wrote down 3 things I wanted today.
Not what I should do.
What I genuinely wanted.

Sometimes it was basic:
Good food. Fresh laundry. A proper walk.

Sometimes it was work:
Finish one task I cared about.
Focus instead of being available.

Then I did the key part:
I booked those 3 things into my calendar and built my day around them, instead of squeezing them in at the end.

Slowly, I reconnected with myself.
And then something unexpected happened.

I started working on my business because I wanted to.
Not because I had to.
Not to fit someone else’s idea of success.

I dropped things that looked impressive but felt heavy.
I leaned into work I genuinely loved.
And that work made more money.

Last year:
• I doubled my profit
• I reduced stress to the lowest level I’ve ever had
• I stopped growing for the sake of growth

No fancy office.
No “founder lifestyle”.
No performance success.

Self-care isn’t about spa days.
It’s about knowing yourself again.

If you feel disconnected, I genuinely recommend trying this:
Write 3 things you want today.
And book time for them.

Your business or career will feel it before you do.

—————

👋Hey, I’m Margo - a London-based creative entrepreneur running a LinkedIn influencer agency Kudos Narratives, generational mushroom hunter and brutalist architecture fan.

ScienceSoft

Founded in 1989, ScienceSoft USA Corporation is a provider of IT consulting and software development services. For three consecutive years (2022–2024), ScienceSoft has been listed in the Global Outsourcing 100 by IAOP and the FT's 500 fastest-growing Americas’ companies. ScienceSoft’s inclusion in the 2025 list of America’s 300 Most Reliable Companies by Newsweek and Statista underscores our reputation for reliability and trustworthiness.

Key Account Manager

IAMPM

Provides guidance, support, and advice to help individuals develop their skills in Business Development, achieve their goals, and navigate challenges. Share knowledge, offer feedback, and encourage personal and professional growth through one-on-one interactions.

Mentor

Orange Bird - Sustainability Marketing Agency

Researches and defines the marketing strategies and solutions that can be valuable for promoting climate tech, nature-based and circular solutions to the climate crisis

Develops genuine relationships with clients, ensures Orange Bird is helping its clients to achieve their marketing and climate goals

Value Research & Definition

Aimers

- Sales team management: helping with achieving KPI and Targets, sales strategy creation and execution, mentorship.
- Full-cycle sales and account management: managing category A and B leads through discovery calls, proposal presentations, and company experience showcases.
- Closing deals and leading negotiations.
- Conducting CS calls to enhance client relationships and optimize ongoing projects.
- Driving upsell opportunities and extending client engagements.
- Leading and mentoring sales and account management teams, while monitoring team performance.
Optimizing and automating CRM (Pipedrive) and management tools for improved efficiency (ClickUp).

Results:
- Team exceeded sales and upsell quotas for 6 consecutive quarters in outsourcing.  
- Increased Average Order Value by 30%.  
- Successfully managed and led a sales team.  
- Developed and launched referral and partner programs, generating high-quality inbound leads.  

NA, EU, UK, MENA, DACH

Head of New Business

Expert deal closer and negotiator. Exceeded sales targets for 6 consecutive quarters.

USA, EU, MENA

Account Executive (Business Development & Account Management)

Orangesoft

Account Executive

Osteogram

https://osteogram.by/
- Developing partnerships with leads in the European and MENA markets.  
- Identifying and participating in events to establish connections and promote the product.  
- Conducting negotiations and managing client relationships.  
- Supporting existing partners through CS calls and resolving ongoing issues.  
- Leading and managing sales and marketing teams.  

Key results:
- Secured 11 profitable partnerships.  

MENA, USA

Head of Sales, Account Manager

PON-PUSHKA

Achieved a 210% increase in engagement and sales. Managed a team of 5, including sales, brand manager, and marketing managers. Developed and executed effective marketing strategies and sales management.

Head of Business Development and Partnerships

Minsk Half Marathon - the biggest running event in Belarus

Led full-cycle project management, overseeing a team of 42. Successfully managed events with 40,000 participants annually. Conducted high-ticket negotiations.

Project Director

Belarus Athletic Federation

Managed international relations at the C-level, conducted high-level contract negotiations, and successfully closed deals. Organized events and conferences, demonstrating strong diplomatic skills.

Secretary General

Event Agency Inc

Plans, coordinates, and executes events, ensuring they run smoothly and achieve their objectives. 
Handle logistics, manage budgets, negotiate with vendors, and oversee all event details from start to finish. 
Work closely with clients to understand their vision and requirements, ensuring a memorable and successful event experience.

Event Manager

I help global enterprises unlock growth through strong account management and business development expertise. At ScienceSoft, I partner with industry leaders, ensuring their projects succeed while identifying new ways to scale, innovate, and drive ROI. 
I’m passionate about transforming partnerships into growth engines - let’s connect and explore what’s possible!

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Margo Laz

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The Battle

Margo Laz

Veronica Hres

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Margo Laz's LinkedIn Performance

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