Margo Laz

Content & Community, Product Marketing, Consultant

Hey, I’m Margo 🙌

Founder of Kudos Narratives, we help B2B Tech companies collaborate with the best LinkedIn creators and beyond 🚀 

Starting in my bachelor's days:

• Launched an eCommerce design store together with my partner while still being students
• Kickstarted a coworking & events space which hosted 300+events under its roof
• Created tech conferences like EMERGE, backed by giants like Microsoft, AWS and Google.
• Earned an MA in London, learning Storytelling and Experience Design.
• Consulted hyper-growth SaaS startups, laying the groundwork for influencer partnerships and content marketing functions.
• Partnered with the British Council, boosting creative entrepreneurship in my home country.

In my journey, I've connected 50,000+ individuals across tech and creative sectors.

🦄 And yes, I've spoke on the TedX stage and spotlighted in Forbes, and Sifted (backed by Financial Times).

Owner | B2B Social Media & Community Building Strategist

Our services:
 • Social Media Management (Company Accounts) - by monthly subscription 
 • Executive Thought Leadership (C-Level Profiles) - by monthly subscription 

Add-ons:
 • Online Webinars
 • B2B Influencer Marketing

UPD: will try to respond to everyone within a few days! Thanks for the massive support!!

We’re hiring a B2B Influencer Manager (remote) to join us at Kudos Narratives💖

Looking for someone experienced, who genuinely loves LinkedIn and has worked with tech companies before.

If that’s you - or you know someone great - I’d really appreciate an intro. Drop me a message 🙌

Part-time to start, with potential to grow into full-time.

Xx
Margo

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Sexy B2B influencer managers don’t gatekeep. We publish the numbers:

Last year, the market felt like a Wild West. Are we underpaying/overpaying creators? Is our CPM is too high?

So, instead of guessing, we analysed nearly 200 of our own B2B influencer collaborations on LinkedIn in 2025.

Real campaigns. Real budgets. Real reach.

Here’s what the market actually looks like 👇

Average post price by creator tier (GBP):
• Up to 50K followers → £842
• 51K–250K → £1,032
• 250K–500K → £2,178
• 500K+ → £1,247

Yes. 500K+ isn’t the most expensive tier.
Because in B2B, niche authority > vanity metrics.

Average performance:
• Avg reach per post → 21,050
• Avg engagement rate → 3.1%

We also broke down:
• Pricing by country (US is not the most expensive one! Austria £1,566 vs UK £947 vs US £896)
• CPM by industry
– FinTech / Banking / Crypto → £341
– Marketing & Personal Brand → £122
– SaaS / Product / DevOps → £126
– Retail & Experience → £170

And yes, we included the Top 5 creators we went viral with in 2025 (absolute legends):
1. Viktoria Semaan
2. Oren Greenberg 
3. Amar A. 
4. Abdirahman Jama
5. Mike Leber

This report is built for B2B marketing teams who need to plan budgets, defend spend internally, and stop negotiating blindly.

If you want the full Benchmarks PDF, comment “+” and I’ll send you the link 🙌🙌

—————

👋Hey, I’m Margo - a London-based creative entrepreneur running a LinkedIn influencer agency Kudos Narratives, generational mushroom hunter and brutalist architecture fan.

If you think you need 100K+ followers to become a LinkedIn Top Voice, you’re wrong.

In the new UK cohort, many creators are with 3 - 7K followers.

And I personally know brilliant creators with 20K+ who lost their badge.

So it’s clearly not about follower count.

Does this mean those who lost the badges suddenly started making worse content?
Not at all.

LinkedIn refreshes the list every six months. And I guess the slash early this year was quite brutal… but remember, no one can take your authority you’ve been building for years, hey!

However, it also means anyone can become a Top Voice, no matter how much following you have. 

According to LinkedIn’s official guidance, here’s what matters:

• Stay consistent
• Share what you know, authentically and in your original voice
• Focus on adding value for the wider community
• Mix up your topics and formats
• Keep the conversation going in the comments
• Keep your content safe, trustworthy and professional

That’s the framework.

Big congratulations to the newest UK Top Voices 👏

Alex Irwin-Hunt  
Agata Leliwa Nowicka  
Arjun Kharpal  
Ed Newton-Rex  
Ellen C Scott  
Dr Julia Stamm FRSA  
Michael G. Jacobides  
Sam Jackson  
Zoe Kleinman  
Alex Schultz  
Cassian Horowitz  
Cindy Rose OBE  
Martin Pibworth  
Philipp Joeinig  
Abadesi Osunsade  
Katie Guild  
Kazi Shafiqur Rahman  
Dr Shani Dhanda  

Well deserved recognition 👏👏

—————

👋Hey, I’m Margo - a London-based creative entrepreneur running a LinkedIn influencer agency Kudos Narratives, generational mushroom hunter and brutalist architecture fan.

New-UK-Top-Voices

Arteris

Marketing & Communications Manager

N.Rich

At N.Rich I was responsible for the three following areas: Brand, Field Marketing and Communications.

• Supported regional managers on their go-to-market strategies working closely with them, and Sales Director and Head of Marketing respectively, analysed and reported on the results 
• Managed and enhanced the company's online reputation and presence on the major review platforms (G2, Gartner Peer Insights), social media channels etc.
• Established and nurtured industry influencer and media relations. Developed content, built distribution lists and pitched as part of our global communications efforts. Collated and reviewed coverage
• Spearheaded the Social Media Strategy for LinkedIn. Grew the corporate LinkedIn page by 8 times since I joined. Developed and grew the company’s LinkedIn newsletter following to 1,5k followers
• Established the Field Marketing strategy & process: owned it from Event Research stage to Executing, getting the data cleaned and added to the CRM, getting the accounts nurtured further etc.
• Secured speaking opportunities at 10+ international events and prepared senior business leaders for those
• Oversaw the ideation and production of the branded merchandise for events, clients and employer branding
• Rebranding projects of N.Rich and IntentHub. Owned both from concept development to execution and further Communications. Ensured consistency across all the channels moving forward 
• Owned the Investor Relations (VenTech) and Government Relations (Business Finland, Business France)

Brand & Communications Lead

• Initiated the introduction of ClickUp (project management software) within the Marketing Department to optimise our processes
• Events Strategy Development and Execution to increase brand awareness among our ICP, establish the Thought-leadership Brand for the executives and land more speaking and media requests further
• Established the process of collecting pre- and post-event data, infrastructure for storing it and analysing it further on Hubspot to have a clear idea on the events' ROI jointly with Head of RevOps & CFO
• Onboarded and managed both internal and external Videographers and Photographers, Copywriters, 2D Designers and Video Editors to produce high-quality content and increase engagement with it
• Developed and distributed online/ offline content as part of our demand generation efforts to increase brand awareness, nurture ICP accounts and increase branded traffic. It included presentations, brochures, case studies, newsletters, blog articles, press releases, videos, podcasts etc.
• The development and successful execution of the Communications campaign around the launch of IntentHub (PLG model), monitoring and weekly reporting on the results

Communications & Events Manager

Belarus Future Leadership Award (BFLA)

That was a project-based contract.

• Oversaw the Communications of the Belarus Future Leadership Award (BFLA): developed the Tone of Voice, Content Strategy and set up the internal processes. We received 100+ essay applications from 12 countries within just 1 month. 
• The final of the Awards was hosted within the Future Leaders Forum where I did the same. Within just 2 weeks together with the team we received 650+registrations and got an amazing turnout of 61.5% of those, uncommon for summertime. Received 135+ Instagram and LinkedIn mentions of the page.
• Negotiated and onboarded 3 commercial partners for the Forum who either got the brand mentions across our online channels and the event signage in return for the investment, or also, got an event booth on top of that. Kept track of the kind of applications we received, so could advise accordingly whether there indeed was a match.

Head of Communications

HYPERVSN

I joined HYPERVSN as the 12th employee and worked there for 6 years. I have built a company-wide reputation for the successful communication campaigns and “energetic" personality. 

• Crafted and executed communications strategy across 10+ online and offline channels. Managed 20+ campaigns for product launches and trade shows with PR agencies, analysed and reported on the results
• Worked with the key international HYPERVSN distributors on their go-to-market strategies and supported them with the execution. Managed the LinkedIn community to encourage peer-learning
• Ensured the communications consistency across 15 customer-facing channels working cross-functionally. Introduced monthly Internal Digests for the internal team and bi-weekly Newsletters for 1k+ Distributors & Resellers to ensure the alignment of vision and transparency 
• Established and nurtured Media and Government Relations. Secured regular publications in the key local and international media to increase brand awareness for sales and brand purposes, monitored industry trends 
• Secured speaking opportunities and prepared senior business leaders for 50+ international industry conferences and media interviews. Successfully submitted products for industry awards
• Served as a spokesperson myself. Represented the company at 10+ international events as a speaker
• Developed and introduced events management process (included 20+ people). Managed the participation in 100+ events and budgets of $200k+ per a trade show. Organised online/offline press conferences
• Successfully negotiated events partnerships, sponsorships, awards and media advertising opportunities alternatively worth $250k+ in total
• Developed and distributed content to educate and engage the key stakeholders. It included presentations, leaflets, case studies, newsletters, blog articles, press releases, videos, a corporate podcast etc.
• Onboarded and managed Videographers, Photographers, Copywriters, 2D and 3D Designers, and Video Editors

Communications & Events Lead

#IAmRemarkable

#IamRemarkable is an initiative by Google empowering women and underrepresented groups to speak openly about their accomplishments in the workplace and beyond, thereby breaking modesty norms and glass ceilings. 

As a facilitator my role involves hosting workshops and being an ambassador for #IamRemarkable within my personal and professional networks. I also hold weekly Remarkable Wednesday sessions for 10+ colleagues at HYPERVSN. 

To learn more and join the initiative visit: g.co/IamRemarkable

#IamRemarkable facilitator

Senior Communications Manager with 8+ years of experience. The primary expertise lies in packaging and communicating the value of B2B products via a mix of offline and online channels.

Have a wide experience of managing cross-functional projects involving up to 20+ members. During my time at HYPERVSN, I've also made barter deals with the international brands and events alternatively worth $250k+ in total. 

Drop me a line here or at darya.krakovyak.7@gmail.com to learn more 👋🏻

👩🏻‍💻: Head of Communications / Head of Brand & Communications / Head of Field Marketing / Head of Experiential Marketing / Head of Organic Growth / Communications Lead / Communications Consultant

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Margo Laz

Darya Krakaviak

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The Battle

Margo Laz

Darya Krakaviak

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Margo Laz's LinkedIn Performance

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