Mahima Jalan

Hi everyone! Let me keep my intro simple and crisp:

- I am building a leading branding & PR agency: Sorted Brand (the name says it all)
- We have offices in the UAE and India. 
- Worked with +200 clients from India, UAE, Saudi, UK, and Australia. 
- Our clientele also includes famous entrepreneurs, VCs, Forbes 30 under 30, family business owners, and unicorn founders. (If that's a flex) 
- We offer solutions to everything in personal & company branding.  
- As a passion, I also offer a hyper-personalised 1:1 coaching to people who want to scale thier social presence. 
- I also offer training in companies for building personal or company brands. 
- Other than scaling my agency, I love content creation (100k followers across channels), networking, grabbing speaker opportunities at events, and reading books. 

Want to grow your brand? Or invite me to a panel/speaker session? Or simply network? 

Drop me a DM (I reply to almost everyone) or email me at mahimajalan.sorted@gmail.com

Founder

Building personal brand, online reputation, & PR of busy entrepreneurs/executives/startup founders. Helped over 100 clients from all over the world including unicorn founders, Forbes 30 under 30, and VCs establish a thought leadership profile on social media. Want someone who can voice your thoughts and take care of your online presence? Just drop me a message or email me at: info@sortedbrand.com

While I was packing my bags for Dubai, I got a call from my dad saying, "The airspace is shut, you cannot travel now." 


On the 28th, I was excitedly packing for Dubai when suddenly, things went upside down. 

I'd been in India for a few weeks and was finally heading back to Dubai: meetings lined up, Ramazan to celebrate, that familiar buzz of getting back to business.

Then the news broke. UAE airspace shut down.

My phone lit up within minutes. Family. Friends. "Are you in Dubai? Are you okay?" The messages kept coming. And I sat there, bags half-packed, watching the world react in real time.

I was still processing if all this is "that serious" or is it just a temporary disturbance. 

But here's what's interesting- not once did I question my decision to build my company in the UAE.

Not. Once.

Because here's what I've learned after being part of this ecosystem: the UAE has been one of the best countries to handle a crisis like a pro. The speed, the communication, and the control with which the authorities handled the situation was a reminder of exactly why this country is where it is on the global map.

People panic. Governments either rise to the moment or don't. The UAE rose.

The meetings I had in line still continued, just the location changed from Tim Hortons to Google Meet. 

So yes, my bags are still packed. And the moment things normalise, I'll be on the flight, back to Dubai, back to the meetings, back to the work.

Because when you've chosen the right foundation, a storm doesn't make you want to leave. It reminds you why you stayed. 🇦🇪

If you are in and around the UAE, are you facing any challenges during this period? 

#UAE #Dubai #Business #Agency

On a mission to 'sort' brand positioning of busy founders, entrepreneurs, and c-suites with the best personal branding & PR agency: Sorted Brand 

🖌 We have sorted online reputation and personal brand +80 clients globally by leveraging the power of content & community building.

🖌 We establish thought leadership for CEOs, Founders, Coaches, and Executives.

🖌 We are big on storytelling and meaningful content. Sorry but we hate cliche gyaan. 

🖌 We are proud to have built accounts of our clients from scratch. 

🖌 Our clientele also includes famous entrepreneurs, VCs, Forbes 30 under 30, and unicorn founders. (If that's a flex) 

🖌 Btw, Mahima is one of the earliest members to join the "LinkedIn Creators Accelerator Program" in India. 

Want your ideal audience/investors/employers to reach out to you without any salesy call? 

Want to position yourself as a thought leader? 

Want your audience to know about your journey & insights? 

Give us a chance to write your story. DM or mail us at: info@sortedbrand.com

Family Offices, Entrepreneurs, & Leaders in GCC trust us for their branding | Content Creator | LinkedIn Top Voice | Training Personal/Company Branding to Companies | Trusted by +200 leaders from 🇦🇪🇸🇦🇰🇼🇴🇲🇮🇳🇶🇦

One of my UHNI clients (70k followers) in Dubai refuses to post frequently.



He prefers 1-2 posts per week. When I once suggested increasing frequency, he said something I haven’t forgotten:

“If I post every day, people will assume I have time to post every day. That’s not the signal I want to send.”

That sentence changed how I think about thought leaders on LinkedIn.

After working closely with ultra-high-net-worth individuals in the UAE, I’ve noticed that they treat visibility like reputation management.

In the GCC, serious business flows through tight trust networks. Family office principals, board members, and founders often sit in overlapping circles. People talk offline long before they engage online.

So when they post, it is deliberate.

Because at a certain wealth level, public communication is about alignment & one thoughtful post can reinforce how you are perceived in rooms you are not physically present in.

Posting twice a week keeps them visible without looking available all the time.

And resonance doesn't come from showing up constantly. It comes from showing up when you have something worth saying.

How much do you prefer posting weekly? I stick to 3 posts max. 

#LinkedIn #personalbranding #UAE #Dubai

My billionaire client once gave me this golden hiring advice: 



I don't hire for salary. I hire for sleep. 

Because a bad hire means I’m up at 2 am fixing what they broke, especially when that damage touches a client relationship built over years.

His words just stayed with me forever.

5 years into running Sorted Brand across India and the UAE, the most expensive mistake I made was a cheap/affordable/in-budget hire that indirectly costed us a ₹2 lakh per month client.

In markets like GCC, where reputation travels faster than promotion, that shift can cost you more than you think. 

That experience forced me to confront an uncomfortable truth that every hire carries more than a role; they carry a responsibility.

When someone joins my team, I am handing them access to relationships built over years, strategy calls, and consistent delivery. That kind of trust cannot be listed in an offer letter, yet it is transferred the moment they start representing the brand.

And the impact of the wrong person rarely appears through small lapses in judgment, tone, and preparation & clients notice patterns before they raise a concern.

So today, I view hiring as one of the highest-stakes decisions I make for my clients, my team, and my own peace of mind. 

"We can't afford good talent" is how you guarantee you'll never be able to.

Because you're not just losing one good hire, you're choosing a slower team, higher attrition, more client churn, and a positioning that can never escape the mid-market. Great talent sets the standard. They make the brief sharper, the deck tighter, the client relationship stickier. 

One exceptional person on your team is worth three average ones, and they cost a fraction of what bad hires silently drain from you over time. Afford them first. Build around them. Everything else follows.

Do you hire the best or prefer saving costs there? 

#hiring #talent #linkedin #agency

Mahima Jalan ماهيما جالان

Meet the cuter version of our team, Sorted Brand ❤️ 

#agencylife #trend #linkedin #personalbranding 

Pooja Kukreja Divya Jain Denzil Gomes Namrata Rohira Harsh Dubey Khushi Bhagat 💎 Sohini Das Anusha Sanyal

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