Mahima Jalan

Hi everyone! Let me keep my intro simple and crisp:

- I am building a leading branding & PR agency: Sorted Brand (the name says it all)
- We have offices in the UAE and India. 
- Worked with +200 clients from India, UAE, Saudi, UK, and Australia. 
- Our clientele also includes famous entrepreneurs, VCs, Forbes 30 under 30, family business owners, and unicorn founders. (If that's a flex) 
- We offer solutions to everything in personal & company branding.  
- As a passion, I also offer a hyper-personalised 1:1 coaching to people who want to scale thier social presence. 
- I also offer training in companies for building personal or company brands. 
- Other than scaling my agency, I love content creation (100k followers across channels), networking, grabbing speaker opportunities at events, and reading books. 

Want to grow your brand? Or invite me to a panel/speaker session? Or simply network? 

Drop me a DM (I reply to almost everyone) or email me at mahimajalan.sorted@gmail.com

Founder

Building personal brand, online reputation, & PR of busy entrepreneurs/executives/startup founders. Helped over 100 clients from all over the world including unicorn founders, Forbes 30 under 30, and VCs establish a thought leadership profile on social media. Want someone who can voice your thoughts and take care of your online presence? Just drop me a message or email me at: info@sortedbrand.com

Mahima جالان

I lived solo for a month in a different country for the first time ever.



Someone who hasn't lived outside her house for more than a week,  the one who never got permissions for all-nighters, was living in Dubai for a month all by herself. And since then, the city has become like my second home. 

There's something profoundly transformative about being entirely self-reliant in an unfamiliar place. No safety net of familiar faces, no autopilot routines to fall back on. Just you, your adaptability, and the choices you make moment to moment.

Successfully navigating the Metro, ordering food in a new restaurant, and troubleshooting meeting logistics across time zones aren't just tasks; they're quiet confidence builders. Each one reminded me I'm more capable than I give myself credit for.

That's when a small guilt trip hit me about staying in my comfort zone always. I realised discomfort is where growth lives. Those moments of uncertainty, whether to speak up in a cross-cultural business setting, how to spend evenings alone in a hotel room productively, managing homesickness while staying professional..these pushed me to develop resilience I didn't know I needed.

If you're on the fence about taking that solo trip, that challenging assignment, that opportunity that scares you a little: consider this your sign. The version of yourself on the other side will thank you.

I am glad I did this before turning 30. 

Have you had a solo travel experience that changed your perspective?

Mahima Jalan ماهيما جالان

I spent a week studying +500 LinkedIn accounts from UAE, Saudi and India. 


As an expert, this is a part of my research. 

60% of the profiles I studied had: 

- Same old sob stories 
- Auto-generated comments
- Cliche quotes 
- No originality 
- No soul 

This platform wasn't that saturated 5 years ago. At least people took out some time to write a DM personally or engage meaningfully.

Today, almost 60% people are using AI for content, comments, and even DMs. The most popular professional networking platform is shedding its essence.

(I lowkey felt proud looking at our client's account. The posts look authentic, comments are done purposefully, and honestly, hard to figure out if they were managed by us.)

Nevertheless, in this world of AI, if you are someone still maintaining authenticity here, giving some personal attention to your account, I appreciate you. 

If you are reading this post & you love originality over automation, drop a comment.  More people need to see your profile. 

#LinkedIn Linkedin News LinkedIn News Middle East LinkedIn News India

I forgot my shopping bags in a shisha cafe in Dubai. 



Recently, after shopping at the Emirates Mall with my friend Mona, I went to Huqqabaz and left my shopping bags at the table. 

I walked back an hour later, and everything was exactly where I left it. The staff had even moved the bags aside safely, making sure no one would accidentally take them.

A luxury we cannot imagine in India (not shaming my country but just spilling facts). 

This is something I truly appreciate about building my business in Dubai: the sense of security that we often take for granted. 

As someone coming from a protective family, I know how comforting it is to live in a city like Dubai. My parents don't allow me late-night parties in Delhi, but they are comfortable sending me alone for a month in Dubai. 

This isn't just about low crime rates or good policing. It's about a culture of trust and accountability that permeates everyday life. It's why clients feel comfortable flying in for meetings. It's why talent wants to relocate here. It's why Dubai continues to be a magnet for entrepreneurs and creatives from around the world.

To everyone considering Dubai as their base: this is what daily life looks like here. Safe & comfortable. 

Have you had similar experiences in Dubai? 🇦🇪 

#Dubai #UAE #MiddleEast

I took the biggest risk and opened my office in Dubai. 


Best decision I ever made for both my personal and professional well-being. :)

This city doesn't just welcome ambition, it amplifies it. Not just Dubai, but the entire UAE has been a game-changer for millions of Indians. 

To the visionaries who built a future in the desert. To the spirit of possibility that runs through every street. To the nation that turned "what if" into "watch this."

Happy UAE National Day. 🇦🇪 

Thank you for giving dreamers like me a chance to grow, learn, and prosper. ❤️ 


#UAENationalDay #Dubai #Grateful

I spent AED 2000 on a meeting which I could have done on Zoom. 


I took a quick trip to Dubai last month, spending AED 2000 (INR 48500) for an in-person meeting which can be easily managed on Zoom.

Which self-funded business owner does that?  Mahima Jalan! 

Uncomfortable? A bit. Worth it? Absolutely.

We've built an industry on connection: helping leaders find their voice, tell their story, create resonance. Yet somewhere between the posts, the algorithms, and the back-to-back video calls, we forgot what real connection feels like.

There's a recent study which claims social media & remote work have made people lonely and anxious. It has reduced the essence of in-person conversations. 

I realised I was doing the same thing professionally. Defaulting to "let's jump on a quick call" when what I really needed was to sit across a table, read the room, catch the things that don't translate through a screen.

So I'm making a shift. More chai meetings in Delhi. More coffee & shisha conversations in Dubai. More showing up, even when it's inconvenient.

Not because I'm anti-technology (I run a digital agency, for crying out loud). But the best briefs come from real conversations. The strongest partnerships are built on actual presence. And honestly? The work is just better when we've actually met.

If you're a client, friend, or someone in the industry and we've been "meaning to catch up", let's actually do it. Dubai, Delhi, or Riyadh, I'm around.

We are all sick of Zoom calls, which give no real connection. 

Who's with me on this?

#inpersonmeeting #coffeemeeting

Why are new employees desperate for a LinkedIn Recommendation?  


I've noticed a growing trend that concerns me as a leader. New joinees are requesting LinkedIn recommendations within their first 90 days. Mind you, they think they are "old" enough in the company within 2-3 months. 

I don't dare to ask that from my 10-month-old client. (maybe it is a "me problem").

Here's why this approach fundamentally misses the point:

A LinkedIn recommendation isn't a participation certificate. It's a professional testament to sustained impact, proven capabilities, and meaningful contributions. 

When you ask for one after 3-6 months, what exactly are you asking me to vouch for? That you showed up on time? That you seem nice? That you haven't been fired yet?

The real problem with premature recommendation requests is that they signal impatience over substance. Building a career isn't a sprint to collect digital badges. It's about developing genuine expertise, delivering measurable results, and earning trust through consistent performance. A few months give you neither the perspective nor the body of work to warrant a meaningful recommendation.

The employees should change their thinking from "How quickly can I get a recommendation?" to "What impact can I create that's worth recommending?" 

Here's what I tell my team when they ask for a recommendation:

Focus on the work. Solve real problems. Add measurable value. And when you've genuinely earned it, when you've spent 2-3 years demonstrating consistent excellence, driving results, and making a lasting impact, then we'll write a recommendation that actually means something. 

Is that too much to ask for? 

To the early-career professionals reading this: I know you're eager to build your profile and establish credibility. That's admirable. But credibility isn't claimed, it's earned. And it's never earned in a few months.

Invest in becoming recommendation-worthy before collecting recommendations. Your future self will thank you for it.

Am I being too harsh? Or is this a conversation we need to have more openly? Would love to hear perspectives from other leaders and early-career professionals alike.

#LinkedIn #Testimonial

If you're looking for a salary hike/growth, read this. (HIRING)


Our company, Sorted Brand, is growing & we are hiring some talented and creative individuals!

Open positions:

1. LinkedIn Ghostwriter
2. X Ghostwriter
3. Appointment Setter (Middle East)
4. Engagement Manager

All are full-time roles (remote) with experience minimum of 1 year. 

Perks:

- Competitive salary 
- Make money from home 
- Immense scope of learning
- No micromanagement
- Reward system 
- Though we are a remote team, we meet & celebrate occasions virtually 

I know you need more details, but for now, if you think you're even 80% eligible for any of the above roles, please drop an email sharing your portfolio and why you want to work with us at: info@sortedbrand.com 

We will get back to you! 

P.S.: Dessert on us if you refer someone who gets hired! ;) 

#hiring #jobposting #agency

I interviewed +30 people in 2 weeks & met two kinds of people.


Type 1: Worked/lived in a tier 1 city for years, pushed until their health gave up, moved back to their hometown, and now wants a remote job even if it pays less. Peace matters more than pay.

Type 2: Worked remotely for years, lost routine, ended up with neck pain, and now wants an office.

One wants to have a lower salary but stay near family and hometown. The other wants to step out and earn more until health or life gives up. Not sure who is right. The constant run is between money and peace.

Which one is your type? 

#worklifebalance

Parox Media

Building Profitable personal brands on Linkedin & Twitter

Personal Brand Manager & Social Media Strategist

Stealth Startup

Co-Founder

Enozi Digital Marketing Agency

Social Media Strategist 
Instagram Organic growth & Content research.

Digital Marketing Executive

Shority

- Social Media Management 
- Competitive  Research 
- Content Research & Creation

Digital Marketing Intern

Nokia

- Referred complex issues to senior HR staff
- Proactive communication and collaboration skills
- Assisted departments with recruitment needs
- Liaised with agencies and advertisers for talent sourcing
- Streamlined recruitment process, reducing time-to-hire
- Improved candidate quality through effective networking
- Conducted comprehensive inductions for new staff
- Ensured successful integration and growth of new employees

Human Resources Trainee

building founder’s & Executive’s brands on Linkedin

Most coaches, consultants, and small B2B founders are stuck on LinkedIn.

They’re posting.
DMing.
Commenting.

Trying to be everywhere, but still not seeing steady leads.

The truth?
They’re putting in hours without a system that turns it into sales.

What usually follows:

- Chasing DMs that never go anywhere
- Posting more just to avoid being forgotten
- Paying ghostwriters or agencies who keep the audience and results when they leave
- A pipeline that dies the second you stop showing up

It’s exhausting. No time to sell. No space to scale.

There’s a simpler way.

I build AI-powered LinkedIn sales systems for coaches, consultants, and small B2B founders.
They run in under 30 minutes/day, work in your voice, and stay inside your business after setup.

In the last 2 years, I’ve helped 50+ clients:

- Add 3–7 extra sales calls/month
- Generate $40M+ in new opportunities
- Grow an engaged audience that actually converts

Recent results:

- Career coach → 10 qualified leads in the first week after launch
- SaaS founder → $300K in new opportunities in 6 months
- Agency owner → Six figures in the first year

If you want a LinkedIn system that brings in leads without living on LinkedIn, send me a message with “AI” and I’ll walk you through it.

Yashvardhan .

Started my one-person business 2 years ago.

Here's what nobody told me:

Year 1: Exciting chaos

Every client feels like a win
Every dollar feels significant
Learning curve is steep
Everything is new

Year 2: Profitable plateau

Clients are predictable
Income is stable
Learning curve is flat
Nothing is new

I'm in year 2 right now.
And it's weird.

I have everything I said I wanted

Freedom to work when I want
Clients I like
Enough money to be comfortable
No boss

But the thing that drove me in year 1 the uncertainty is gone.
And I miss it.

I know exactly how much I'll make this month. 
I know exactly what my week looks like. 
I know exactly how to deliver results.

Certainty is the goal until you get it. 
Then it's the problem.

I built a predictable income. 
Now I need an unpredictable challenge.

Not sure what that is yet.

But I'm starting to understand why successful founders start new companies.

It's not about the money. 
It's about the uncertainty.

Comfort is overrated.

Personal brands in 2026 aren't about how many people follow you.

Nobody cares anymore. 

The whole follower count thing is dead.

What matters is if the right 100 people know who you are. 

The ones who can actually do something for your business.

I see it with every client. 

The guy with 50k followers gets nothing. Other with 3k followers but all the right people watching? He's closing deals left and right.

2026 is going to separate people who are just making content from people who are actually building something. 

Your personal brand either opens doors or it's just you talking to yourself.

Audience behavior is shifting hard.

People don't want to be educated anymore. 

They're drowning in information.

What they want is someone to make sense of it all.

To have a strong opinion about what matters and what doesn't.

Future is going to reward curation over creation. 

The founders who can say "ignore all this noise, here's what actually matters" are going to win.

Stop trying to teach. 

Start having a point of view.

Nobody's paying attention anymore.

Everyone's skimming. 
Half reading while they're doing five other things.

So if your first sentence doesn't make someone actually stop, you're done. 

They're gone.

Not some clever hook. 
Not a question. 

Just something that makes them go wait, what?

Most people will fail at this. 
They'll keep writing the same boring intros. 

"Here's 5 things" or "Let me tell you about" or whatever.

And nobody will read it.

The bar is going up. Way up. Most people won't clear it.

taplio

The Battle

Mahima جالان

Yashvardhan .

Followers

Posts

Engagements

Likes

Performance ScoreMahima جالان's LinkedIn Performance

Performance ScoreYashvardhan .'s LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Mahima جالان

Yashvardhan .

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mahima جالان's LinkedIn Performance

Performance ScoreYashvardhan .'s LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMahima جالان's LinkedIn Performance