magier

All of your Design & Webflow tasks in one monthly subscription.

Head of Webflow

brightside Studio GmbH

Brightside is a fast-emerging UX/UI & Webflow Development agency. They do the design and I do the Webflow Development. Brightside being extraordinary in design and me being exquisite in Webflow results in nothing but amazingly good working websites.

Webflow Development Expert

PLANTED.GREEN

A start-up based in Cologne, Germany. Planted helps companies to become climate neutral and even beyond to come climate positive. Since it is a fast-growing start-up they have ongoing Webflow development work. I'm closely working with their designers in order to maximize the efficiency and outcome of all the landing pages.

Webflow Developer

Webflow Willi

Webflow Willi is a one-man show creating nothing but great websites built in Webflow. Focusing on his superpower, utilizing Webflow, he's enabling others to spend more time doing what they are best at.

Health Performance

Health Performance Consulting is a coaching organization that helps entrepreneurs to enhance their business outcomes by building routines and more structure. The goal of this project was to design a minimalist and clear corporate branding which then needed to be developed in Webflow.

Webflow Designer & Developer

Official Webflow Partner - Head of Webflow @ Magic Design

Webflow pro by day, globe-trotter, food lover, and sports enthusiast by night. 

My journey from mastering Facebook ads to developing seamless web experiences with Webflow has been nothing short of magical. 

Are you a Founder or Marketer and wanna learn more about Webflow & CRO? 

Then you came to the right place. Let's connect!

Webflow is worth over $4 billion and making more than $200 million a year 🔥

So I spent the last 2 weeks breaking down exactly how they did it.

Their funnel works for one reason: every part drives action 🚀

Here’s what stands out:

→ Product-led growth that gets you to “publish” in minutes
→ Brand that feels design-first but is built to scale
→ Education as the main engine (courses, docs, YouTube)
→ Community and ecosystem compounding daily
→ Enterprise motion layered on top, not forced

Every piece connects.

Most companies never figure out how to blend product, brand, and distribution.

Webflow mapped it all.

I built a full breakdown of their funnel:

→ Website & conversion flow
→ Ads, content, landing pages
→ Video & YouTube education strategy
→ Community and ecosystem plays
→ Founder & leadership brand signals

No fluff. End-to-end.

Want the file?

Connect + Comment "Webflow" and I’ll send it your way.

Willi Sommer

Boosting company success through conversion-centric design and Webflow development 🔥 | Head of Webflow @magier

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Building a website from scratch? Don’t start with a blank page-start with inspiration.

Blank pages slow you down.

You see so many websites every day, but yours needs to stand out.

Brand design is not easy. It can hold you back if you let it.

Here’s my shortcut:

Look at sites that already nailed it. Take notes from brands who reached the finish line.

Find one that matches your message. Study the details. See what works.

Then build your own twist.

No need to reinvent the wheel.

Start with inspiration, then make it yours.

What websites do you use for inspiration? Savee.it is one I keep seeing.

Share your favorites below.

carousel.pdf

Most of you already know how much I love travelling, but what I love even more 

is when those trips turn into real-life moments with the team.

Spent the day in Barcelona working side-by-side with my colleague Alessa Gerster , our Webflow project manager, and it reminded me how energizing it is to collaborate in person. 🔥

Grateful for days like this at magier

My favorite part of remote work? Getting the job done from anywhere

Every day looks different.

This is a sneak peek of my day as Head of Webflow at magier, in one of the cities I love the most: Barcelona 👋🏻

Remote work means I can lead projects, build websites, and grow businesses-without missing the sunsets in my favorite cities.

I never feel stuck.

My team connects from everywhere.

We share ideas, solve problems, and celebrate wins-no matter the time zone.

Travel is not a reward, it is part of the job.

Barcelona is a top pick!

Each place teaches me something new.

Do you have a favorite city to work from?

In a fast-paced world, sometimes marketing just needs a laugh.

We take ourselves SO seriously.

But have you seen the words we use?

We all need a break from the buzz.

Because yes, marketing is hard.

But if you can’t laugh at the lingo, you’ll cry at the campaigns.

What else would you add??

Forget tips. Real results start when you see the invisible habits behind every decision.

Most marketers chase hacks, but that’s not where the magic happens.

What changed my game? Understanding the psychology behind every click.

Let’s break it down:

Social proof is huge. About 75% of people check reviews before they decide. When someone sees others trust you, it feels safe to join in.

Confirmation bias is another key. People look for things that match what they already believe. If your message fits their view, saying “yes” feels easy.

I use both every day, from Webflow builds to campaign launches.

Psychology isn’t a trick. It’s the real engine behind conversions.

See the patterns. Use them. Win more.

Want more? I shared extra psychology principles in my new carousel post.

Which one do you spot most in your daily life?

Check it out 👇

12 Psychology Concepts for marketers

Scaling from 3 to 35 people taught me one thing: Team culture is the backbone of sustainable growth.

Building a team at magier was no accident.

Every hire, every onboarding call, every tough decision I made them with one goal: keep the bar high.

No shortcuts.

When you scale a company, you realise one thing fast. Leading means talking to people all the time.

And honestly, I want to spend that time with my team, not with clients. My job is to enable my team so they can do great work for the client. That is where leadership really happens.

I learned early that culture fit beats a perfect resume.

You can teach skills. You cannot teach attitude or drive.

People who care, show up, and lift the team—those are the ones who shape what’s possible.

A-players change everything.

Great hires push the team forward.
Bad hires pull the team down.

If you lower standards even once, it gets easier to do it again.

That’s how teams lose their edge.

I invest time in coaching, listening, and letting talent grow.

Processes help, but people make it happen.

The magic is in how the team thinks, solves problems, and supports each other.

I want a team that stays sharp, learns fast, and does great work together.

(Here's a shot of us this summer, on our annual team event, playing padel🎾)

Would love to hear how you build strong team culture in your company.

Maximilian, Sina, Nicu, Denis, Aleksander, Maria, Lorenzo, Eugenia S.

Do you measure marketing by leads only? You’re missing the big picture.

Marketing is not only about numbers.

It covers psychology, branding, business, and so much more.

Marketing is an investment in your company. 

Not only for growth. 

But for real connection with your audience.

That is where the magic happens.

When a CEO sees marketing as “get more leads,” they miss out.

Marketing builds trust.
Marketing shapes your brand story.
Marketing creates community.

Leads are a result. Not the goal.

I learned this first-hand working with startups and big brands.

We use Webflow to build sites that do more than collect signups.

We focus on design that speaks to people.

We use strategy, not only tactics.

We listen to our users. We test. We improve.

Every project teaches me the same thing:

Great marketing is a team sport.

Marketing works best when everyone believes in it.

Not just the marketers.

If you want marketing that lasts, start with the big picture.

What’s your biggest lesson from seeing marketing in action?

Branding isn’t just a logo. It’s strategy, visuals, and digital presence-or nothing.

After some bumps in the road, we built the ultimate branding checklist.

It’s not theory. It’s what worked for me and my clients.

Here’s how I break it down in one cheatsheet:

1️⃣ Strategy and Positioning
2️⃣ Visual Identity Assets
3️⃣ Digital Presence

- Make your brand clear everywhere online
- Connect your story across all channels

Simple.

It saves time, builds trust, and grows business.

Happy Friday!

Would you add something?

😱📈 These SaaS ads are run by startups that have a combined worth of >$5BN 💸

Every team wants to grow fast. But most teams look for new tricks. I watch what works for the best.

At magier, we make SaaS ads every day. We see what the top players do. The best ads always start with strong references.

You do not need to guess. You can study what already wins. You save time, you get results.

We have a set of 200+ proven SaaS ads. These are all from startups that have scaled fast. They use these ads to hit big goals.

Want to plan your 2026 campaigns? Start with a look at what works now. See the patterns. See the hooks. Use them for your own brand.

Simple.

If you want the swipe file, here is what to do:

1️⃣ Like this post
2️⃣ Comment ADS
3️⃣ Follow for more 2026-ready marketing inspo

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Willi Sommer's Linkedin Analytics

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.css-6ytdur{background-image:linear-gradient(284deg, rgba(39, 43, 72, 1) 0%, rgba(33, 47, 183, 1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Willi Sommer's Linkedin Analytics

Willi Sommer

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Willi Sommer's LinkedIn Performance

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Willi Sommer's Linkedin Analytics

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Willi Sommer's Best Posts (last 30 days)