Mersudin Forbes Digital

Providing transformative change at pace to a portfolio of SEO clients and Digital Agencies.

Fractional SEO Advisory
Agency Consulting (SEO/Process/Client Services)
SaaS Growth Consulting

Portfolio SEO & Agency Advisory

Multiply - Shopify SEO Specialists

Founder

Cyber-Duck, a CACI business

SEO Strategy Advisory

John Charcol - Independent Mortgage Expertise

Interim SEO Director

Succeed Digital Consulting Ltd

Head of SEO Strategy (Advisory)

Datahive360

Innovation & Growth Advisor

British Wireless for the Blind Fund

Marketing Advisor (Volunteer Role)

Newchip Accelerator

Mentoring Startup Founders on product and search marketing.

Startup Mentor

Sleeping Giant Media

Client Services Director

Associate Client Services Director

Senior Search Account Manager

Search Account Manager SEO / PPC

Senior Search Account Executive

Search Account Executive

Dall Int. - Digital Alliance International

Member

Portfolio SEO Director & Agency Advisor

I advise some of the largest independent digital agencies across Europe and the US on delivering ROI-driven SEO as well as some of the largest sites in their markets.

I step in, bring teams and processes into the future and make them more output and ROI focused. 

I also help agencies scale their operational service processes while building capable teams. 

Additionally, I service a few direct SEO clients to practice what I preach. The people I work with see drastically improved client retention, Organic growth and ROI.  

I own 10 (some are for testing) websites for SEO hypothesis and learning distribution.

I also speak about technology application to improve business efficiency and output using AI and integrated software solutions.

Check out this job at Arsenal Football Club: Senior SEO Executive

Might be worth waiting until the December run in before applying.

Mersudin Forbes

Technologist | SEO | AI Search | MMA | Ultra Runner

Over the past 3 years, I have been involved in many projects that went beyond just SEO. 

Many spanning areas of new and emerging technology and how it is applied to business success. 

Such as:
- Business improvement
- Process alingment
- Operational efficiency
- Innovation enablement 
- Agentic uses beyond AI hype blog post creation

Louis W. and I have had many discussions about creating a business that not only builds our own SaaS products, but helps businesses achieve actual success in innovation, new tooling and preparing for the agentic future. 

So this is how CodeHawks was born. 

An automation studio and micro-SaaS lab.

Drop me a line if you want to chat.

I’m attending a GEO webinar this week.

I am going to read this book tonight in preparation.

🔍 Mersudin Forbes

Talks about #seo, #agencylife, #seostrategy, #agencygrowth, and #agencyleadership

Couple of things that move the needle:

1. Using AlsoAsked and inLinks to understand user intent for your existing content.
2. Using inLinks for automated internal linking within your content. 
3. Using Similar.ai to create related category link modules. 
4. Using Similar.ai to find and publish category gaps for your products.
5. Using Keyword Insights and inLinks  to find and publish content/entity gaps. 

What does all of this do? Create assets for your ICP, which is architecturally sound for users to navigate. 

A winning combination. 

I’ll film a video for this soon.

Open article: Turn missed searches into revenue by similar.ai

I am the age my dad was when I truly saw him as a hero. 

I now realise he probably had no idea what he was doing either. 

Do your best: have a great week.

I am keeping a list of all the grifters who called themselves “GEO experts” and are now renaming to “AI Search” or “AI SEO”.

It’s a thankless task, but someone has to keep the receipts.

AI won’t replace you. 

Someone pretending to know about AI will.

Check out this job at Brainlabs : Director, SEO

Brainlabs

Muhammad Abdullah

Send this to your GEO friends when they start talking crap.

Me: "I need to work." 

Also me: "Liz, here is a guy eating a raw onion on a plane and filming it."

Liz: 🤦‍♀️

May this McDonald’s coffee bless your day.

Unless you want to launch a website on Christmas Eve.

Then don’t even bother emailing me.

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Zero Click search strategies. 

"Because you need to do more, to get less."

It really amuses me when people say this zero click phrase, talk about the decline in search, and then reccomend strategies that do absolutely nothing to try and recover the loss in a meaningful way. 

Let me tell you, your "entity" optimisation alone will do absolutely nothing about bottom line business. Or in fact any strategy in isolation.

Finding out where your customers are, wherever they are, and acting on that will. 

Oh and also, trying to manipulate online sentiment vs actually embodying the things you want people to say about you online, are very different things.

Building another marketing funnel process for CodeHawks has been fun today. 

We are ready to beta test agentchecker.ai as Louis W. has been a busy bee making that work to spec.

Alongside this, I also had time to build the following apps: 

(You can try and guess what the apps do based on the names as I tried to make the names 80/90's esque):

- GapMaster
- Know
- VibeWall

I am not hiring on behalf of Arsenal Football Club ffs. 

🤦‍♂️😂

The stats are in:

After months of research, I can confirm that 92% of GEO experts wear dry robes. 

Astounding find.

Over the past 3 years and a bit of consulting, I have learned a lot.

But most notably, I have learned the correct usage of emojis in Slack or any community communications. 

Examples:


👍 - This does NOT mean:”Message received and I agree.”

This in fact means:”Fine. Whatever you say. I also hate you.”

🙂 - This does NOT mean:”I am happy about this.”

This in fact means:”I am staring deep into your soul and will bury you in my back garden the next time we are alone. I also hate you.”

LOL/😆 - This does NOT mean:”
I find this funny.”

This in fact means:”I am old.”

🙀 - This does NOT mean:”Even my cat was surprised.”

This in fact means:”This is shocking!”

Anyway. I will share some more key learnings with you soon.

Good people are not trained, they are found.

If your agency, freelancer or supplier is suggesting self referencing listicles or content production with AI at scale, as the number one and two things to do for AI search visibility, please question if they are the right supplier.

Yea, the game is back to 2005 with this bs, but you can be sure it won't work for very long.  (How long, no idea.)

Instead maybe focus on:
- Embodying the values your customers love
- Improving your products or services
- Having an Information Architecture customers can actually use
- Ensuring all your assets have a purpose
- ICP focused assets
- Technical Hygeine (I won't bore you with details)
- Community building
- Focusing on the places where your customers are
- Correcting factual inaccuracies where you can

Some of these are not so scaleable for a small vs large business, but you get the point.

Don't even get me started on "semantic chunking", some of these people are a bunch of degenerates.

We’ve been giving you a glimpse behind the scenes at Countrystyle – from event setups to innovative alternative fuel solutions.

Our people are at the heart of everything we do, and no one understands that better than our CEO, Martin Heathcote.  So here's an introduction to just a few of the incredible individuals who make Countrystyle what it is!🎥

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