Mersudin Forbes Digital

Providing transformative change at pace to a portfolio of SEO clients and Digital Agencies.

Fractional SEO Advisory
Agency Consulting (SEO/Process/Client Services)
SaaS Growth Consulting

Portfolio SEO & Agency Advisory

Multiply - Shopify SEO Specialists

Founder

Cyber-Duck, a CACI business

SEO Strategy Advisory

John Charcol - Independent Mortgage Expertise

Interim SEO Director

Succeed Digital Consulting Ltd

Head of SEO Strategy (Advisory)

Datahive360

Innovation & Growth Advisor

British Wireless for the Blind Fund

Marketing Advisor (Volunteer Role)

Newchip Accelerator

Mentoring Startup Founders on product and search marketing.

Startup Mentor

Sleeping Giant Media

Client Services Director

Associate Client Services Director

Senior Search Account Manager

Search Account Manager SEO / PPC

Senior Search Account Executive

Search Account Executive

Dall Int. - Digital Alliance International

Member

Portfolio SEO Director & Agency Advisor

I advise some of the largest independent digital agencies across Europe and the US on delivering ROI-driven SEO as well as some of the largest sites in their markets.

I step in, bring teams and processes into the future and make them more output and ROI focused. 

I also help agencies scale their operational service processes while building capable teams. 

Additionally, I service a few direct SEO clients to practice what I preach. The people I work with see drastically improved client retention, Organic growth and ROI.  

I own 10 (some are for testing) websites for SEO hypothesis and learning distribution.

I also speak about technology application to improve business efficiency and output using AI and integrated software solutions.

Mersudin Forbes

Me to SEO agency: “What’s your migration process?”

SEO agency: “We use vector embeddings to match similar URLs alongside scraped content extraction to match like for like URLs.”

Me: “Your 45 step process misses crawling the current website with different modes and saving the crawls somewhere safe.

Maybe do that first.”

Do the simple stuff first, then the fancy stuff.

Happy holidays.

Technologist | SEO | AI Search | MMA | Ultra Runner

Biggest web scraping company in the world is suing a web scraping company for web scraping its content obtained through web scraping.

Happy Christmas. 

I’ve already reported this news. But the above just sank in.

Enjoy the holidays everyone. 

Here is a quick reminder for your inbox.

Me trying to use the LinkedIn search bar to find anything useful.

Anyone can win the content and authority game by actually doing some industry level research for their own products and services.

You can then share those snippets of information with your industry and customers.

The first part is doing actual studies and research. 

This part costs money and/or time.

Many fall foul of this by just starting to create content based on shallow work or comparison to what already exists. 

When you have your own opinions, they are more valuable and unique to you, your business and your customers. 

Happens to help SEO too but that’s for another day. 

This works for ANY business.

I use this time of year to reflect and review things and to plan for the year ahead.

First up, figuring out which one of these is the most pointless and disgusting.

No alternative text description for this image

Me when someone messages me over the holidays on here trying to book a call.

It fills me with immense joy and gratitude to be able to announce this before the end of the year:

After months of planning, failure, holes and tears, I have managed to fit the toilet roll holder and towel rail in my downstairs toilet.

I have tested at least 7 different plasterboard fittings, all wobbled and didn’t fit.

Finally, the DuoTec anchors came in to the rescue. No wobbly fittings after a few months of use.

Final goal of the year completed. 

Thank you for everyone for your unwavering support.

Some reading for anyone who has a douchebag boss.

Ps. My boss is a douchebag. 

(I am the boss)

For the first time in a long time, I may have a case where Disavowing something has had a postive effect after loads of low quality link spam. 

Will share in the new year.

Continuing on with goals:

I also had a “petty” goal for the first few years.

Each time I saw an old acquaintance, family member or friend and they asked me how my “little business/project” was going, I added another £10k to the yearly revenue target.

It’s become less and less with more success providing more “cheering”, but it was a great driver initially. 

Petty or “nitty gritty” goals as Jim Rohn calls them, can be great rocket fuel to keep you aligned or at times, give you extra fuel.

Just a thought.

Cox Automotive Europe

Leading the Digital and Creative team in creating the future of automotive today. As the world’s largest automotive services organisation, Cox Automotive is committed to helping manufacturer, fleet & dealer customers meet the big, bold challenges of the digital transformation era.

We’re the global industry leader in connected automotive services, transforming how the world buys, sells, owns and uses vehicles.
 
As the industry evolves, manufacturers, fleets and retailers need a partner to connect the dots. Cox Automotive has the most complete view of the global automotive ecosystem. Our solutions are trusted, innovative and backed by decades of experience, helping customers reach their goals today and tomorrow. 

Our global reach gives us the ability to assess, predict and create solutions for an ever-changing automotive landscape.

Head of Digital & Creative Services

Sagittarius

As Head of Experience Marketing, I oversee the strategic digital output of the Experience Team at Sagittarius, partnering with clients with the aim of crafting unforgettable omni-channel digital experiences that create connections, drive conversions, and foster loyalty.

Head of Experience Marketing

Wonderful

Delivering data-driven digital strategy, and working alongside the wider leadership team & directors to ensure we continue to fuse creativity and technology to bestow truly Wonderful results to our clients; whilst continuing to drive the broader marketing function of Wonderful by developing & implementing creative strategic campaigns. Contributing to the development of the business as an industry-leading and highly valued creative tech and marketing partner for our clients.

To 'be Wonderful' is a challenge to us and those we work with to be more. 'Wonderful' is the reminder that we are not here to just get stuff done, but to be something different. Empowering clients to buy into this ethos, and consider us an extension of their own team allows us to deliver lasting change.

Head Of Digital

Managing the marketing function of Wonderful: Developing & implementing strategy to contribute to the development of the business as an industry-leading and highly valued creative marketing partner for our clients.

Senior Marketing Manager

GForces

Trusted by global vehicle manufacturers, the world’s largest retailer groups, and national sales companies, GForces are a digital marketing agency with worldwide reach in the automotive space. The award-winning NetDirector® software suite powers thousands of automotive websites, aftersales solutions, ecommerce, showroom solutions, vehicle locators, and digital stock preparation tools spanning the entire breadth of the modern car usage and ownership cycle. 

In this role, I worked directly with vehicle manufacturer brands including Vauxhall, Mazda, Ford and LEVC (the manufacturer of the iconic London Black Cab), for whom we were actually their global brand agency. 

On a day-to-day basis, I would be helping these clients develop robust goal-driven online marketing strategies across all verticals including, but not limited to, their website, content, live chat, UX/UI, CGI & VR, Visualisers & Configurators, SEO, PPC, GDN, Email Marketing, Influencer Marketing alongside usage of Social Media. I worked closely with the BI and Data team to optimise performance and deliver data-driven strategies.

Senior Marketing Account Manager

Wheelwright LTD

Having taken on a more all-encompassing role in the business, I now have additional responsibility over the operational effectiveness of the company. In addition to my previous Sales & Marketing led job roles, I now manage our TPMS offering and have more managerial influence on our warehouse & logistics competences; purchasing and production; and administration/operations.

General Manager

In addition to my previous role as Marketing Manager, I now oversee the Sales operation of the business, working closely with in-house and external sales representatives to deliver industry leading customer support. There has been a successful transition into this role, which is proving to bare fruit as the company is currently tracking comfortably ahead of target. This role is an integral part of the business with tasks including, but not limited to:
• Sales Strategy
• CRM implementation and development
• Motivation and Appraisal
• Recruitment
• Sales Techniques
• Business Development (UK and Europe)
• Managing budgets/targets.

Sales & Marketing Manager

I oversee the B2B Marketing Operations for the company which currently turns over c£2.8m annually. I manage the marketing function of the business, including (but not limited to):
• Marketing Strategy
• Product Range
• Digital/Multimedia Marketing
• Social Media / SEO / PPC / Adwords
• Website Development and Management
• Copywriting
• DM
• Advertising and Promotions

Marketing Manager

The Deltic Group

Delivering content, marketing materials and entertainment to drive the business forwards in an ever-competitive market. I have worked with artists such as JLS & Olly Murs; to local and peripheral entertainers. From the conception of choosing an act to perform, dictating music policy and pricing; to the design and distribution of marketing materials.

Promotions & Entertainment Manager

Leeds University Business School

Working on Alumni Communications; contributing to copy for the Annual Prospectus of BA, MA and MBA; assisting the day-to-day operations of the Marketing Faction at LUBS. My major contribution was in the restructure of the Business School website - I oversaw the development and user interface redevelopment.

Marketing Assistant

Virgin Active

Honing Sales & Marketing skills & utilising passion for healthy living, working for one of the leading global brands in a busy day-to-day role from lead generation to active sales closing. Target driven. Nominated for a Virgin Star Award (company wide awards scheme).

Sales Executive

Head of Experience Marketing, Sagittarius | BIMA Judge | Crafting Unforgettable Digital Experiences | Digital Marketing Leader

Marketing & Digital Specialist with over 20 years experience in both in-house and agency roles across B2B and B2C. A degree-educated marketer, with a keen eye for detail and passion for all things digital, delivering omni-channel experiences that convert. 
 
I nerd-out about data, using it to power the strategic thinking driving integrated online and offline campaigns. I'm excited by businesses looking to achieve growth - whether an established enterprise-level organisation looking to grow market share; or a start-up / scale-up looking to disrupt the status quo. 

Whilst tech-agnostic, a depth and breadth of understanding across all major martech platforms affords me the ability to plug-in to clients' existing stack, looking for opportunities to streamline, add efficiency and develop powerful new implementations.

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