The "type A" vs. "type B" founder trope is a false dichotomy.

One side tells you to wake up at 5 AM, wear a "uniform", and optimize every second for "output."

The other tells you to embrace "creative chaos" and wait for the muse to strike.

As a designer with 10 years of scaling innovation, I’ve realized both are traps.

Type A leads to burnout. Type B leads to bottlenecks.

Last Friday, a massive opportunity landed on my desk. 

The catch? The deadline was Monday morning.

As a European/Swiss founder, my weekends are non-negotiable. 
They are for restoration, not "the grind." 

But as a leader growing an innovation agency, I knew I couldn’t let this pass.

I didn't choose the 5 AM grind. 
And I didn't choose the chaos of procrastination.

I chose "the 3rd way": intentional integration

On Sunday morning, I took my laptop to Bergamot’s Art Station. 

I sat among the canvases and the scent of oil paint. 

I closed a "growth gap" for a client while refilling my own creative cup.

The result? 

A winning proposal finished in 3 hours, followed by an afternoon of art that left me energized for Monday—not depleted.

In UX, we look for friction points that stop growth. 

In leadership, the biggest friction point is the belief that you have to choose between your business and your soul.🚀✨

The most important skill for a 2026 leader isn't "hustle." 
It’s Design Thinking applied to your own energy.

Go do what needs to be done. 
But design the "how" so it gives back to you.

How do you handle "The Weekend Deadline"? 

Do you grind through it, or have you found your "Third Way"?

#Foundership #WomenInInnovation #DesignThinking #GrowthMindset #WorkLifeIntegration

Kristina Morf

CEO & Founder at UXD Lab | UXQB-certified expert for usability und user experience

It's been 2 years of building. And we are hiring!! 🚨

Our mission feels more anchored than ever.
And it's ready for some growth marketing TLC. 🧠✨

My best hires didn't necessarily have the most experience, 
but they are people who knew they could be much more than what they were doing right now.💡

As an innovator and designer, I'm obsessed with people's attitude, character and how they align with our work and culture! 

Culture-fit is the most important thing to me and my clients.

Since we're a Swiss-American innovation and experience design studio, 
we do our best work, because we're ambitious, entrepreneurial, curious and obsessed with learning and doing the right work extremely well (🇨🇭🤓).

🌍 We're hiring a growth marketing intern in the US. (see second part of the video)

Our mission is to make tech accessible to those who need it most. 🚀

If you're interested, pls answer a few questions.
If you're aligned to our culture, you will get an email from me.👇🏻

https://lnkd.in/gbRK8J-b

#career #internship #growthmarketing #careeradvice #leadership #jobopportunity #uxui #innovation

Innovation is more "visible" in femtech now, but it's not enough - are we ignoring the key players and influencers in Femtech?👇🏻

It feels like we've started to crack the code on making femtech "legit"

Femtech is officially recognized as a rapidly expanding, multibillion-dollar, non-niche global market, with projections estimating it will reach over $1 trillion in value by 2027. (crunchbase)

Solutions are becoming more visible.
But we need more success stories ‼️

Higher adoption rates will ensure the trust in femtech grows sustainably. 

Why most femtech innovators struggle with adoption:

👉🏻 While we design for doctors and patients, we often forget the nurses, billing teams, and IT staff whose workflows are disrupted by new solutions. 

If we want femtech innovations to thrive, we must consider everyone impacted by the change.🤓

Here’s how to ensure what you're building gets adopted:

> Map the Full Workflow: Engage every stakeholder before you build.
> Quantify Operational Impact: Better outcomes are only part of the equation.
> Integrate Change Management: Make it easy for healthcare staff to embrace change.

Hope this article helps! Let’s strengthen women’s health together! 💪✨

#Femtech #HealthcareInnovation #UXDesign #WomenInLeadership #ChangeManagement #uxui #healthtech

The first wave of femtech made women's health solutions more visible. The second wave needs to make its tech more adoptable. The Pattern We See A femt

Open article: Femtech's Real Problem Is No Longer Visibility – It's Adoption by Kristina Morf • 4 min read

Femtech's Real Problem Is No Longer Visibility – It's Adoption

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