Kristina Morf

Why going back to your roots is important to having an impact.🤝🇨🇭🚀✨

I walked into HeadsQuarter in Zurich a few week agos remembering exactly where I was before I founding UXD Lab: 
the people I worked with, my grasp of tech, and my dreams.🧠✨

Here’s what connecting to my roots clarified as I build my business across 2 continents:

🌱 The impact of your network compounds:
Good connections not only stand the test of time, but they become more valuable as each of you expands your skill, network, and wisdom.

🎓 Sharing what you learned helps others AND sharpens your positioning:
Sharing insights between the U.S. and the Swiss ecosystem has given me a unique perspective on how to better explain how UXD Lab solves health tech challenges in ways that others don’t.💡

🤝 Giving freely pays big dividends:
I laid the foundation for my most impactful meetings today in the past- by giving freely, appreciating openly, and relating authentically.

We all need environments that foster this type of connection.

Hardly anyone I know does this better than Sebastian Sieber.👏🏻

I will keep talking about how beautifully he creates innovation spaces and productive environments for collaboration, like at HeadsQuarter Zurich,  whether in Switzerland or back here in LA. 

To my fellow cross-continental entrepreneurs and innovators: 
👉🏻Highly recommend connecting with Sebastian Sieber and checking out HeadsQuarter to connect with an amazing entrepreneurial community. 

Feels special have such deep roots, access, and community in Zurich and LA!

#healthtech #digitalhealth #AI #biotech #patientcare #healthleadership
#founderstory #healthcareinnovation #longevity #innovation #leadership 
#productmanagement #design #uxui #swissdesign #swissinnovation #swissstartup

CEO & Founder at UXD Lab | UXQB-certified expert for usability und user experience

The biggest takeaway from my time back home in Switzerland?🏔️🎿

Switzerland and Southern California are leading the next wave of healthcare innovation.🩺 🚀

what struck me most wasn’t just the technology,🤖
it was how aligned both ecosystems already are. 💪🏻

As a Swiss founder building in the U.S. and as UXD Lab grows across 🇨🇭 + 🇺🇸, I’m seeing similar patterns emerge on both sides of the Atlantic.

Here’s what’s shaping 2026 👇🏻

1️⃣ Preventative care is becoming the default
↳ Healthcare is moving upstream.
↳ Platforms are leveraging data to predict need for care early, reducing costly interventions later, increasing quality of life, and transorfming how we relate to our bodies. 

2️⃣ Health & longevity rooted in data
↳ Investing in health is a privilege, but the companies winning in this space understand one thing 👉🏻 data is the foundation.
↳ Those who know how to prove their case, position responsibly, and ethically will dominate the next gen of health platforms.

3️⃣ Human-centric AI is rising fast
↳ Multi-modal engagement is no longer optional:
People want to speak to AI.
They want to interact across languages.
You can meet users where they actually are.

👉🏻 Shout-out to teams like Saipient AG (who we have the pleasure of working with 👀)  showing what’s possible when AI is designed for humans, not the other way around.

The opportunity most are missing 👇🏻
For US companies:
↳Switzerland is a great testing ground, especially businesses tied to insurance-driven models. The similarities between Swiss and California insurance systems make it an ideal validation market.

For Swiss companies:
↳ California is one of the most scalable, innovation-hungry markets in the world if you localize, position, and design for growth.


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Enjoyed this? ♻️ Repost it to your network and follow me for more.

I share my founder story 🇺🇸🇨🇭 and gems on design, AI and scaling groundbreaking innovation.

#founderstory #fempreneur #innovation #leadership #healthtech #femmetech #saas #uxui #customercentricity #design #productmanagement #swissinnovation #AI #KI

Category leaders don't emerge from fast growth. They emerge from knowing where they're going as the market takes off. UXD Lab x Nimble Science are making this happen .🚀👇🏻

👉🏻If you skip positioning because the market is growing fast, 
you're capturing growth you can't compound. 

Nimble Science understood this:

They spent years developing the first ingestible device that samples directly from the small intestine, delivering gut data that's been fundamentally missing. 🧬✨

The science is breakthrough. 
Validation, there. 
Years of R&D invested. 

But, this impressed me most: 
Rather than rushing to scale, the team decided to map out their ecosystem.
↳Researchers need different insights than clinicians. 
↳Clinicians, partners, patients: each audience needs a distinct entry point.

Our sprint focused on creating clear pathways to reach each stakeholder group. 

This is what separates healthtech innovation that is adopted 🚀 from that which plateaus.❌

It's a question of discipline and doing your homework before the market tells you it's missing..

Nimble's investing in this early. 
Smart move. 

Proud that we at UXD Lab are collaborating with such a competent team! 

Kudos 👏🏻 to: Sabina Bruehlmann, Nadia Bastasic, Andrea, Don Abeywardane Allison Swelin Helena Arjuna Suter  

#healthtech #digitalhealth #AI #medicalinnovation #biotech #patientcare #healthleadership #founderstory #healthcareinnovation #longevity #innovation #leadership #productmanagement

When pressure produces 💎 and the lessons you can take from it.

As a designer + entrepreneur, the biggest success I strive for isn't for clients to pick the designs that I think are the prettiest.

True success for us at UXD Lab is when our clients shine, find success and we, with our consulting and designs, play a part in getting them there. 💪🏻

Which is why I am overjoyed (!!) that xMotion was selected as a top 5 (!!) finalist at the #JPMHealthTechWeek in SF 🎉✨

Even more so, because we started working Rob Tondreault only 2 weeks ago and the order was tall 😮‍💨
▪️ Refine positioning
▪️ Translate positioning into new brand
▪️ Get all the marketing collateral ready for JPM Health Tech Week

The pressure was on!

And we were working across 3 different time zones:
>Rob in Asia
>Helena in California 
> me in Switzerland 
..and over the holidays. 👀

My learnings from this incredible collaboration:
💡 Don’t be afraid of aggressive timelines, but plan them with buffers and manage them actively.
💡 Turn limitations into levers: For us this meant leveraging asynchronous collaboration to get more hours out of the day
💡 Quick decisions making, be ok with them getting revisited.

Working with Rob is such a pleasure, because he is clear about what he wants and unafraid of quick decision making.

Seeing him xMotion recognized in SF at this pitch contest, and having success  is the icing on that cake. 🚀

Rock on into the finals Rob!! 👏🏻👏🏻👏🏻

#healthtech #digitalhealth #AI #biotech #patientcare #healthleadership #founderstory #healthcareinnovation #longevity #innovation #leadership #productmanagement #design #uxui

Stealth Apparel

Collaborate with the design team to create visually compelling and user-friendly interfaces for our website.

Translate brand guidelines into cohesive and engaging design elements.

Develop high-fidelity mockups and prototypes for website features and enhancements.

Conduct user research to understand customer behaviors, preferences, and pain points.

Analyze user feedback and website analytics to identify areas for improvement in the user journey.

Propose and implement design solutions to optimize the overall user experience.
Responsive Design

Ensure the website's responsiveness across various devices, providing a seamless experience for users on desktop, tablet, and mobile platforms.

Collaborate with developers to implement responsive design principles effectively.

Work on the creation of visually appealing graphics, banners, and promotional materials that align with the brand aesthetic.

Ensure consistency in visual elements across the website to maintain a cohesive and polished look.
Collaboration and Communication:

Collaborate with cross-functional teams, including developers and marketers, to ensure alignment between design and business objectives.

Communicate design concepts and rationale effectively to team members and stakeholders.

UI/UX Design Intern

California State University, San Bernardino Academic Success and Undergraduate Advising

Collaborated with stakeholders, including academic researchers and advisors, to shape design strategies that significantly improved communication and engagement with students.

Created various materials, including brochures, invitations, and graphics, contributing to meaningful and easy-to-navigate experiences for the target audience.

Maintained design guidelines and standards to achieve consistency across a range of materials.

Adapted to feedback and incorporated changes into designs, demonstrating strong attention to detail.

Developed and delivered mock-ups, ensuring a visual representation of design concepts that aligned with project objectives.

Graphic Designer

GBCS Group

UI UX Design Team Lead

Collaborated cross-disciplinarily with researchers, strategists, content providers, marketing managers, and developers, actively contributing to the definition and strategy of design projects that improved key customer journeys.

Designed intuitive flows, prototypes, sketches, and high-fidelity visuals using components in Figma, enhancing the user experience through evidence-driven and customer-centric design principles.

Engaged in team and company initiatives, design critiques, and collaboration sessions, fostering an environment focused on delivering easy, meaningful, and valuable experiences for users & clients.

Contributed to the development of audience journey maps, inspiration/mood boards, and other design narrative collateral to support the overall creative vision.

Assisted in discovery processes, including sitting in on stakeholder interviews and conducting relevant research before conceptual design.

Supported client presentations, creating presentation decks.

UI UX Design Intern

KG Fitness

Crafted a distinctive and memorable logo for client aligning with the brand's essence and values, contributing to increased brand recognition and recall.

Established a cohesive brand identity, ensuring a unified and recognizable presence across various touch points. Resulted in strengthened brand consistency and improved customer perception.

Collaborated with the client to define design requirements and goals, prioritizing user needs and preferences. Achieved alignment between design outcomes and client expectations, fostering a collaborative and productive partnership.

Conducted in-depth user research to inform the creation of user personas and user journeys. Insights from research directly influenced design decisions, resulting in a user-centric and tailored product.

Developed wireframes, mockups, and interactive prototypes, focusing on a visually appealing and user-friendly interface that met design standards and also contributed to positive user experiences.
Created a comprehensive style guide for the app, outlining design elements, color schemes, typography, and imagery.

Established design standards and guidelines to maintain consistency across the app.
Conducted usability testing to identify and address potential pain points, ensuring an optimal user experience.

Iteratively refined designs based on client feedback and insights gathered from user testing sessions.

Applied a user-centered design approach to continuously enhance the app's usability and visual appeal.

Freelance Designer

As a UI/UX designer with 2 years of valuable experience, I'm wholeheartedly dedicated to crafting technology-infused designs that prioritize the user experience above all else. 

With a background in graphic design, I bring a creative mindset that seamlessly aligns with user-centered design principles. I excel in tasks such as user interviews, usability testing, and competitive analysis, ensuring that my designs are firmly rooted in user needs and preferences.

My skills extend to user interface design, web design, and mobile app design, and I apply design thinking, wire framing, and prototyping techniques to create interfaces that not only look visually appealing but also prioritize seamless user interaction. Moreover, my basic knowledge of HTML and CSS enhances my capacity to bridge design concepts with practical implementation.

Beyond technical skills, my soft skills play a pivotal role in my success as a designer and leader. My innate empathy, strong communication abilities, unwavering attention to detail, and adaptability have made me an effective collaborator and problem solver. I approach challenges with an insatiable curiosity and creative spirit, driven by a profound motivation to deliver solutions that truly cater to the needs and desires of the users.

In terms of tools, I'm proficient in utilizing industry-standard software like Figma, Adobe XD, Wix, Shopify, Sketch, Adobe photoshop & illustrator, as well as collaboration tools such as Zoom and Slack to facilitate seamless communication and cooperation throughout the design process.

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Kristina Morf

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