Kristina Morf

Why going back to your roots is important to having an impact.🤝🇨🇭🚀✨

I walked into HeadsQuarter in Zurich a few week agos remembering exactly where I was before I founding UXD Lab: 
the people I worked with, my grasp of tech, and my dreams.🧠✨

Here’s what connecting to my roots clarified as I build my business across 2 continents:

🌱 The impact of your network compounds:
Good connections not only stand the test of time, but they become more valuable as each of you expands your skill, network, and wisdom.

🎓 Sharing what you learned helps others AND sharpens your positioning:
Sharing insights between the U.S. and the Swiss ecosystem has given me a unique perspective on how to better explain how UXD Lab solves health tech challenges in ways that others don’t.💡

🤝 Giving freely pays big dividends:
I laid the foundation for my most impactful meetings today in the past- by giving freely, appreciating openly, and relating authentically.

We all need environments that foster this type of connection.

Hardly anyone I know does this better than Sebastian Sieber.👏🏻

I will keep talking about how beautifully he creates innovation spaces and productive environments for collaboration, like at HeadsQuarter Zurich,  whether in Switzerland or back here in LA. 

To my fellow cross-continental entrepreneurs and innovators: 
👉🏻Highly recommend connecting with Sebastian Sieber and checking out HeadsQuarter to connect with an amazing entrepreneurial community. 

Feels special have such deep roots, access, and community in Zurich and LA!

#healthtech #digitalhealth #AI #biotech #patientcare #healthleadership
#founderstory #healthcareinnovation #longevity #innovation #leadership 
#productmanagement #design #uxui #swissdesign #swissinnovation #swissstartup

CEO & Founder at UXD Lab | UXQB-certified expert for usability und user experience

The biggest takeaway from my time back home in Switzerland?🏔️🎿

Switzerland and Southern California are leading the next wave of healthcare innovation.🩺 🚀

what struck me most wasn’t just the technology,🤖
it was how aligned both ecosystems already are. 💪🏻

As a Swiss founder building in the U.S. and as UXD Lab grows across 🇨🇭 + 🇺🇸, I’m seeing similar patterns emerge on both sides of the Atlantic.

Here’s what’s shaping 2026 👇🏻

1️⃣ Preventative care is becoming the default
↳ Healthcare is moving upstream.
↳ Platforms are leveraging data to predict need for care early, reducing costly interventions later, increasing quality of life, and transorfming how we relate to our bodies. 

2️⃣ Health & longevity rooted in data
↳ Investing in health is a privilege, but the companies winning in this space understand one thing 👉🏻 data is the foundation.
↳ Those who know how to prove their case, position responsibly, and ethically will dominate the next gen of health platforms.

3️⃣ Human-centric AI is rising fast
↳ Multi-modal engagement is no longer optional:
People want to speak to AI.
They want to interact across languages.
You can meet users where they actually are.

👉🏻 Shout-out to teams like Saipient AG (who we have the pleasure of working with 👀)  showing what’s possible when AI is designed for humans, not the other way around.

The opportunity most are missing 👇🏻
For US companies:
↳Switzerland is a great testing ground, especially businesses tied to insurance-driven models. The similarities between Swiss and California insurance systems make it an ideal validation market.

For Swiss companies:
↳ California is one of the most scalable, innovation-hungry markets in the world if you localize, position, and design for growth.


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I share my founder story 🇺🇸🇨🇭 and gems on design, AI and scaling groundbreaking innovation.

#founderstory #fempreneur #innovation #leadership #healthtech #femmetech #saas #uxui #customercentricity #design #productmanagement #swissinnovation #AI #KI

Category leaders don't emerge from fast growth. They emerge from knowing where they're going as the market takes off. UXD Lab x Nimble Science are making this happen .🚀👇🏻

👉🏻If you skip positioning because the market is growing fast, 
you're capturing growth you can't compound. 

Nimble Science understood this:

They spent years developing the first ingestible device that samples directly from the small intestine, delivering gut data that's been fundamentally missing. 🧬✨

The science is breakthrough. 
Validation, there. 
Years of R&D invested. 

But, this impressed me most: 
Rather than rushing to scale, the team decided to map out their ecosystem.
↳Researchers need different insights than clinicians. 
↳Clinicians, partners, patients: each audience needs a distinct entry point.

Our sprint focused on creating clear pathways to reach each stakeholder group. 

This is what separates healthtech innovation that is adopted 🚀 from that which plateaus.❌

It's a question of discipline and doing your homework before the market tells you it's missing..

Nimble's investing in this early. 
Smart move. 

Proud that we at UXD Lab are collaborating with such a competent team! 

Kudos 👏🏻 to: Sabina Bruehlmann, Nadia Bastasic, Andrea, Don Abeywardane Allison Swelin Helena Arjuna Suter  

#healthtech #digitalhealth #AI #medicalinnovation #biotech #patientcare #healthleadership #founderstory #healthcareinnovation #longevity #innovation #leadership #productmanagement

When pressure produces 💎 and the lessons you can take from it.

As a designer + entrepreneur, the biggest success I strive for isn't for clients to pick the designs that I think are the prettiest.

True success for us at UXD Lab is when our clients shine, find success and we, with our consulting and designs, play a part in getting them there. 💪🏻

Which is why I am overjoyed (!!) that xMotion was selected as a top 5 (!!) finalist at the #JPMHealthTechWeek in SF 🎉✨

Even more so, because we started working Rob Tondreault only 2 weeks ago and the order was tall 😮‍💨
▪️ Refine positioning
▪️ Translate positioning into new brand
▪️ Get all the marketing collateral ready for JPM Health Tech Week

The pressure was on!

And we were working across 3 different time zones:
>Rob in Asia
>Helena in California 
> me in Switzerland 
..and over the holidays. 👀

My learnings from this incredible collaboration:
💡 Don’t be afraid of aggressive timelines, but plan them with buffers and manage them actively.
💡 Turn limitations into levers: For us this meant leveraging asynchronous collaboration to get more hours out of the day
💡 Quick decisions making, be ok with them getting revisited.

Working with Rob is such a pleasure, because he is clear about what he wants and unafraid of quick decision making.

Seeing him xMotion recognized in SF at this pitch contest, and having success  is the icing on that cake. 🚀

Rock on into the finals Rob!! 👏🏻👏🏻👏🏻

#healthtech #digitalhealth #AI #biotech #patientcare #healthleadership #founderstory #healthcareinnovation #longevity #innovation #leadership #productmanagement #design #uxui

Kosma Connect

Strategically contributing to the development and implementation of the Swiss e-ID and its ecosystem, focusing on self-sovereign identity, as partner of Linkyard Consulting for the Federal Office of Information Technology, Systems, and Telecommunication (FOITT).

Key responsibilities include co-developing the trust infrastructure architecture, designing data flow solutions aligned with business needs and governmental guidelines, researching and evaluating SSI techniques, and supporting ecosystem adoption.

Digital Innovation Consultant

Founder & CEO

linkyard

Supported the implementation of a "self-sovereign identity"-inspired eLFA (digital learners driving permit) at the Federal Office of Information Technology, Systems, and Telecommunication (FOITT). Key responsibilities included:

- Crafting user stories for the mobile wallet development team
- Enhancing user experience of the mobile wallet in collaboration with the UX team
- Formulating a learning strategy for holders and aiding in creating training material for issuers and verifiers

Information Technology Consultant

Antaes Consulting

Sr. Digital Innovation Consultant

Led innovation projects in robotics, mixed-reality, and AI with focus on Asset Performance Management (APM) for a client in the energy sector. Oversaw project conceptualization and supported procurement. Developed a technical architecture for predictive maintenance, conceptualized the standardization of data flows, and led a mixed-reality project with Rimon. Aligned data collection requirements with client's internal teams, integrated image data and corresponding results on damage recognition with machine learning into the IT landscape, and processed user feedback for iterative development.

Contributed to collaborative innovation projects within the Energy Transmission Ecosystem on automation, image recognition including damage detection and federated learning as well as the client’s internal teams, while also identifying and documenting new user needs within the APM thematic area.

Sabbatical

• Expanded my knowledge about next-gen digital transformation and digital reality with focus on blockchain technology, artificial intelligence and cloud computing
• Graduated in Business Excellence at Berkeley Haas, School of Business (Feb. 2022)

Hauser & Wirth

• Managed digital transformation initiatives with focus on internal business processes in a leading international art gallery with subsidiaries in CH, GB, US & HK
• Developed the digital roadmap and transformation strategy in close collaboration with senior executives
• Advised on opportunities to improve business agility and competitiveness through technology and process redesign
• Orchestrated cross-cultural collaboration of 8 blended global project teams comprising CXOs, developers, subject-matter experts and external partners
• Established agile development capabilities to rapidly implement solutions
• Led international projects on the digital transformation of internal business processes in parallel, including the creation of a business intelligence platform and the migration of internal and client facing processes onto cloud-based solutions

IT Business Analyst & Program Manager | Digital Transformation Lead (business processes)

University of Zurich

• Created a collaboration and motivation concept enabling actors across organizational and geographic boundaries to participate in product and service development; used theories: Gamification, Motivational Psychology, Experiential Learning
• Implemented the solution in a platform creating novel possibilities for involving global pools of potential customers in the ideation and evolution phases of product design
• Development included exploratory research, theories of experiential learning and motivational psychology, game design, customer journey design, creation of online ad campaigns; implementation in Python 3.x, Django, Bootstrap, Eclipse, PostGre SQL
• Validation was successful showing 700+ potential clients in 9 countries sharing 56 ideas, 288 ratings, and 160 votes on a future service in a case study for Empa; tools: SPSS, R, and A/B testing
•  Published 1 dissertation & 5 peer-reviewed papers

• Ran lecture labs on agile software engineering for 400+ students; supervised & coached 2 master & 2 bachelor students


Co-reviewer: ICSE17, RE 15-17, REFSQ 15-17 ;  PrioRE17, RE@Next!17, ModRE15
Program committee member: ICT4S 14-18; SABP 16-17

Product Manager & Researcher in Requirements Engineering (PhD student)

• Investigated & articulated Gamification as a method to foster environmentally friendly behavior as member of the ISRG, a joint venture of UZH, the Stockholm Institute of Technology, and Empa
•  Ran a case study in collaboration with Eaternity (https://eaternity.org/) on how gamification can be designed for helping and motivating chefs of a global caterer to reduce the CO2 footprint of their meals
• Managed the department contribution to a technology & science fairs for kids (TunZürich: https://youtu.be/3eUQF1zaIaU)
•  Led a team of three over seven months and coordinating with partners and authorities as chair of the local organization of the first international conference on ICT for Sustainability. 
•  Chair of the conference PhD workshop, and co-organizer of the green hackathon

Reviewer for: Journal on Environmental Impact Assessment Review (2014); Book ICT Innovations for Sustainability (2014)
Program committee member for: ICT4S14

Project Manager and Researcher in Informatics & Sustainability

Empa

Managed a sub-projects on involving stakeholders outside organizational reach in developing a service that motivates gym members to use workout equipment for generating electricity. The project was used to evaluate the GARUSO solution creating during my PhD studies and contribute to the Fitness & Wellness Unit@NEST, a flagship project by Empa on energy efficiency.

Requirements Engineer

Proreda GmbH

Developed and implemented technology solutions with focus on data migration and communication flows at a Swiss cross-industry software development company
• Responsibilities included client coverage and advisory, requirements engineering, solution development and implementation of end-products for customers such as Mobility, Switzerland’s leading car sharing scheme
• Originated and implemented internal sustainability initiatives to enhance resource consciousness and foster environmentally friendly business practices within the company

IT Project Manager & Consultant |  Application Engineer | Intrapreneur

Yoga

• Founded and managed a Yoga school and was an active Yoga teacher and Yoga therapist offering courses in home and office settings
• Simultaneously, worked part-time as Passenger Service Agent for Swissport at the Zurich International Airport

Founder & Owner: SeliniYoga

Swissport

• Covered client-facing tasks in a diverse and fast-paced environment

Passenger Service Agent

Martina’s main interests are in self-sovereign identity (SSI) & Verifiable Credentials (VC). Her fascination for merging digital and physical realities started when she was a young girl with a clunky computer, DOS, few floppies, screwdrivers & the powerful curiosity of a 10 year old (yes, mini her)

Since then she has passionately been developing & combining skills from relevant fields in technology, 
 business & governance. Her ability to grasp digital topics through multiple lenses empowers her to create and drive flexible & robust journeys for customer-centred technology-accelerated change.

Today, Martina brings a PhD in Computer Science from the Department of Informatics at the University of Zurich, Switzerland, and an executive education from UC Berkeley Haas School of Business, California, USA. Her work builds on 15+ years of professional expertise in designing & deploying digital solutions in the public and private sector.

Feel free to contact Martina to discuss opportunities & digital innovation topics over a coffee-over-IP

- nerd mode next -

Her tech & business skills include: 
Behavioral models & marketing tools: Gamification, motivation psychology, Experiential Learning Theory,
Blockchain & Artificial Intelligence frameworks with main interest in self-sovereign identities including DIDs and VCs, current AI capabilities, and how to manage successful AI application
Business analysis & data management tools: Power BI, Qlik, Business Objects, statistical analysis
Cloud technologies: AWS, GSuite and Azure (essentials), D365FO (ERP), M-Files (DMS), SAP SuccessFactors and Concur, Signup ExFlow, Kofax ReadSoft, M365
Compliance-related frameworks: security management, GDPR, CCPA, AML
Digital maturity & assessment models: DMM, DAI, DMAT
Process design methods: BPMN, swim lane diagrams, UML activity diagrams
Programming & modeling languages: Object Oriented (Python, Java, Oberon), Blockchain (Solidity), Script/Web (ColdFusion, JS, HTML, CSS), Data (SQL, JSON)
Project management methods: Scrum, Kanban, DevOps, Six Sigma, traditional PM methods
User Experience approaches: requirements engineering, Google Analytics, JTBD, customer journeys, Design Thinking, RAT

Her leadership experience comprise guiding blended project teams and coordinating internal & external collaborators in international settings. She is proficient with change management techniques, communicates effortlessly across functions & cultures, and is further adept at vendor management, and coaching actors on seeking learning experiences, and implementing Lean, Agile, and network thinking.

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Kristina Morf

Martina Kolpondinos, PhD

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Martina Kolpondinos, PhD

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