Kristina Morf

Why going back to your roots is important to having an impact.🤝🇨🇭🚀✨

I walked into HeadsQuarter in Zurich a few week agos remembering exactly where I was before I founding UXD Lab: 
the people I worked with, my grasp of tech, and my dreams.🧠✨

Here’s what connecting to my roots clarified as I build my business across 2 continents:

🌱 The impact of your network compounds:
Good connections not only stand the test of time, but they become more valuable as each of you expands your skill, network, and wisdom.

🎓 Sharing what you learned helps others AND sharpens your positioning:
Sharing insights between the U.S. and the Swiss ecosystem has given me a unique perspective on how to better explain how UXD Lab solves health tech challenges in ways that others don’t.💡

🤝 Giving freely pays big dividends:
I laid the foundation for my most impactful meetings today in the past- by giving freely, appreciating openly, and relating authentically.

We all need environments that foster this type of connection.

Hardly anyone I know does this better than Sebastian Sieber.👏🏻

I will keep talking about how beautifully he creates innovation spaces and productive environments for collaboration, like at HeadsQuarter Zurich,  whether in Switzerland or back here in LA. 

To my fellow cross-continental entrepreneurs and innovators: 
👉🏻Highly recommend connecting with Sebastian Sieber and checking out HeadsQuarter to connect with an amazing entrepreneurial community. 

Feels special have such deep roots, access, and community in Zurich and LA!

#healthtech #digitalhealth #AI #biotech #patientcare #healthleadership
#founderstory #healthcareinnovation #longevity #innovation #leadership 
#productmanagement #design #uxui #swissdesign #swissinnovation #swissstartup

CEO & Founder at UXD Lab | UXQB-certified expert for usability und user experience

The biggest takeaway from my time back home in Switzerland?🏔️🎿

Switzerland and Southern California are leading the next wave of healthcare innovation.🩺 🚀

what struck me most wasn’t just the technology,🤖
it was how aligned both ecosystems already are. 💪🏻

As a Swiss founder building in the U.S. and as UXD Lab grows across 🇨🇭 + 🇺🇸, I’m seeing similar patterns emerge on both sides of the Atlantic.

Here’s what’s shaping 2026 👇🏻

1️⃣ Preventative care is becoming the default
↳ Healthcare is moving upstream.
↳ Platforms are leveraging data to predict need for care early, reducing costly interventions later, increasing quality of life, and transorfming how we relate to our bodies. 

2️⃣ Health & longevity rooted in data
↳ Investing in health is a privilege, but the companies winning in this space understand one thing 👉🏻 data is the foundation.
↳ Those who know how to prove their case, position responsibly, and ethically will dominate the next gen of health platforms.

3️⃣ Human-centric AI is rising fast
↳ Multi-modal engagement is no longer optional:
People want to speak to AI.
They want to interact across languages.
You can meet users where they actually are.

👉🏻 Shout-out to teams like Saipient AG (who we have the pleasure of working with 👀)  showing what’s possible when AI is designed for humans, not the other way around.

The opportunity most are missing 👇🏻
For US companies:
↳Switzerland is a great testing ground, especially businesses tied to insurance-driven models. The similarities between Swiss and California insurance systems make it an ideal validation market.

For Swiss companies:
↳ California is one of the most scalable, innovation-hungry markets in the world if you localize, position, and design for growth.


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Enjoyed this? ♻️ Repost it to your network and follow me for more.

I share my founder story 🇺🇸🇨🇭 and gems on design, AI and scaling groundbreaking innovation.

#founderstory #fempreneur #innovation #leadership #healthtech #femmetech #saas #uxui #customercentricity #design #productmanagement #swissinnovation #AI #KI

Category leaders don't emerge from fast growth. They emerge from knowing where they're going as the market takes off. UXD Lab x Nimble Science are making this happen .🚀👇🏻

👉🏻If you skip positioning because the market is growing fast, 
you're capturing growth you can't compound. 

Nimble Science understood this:

They spent years developing the first ingestible device that samples directly from the small intestine, delivering gut data that's been fundamentally missing. 🧬✨

The science is breakthrough. 
Validation, there. 
Years of R&D invested. 

But, this impressed me most: 
Rather than rushing to scale, the team decided to map out their ecosystem.
↳Researchers need different insights than clinicians. 
↳Clinicians, partners, patients: each audience needs a distinct entry point.

Our sprint focused on creating clear pathways to reach each stakeholder group. 

This is what separates healthtech innovation that is adopted 🚀 from that which plateaus.❌

It's a question of discipline and doing your homework before the market tells you it's missing..

Nimble's investing in this early. 
Smart move. 

Proud that we at UXD Lab are collaborating with such a competent team! 

Kudos 👏🏻 to: Sabina Bruehlmann, Nadia Bastasic, Andrea, Don Abeywardane Allison Swelin Helena Arjuna Suter  

#healthtech #digitalhealth #AI #medicalinnovation #biotech #patientcare #healthleadership #founderstory #healthcareinnovation #longevity #innovation #leadership #productmanagement

When pressure produces 💎 and the lessons you can take from it.

As a designer + entrepreneur, the biggest success I strive for isn't for clients to pick the designs that I think are the prettiest.

True success for us at UXD Lab is when our clients shine, find success and we, with our consulting and designs, play a part in getting them there. 💪🏻

Which is why I am overjoyed (!!) that xMotion was selected as a top 5 (!!) finalist at the #JPMHealthTechWeek in SF 🎉✨

Even more so, because we started working Rob Tondreault only 2 weeks ago and the order was tall 😮‍💨
▪️ Refine positioning
▪️ Translate positioning into new brand
▪️ Get all the marketing collateral ready for JPM Health Tech Week

The pressure was on!

And we were working across 3 different time zones:
>Rob in Asia
>Helena in California 
> me in Switzerland 
..and over the holidays. 👀

My learnings from this incredible collaboration:
💡 Don’t be afraid of aggressive timelines, but plan them with buffers and manage them actively.
💡 Turn limitations into levers: For us this meant leveraging asynchronous collaboration to get more hours out of the day
💡 Quick decisions making, be ok with them getting revisited.

Working with Rob is such a pleasure, because he is clear about what he wants and unafraid of quick decision making.

Seeing him xMotion recognized in SF at this pitch contest, and having success  is the icing on that cake. 🚀

Rock on into the finals Rob!! 👏🏻👏🏻👏🏻

#healthtech #digitalhealth #AI #biotech #patientcare #healthleadership #founderstory #healthcareinnovation #longevity #innovation #leadership #productmanagement #design #uxui

fliggs mobile

Leading the Web3 initiatives at fliggs mobile, I am at the forefront of integrating distributed ledger technology into telecommunications. My responsibilities include overseeing Web3 product design & development, strategic partnerships, and market expansion. Our goal is to redefine the telecom industry by leveraging DLT to enhance user experience and operational efficiency.

Head of Web3

Women in Web3 Global

As a Working Group Lead, I collaborate with industry leaders to promote diversity and inclusion within the Web3 space. I organize events, create educational content, and mentor women entering the blockchain space, fostering a supportive and innovative community.

Working Group Lead Fashion & Luxury Goods

maison collective

Founded maison collective, a personally curated collection of serviced vacation homes in Europe designed to help guests slow down and unwind. Each home is personally tried and tested to ensure quality and authenticity. We serve as a resource for travelers seeking inspiration and unique vacation experiences. Our mission is to showcase exceptional spaces where guests can connect with loved ones and immerse themselves in design, local culture, food, and wine.

Founder

i.AM Lab

Led the Ventures & Innovation division, focusing on integrating advanced blockchain solutions and driving innovation across the company. Key achievements include successfully launching multiple blockchain-based projects, fostering partnerships with key industry players to expand network and market reach, and managing a cross-functional team, promoting a culture of innovation and collaboration.

Head Ventures & Innovation

OYO Vacation Homes

Managed the distribution of OYO's vacation homes portfolio to major partners, including top global OTAs and regional travel agencies. Established a commercial framework that boosted annual revenue by 20%, ensured seamless technical integration with distribution partners, and led multifaceted projects to drive double-digit growth in bookings and revenue.

Key Account Manager

K.I.W.I. Projects GmbH

Co-founded the first organic, natural bone broth company in Switzerland, overseeing product development and market introduction. Developed and launched a product line from concept to market with significant penetration, designed and executed all branding and marketing initiatives, and built a loyal customer base through direct engagement and exceptional service.

Co-Founder & Managing Partner

Accenture

Analyzed and optimized banking and IT processes for Swiss banks, contributing to key regulatory initiatives. Implemented new project management tools to improve project tracking and completion rates, played a key role in the strategic reorganization of a major Swiss bank to enhance its financial stability, and facilitated the digitization of client relationship processes to streamline operations.

Management Consultant

Deutsche Bank

Managed client assets and drove new asset acquisition for the German market from Switzerland. Managed assets exceeding EUR 200m while maintaining high client satisfaction, acquired EUR 50m in new assets through effective cross-selling and market strategies, and adapted investment strategies to align with market conditions to optimize client portfolios.

Relationship Manager

GetYourGuide

Drove new business development across multiple European markets, enhancing product inventory and customer satisfaction. Achieved significant revenue growth and market penetration through strategic planning and execution, managed the entire sales process to ensure successful client acquisition and retention, and collaborated with founders to develop market strategies and best practices.

Business Development Manager

BNP Paribas

Contributed to the strategic marketing of equity derivatives, supporting business growth and client engagement.

Equity Derivatives Strategic Marketing

Aleks‘ unwavering belief in the Web3 paradigm shift fuels her advocacy for decentralized technologies and their potential to reshape industries and create a more inclusive digital economy. 

With a robust industry background since 2015, she distinguishes herself through a dedicated advocacy for decentralized technologies spanning diverse sectors. In her current capacity as Head of Web3 at fliggs mobile, she exemplifies a profound commitment to ushering in the next generation of the web across the Telco industry. Her focus lies in empowering individuals by enhancing their control over data and privacy while enabling full command of their digital assets.

Aleks has been a notable presence on stages at significant events such as Web Summit, European Blockchain Convention, and during the World Economic Forum in Davos. 

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