Diego Borgo ᵍᵐ

Everyone talks about bringing Web3 to the mainstream, I'm doing it.


With over two decades of branding experience, 8+ years in blockchain, and tens of millions reached through my content, I help tech founders go mainstream by translating complex products into narratives that people outside the bubble understand.

In 2021: I advised adidas on their first NFT collection. A cultural moment that generated €24M in minutes and set the benchmark for how global brands enter Web3.

In 2023: I advised global leaders including Prada, Salesforce, Unilever, L’Oréal, Mastercard, and Volkswagen Group (Porsche, Cupra, and Škoda) on navigating Web3 and emerging tech.

In 2025: I partnered with leading Web3 projects like Pyth Network, Aptos, Cookie3 and Nomina to shape narratives that attract mainstream partners, institutions, and users.

Today, I advise AAA Web3-native leaders, guiding them to cut through noise, build trust, and scale.

Here’s how I can help you:

Clarify your brand narrative so it connects with mainstream audiences and drives adoption
Define a unique market position that wins recognition, relevance, and long-term growth
Design go-to-market strategies that accelerate traction and scale effectively
Coach you and your team to become trusted, influential voices in your industry

Beyond advising, I’m a global speaker, sharing insights at Web Summit, Paris Blockchain Week, DMEXCO, BAM Marketing Congress and many others. 

My content has reached 50M+ on LinkedIn, 10K newsletter subscribers, and thousands across X, shaping how Web3 is understood worldwide.

If you’re building in Web3 and want to go mainstream, let’s talk ❤️‍🔥

Top Voice for Web3 & Immersive Web

Elected LinkedIn Top Voice for Web3 and Immersive Web in 2024 for contribution to the community, content and understanding of Web3 and Immersive Web.

In 2018, when adidas first approached me for a potential freelancing project, my heart rate skyrocketed. 


ME? WORKING WITH ADIDAS? WTF?


At the time, I had already been living in Germany for three years and had been REALLY struggling to make friends, find a job I liked, and, most importantly, feel happy.

Being an immigrant in a new country meant starting from scratch, and it was a wild ride, both culturally and mentally. Everything I had previously taken for granted, such as friends, security, stability, and comfort zone, was suddenly gone.

Despite having spent three years trying to figure it all out, I was still stuck. 

But when I started working with adidas, my life changed completely. I finally made new friends, found a new path for myself, and, most importantly, was happy again.

I devoted almost four years of my life to the company, its culture, and the people who make "adidas be adidas".

So, leaving in December 21, after the insanely successful launch of NFT collection "Into the Metaverse," was one of the hardest decisions of my life. 

Why?

1. As a freelancer, adidas was my primary source of income
2. My son was just six months old
3. I had just bought a house in Portugal and didn't know how I would pay for it


But I knew I had to be done.


I knew it, because If I really wanted to push myself to unlock my full potential, I had to burn the rescue boats and cross the rough ocean on my own, even if I didn't know how to swim or how far the shore was.


Why am I sharing this with you? 


With Linkedin becoming such an AI slop machine I believe the only way to keep this platform alive is to show you REAL insights on how things REALLY go down in the REAL world.

I'm here to share publicly the stuff I've been through, because I know that MANY of you are also going trough some sh*t right now and trying to figure the way out.

I understand the feeling of looniness, darkness and hopelessness, but I'm here to tell you: 


You got this.


Even though you may not be able to see the shore and it feels your arms are about to fall off from the endless swimming, you gotta keep going, because the next island you are about to reach, is absolutely worth the effort!


Looking back to 2022 when I was featured on an adidas's campaign is still insane for me to grasp. 

I'm extremely humbled to have gone from "me working with adidas, WTF? " to being on their website and app for the whole world to see.

The world keeps spinning.

LFGrow ❤️‍🔥 
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Diego Borgo

Web3 Executive Advisor | Branding & Marketing | Helping Tech Founders Go Mainstream | Global Speaker

When I was 14 years old, if you had told me that one day people would find value in what I have to say to the point that they would want to be mentored by me, I would have laughed in your face and walked off.

I came from absolutely nothing. I moved houses more than 30 times in 35 years, especially when I was a kid.

I got bullied at school for always being "the outsider new guy with a funny accent."

Teachers were extremely harsh on me because they couldn't get my attention, and I never had good grades.

I never felt like I fit anywhere.

My first job was at the age of 16. (not because I needed, but because I wanted.) 
I didn't speak English until I was 24.
I didn't come from money.
I never had a mentor.
I left my country when I was 24 and never looked back.
I worked cleaning construction sites, painting houses, selling shoes, shovelling snow off parking lots overnight, and had many other side jobs.

Those were not "summer jobs for the vibe"; those were jobs I had to do to keep fuelling my dreams.

Coming from Brazil and having lived most of my adult life in first-world countries (Canada, Germany, Austria, and Portugal), it blows my mind to see how much people complain and can't appreciate what they have.

You see, for us immigrants, competing for jobs, projects, and gigs is like running against Usain Bolt in a 100m sprint race while starting five seconds later. 

That's exactly how I felt when I moved to Germany 10 years ago, with no money, no friends, no job, and not speaking the language.

But why the f*ck does this matter to you? 
Is this guy with the pink beanie looking for clout?

No, my friend. 

The more I develop on my journey, and the more people I meet throughout it, the more I feel a huge urge to share my story and – hopefully – show other underdogs who are in the same place I was my whole life that there is a fuck*ng away out.

Nobody is coming to rescue you.
You got this.
You are enough.

Grab 2026 by the balls.

LFGrow ❤️‍🔥 
#RightClickSaveAs

I was talking to a Normie friend the other day and she said...


"My cousin had an accident, and I need to send €1,000 to Bangkok. My bank is charging me €75 and says it’ll take 5–7 business days."

My internal crypto bro: "hAvE yOu EvEr HeArd aBouT StAblE CoInS?"

My branding brain: "I know a way you can do that for cents and will hit his bank in literally seconds, I can show you."

So I pulled out my phone and showed her how to:

1. Create a wallet in 30 seconds
2. Buy $USDC with her debit card
3. Send it across the world for pennies
4. Have her cousin convert it to Thai Baht instantly

"Why isn't everyone doing this?" she said.

"Because we haven't managed to bring this to masses yet" was my reply. 

"We are still leaving in a era of legacy systems that are full of middlemen and forex exchanges, who are simply ripping you off."

Wiring money: legacy system vs. stablecoins, here's the difference:

→ 5+ business days vs. SECONDS on-chain — we're living in 2024, not 1974

→ Double-digit fees vs. pennies — banks stealing your money while blockchain respects it

→ Zero transparency vs. verifiable transparency — ever tried tracking a SWIFT transfer? Good fuck*ng luck

→ Centralized gatekeepers vs. permissionless protocols — because your money shouldn't need permission


New technology makes the old way of doing things look...


ABSURD.


Are you still waiting 5 days and paying crazy fees to move YOUR money?
That's absurd.


LFGrow ❤️‍🔥
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Recruiter: "So, being honest, why do you think you are a good fit for this job?"


Me:


LFGrow ❤️‍🔥 
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"Oh here we go just another fuck*ng AI slop..."

That was me, sitting in El Salvador last year and almost writting off one of the greatest applications I have seen for Industrial AI so far.

A new XFounders Accelerator Stories episode is live.

And this one follows Victor Amaya and Gloria Polío from CIRO AI.

When I first heard their pitch, I very was confused.
Not because it lacked ambition, it had sh*t tons of that, but the biggest issue was, it tried to explain too much and all at once.

That usually means one of two things:

Either there is no real core.
Or there is a very real one buried underneath.

Once we slowed it down and sat to work together to work on their value prop and brand narrative, the problem became obvious.

Most companies are not using AI to run operations.
They are using it to analyze what already went wrong.

A shipment fails.
AI explains it later.

Quality drops.
AI reports it after the damage.

Money leaks.
AI summarizes it weeks later.


Ciro is built to predict it, before it happens.


They are building a real-time AI co-pilot for operations teams which can:

> Ask questions in plain language.
> Connect every data source.
> See what is happening now.
> Act while it still matters.

As a cherry on top, this episode is worth watching just bceuase the founding duo themselves:

Victor is the engineer brain.
Reluctant leader.
Deep systems thinking.

Gloria is the operator.
People leader.
Has managed thousands of workers before.
Knows how execution really works.

Together, they are building AI that lives on the factory floor, not a vibe-coded “just cancel your subscription” app that nobody needs and that will likely scam you.

What REALLY got me excited about this project is that it all started from real operational pain inside a family business, not because they wanted to build something that is trending and hot right now.

It is a clear example of what happens when AI stops being a buzzword and starts becoming useful.

Watch the episode, tell me what you think, hit the share button, leave a comment blaa blaaa blaaaaaa you know the drill.

Link in the comments.

LFGrow ❤️‍🔥
#RightClickSaveAs

Microsoft's Marketing team: "Hey, look, we're kicking Slack's a**!"

Microsoft's Customer: "Why am I forced to use this and suffer every day?"

#RightClickSaveAs

All of my 2026 conversations so far summarized in one picture.


LFGrow ❤️‍🔥 
#RightClickSaveAs

2026 will be the most boring year in crypto, and that’s great.


Crypto learned to entertain itself.

We built perfect hamster wheels: tokens, points, farms, airdrops, liquidity games. All of that is great, as long as you’re already in the bubble.

“Growth” became wallet musical chairs.
Same crowd, same money, new UI.

Looks like innovation, but it's not.

Most founders I talk to struggle with that, they feel their are being taken hostage by the degens.

But as they try to move outside of the bubble, they fail because their product assumes the mainstream speaks the jargon, trust the system, and want to spend time in the casino.

Reality is, the mainstream couldn't care less.

If you want to make them care, you need to understand that the "new narrative" is ruthless clarity.


That’s how mass adoption has always worked.


How do you do this?


Your most important asset this year is your brand, because that's the translation layer between emerging tech and real people. Brand lowers fear and says, quietly, “oh this feels familiar.”

You have to stop mining attention from exhausted wallets, replace it with earning trust from people who never touched a hardware wallet.

Look at Stripe, PayPal and Visa.

They won by being obsessively trustworthy: clean copy, predictable UX, predictable mechanics, clear regulation.

If your brand still screams “degen playground,” normies will leave. 

As you work on your 2026 goals, here's the simple takeaway: 

Your job is to make the unremarkable feel like quiet, steady progress.

Because trough brand is how you make boring feel inevitable.


LFGrow ❤️‍🔥 
#RightClickSaveAs

For centuries, two forces shaped humanity:


1. Knowledge was scarce, locked in behind closed doors and institutions.
2. Money was infinite, printed, inflated and controlled by middlemen.

But here's the exciting shift we are witnessing right now:

1. AI makes knowledge abundant.
Anyone, anywhere, can access intelligence once reserved for the few.

2. Bitcoin makes money scarce.
Hard, capped, and outside the control of those who inflate it.

History flipped.
Scarcity and abundance switched places.

You can ignore it.
Or you can double down on both.

What are you going to do?

LFGrow ❤️‍🔥
#RightClickSaveAs

Diego Borgo is a Brand Executive Advisor, guiding Fortune 500 leaders and Web3 founders to success in the ever evolving internet.

With over two decades of expertise in branding, and 8+ years of blockchain experience, Diego guides founders trough the rapidly-evolving wild west that is Web3 by helping them to drive commercial value and customer engagement. 

Diego has a wealth of experience working with global brands such as: 

adidas
Prada
G-Star
Salesforce
Unilever
L'Oréal
Mastercard
Volkswagen Group
Škoda
Porsche
Cupra 
Shell 

He also have advised Web3 native companies such:

9dcc.xyz (Web3 Native Luxury Fashion House – Investor)
eesee.io (Gamified NFTFi & SocialFi platform – Advisor & Investor)
degendistillery.com (First spirits brand powered by next-gen technology – Advisor & Investor)
cookie3.co (MarketingFi Value Hub – Advisor & Investor)
socialtip.io (earn cash rewards posting about brands you love (Advisor & Investor)
creator.bid (AI Agents for the Creator Economy – Advisor)
smarttokenlabs.com (Making tokens smart – Advisor)
realio.fund (Real World Assets protocol – Advisor)
journee.live (Immersive Commerce Platform – Advisor)
landvault.io (Immersive Experience Platform – Advisor)
matera.club (Get Paid to post on socials – Advisor)

He has been featured in over 100 podcasts and nominated as one of "10 experts to follow" by W&V, Germany's leading marketing and media portal. 

Diego's mission is to drive mainstream adoption of blockchain and Web3 technologies, and he does this through advising, consulting, and educating the masses.

Guilherme Tondello

Thumbcorp is growing and we need help. 📢 


We've been closing deals, onboarding clients, and now we need extra hands to keep up with the momentum.

Looking for freelance Webflow developers who want to work alongside us as the scale engine for visionary challenger brands.

I'm looking for independent developers and freelancers who can move fast, communicate clearly, and ship solid work fast.

If you're fluent in Webflow and want to be part of something that's scaling, hit me up by DM with:

1. Your portfolio
2. Your hourly rate or project rate
3. Your availability


Keep it fuck*ng simple.


PS: No agencies.
PS1. This is not a full time role.

LFGrow 🚀 
#RightClickSaveAs

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