Diego Borgo ᵍᵐ

Everyone talks about bringing Web3 to the mainstream. I'm actually doing it.


With 20+ years in branding and 8+ years in blockchain, I help Web3 founders translate complex products into narratives that mainstream audiences understand.


I've advised:

- adidas on their first NFT collection (€24M in minutes, setting the benchmark for how global brands enter Web3)

- Fortune 500s including Prada, Salesforce, Unilever, L'Oréal, and Mastercard on navigating blockchain and emerging tech

- Leading Web3 projects like Pyth Network, Aptos, Cookie3, and Nomina to attract mainstream partners, institutions, and users

Today, I help Web3 founders translate their products for mainstream audiences, so they can actually scale beyond the echo chamber.


Here's how I help:

- Clarify your brand narrative so it connects with mainstream audiences and drives adoption

- Define a unique market position that wins recognition, relevance, and long-term growth

- Design go-to-market strategies that accelerate traction and scale effectively

- Coach you and your team to become trusted, influential voices in your industry


My content has reached 50M+ views on LinkedIn. I speak at Web Summit, Paris Blockchain Week, and other global stages.

If you're building in Web3 and want to go mainstream, let's talk ❤️‍🔥

Top Voice for Web3 & Immersive Web

Elected LinkedIn Top Voice for Web3 and Immersive Web in 2024 for contribution to the community, content and understanding of Web3 and Immersive Web.

Diego Borgo

Aram Mughalyan

Helping web3 B2B businesses turn LinkedIn into a lead-gen and growth engine | Building personal brands for crypto leaders | Startup & GTM Advisor | Pioneering ‘Crypto LinkedIn’ | Shirtless Ultramarathoner

Are you a web3 B2B company trying to scale beyond the crypto-native bubble of X (Twitter)?That’s the problem I solve. Most web3 companies build early traction on X. It works well with crypto-native audiences. But when it’s time to scale beyond the crypto-native bubble of X and sell to institutions, TradFi, enterprises, other B2B buyers, or decision-makers outside crypto, growth stalls. Those buyers don’t live on X. They’re on LinkedIn. And they respond to clear positioning, credibility, and business-first messaging. I help web3 Founders, leaders, and B2B teams grow their revenue by 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐧𝐠 𝐥𝐞𝐚𝐝𝐬 𝐨𝐧 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧. Depending on where you’re at on LinkedIn, my work typically falls into 3 areas. → 1. 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐏𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐢𝐧𝐠 &amp; 𝐏𝐫𝐨𝐟𝐢𝐥𝐞 𝐑𝐞𝐛𝐮𝐢𝐥𝐝 I start by auditing and rebuilding your LinkedIn profile to fix positioning and credibility gaps that are currently limiting visibility, trust, and inbound conversations. → 2. 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐀𝐮𝐭𝐡𝐨𝐫𝐢𝐭𝐲 𝐚𝐧𝐝 𝐋𝐞𝐚𝐝 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 For Web3 founders and leaders who want authority and consistent pipeline, I help shape content and execution so LinkedIn becomes a reliable source of qualified leads. This includes defining what you should talk about and how your content supports real business conversations. → 3. 𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐞𝐝 𝐏𝐨𝐬𝐭𝐬 𝐚𝐧𝐝 𝐂𝐫𝐞𝐚𝐭𝐨𝐫 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬I distribute your message to my audience through sponsored posts. Need wider reach? I also work with a curated network of web3 LinkedIn creators to amplify beyond my own following. Why me? I'm a LinkedIn Top Voice with an audience of 64,000+ followers in the web3 space.I've done this by solving the same problem most web3 companies face: translating crypto-native credibility into positioning that resonates with institutional buyers, enterprise partners, and B2B decision-makers.Ready to build visibility that drives growth? Book a 1:1 Profile Audit Call or DM me “GROWTH". My DMs are open for everyone.

Co-Founder

A user-owned web3 DAO. Working with the best web3 companies to help them hire top crypto talent.

The best way to learn about web3 is NOT by taking an online course.

It’s by actually DOING it.

Here are 10 ways to get started today:

1. 𝗦𝗲𝘁 𝘂𝗽 𝗮 𝗰𝗿𝘆𝗽𝘁𝗼 𝘄𝗮𝗹𝗹𝗲𝘁.
 
 Your wallet is your identity in web3 — your passport to every protocol.

 Create one with MetaMask, Coinbase Wallet or Phantom and learn to connect it to dApps.

2. 𝗚𝗲𝘁 𝗮𝗻 𝗘𝗡𝗦 𝗱𝗼𝗺𝗮𝗶𝗻.
 
 Turn your long wallet address into something memorable like 𝘺𝘰𝘶𝘳𝘯𝘢𝘮𝘦.𝘦𝘵𝘩.

 It’s your personal brand in the decentralized world.

3. 𝗝𝗼𝗶𝗻 𝗮 𝗗𝗔𝗢 / 𝘄𝗲𝗯𝟯 𝗽𝗿𝗼𝗷𝗲𝗰𝘁 𝗮𝗻𝗱 𝘀𝘁𝗮𝗿𝘁 𝗰𝗼𝗻𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗻𝗴.
 
 Pick one that aligns with your skills or interests — design, dev, or ops.

 You’ll learn how decentralized organizations actually function.

4. 𝗠𝗶𝗻𝘁 𝗼𝗿 𝗯𝘂𝘆 𝘆𝗼𝘂𝗿 𝗳𝗶𝗿𝘀𝘁 𝗡𝗙𝗧.
 
 Head to Zora, OpenSea or Magic Eden and try buying or minting a cheap NFT.

 You’ll understand on-chain ownership and transaction flows firsthand.

5. 𝗘𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁 𝘄𝗶𝘁𝗵 𝗗𝗲𝗙𝗶.
 
 Use Uniswap, Aave, or Pendle to swap, lend, or stake tokens.

 It’ll teach you how permissionless finance truly works.

6. 𝗛𝘂𝗻𝘁 𝗳𝗼𝗿 𝗮𝗶𝗿𝗱𝗿𝗼𝗽𝘀.
 
 Complete testnet tasks, bridge tokens, and explore new L2s.

 Use platforms like Bankless, Airdrop Tracker or DeBank to stay updated.

7. 𝗕𝗿𝗶𝗱𝗴𝗲 𝗮𝘀𝘀𝗲𝘁𝘀 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 𝗰𝗵𝗮𝗶𝗻𝘀.
 
 Try bridging ETH from Ethereum to Base or Arbitrum.

 It’s one of the fastest ways to understand interoperability.

8. 𝗜𝗻𝘁𝗲𝗿𝗮𝗰𝘁 𝘄𝗶𝘁𝗵 𝗟𝟮𝘀 𝗮𝗻𝗱 𝗿𝗲𝘀𝘁𝗮𝗸𝗶𝗻𝗴 𝗽𝗿𝗼𝘁𝗼𝗰𝗼𝗹𝘀.
 
 Use ether fi, EigenLayer, or Puffer.

 Restake your ETH and learn about the next evolution of Ethereum’s economy.

9. 𝗝𝗼𝗶𝗻 𝗰𝗿𝘆𝗽𝘁𝗼 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝗶𝗲𝘀.
 
 Follow top web3 creators on LinkedIn, join X Spaces, and engage in Discords.

 Crypto is built through conversations.

10. 𝗦𝗲𝘁 𝘂𝗽 𝘆𝗼𝘂𝗿 𝗼𝗻𝗰𝗵𝗮𝗶𝗻 𝗔𝗜 𝗮𝗴𝗲𝗻𝘁 (𝗔𝗱𝘃𝗮𝗻𝗰𝗲𝗱)
 
Get an OpenClaw agent.

Connect it to your Claude Opus 4.6.

Give it a crypto wallet and a little bit of money. And let it run wild.

Note: NEVER give any AI full access to your main wallets. There's many attack vectors that it can be vulnerable to. 

P.S. 
What else would you add to the list?

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Helping web3 & AI founders generate leads and build authority on LinkedIn | Host of Beyond the Blockchain | Shirtless Ultramarathoner

Stablecoin neobanks are the most undervalued opportunity in crypto.

Why?

Because the old system isn't working anymore.

Traditional banks that serve billions of people:

• Still run on decades-old rails
• Move money only during banking hours
• Take days to settle cross-border payments
• Charge hidden fees and freeze accounts at will

Meanwhile, stablecoins are doing $1 trillion+ in monthly onchain settlement.

Faster, cheaper, and transparent.

But there's still a missing link.

We need consumer-grade app that does it all, but runs entirely on stablecoins.

That's the stablecoin neobank opportunity.

Imagine:

• Virtual and physical cards
• Dollar savings with global accessibility
• No arbitrary freezes or weekend downtime
• 24/7 USD bank account with instant settlement
• Yield opportunities beyond zero-interest accounts

The playbook here is clear:

→ Build trust and compliance where legacy banks have failed
→ Deliver the smoothest UX possible (most apps still feel clunky)
→ Go global from day one, stablecoins aren't confined by borders

And whoever cracks this model won't just compete with fintech.

They'll eat into the foundations of banking itself.

I've tried many of these apps. Most are half-baked.

But one stood out: KAST.

They just raised $80M in their Series A. 

That's more than Coinbase, Revolut, Robinhood, and Nubank raised at the same stage combined.

Read that again.

And it's the most seamless one I've used.

I've converted most of my fiat into stablecoins and now spend directly with KAST, earning thousands of $$ in rewards.

And the best part? I don't change a thing about how I spend.

→ With KAST, every purchase earns me rewards.
→ With Revolut, Monzo, or DBS, the exact same spending earns me NOTHING.

If you're curious to try it yourself, check the link in the comments.
________________________________________________________
👋 I'm Aram, helping web3 leaders & B2B businesses grow on 𝗖𝗿𝘆𝗽𝘁𝗼 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻.

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Helping web3 B2B Founders get leads and build authority on LinkedIn | Building personal brands for crypto leaders | Shirtless Ultramarathoner

Scam compounds generate nearly $40 billion a year.
 
But they're NOT shutting down. 

They're relocating.
 
Erin West, a former US prosecutor with 26 years of experience and founder of Operation Shamrock, just went on the ground in Cambodia to find out what's really happening.
 
What she found is disturbing.
 
Cambodia made headlines for cracking down on scam centers.
 
The Prince Group headquarters emptied. Progress was declared.
 
But when Erin's team drove beyond the main cities, down dirt roads and into rural areas near the border, they found massive compounds still fully operational.
 
Buildings 10 to 16 stories tall. Barbed wire. Guards. People inside.
 
Some of these compounds weren't even on Google Maps.
 
Survivors described being given 20 phones, forced to send thousands of scam messages a day, fined for missing targets, and trapped with no way out.
 
And the pattern is consistent: when pressure hits one location, operations simply move to a more remote one.
 
The crackdowns didn't end the industry. They displaced it.
 
Workers rescued from one compound end up in shelters with no money and nowhere to go. And when that happens, they often get pulled right back in.
 
This is not a regional issue. It's a global machine running at industrial scale.
 
Sumsub partnered with Erin West to go on the ground and document exactly what's happening inside these networks.
 
The result is a raw, unfiltered video that shows what the headlines don't.
 
If you work in crypto, FinTech, compliance, or fraud prevention, this is worth watching.
 
Link to the full YouTube video is in the comments.

♻️ Repost this to help others in your network. 
📌 And follow Aram Mughalyan for more content like this.

Helping web3 Founders generate leads and build authority on LinkedIn | Host of Beyond the Blockchain | Shirtless Ultramarathoner

taplio

The Battle

Diego Borgo

Aram Mughalyan

Followers

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Performance ScoreAram Mughalyan's LinkedIn Performance

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taplio

The Battle

Diego Borgo

Aram Mughalyan

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Aram Mughalyan's LinkedIn Performance

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Performance ScoreAram Mughalyan's LinkedIn Performance