Diego Borgo ᵍᵐ

Everyone talks about bringing Web3 to the mainstream. I'm actually doing it.


With 20+ years in branding and 8+ years in blockchain, I help Web3 founders translate complex products into narratives that mainstream audiences understand.


I've advised:

- adidas on their first NFT collection (€24M in minutes, setting the benchmark for how global brands enter Web3)

- Fortune 500s including Prada, Salesforce, Unilever, L'Oréal, and Mastercard on navigating blockchain and emerging tech

- Leading Web3 projects like Pyth Network, Aptos, Cookie3, and Nomina to attract mainstream partners, institutions, and users

Today, I help Web3 founders translate their products for mainstream audiences, so they can actually scale beyond the echo chamber.


Here's how I help:

- Clarify your brand narrative so it connects with mainstream audiences and drives adoption

- Define a unique market position that wins recognition, relevance, and long-term growth

- Design go-to-market strategies that accelerate traction and scale effectively

- Coach you and your team to become trusted, influential voices in your industry


My content has reached 50M+ views on LinkedIn. I speak at Web Summit, Paris Blockchain Week, and other global stages.

If you're building in Web3 and want to go mainstream, let's talk ❤️‍🔥

Top Voice for Web3 & Immersive Web

Elected LinkedIn Top Voice for Web3 and Immersive Web in 2024 for contribution to the community, content and understanding of Web3 and Immersive Web.

Diego Borgo

LIAM DARMODYᵍᵐ

Personal Brand Strategist & Networking Coach → I help entrepreneurs, executives & teams build brands to attract clients, talent & opportunity | Family Man | Connector | AI & Blockchain Bull | Hot Sauce Aficionado🌶️

I help founders, entrepreneurs, and executives build businesses by becoming trusted, visible, and referenceable in their space. My work sits at the intersection of personal brand strategy, go-to-market execution, and AI-enabled operations. I help people understand how to show up across LinkedIn, search, and AI-driven discovery and how that visibility turns into real opportunity over time.

Currently, I'm working with Brandi (mybrandi.ai), helping companies understand how they show up inside AI-generated answers and recommendations, and how brand visibility, trust, and demand are increasingly shaped by systems they do not directly control.

Seeing this shift up close has changed how I help individuals and teams show up online.

A core part of my approach is what I call Voice Enablement with AI.

Instead of writing for people, I teach them how to use AI to think, draft, and create content in their own voice. Most clients stop writing from scratch and start editing instead. Content creation becomes faster, more consistent, and still unmistakably human.

How? Because we are using your actual voice!

What I help with most often:

• Founder and executive positioning and LinkedIn profile strategy
• Personal narrative clarity for humans, AI systems, and decision-makers
• Relationship-based networking and social selling without pressure tactics
• Using AI to streamline content creation, engagement, and workflows
• Measuring what actually matters in brand and go-to-market efforts

Alongside my advisory work, I take on select fractional go-to-market and operations roles, supporting teams during growth, transition, or strategic realignment.

I’m known for helping people:

• Clarify what makes them meaningfully different
• Build trust before asking for anything
• Turn visibility into opportunity over time
• Turn chaos into organized chaos ;)

I call this manifesting serendipity.

It’s not luck. It’s intention, consistency, and showing up in the right conversations long before you need something. It's being in someone's orbit often enough that you become the first person they think of when they need your product or service. 

It's about being top of mind. 

Outside of work, I’m a husband, a dad of two, an early-morning lifter, and a proud hot sauce aficionado 🌶️. 

If you’re building a brand, a business, or your next chapter, I’d love to jam with you. 

Hi5, 
LD

Founder

I help executives, founders, and their teams build magnetic brands that attract clients, talent, and opportunity on LinkedIn. 

My services include: 

My services include: 
- Profile Optimization
- LinkedIn feature training
- Core content strategy
- Ghostediting (ask me about it)
- Content performance analysis 
- Sales Navigator training

Liam's Brand Stand was born out of my passion for personal branding and belief that LinkedIn is the ultimate platform for professionals and organizations to manifest serendipity and unlock opportunity.

This passion started as a fascination that turned into a hobby, then to a side hustle, and now, my full-time focus. I started creating content and being more intentional about building my brand here in January 2020 and since then I've amassed 35,000 followers and my content has garnered ~23,000,000 impressions, ~600,000 reactions, and ~100,000 comments. 

Completely organically.

Pretty crazy, especially when you consider I'm just a suburban dad who took to LinkedIn as a way to have conversation with other adults while cooped up in my house with my wife, a toddler, and an infant during a pandemic. 

That's the kind of opportunity that exists on LinkedIn and I'm on a mission to help more people experience it for themselves. 

If you're interested in doing so, visit: 

liamsbrandstand.com to learn more 
-or- 
calendly.com/liamdarmody to book time with me

Thanks for stopping by! 

Hi5, 
LD

LIAM DARMODY

Son: “dad, how much is college?”
Me: “too much”
Son: “like… $500?”
Me: “ha, no… Duke costs $92,000/year”
Son: “whaaaaat?” 
Me: “yeah. What’s 92,000x4?”
Son: “one million dollars?”
Me: “$368,000”
Son: “that’s not that much.”
Me:

Brand Strategist & GTM Operator helping founders build their businesses with LinkedIn & AI 🌶️ Hot Sauce Aficionado 🌶️

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Tell me you didn't read my profile before inviting me to connect without telling me you didn't read my profile before inviting me to connect...

Remember that every word you type (or in my case wispr) online is a reflection on your personal brand. And you never know who is reading, so act accordingly…

Here’s yet another example of the emphasis that LinkedIn is placing on comments sitting right in front of my face. A few weeks back, I installed the LinkedIn widget on my phone. It cycles through showing me different posts snippets from people in my network with one-click access to go and explore more. 

I noticed recently that some of the snippets that I'm seeing have a little blue conversation bubble embedded in the headshot of the person. When I click it, it takes me to one of their comments in another conversation on the platform.

Often times it's a post from somebody that is not in my network, which means one thing:

LinkedIn is using comments left by people within our network to help us discover new content from people who are not yet in our network.

So treat your commentary on LinkedIn as you would treat a post because LinkedIn is promoting it as if it were.

Also an important reminder to ensure your first few lines capture the audience’s attention… 

Comments are becoming a discovery mechanism. 

Use them wisely. 

Hi5 & have a great day!
LD
🌶️

I uploaded 401,477 words of my own LinkedIn writing into Claude 
and asked it to tell me where I could improve.

That's 4,148 posts spanning over a decade.

What it found was interesting:

I used the word "really" 591 times. Once every 7 posts. 
Most of the time it's filler that adds nothing.

"I think" showed up 281 times. Which is wild because half 
the time I wasn't thinking, I was stating an opinion and 
softening it out of habit.

"Incredible" 127 times. To Claude's point, when everything is incredible, 
nothing is.

"Super" 108 times. 
"So much" 206 times. 

These aren't bad words, but when you see them at scale, you realize they're crutches. Places where I got lazy instead of choosing a better word or just cutting it entirely.

That saying "never use two words when one will do?" I struggle with that, and I lean on Claude to help me get better.  

This is a perfect example of how humans can use AI to make themselves better without losing their authenticity or human touch. 

AI won't make you a better writer by writing for you, but it can hold up a mirror and show you patterns you'd never catch on your own. 

Not in a single post. Not even in a hundred. But across thousands? The patterns are undeniable and AI can see them. 

If you've been posting on LinkedIn for any length of time, export your posts (go to the "Me" icon at top left --> settings & privacy --> data privacy --> download your data), upload them into your favorite AI and  ask it to find your blind spots.

You'll cringe a little. And then you'll write better.

At least, I hope so. 

(Watch this post tank...)

Hi5,
LD
🌶️
__
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I watch college basketball one month a year.

Every March I pretend that's enough to fill out a winning bracket. I read the articles. Study the matchups. Spend hours on analysis I'm genuinely unqualified to do.

It's a great time. I lose anyway.

This year I handed the whole thing to Claude.

Told it to analyze the injury reports, the BPI projections, the KenPom data, the coaching records in March. Cross-reference all of it and give me picks with reasoning.

5 minutes later I had a full bracket, region by region, with upset calls and a title pick.

Will it be right? Probably not. But my manual analysis wasn't right either. At least this one cost me 30 minutes instead of 5 hours.

That's the real takeaway. Not the basketball.

Every week most of us burn hours doing manual research and analysis we could compress into minutes. AI can synthesize so much information you need to make informed decisions. 

What's even cooler is that I had it create a Gamma summarizing it's findings (from my phone no less) and am now sharing that directly from Gamma to LinkedIn. 

The internet is becoming a lot more interconnected and I'm here for it! 

I'm curious... 

Did you use AI to help you research your picks? 

And... 

Who'd you pick to take it all? 

Hi5 & happy March Madness, 
LD
🌶️
__
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Claude's March Madness Bracket Research

"AI IS COMING FOR YOUR JOB!!!”

We hear a lot about all of the jobs that AI is going to eliminate. We hear a lot less about the jobs that AI is going to create. This job from Deloitte is a good example. 

It wouldn’t surprise me if every (innovative) company is going to have a person or teams of people focused on how humans leverage AI to maximize efficiency and productivity in the future. 

Is HR getting a rebrand to the “Humans & Robots” department? 

Is it the next evolution of IT? 

Time will tell. 

One thing I know for certain: training teams to leverage AI rather than fear it is important. 

Yes, there will be jobs eliminated.
Yes, there will be jobs created. 

The best insurance policy for either scenario is to understand how AI can help us be more productive.

What do you think? 

Hi5,
LD
🌶️

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The Battle

Diego Borgo

LIAM DARMODY

Followers

Posts

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Performance ScoreLIAM DARMODY's LinkedIn Performance

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taplio

The Battle

Diego Borgo

LIAM DARMODY

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}LIAM DARMODY's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLIAM DARMODY's LinkedIn Performance