Diego Borgo ᵍᵐ

Everyone talks about bringing Web3 to the mainstream. I'm actually doing it.


With 20+ years in branding and 8+ years in blockchain, I help Web3 founders translate complex products into narratives that mainstream audiences understand.


I've advised:

- adidas on their first NFT collection (€24M in minutes, setting the benchmark for how global brands enter Web3)

- Fortune 500s including Prada, Salesforce, Unilever, L'Oréal, and Mastercard on navigating blockchain and emerging tech

- Leading Web3 projects like Pyth Network, Aptos, Cookie3, and Nomina to attract mainstream partners, institutions, and users

Today, I help Web3 founders translate their products for mainstream audiences, so they can actually scale beyond the echo chamber.


Here's how I help:

- Clarify your brand narrative so it connects with mainstream audiences and drives adoption

- Define a unique market position that wins recognition, relevance, and long-term growth

- Design go-to-market strategies that accelerate traction and scale effectively

- Coach you and your team to become trusted, influential voices in your industry


My content has reached 50M+ views on LinkedIn. I speak at Web Summit, Paris Blockchain Week, and other global stages.

If you're building in Web3 and want to go mainstream, let's talk ❤️‍🔥

Top Voice for Web3 & Immersive Web

Elected LinkedIn Top Voice for Web3 and Immersive Web in 2024 for contribution to the community, content and understanding of Web3 and Immersive Web.

Diego Borgo

Zillow

Creative Lead Copy

Freelance

Agencies:
360 Agency LA, BBDO San Francisco, Cashmere Agency LA, Innocean Worldwide Huntington Beach, FCB Chicago
 
Brands:
Americorps, AT&T, Beachbody, Blue Bunny, Commercial Bank of Ethiopia, Genesis House, Go RVing, Google, HBO Max, Maxwell House, Next Round Cocktails, Safelite Autoglass, SentinelOne, ServiceNow, VRBO, Walmart, Wells Fargo, WhatsApp, Zola

Freelance creative director/copywriter

Flowertown

Creative Director

Innocean USA

Associate Creative Director

The Garage Team Mazda

Senior Copywriter

Team Detroit

Young & Rubicam

Copywriter

Doner Advertising

Creative director. Writer. Earth Tourist. Futurist. I love to tell stories by any means possible, preferably the ways that make people feel something. Experienced in Super Bowl ads to IG posts and everything in between. I love people, building friendships, and making great ads. The following are a bunch of words for algorithms. Beep. Bop.

Skilled in Digital Strategy, Digital Copywriting, Marketing Strategy, Digital Marketing, and Corporate Identity. Strong arts and design professional with a Bachelor's degree focused in Communications/Business, Management, Marketing, and Related Support Services from Rochester University.

Nick Flora

taplio

The Battle

Diego Borgo

Nick Flora

Followers

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Engagements

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