Tok_Vibes

Built a boutique creative strategy studio serving DTC brands from performance-driven strategy to hands-on UGC content production.

Led campaigns for brands like Loop Earplugs, Neutrogena, and Ziploc, translating their brand vision into high-converting social ads.

Delivered results: achieved a 3.5x ROAS on $150K spend (20% above industry benchmark) and reduced CPA by 18% through relentless creative testing and optimization.

Extended winning ads’ lifespan by 60+ days through continuous iteration saving clients thousands in production costs and keeping performance consistent.

(Growing fast? Let’s bring your brand’s story to life through creative that sells. Portfolio case studies available on request.)

Founder of Tok-Vibes 

The Earthling Co.

Led sprint-based creative projects across UGC, AI voiceover, and statics

Sourced & vetted creators; handled outreach, contracts, and onboarding

Wrote briefs (hook, script, on-screen lines, CTA, shot list) and editor notes

Directed editing (cut orders, versioning, QA) to accelerate time-to-winner

Built a performance tracker (hook heatmap, hold/CTR notes) to guide iterations

Ran weekly reviews; shipped 1–2 iterations/week on winning angles

Organized asset library (naming, folders, reusable shot bank) for faster reuse

Aligned creative with VoC insights

Creative Strategist

Loop Earplugs

Brought on in Q4 to turbocharge Loop’s holiday ad campaigns. 

Exceeded the $18M Q4 revenue target by 33%, thanks to a viral TikTok ad strategy and data-driven optimizations.

Developed attention-grabbing video and static ads that resonated with Loop’s community

 These campaigns performed so well that our team was nominated for “Greatest Performance” at the TikTok Ad Awards 2024 (UK). 🎉

Worked closely with Loop’s marketing team to transfer knowledge and ad creatives for continued success into the new year.

Performance Creative Strategist (Q4)

Meroda Cosmetics

Managed multi-country ad strategy cordinating with agencies in NL, Germany, the UK, and across the EU to ensure a unified message and efficient use of creative assets.

Audited each market’s Meta (Facebook/Instagram) ad account and provided detailed recommendations, resulting in a consistent uplift in ad performance across all regions (estimated +15% ROAS improvement overall).

Created clear, tailored creative briefs for each agency to produce on-brand and high-performing content. Introduced a weekly reporting cadence (using Motion app analytics and Meta Ads Manager data) so the Meroda CEO had transparent insights into what ads worked best.

Built a shareable knowledge base & SOPs for the brand’s internal team, laying the groundwork for future growth and faster onboarding of new team members.

Helped with a roadmap to follow for testing creatives in different market/languages

Performance Creative Strategist

Softizing

Joined an early-stage marketing tech startup to lead 360° creative campaigns from insight to execution. I turned consumer research into bold marketing concepts that drove initial revenue for the company’s pilot product.

Founding Member - Perfomance creatives

QuickFrame

Led end-to-end digital campaigns for various beauty and health brands as a one-woman studio – including Neutrogena, JLo Beauty, and Method.

 Managed everything from creative concept to creator coordination to final edit delivery.

Focused on UGC to produce authentic videos.

Several campaigns yielded double-digit % increases in engagement and sales.

Conducted deep audience analysis for each client (surveys, comments, reviews) to tailor campaign messaging.

Producer, Creative Strategist & UGC Creator

Apple

Started my career as a contractor at Apple, ensuring flawless music metadata for Apple Music. I cross-checked song info across databases so that millions of users could discover music without a glitch.
Collaborated with engineering and curation teams to improve how content is categorized and recommended. This experience sharpened my attention to detail and taught me how small data points can shape the user experience.
(This technical foundation in data quality indirectly became a secret weapon in my marketing career – I learned how to analyze and leverage data to improve content delivery.)

Mapping QA 

• Enhancing User Experience for Apple Music
• Research and cross-reference various sources to ensure accuracy of content.
• Ensured accuracy of content in terms of its localization, translation, functionality and flow.
• Curated qualitative datasets for Siri.

Metadata Specialist

TikTok and Meta ads for DTC Brands | Creative Strategist | UGC Producer|Founder of Tok-Vibes.com

Hi, I’m Oli!  a creative strategist who helps DTC brands turn scrolls into sales. 

You’ve got a great product and a solid team ..but if your ads aren’t converting like they used to, that’s where I come in. 

I blend storytelling and data to build ads that not only grab attention but also drive growth. 


Here’s what I do best:

 I dig deep into your ad data and customer psychology to find out what truly makes your audience click. 

Then I craft fresh ad concepts (often leveraging UGC and AI content) grounded in those insights.

 The result = Campaigns that lower your CAC, boost ROAS, and scale your revenue sustainably.

 Over the past 5+ years, I’ve helped startups and global brands alike smash through growth plateaus:

🔹 Scaled Loop Earplugs to exceed a $18M Q4 sales goal by 33%. (Yes, we overshot the target by a mile!)

🔹 Drove 3.5X ROAS on $150K ad spend for a DTC accessory brand by reinventing their creative strategy (20% above benchmark performance)

🔹 Cut CPA by 18% for a skincare client and found new customer angles that led 5 out of 50 test ads to drive 70% of their online revenue.

I’m a founder, too...

 I launched an accessory brand with an innovative first product that I designed myself.

 I partner with you, founder-to-founder, treating your business like my own. 

If something isn’t working, I’ll tell you. 

If I spot an untapped opportunity, I’ll seize it. 

My approach in a nutshell: Test, learn, iterate. 📊 I run structured ad tests (thanks to my nerdy side that loves numbers) and then double down on the creatives that perform. 

No fluff, no ego.. just actionable insights and winning ads. 

And because I started as a content creator myself, I excel at producing ads that feel real and relatable (not like those stiff “agency” ads).

 On a personal note, I’m a bit of a nomad and nerd: I’ve lived on 3 continents, speak English & French, and once grew a fitness Instagram to 15k followers just by talking about protein pancakes. 🥞
 (Turns out, authentic content really does attract an audience...a lesson I carry into my ad strategies!). 

When I’m not optimizing campaigns, you can find me in a Reformer Pilates class and having lunch on a terrace with a friend.

Ready to scale your DTC brand with ads that convert? 

Let’s chat. 😊 

Send me a DM or book a call through my profile link, and let’s spark your next phase of growth.

A lot of people think creative strategy means writing good hooks.

That’s just copywriting.

Real strategy means knowing what to say, why it works, and how to get it made.

You need to think in layers:

→ Research like a scientist.
→ Write like a DTC copywriter.
→ Think like a psychologist.
→ Brief like a producer.
→ Test like a growth marketer.

That’s what makes strategy high leverage.

It’s not about being creative for fun.
It’s about getting creative that sells.

Oli Cimet

DTC Creative Strategist & Growth Partner Scaling 7-8 Figure Brands with Data-Driven UGC + AI Creative for FB & TikTok Ads | Founder of Tok-Vibes | Product Creator | Entrepreneur for Life

You don’t need another media buyer.

You need someone who can tell you why your ad isn’t converting.

That’s the gap most brands don’t see.

→ Editors can make content.
→ Buyers can launch tests.
→ But no one owns the message.

And that’s the real bottleneck now.

Meta doesn’t need help finding the right people.
It needs the right story to show them.

A creative strategist isn’t “just another hire.”

It’s the person who knows:

→ Which pain points actually move revenue
→ How to translate reviews into messaging
→ How to brief creators so the ad lands

Media buying is math.
Strategy is psychology.

If you’re testing 100 ads and still flatlining, the problem isn’t volume.

It’s clarity.

One of my highest-performing ads wasn’t a video.
It was a static.

No bright colors.
No gimmicks.
Just a well-written founder letter in plain text.

Here’s why it worked:

→ High dwell time
→ Instant trust
→ No ad fatigue

People stopped to read.
They felt the story.
They converted.

Sometimes your best creative doesn’t look like an ad.

Every founder says they want to 10x.

They want to scale from $100K/month → $1M/month.

From $5K/day → $50K/day.

But most aren’t operating like it.

They’re still trying to write the briefs themselves.

Still testing 2 angles a week.

Still waiting for clarity before they move.

I’ve talked to dozens of brands scaling fast and here’s the pattern:

→ The ambition is there.
→ The product is there.
→ But the execution? Still small.

You don’t scale to $1M/month by acting like a $100K/month brand.

You need more output.
More risk.
More volume.
More structure.

And most of all?

You need to make faster decisions with less certainty.

Big goals require speed, pressure, and systems.

You don’t “earn” scale you build the machine that allows it.

li_at

JSESSIONID

Talks about #dtc, #ugc, #tiktokads, #paidsocial, and #creativestrategy

Stop writing for everyone. Start writing for one person.

Every brand says their product is for:
→ Women 25–45
→ People who care about wellness
→ Anyone with skin, hair, a gut, a brain

That’s why their ads blend into the feed.

The winners?

They go narrow:
→ Women over 45 who feel invisible in the beauty aisle
→ Men with joint pain who don’t want to try another “miracle” pill
→ New moms whose hair is thinning and confidence is tanked

When you get specific, everything sharpens:

→ Your hooks get clicks
→ Your message hits harder
→ Your results compound

Mass-market ads don’t work on platforms built for personalization.

Find your person.
Speak directly to them.
Ignore the rest.

A DTC brand spent $12,347 on a product photoshoot.

They rented a studio.
Hired a photographer.
Booked polished models.
Shot 40 pieces for their new collection.

Then they A/B tested it.

→ The iPhone photos on a white wall converted at 3.2%
→ The $12K professional shots? 2.7%

That’s a 15% drop in conversion.

Why?

→ The lighting made the fabric look fake
→ The models didn’t feel relatable
→ The visuals looked like ads — so people scrolled right past


Here’s what they didn’t need:
→ A studio
→ Perfect lighting
→ A huge production budget

You can test polish without spending $12K.
Just use nano banana.

If it flops, cool, you just saved 5 figures.
If it hits, now go scale with confidence.

don’t forget the real lesson:

Your customers don’t want ad-looking content.
They want native.
They want honest.
They want to see what it actually looks like on someone like them.

I used to feel weird about having multiple passions.

Like if I wasn’t “all in” on just one thing, people would assume I wasn’t serious.

But that’s not how I operate

That’s not how most entrepreneurs operate either.

Right now, my focus is split between two clear goals:

→ Helping DTC brands scale through smart creative and paid ads
→ Investing in real estate, stocks to turn short-term wins into long-term freedom

That’s it.

And something wild happened:

The moment I got clear, really clear, the right opportunities started showing up.

I found my investing mentor
The right connections came in naturally.
Because what you focus on, you attract.

Not when you force it.
Not when you chase.
But when you move with clarity and intention.

You don’t need to limit your passions.

You just need to direct your energy.

Every founder says they want speed.
But speed without a system is chaos.

Here’s how I deliver 20+ ad concepts in 1 week without sacrificing quality:

→ I start with deep research.
→ I map out every angle + persona.
→ I brief like a maniac — every creator gets a clear role.
→ I tag raw footage so editors can build in hours, not days.
→ I use AI when it makes sense. Real humans when it matters.

That’s how we scale.

You don’t need a bigger team.
You need a faster engine.

Hiring: Direct-Response Copywriter (DTC Ads)
 Looking for a copywriter who can write short-form scripts that SELL (Meta/TikTok).
 Must have experience with: hooks, angles, UGC scripts, VO ads, LF8, and product research.
Send:
 1️⃣ 3 examples of past ad scripts
 2️⃣ Rates
 3️⃣ Quick intro
Comment COPY or DM me.

Everyone says they want to scale from $5K/day to $50K/day.

But most don’t operate like it.

I talked to the guy who scaled Ryze from $5K/day to over $1M/day in spend.

And the biggest thing he taught me?

It’s not a media buying problem.

It’s how you think about creative.

→ Creative is the growth engine.
→ You need more angles, more volume, more tests.
→ You need a system that builds and ships — weekly.

The mindset?

Don’t chase perfect.
Don’t wait for clarity.
Build a pipeline that feeds the algorithm nonstop.

If you're aiming for scale, your systems have to move faster than your goals.

If your performance has been meh these past few weeks, here is why 👇

Meta's Andromeda update changed EVERYTHING about creative testing.

The old playbook is dead:
❌ 1 angle with 4 small variations
❌ Changing headlines and CTAs
❌ Testing "blue button vs red button"

Here's what's actually happening:

Meta now uses hierarchical indexing. Translation? Your audience isn't one big group - it's multiple cohorts with different needs.

Example: You're selling to "construction workers"

But within that audience:
• Cohort 1: Guys who've broken expensive gear
• Cohort 2: Guys who want professional respect
• Cohort 3: Guys who see gear as identity
• Cohort 4: Guys influenced by their crew

The OLD way targeted all 4 with the same message.
The NEW way creates different messages for each cohort.

Why your performance dropped:
→ You're still using 2022 creative strategy
→ Meta can't optimize with limited creative diversity
→ You're missing 75% of your potential audience

What winners are doing now:
✅ 4 completely different psychological angles
✅ 20-30 unique ads per month (not variations)
✅ Letting Meta's algorithm pick the winners
✅ Testing angles first, then formats

The difference?
• Old way: 4 chances to win
• New way: 16+ chances to win across different audience segments

This isn't just "more creative" - it's strategic audience expansion.

Instead of fishing with one hook, you're using four different baits for four different types of fish.

More fish = more sales.

If your ad account is full of Gen Z creators...

You’re probably missing the sale.

One of the top DTC brands I work with has 3 strategists.

All smart.
All young guys.
All building hair care ads.

But here’s the problem:

Their customer is 45–64.

And the copy, tone, and creative?

Still sounds like it’s made for 25-year-olds on TikTok.

If your creative team doesn’t reflect your buyer — you’re leaving money on the table.

Creative strategy isn’t about trends.

It’s about relatability.

And a woman in her 50s isn’t going to click on an ad that says “hot girl hair hack.”

You don’t need more content.

You need content that makes people say:

“That’s me.”

You can’t build something great when you’re the only one pushing.

At some point, you need people who get it.

Who don’t need to be convinced why the hook matters.

Who instinctively know how to make a product feel real on camera.

Who take your raw footage and turn it into something that actually sells.

You don’t need a huge team.

You don’t need a massive budget.

But you need the right people or you’ll burn out trying to do it all yourself.

That’s the real reason most founders get stuck.

Not because they aren’t smart.

But because they’re surrounded by B-players... and too tired to keep carrying the whole thing on their back.

If you’ve got big goals, protect your energy.

Find people who make execution feel easy.

It’s not supposed to be this hard.

3 types of supplement ads that convert like crazy:


→ 1. The “Taboo” Ad
This ad calls out the embarrassing reason someone’s taking the supplement.
Bloating. Hair loss. Constipation. Brain fog. Libido.
The more “shame” attached to the problem, the stronger the hook.

→ 2. Benefit point out Ads
More energy. Better sleep. Glowing skin. Stronger workouts.
it builds aspiration

→ 3. The “Golden Nugget” Ad
mine your reviews and find the onesuper specific oness that are super specific and highlight certain part of the revie to make it pop out.

These ads work.

The product is important.

But the way you talk about it is everything.

Most founders aren’t looking for a creative strategist.

They’re looking for someone who just gets it.

Someone who doesn’t need a 10-page brief to understand the customer.

Someone who can hear “we’re skewing older now” and instantly shift the tone, creators, and formats.

Someone who moves fast without needing to be micromanaged.

This week I had a founder tell me:

“I just want these to feel different. 

My team’s good but it’s all starting to feel the same.”

That’s the real unlock.

It’s not about replacing teams.

It’s about bringing in fresh thinking that actually changes performance.

Because when you’re trying to scale?

Creative fatigue isn’t just a feeling.. it’s a revenue problem.

One of the first things I noticed on a new brand’s ads:

→ 95% of their UGC was targeting the same demo
→ Young, aesthetic women, 25–30, soft lighting, good hair, etc.

And it was working... kind of.

But the brand wasn’t scaling.

Here’s why:

Meta needs diversity to find your next pocket of spend.

Andromeda won’t just “spend more” if you keep showing the same content to the same group.

You want scale?

→ Speak to Gen X women who buy for their daughters
→ Speak to men over 40 with a pain point they’ve been ignoring
→ Speak to people who don’t care about looking cool — but care about feeling better

Same product.
New angles.
New demos.
Lower CPAs.

That’s how you unlock scale.

Not just by spending more but by giving Meta more paths to win.

40+ buyers are Meta’s secret weapon.

They don’t swipe like Gen Z.
They read.
They click.
They buy.

Most brands sleep on this demo.
That’s a mistake.

Here’s what works:

→ Founder-letter statics.
→ Wellness ads with real science.
→ UGC that sounds mature not cringey.
→ Objection-handling copy with press logos for social proof.

I’ve scaled six-figure campaigns just by dialing in this age group.

They’re not flashy.
But they convert like crazy.

GAP didn’t just run an ad!!! 
They dropped a cultural MOMENT.

And the internet felt it.

Here’s what made this winter campaign actually work and what DTC founders can learn from it:

It’s not an ad. It’s a vibe.
Everyone else is yelling “Buy our winter sweaters.”
Gap drops a full choir, no pitch, no sell.
Your brain says: music video not commercial.
So you stop. You watch.

A cappella = instant emotional anchor.
Warmth. Nostalgia. Holidays.
One comment said:

“I never look up an ad to rewatch it.”

That’s oxytocin. 

That’s creative doing its job.

The casting looks like us.
Not catalog models.
Not aspirational archetypes.
Just people who feel familiar.
One commenter nailed it:

“So nostalgic and at the same time fresh and authentic”

No CTA.
No overlays. 
No pitch.

Everyone’s wearing Gap.
But nobody says that.
The product is the context not the push.

Which makes it more persuasive.

The song is a throwback, but reimagined.
They took Miley’s The Climb, flipped it into a soulful group cover.

People felt it.

“This is the Christmas ad we needed 😭❤️”

“Got goosebumps omg so good”

“Literal chills.”

It triggered the share instinct.
Thousands of comments.
People tagging friends.
Calling out names in the choir.
Requesting the full song.
Begging for it on Spotify.

“I’ve never skipped a GAP ad once.”
“This is one of the greatest commercials I’ve ever seen on YouTube and Pinterest.”

This is what “native brand content” actually means.
→ It doesn’t sell.
→ It feels.
→ And because it feels, it scales.

Great ads don’t scream at you.
They pull you in and you decide to stay.

for context: https://lnkd.in/gFdtB79T

Open video: Give Your Gift on youtube.com

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