TikTok and Meta ads for DTC Brands | Creative Strategist | UGC Producer|Founder of Tok-Vibes.com

Hi, I’m Oli!  a creative strategist who helps DTC brands turn scrolls into sales. I blend storytelling and data to build ads that not only grab attention but also drive growth. Here’s what I do best: I dig deep into your ad data and customer psychology to find out what truly makes your audience click. Then I craft fresh ad concepts (often leveraging UGC and AI content) grounded in those insights. The result = Campaigns that lower your CAC, boost ROAS, and scale your revenue sustainably. Over the past 5+ years, I’ve helped startups and global brands alike smash through growth plateaus:🔹 Scaled Loop Earplugs to exceed a $18M Q4 sales goal by 33%. (Yes, we overshot the target by a mile!)🔹 Drove 3.5X ROAS on $150K ad spend for a DTC accessory brand by reinventing their creative strategy (20% above benchmark performance)🔹 Cut CPA by 18% for a skincare client and found new customer angles that led 5 out of 50 test ads to drive 70% of their online revenue.I’m a founder, too... I launched an accessory brand with an innovative first product that I designed myself. I partner with you, founder-to-founder, treating your business like my own. If something isn’t working, I’ll tell you. If I spot an untapped opportunity, I’ll seize it. My approach in a nutshell: Test, learn, iterate. 📊 I run structured ad tests (thanks to my nerdy side that loves numbers) and then double down on the creatives that perform. No fluff, no ego.. just actionable insights and winning ads. And because I started as a content creator myself, I excel at producing ads that feel real and relatable (not like those stiff “agency” ads). On a personal note, I’m a bit of a nomad and nerd: I’ve lived on 3 continents, speak English &amp; French, and once grew a fitness Instagram to 15k followers just by talking about protein pancakes. 🥞 (Turns out, authentic content really does attract an audience...a lesson I carry into my ad strategies!). When I’m not optimizing campaigns, you can find me in a Reformer Pilates class and having lunch on a terrace with a friend.Ready to scale your DTC brand with ads that convert? Let’s chat. 😊 Send me a DM or book a call through my profile link, and let’s spark your next phase of growth.

Oli Cimet

We started cussing in our ads.
Performance went through the roof.

Here's why.

Client sells to blue collar guys. Construction workers, mechanics, tradesmen.

These dudes don't say "I'm quite dissatisfied with my current solution."

They say "this shit doesn't work."

So we stopped writing ads that sounded like a marketing team wrote them.

We wrote ads that sounded like their customers talk.
"Retire this shit."
"Rate: excellent. Because we're not f*cking around."

The client was nervous. "Can we really say that?"
I said let's test it.


Clean version: 1.6x ROAS.
Raw version: 3.2x ROAS.

Double the performance. Same product. Same offer. Just different words.


Your customer should watch your ad and think "this is for me" before they even see the product.
That only happens when the tone matches.
Match the mouth. Not the brand guidelines.

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QuickFrame Creator: Meta Platform Expert

QuickFrame Creator: TikTok Platform Expert

Certified Personal Trainer & Nutrition & Postnatal Coach

Visual communication -  Front End 

Back-End Web Developer

Fashion Styling and Editorial Certification

Google Digital Marketing & E-commerce

Meta & TikTok ads for DTC Beauty & Health brands | Performance Creative Strategist | Ecom | Startups to Fortune 500s

Tok-Vibes is a small creative strategy team that crafts ad campaigns rooted in psychology and boosts performance. 

I'm an expert in growing DTC businesses, but outside of work I've:

Lived on three different continents, built a holistic health brand, and became a Pilates reformer lover.

Creative Strategy Studio for 7-8 Figure DTC Brands | Performance Creative for Meta & TikTok | Creator of the Tok-Vibes Method™

McDonald's CEO called his own burger a "product" on camera.
Your customer can tell when you do the same thing in your ads.

Every time your ad says "our solution is this revolutionary ingredient" instead of just "This stuff ATE my morning routine. I'm not going back"

Every time your creator holds the product like a prop instead of something they actually use.

Every time your script sounds like a template instead of a person...

Your customer feels it. And they scroll.

The brands winning are the ones that feel the most real.

Not "our proprietary formula supports gut health."
More like "I stopped bloating in a week and I'm genuinely mad I didn't try this sooner."

One sounds like a brand. The other sounds like a person.

Your customer buys from people. Not logos.

Start talking about it like someone who actually uses it.

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$310K in revenue.
$112K in ad spend.
Still not profitable.
And that was the plan.
Most founders see a revenue number and assume profit.

A skincare brand hit $310K/mo.

 From the outside, it looks like a massive win.

The reality: $112K in ad spend. Plus COGS, transaction fees, vendors, admin. The math barely breaks even.
On purpose.
Because the founders made a strategic decision: acquire as many subscription customers as possible at break-even before competitors catch up.

Short-term profit? Zero.

Long-term value? Thousands of recurring subscribers who pay every month without another dollar of ad spend.

This is a real strategy. But it's not the right strategy for everyone.

If your margins are thin, you can't afford to scale at break-even.

If you don't have subscription revenue, there's no "long game" to play.
If your product doesn't retain customers, you're just buying expensive one-time purchases.

Before you "scale aggressively," answer this:

What's the 6-month value of every customer you're acquiring?
If you don't know that number, you're not scaling.
You're gambling.
Know your CLTV before you crank your budget. That's the difference between aggressive growth and aggressive waste.

You know that ad you pulled from Ad Library? Your customer saw it 3 weeks ago. From them.

A client came to me doing $120K/mo.

Solid product. Solid team. Ads were "working."

But growth was flat. Same revenue for 4 months straight.

I pulled their ad account. Then I pulled their top competitor's Ad Library.
Nearly identical.

Same hooks. 
Same script structure.
Same angles. 

Your customer already saw that ad. From them.

Same audience. Same feed. Same message. Different brand.

So when your ad shows up, it doesn't feel new. 
It feels like a rerun.

And people scroll past reruns.

We scrapped everything.

Went into Reddit threads, Amazon reviews, Reviews, Youtube,Tiktok

Found 4 pain points their competitor wasn't even talking about.

Built new concepts around those.

First month: 3 out of 4 outperformed anything they'd run in the last 6 months.

Because we said something different to an audience that was tired of hearing the same thing.

Your Ad Library isn't your strategy.
Your customer's unspoken problems are.

"F*** Meta Ads. I'm done."
I hear you.
But your competitors aren't done.
They're still in your customer's feed. 
Still testing. Still showing up.
And the customer you spent months warming up? 
They're about to buy from someone else.
Meta didn't break. It stopped rewarding lazy creative.
Same ad. Same format. Same angle for 6 months? 
The algorithm is bored. 
Your audience is bored.
The brands scaling right now are testing new angles weekly. 
Mixing formats. Making ads that feel like content.
Before you quit, ask yourself:
When's the last time you made something your customer would actually want to watch?
Don't quit the platform. 
Fix the creative.
The founders leaving right now are making it cheaper for the ones who stay.

"Struggling with [problem]? Meet [product]."
You've seen this ad. So has everyone else. 400 times this week.
74% of new web content is now AI-generated. Every brand is using the same tools to write the same copy with the same hook-USP-CTA formula.
The internet is drowning in ads that sound like ads.
And your customer can smell it instantly.
They don't read your USP. They don't click your CTA. They scroll past anything that feels like a template.
What stops them?
Something that sounds like a person, not a brand.
Not "Are you tired of acne?"
More like "My dermatologist was shocked when..."
One is an ad. The other is a mirror.
Your customer stops for mirrors. Not billboards.
The dead internet killed copy that sounds like copy.
The brands still winning? They sound human.

The brands spending $400K+/mo that keep scaling are the ones that treat creative like a production system

At $400K+/mo in ad spend, your #1 bottleneck isn't budget. It's creative.

The algorithm is hungry. You're feeding it the same 4 ads it already optimized for. It's chewing through your audience faster than you can refresh the content.
Then you blame "audience fatigue" or "platform changes."
It's not fatigue!!!!!

It's starvation. 

You starved the algorithm of new creative.

Here's the ratio that works at scale:
For every $100K/mo in spend, you need 8-12 new creatives per week.
Not random concepts. Strategic variations built from what's already working.
Break down your winners:

What hook stopped the scroll?
What visual held attention?
What angle drove the click?

Now rebuild each element with slight twists. 
same body different format 
Same hook but in a static
new creator
Same angle, new format....

The brands spending $400K+/mo that keep scaling are the ones that treat creative like a production system. 

Not a brainstorm session every other Tuesday.

Volume isn't the opposite of quality. It's how you FIND quality.

My highest-performing ad last month was built from 3 dead ads.

Here's the method:

Ad 1 died at 1.4x ROAS. But the hook had a 42% thumb-stop rate..
Ad 2 died at 1.2x ROAS. But the body story held people for 18 seconds. Great retention.
Ad 3 died at 0.9x ROAS. But the CTA had a 4.1% click-through. Way above average.

Each ad failed as a whole. But each had one part that worked.

So I stitched them together.

Hook from Ad 1 + Story from Ad 2 + CTA from Ad 3.

Result: 3.4x ROAS. Scaled to 5fig ad spend quick.

I call this the Frankenstein method.

Most brands look at ads as pass/fail. Winner or loser.

I look at ads as parts. Hook. Story. Proof. CTA.

A "failed" ad with a great hook isn't a failure. 

It's a hook you haven't paired with the right body yet.
Stop killing ads. Start harvesting them.

I heard a barista tell a customer yesterday:
"Sorry, we're out of oat milk. We've been out all week because I keep forgetting to tell my manager we need more."
The customer left.
That barista just showed me every founder's scaling problem in one sentence.
You know there's a problem.
You know how to fix it.
But you haven't systematized the fix.
In DTC terms:

You know your best ad is dying (the oat milk is running out)
You know you need new concepts (you need to reorder)
But you haven't built the system to flag it and act on it

Most brands don't fail because they don't know what to do.
They fail because they don't build the system that makes sure it gets done.

Every Meta Ads tutorial teaches you to sell the problem.
That works for some industries. but it can kill your brand.

Nobody has a "pain point" about t-shirts for example.
Nobody googles "my current hoodie is ruining my life."

Fashion isn't a solution. It's an identity.

For these products, you need to stop testing pain points. Start testing identities.

Not "premium cotton, relaxed fit."

More like "this outfit ATE and I need everyone to know."

The fashion brands scaling past $100K/mo right now aren't pitching their clothes.

They're making you want to be the person wearing them.
That's the ad.

If you're stuck and wondering why the ads aren't adsing 

it's because some frameworks weren't built for you.

some needs its own playbook.

Stop testing "Women 25-45."
Start testing "Women who bought competitor X in the last 30 days."

Here's what happened when I tightened targeting for a skincare client:
Broad test: $180 CPA, 1.4x ROAS
Competitor purchaser test: $35 CPA, 3.1x ROAS
Why?
People who JUST bought a solution are still in "seeking" mode.
Either they're not satisfied yet, or they're comparison shopping, or they want to stack products.
They're warm. They have budget. They're in-market right now.
Your best customer isn't "interested in skincare."
It's "bought skincare in the last 60 days and is still searching."

I heard a story the other day about a founder who almost died.
Heart attack at 34. Woke up in the ICU thinking about all the things he never built.
A year later, he launched a business doing the thing he'd been "planning to do eventually."
Hit $500K revenue in year one.
Here's what he said changed:
"I stopped waiting for perfect. Perfect was killing me slower than the heart attack."
Before: spent 3 years researching, planning, perfecting the idea.
After: launched in 6 weeks with a landing page and a prayer.
The business he built in 6 weeks outperformed the one he'd spent 3 years planning.
Turns out the biggest risk isn't launching too early.
It's never launching at all.

You hired more people to move faster.
You just gave more people access to your mess.

There's a winning ad in your pipeline right now that won't go live this week.
Not because it's bad.

Because it's stuck between Notion, Slack, Asana, and a Google Drive folder nobody can find.

Brief in one tool. Feedback in another. Assets in a third. Approval in a fourth.

Every handoff is a delay. Every delay is a day you're not testing.

And every day you're not testing is a day your competitor is.

You don't have a talent problem. You have a system problem.

The fastest creative teams don't have the best people.

They have one system where everything lives.

Briefs. Scripts. Feedback. Assets. Status. All in one place.

Centralized = fast.
Fast = more tests.
More tests = more winners.
More winners = more revenue.

Before you hire another strategist, ask yourself:
Can everyone on your team find what they need in under 30 seconds?
If not...
 that's your bottleneck.

 Not your people.

The "aspirational" ad strategy is dying.
Your customer doesn't want to see a dream.
They want to see themselves.

For years, the playbook was: show the perfect version of life. Make the customer want that. Sell the product as the bridge.

It's not working like it used to.

A skincare brand switched from aspirational content to educational, conversational content.

Instead of flawless models with perfect skin, they featured real people talking openly about their skin struggles.

Comments went from "nice ad" to actual conversations.

People tagged friends who had the same skin issues.

Shares doubled.

CPMs dropped because the algorithm rewards engagement.

Aspirational ads get watched. Conversational ads get shared.

And shared > watched. 

Every time.


Your customer doesn't need to be sold a dream. 

They need to feel understood.
Make ads that start conversations.
Not commercials.
The algorithm rewards the brands people actually talk about.

The clients who want the most creative concepts are usually the ones who need the fewest.
Client came to me: "We need 50 per week."
I asked: "How many winners do you have right now?"
Them: "One. But it's dying."
Me: "Then you don't need 50 concepts. You need 20 iterations of your one winner."
Most brands treat creative like quantity game.
More concepts = more chances to win.
Wrong.
Your winning ad contains every signal you need. Milk it.
I'd rather have 1 proven concept with 10 strategic variations than 50 random concepts hoping something sticks.
When you find gold, don't go looking for silver.

Flight attendant told me during boarding:
"I check the same 6 things before every flight. Same order. Every time. Been doing it 20 years."
I asked: "What if you skip one?"
She looked at me like I was insane. "I don't. That's the point."
That's the difference between amateurs and pros.
Amateurs rely on motivation.
Pros rely on systems.
My pre-launch checklist for every ad concept:

Hook passes 3-second test?
Script passes customer language test?
CTA is friction-aware?
Brief includes shot list?
Editor has reference ads?
Tracking is live?

Same order. Every time.
I don't FEEL like checking. I just check.
That's why my win rate is 40% and not 5%.
Systems beat motivation every single time.

Your best ad died after 12 days.
It wasn't a bad ad.
You just don't have a system to replace it.
At $500K+/mo, creative fatigue isn't an occasional problem.
It's a daily reality.
The algorithm burns through creative faster at scale because you're reaching more people faster. 

An ad that lasts 30 days at $5K/mo might last 10 days at $500K/mo.

If your response to fatigue is "we need to brainstorm new ideas"....you're already behind
By the time you brainstorm, brief, produce, and launch, you've lost 2-3 weeks of declining performance.

You should always have 2 weeks of creative in the pipeline AHEAD of what's running.

While this week's ads are live, next week's are in editing, and the week after is in scripting.

Log every creative in one place.

 Track what's working, what's fatiguing, what's dead. 

Not in your head. In a system your whole team can see.

When a winner starts declining, the replacement is already queued.
That's not creative genius. It's a production calendar.
The brands that scale past $500K/mo don't have better ideas.
They have better pipelines.

My Pilates instructor taught me more about creative strategy than any marketing course.
She said: "Your body will compensate. If your core is weak, your shoulders will do the work. You'll still get through the movement, but you're building the wrong muscles."
That's exactly what broken creative strategy looks like.
Weak hook? Founders compensate with bigger budgets.
Weak offer? They compensate with more concepts.
Weak product-market fit? They compensate with "better" creators.
You get through the month. But you're building the wrong thing.
The best strategists don't compensate. They fix the weakness.
Sometimes the insight comes from weird places.

Your customer is scrolling "spring glow up" content right now.
Your ads still look like January.

Here's the problem with most creative teams:
They don't write briefs inspired from their customer's feed.

They haven't opened TikTok as a CONSUMER in weeks. 
They don't know what formats are getting pushed.
 They don't know what their audience is actually watching at 10pm on a Tuesday.
And then they wonder why the ads feel off...

Your customer's feed changes every season. Every month. Sometimes every week.

Right now it's spring break prep. Glow ups. Reset routines. Fresh starts energy.

If your ads aren't matching that, they feel stale. 
Not because the product changed. 
Because the MOMENT changed and your creative didn't.

 and it's not complicated. It just takes discipline.

1. Create a fresh Instagram account just for your brand.
Follow your brand + Follow 10-15 creators in the niche. 
Then just scroll.

Within 48 hours, the algorithm starts serving you exactly what your customer sees every day.

That's not your feed. That's THEIR feed.

The content the algorithm pushes to that account is literally a map of what your audience is consuming right now. 

The formats. The sounds. The hooks. The vibe. All of it.

If your creative team isn't doing this, they're guessing.

2. Check TikTok Creative Center weekly.
ads.tiktok.com shows you what's actually performing. Not what you THINK is trending, what's driving real engagement and spend.
Top ads by category. Trending hashtags. Winning formats.
This isn't optional research. This is the brief.

3. Use Atria
What are the brands in your space running RIGHT NOW? Not last quarter. This week.
What formats are they testing? 

This takes 30 minutes a week. And it gives you more strategic insight than a 2-hour brainstorm session ever will.

Your customer's feed is the most honest creative brief you'll ever get.
It tells you what they watch.
What they save.
What they share.
What makes them stop scrolling.
If your team isn't consuming what your audience consumes, they're making ads blind.
And if they ARE doing this and your ads still feel stale?
You need a better team.

Open article: TikTok for Business | Marketing & Advertising on TikTok by ads.tiktok.com

TikTok for Business | Marketing & Advertising on TikTok

Troy Hipolito

Founder - LinkedIn Accelerator Program | B2Bs, Owners, Coaches, & Entrepreneurs

💁🏻The Not-So-Boring LinkedIn Guy 🤷🏽‍♀️| LinkedIn Influencer | App Developer | Business Coach | LinkedIn Outreach & Event Management | Content Creation | Build Relationships w/High-Value Clients on Multiple Channels

Have you ever looked at LinkedIn & said “What the heck are people doing here? How can I make LinkedIn a major part of my strategy?”

Do I create a DM strategy, build email lists, or create a LIVE show or monthly event, how about content and posts?

You are not the only one. Previously, I’ve asked that, myself.

Let me tell you a little story... 

I am of mixed race. My mother is from Switzerland & my father is Filipino. My previous title was "Top Swissappino Game Designer in the World"

And I have been a CAD draftsman, proudly served in the US Army, creative programmer, UI/UX designer, PM, entrepreneur, & single father

Had an award-winning agency for gamification. I was lucky enough to develop & support interesting applications for both Fortune 500 companies & startups. From Harry Potter fan-based virtual world, & Xbox mobile app to Coca-Cola branded sites & applications

We were doing well & it all crashed. For the most part, the large companies stopped using agencies & brought projects in-house

We had to figure out something quickly

I reached out to a few colleagues that were doing well. They told me about building long-term relationships through LinkedIn & creating a daily process

Yeah, I was not that great in relationships. I was a terrible dater 😂. But over the years I began to understand🤔 So I took the relationship advice & systems experience and then combined them into a blended customized experience

Used what I learned & started THE TROY AGENCY💥

🤷🏽‍♀️  WHAT I CAN HELP YOU WITH
Build high-value relationships by helping you use LinkedIn effectively, create personal branding, & improve your human engagement

THE 3 AREAS OF SUPPORT ↓

👆🏼.  LinkedIn Consulting & Training. Get your bearings & get you moving

✭ Audit your LI profile
✭ Understanding your business goals
✭ Identify your ideal prospects
✭ Communicate properly
✭ Create a day-to-day routine


✌🏽. Linked To Sell Accelerator - A robust “Done For You/White Glove Service” 

✭ Profile makeover 
✭ Business strategy
✭ 1-on-1 consultation
✭ Personalized communications
​​✭ LinkedIn posts content & design
​​✭ Outreach, branding & bookings


🤟🏼. Manage Your LinkedIn Events - Drive business at scale

​​✭ Maximizing your engagement
​​✭ List management
​​✭ Value-driven pre-engagement via email
​​✭ Engagement via posts, group DMs
​​✭ Project & sponsor management
​​✭ LinkedIn Event & webinar setup
​​✭ Support on driving registrations


If you need to manage your LinkedIn efforts & drive appointments, or support your LinkedIn Events & even run your own revenue-generating system then let's talk

CONNECTOR & FIXER | LINKEDIN ACCELERATOR SYSTEM | FOR B2Bs, CMOs, OWNERS, CONSULTANTS & AGENCIES

MY STORY:  A military veteran & single father. Love family & good people. I also enjoy connecting the dots, running proper introductions, & solving business problems for people like you.

I have an award-winning IT company (www.isointeractive.com) that helps hundreds of clients to make projects successful & special. Includes Gamification, Mobile Apps, Games, Virtual Words, Web Programing/systems. These are for large Fortune companies like Coca-Cola, Xbox, Target, Wrigley's, Harry Potter Fans, & smaller startups. 

However, most of our work came from helping other agencies. Then many of those larger clients stop using agencies altogether & started pulling talent in-house. This devastated the agency model.

So we had to learn how to date. Properly date for business - with LinkedIn. This is where our journey took us. It worked so well we started "The Troy Agency" & created... 

THE LINKEDIN ACCELERATOR SYSTEM. A "Done With You Program" (Outreach, Branding, & Booking)

👆🏼.  1 On 1 LinkedIn Coaching & Business Strategy 
- LinkedIn profile optimization
- Specific LinkedIn business goals
- Optimizing your daily process

✌🏽. Personalized Communications & Vetted Bookings
- Vetting bookings
- Customized social messaging campaigns
- Optimized warm email campaigns

🤟🏼. Social Media Posts for LinkedIn:
- Stylized Image Creation
- Original carousel/PDF designs for posts
- Video editing & creation 
- Engagement campaigns to drive interest

HOW I CAN HELP YOU & WHY WE ARE DIFFERENT: Manage a team of LinkedIn experts, business strategists, storytellers/writers, video editors, graphic artists, success managers, communicators, & appointment settings. 

Dedicated to vastly increasing your social network, professional exposure, number of relationships & sales interactions for your business.     

Combining LinkedIn coaching, human interaction, & customized systemS for your business.

You can have an entire marketing agency for the price of a good full-time local Virtual Assistant.

What does it mean to truly break out of your shell and recharge?

Happy Friday (TGIF), and a break does not mean do nothing. I mean, unless you just have to sleep. To me, it means exploration, growth, and making someone smile!

It’s the separation that makes you more interesting and gives you that vital break to get back to your passions with renewed energy.

You know, I spend a lot of time immersed in systems work, helping B2B clients build their brands and driving their businesses forward. 

It’s incredibly rewarding. 

🙈 But beyond that, I absolutely love building software. 

I’ve had the chance to be involved in some fascinating projects, from the Coca-Cola website and a Harry Potter virtual world to numerous mobile apps, robust business systems, and of course, our own SaaS tool, SKOOP.

SKOOP is all about humanizing LinkedIn outreach. Focusing on personalized, high-touch communication that actually generates vetted, booked meetings with high-value clients. 

And speaking of stepping away and recharging, I also try to get in some exercise. 

And the act of doing it, of pushing myself, makes a huge difference.  

It’s like a mini-pattern interrupt for the mind and body.

Seeing this guy in the video with so much confidence can sometimes make you reflect on your own journey. 

We all have our quirks, right? I've got a bit of extra weight in the midsection and some rather short legs (which in my mind, reminds me of this guy in the video), which always brings a laugh. LOL. 


You are capable of so much more than you might believe. 

🤷🏻 So why not give it a shot?



Here’s how embracing this idea can benefit you:

⭐ Pattern Interruption for Clarity: 
Engaging in a hobby, even if you're not the best, pulls you out of your usual thought patterns. This mental shift can lead to new ideas and solutions for business challenges you might have been stuck on.

🚀 Recharging Your Batteries: 
Just like a software update needs a reboot, we need breaks to function optimally. A hobby provides that downtime, reducing stress and preventing burnout. This allows you to come back to your work feeling refreshed and more productive.

✨ Developing New Skills & Confidence: 
Learning something new, regardless of mastery, builds confidence and resilience. 

✅ Becoming More Interesting: 
Having passions outside of work makes you a more well-rounded individual. It provides new conversation starters and experiences that can genuinely connect you with others on a deeper level, both personally and professionally.

🤔 Remembering Your "Why": 
Stepping away can help you reconnect with what truly drives you. It gives you perspective and reminds you of your overall goals, making your work feel more meaningful.

I hope this sparks some motivation for you to go out there and embrace a hobby this weekend. 

Enjoy the video, and more importantly, enjoy your weekend!

#PersonalGrowth #Hobbies #WorkLifeBalance

How to turn your LinkedIn messages or your email into booked meetings 📆 in literally 2 minutes. ⏰

It’s not magic; it’s a strategy that combines a few key elements that we incorporated into our SaaS tool, SKOOP (and you can do some of this with other video tools if needed). 

It’s not magic; it’s a strategy that combines a few key elements. You can use video tools like SKOOP and other video tools that allow you to text with video and title the video at the bottom with the prospect's name in it. 


Here's how make that happen:

⭐ Vetted Booked Meetings: 
Imagine turning those everyday LinkedIn messages or even your Gmail/Outlook emails into qualified appointments. That's exactly what SKOOP is designed to do.

🚀 Upto 600% Conversion Boost (from internal tests, although we have had higher numbers from testimonials): 
We’ve found a sweet spot that performs astonishingly better than plain text messages. It’s a simple formula:
*   Reusable text to set the stage.
*   A short, impactful video (think 30-60 seconds).
*   A clear title on the video, often including the prospect's name.
Total = 2 minutes

These small, positive steps build momentum, guiding people toward wanting to connect for a one-on-one meeting.

Our tests from a 6-month study have seen results with people who get an average of 10 connections a day. They tend to convert that into 2 and sometimes 3 vetted booked meetings per day. That is on average an extra 40+ vetted booked meetings a month from single SKOOP messages (not including any other methods). 🤷🏻


✅ Seamless Communication: 
The goal is to make the process smooth, allowing you to connect person-to-person without ever leaving your browser. It's about efficiency without losing that human touch.

✨ Content Creation Made Easy: 
And let's not forget about making your content shine! You can even create entire LinkedIn posts with a single click, perfectly matching your unique tone, personality, and expertise.

At the core, taking time to personalize key communication moments and reviewing the prospect's details beforehand for 20 seconds truly helps businesses connect faster. And some tools (like SKOOP) allow you to do that in an efficient manner. 


Making those connections count. 

#BusinessGrowth #RelationshipBuilding #SaaS

We are building a visual CRM so you can actually use it to build relationships and close sales.

Today, we launched the new version of SKOOP (our LinkedIn Video Sales and Relationship SaaS tool). 

But already working on very specific features that I, myself, really need. 

Let's be honest. Most people don't use CRMs because they understand what is important. 🤷🏻 Including me. 🙈

But what if we could see it all laid out in a way that makes immediate sense? ✨

Imagine this: Inside SKOOP, you'll see a visual representation of your contacts, deals, and tasks. It's like a constellation of your professional world, with the most critical connections and priorities glowing brightest. ⭐


Here's a peek at how we're envisioning this:

★ Visual Relationship Mapping: 
Think of a dynamic, interactive sphere. You are at the center, and your closest connections, your top leads, and your most urgent tasks are represented by darker, more prominent nodes. These nodes might even subtly pulse or move, indicating activity or importance. As you zoom out, you see layers of connections, with lines growing thinner and less vibrant the further they are from your immediate focus. This isn't just pretty graphics; it's about instantly understanding who and what deserves your attention right now*. 💥

★ Deal Flow Visualization: 
For your sales pipeline, imagine dedicated circles representing the different stages of a deal. Moving a deal from one stage to the next becomes as simple as a drag-and-drop motion, with SKOOP prompting you for confirmation and gathering any necessary details along the way. ✅

★ Prioritization Based on Time: 
The proximity or size of certain elements could also reflect time differentials. A task due tomorrow might be closer to you than one due next week. This visual cue helps you manage your workload intuitively, ensuring you're always working on what's most time-sensitive. ⏰

★ Categorization with Flair: 
We're exploring the idea of making these categories customizable. Imagine being able to assign unique colors or emojis to different types of contacts, deals, or projects, making your visual dashboard even more personalized and intuitive. It’s about making the information work for you*.

★ Seamless CRM Integration: 
This visual CRM won't just live within SKOOP; it will be deeply integrated with your LinkedIn activity. As you browse LinkedIn, an extension could bring up this visual representation, allowing you to instantly see how your current view aligns with your priorities. It’s about connecting your daily workflow with your strategic goals. 🤝


It's about changing how you interact with your sales and relationship data. 

Making complex information digestible and actionable. And designed for B2B professionals looking to build stronger relationships and close more deals. 🚀

What are your thoughts on visualizing your professional priorities? 👇

#skoop #crm #relationshipbuilding #saas

You know, it's wild how different content types perform.

I recently shared a post that was funny and a bit thought-provoking, and it took off like wildfire – nearly 30,000 views! 💥 

Meanwhile, a detailed breakdown on using video for relationship building, which I poured a lot into, barely hit 1,000 views, despite getting more likes and comments. Weird, right? 🤷🏻

It's the power of making people laugh. 

We’re all navigating this wild world together, and if things feel a little uncertain, why not find some laughter on the journey? 😉

#ContentCreation #BusinessGrowth #Authenticity

Personal Brand Builder | Grow on LinkedIn 💫 Profile Makeover, Connection Building, Page Management | Content Consulting, Copywriting Training | Become a blogger! - speak your truth and watch it MAKE MORE MONEY💲

If you can make people laugh in your content,

you'll get way more business.

I took 3 years off of making skits and humorous content because after explosive growth and making multi millions in my 20's, I felt overexposed and attacked.

Maybe one day I'll share the full story, but I had some traumatic interview experiences and not enough of a solid foundation in my system yet to handle it.

I had clients unhappy with my services, and my default was to focus on that rather than the hundreds, if not thousands of people I helped.

While a healthy person scans for proof, "I did it! So I can do it again." my system scanned for every little failure and used that as proof, over and over again, oftentimes compounding... as to why I'm a failure and should just give up altogether.

Last summer I quit all substances for 90 days (yes, including caffeine), and literally FORCED myself to start making skits, reels, and humorous content again.

It's my joy. And what else?

It made me millions of dollars in my 20s, because I never would have gotten the same traction to my business or my brand without it.

If you're still tip-toeing around content creation by only posting things that are "safe" - chances are you have a really boring blog.

No wonder you don't get any leads.

I get leads from people who resonate with me because I dare the express my full self. No matter how weird, raw, or even ugly at times my content might be... it's f*cking real.

And that's why I made millions.

Here's a clip from this week, inspired from the recent state of the world. Because hey - if we really are a sinking ship, and nearing the end...

why not have a laugh on our way out? 😉

#storytomoneykit #newcontentcreator #creatortips #makemoneyfromanywhere #startcreating

Join "The LIST" and get great stuff.

Join here: https://lnkd.in/gK2swucF

Already close to 4000 opt-ins is pretty cool! 

⭐ Sharing a little about what makes it so exciting for readers and me.

This isn't just another email list; it's a community we're building, packed with awesome resources. 


🗣️ We're talking about the:

✅ Latest on events
✅ Networking possibilities
✅ Insider interviews with rockstar B2B individuals, coaches, and industry icons
✅ Plus success stories from SaaS processes
✅ Need a how-to guide? We've got those too! 
✅ Access to new and special private groups that may support your business
✅ And of course, you'll get access to some pretty sweet special deals. 😉


The coolest part? 🤷🏻

🤜🏻💥🤛🏾 We're looking to interview (via The Troy Show) inspiring people who are part of "The LIST" (so join).

It's all about connecting with the most interesting people and sharing the most valuable information that I can get my hands on. ✨

If you're ready to join a group that's all about growth and connection, jump in! It's easy to unsubscribe anytime if it's not your cup of tea, but I have a feeling you'll find a lot to love.

Let's keep building something amazing together! 🚀


#emaillist 
#communitybuilding 
#B2B

How to build relationships and drive business with Multichannel Marketing.

It's not about a single magic bullet, but rather a strategic blend of channels working together. 

My own week recently saw a decent number of profile views, post impressions, and people searching for me, and it all comes down to focusing on specific markets and having multiple touchpoints where they actually frequent. 🚀

Many think one channel is enough, but building a brand means meeting your audience where they are. That could be LinkedIn messages, InMail, online events, cold email, opt-in emails, newsletters, or from your valuable content.

📹 Oh, and let's not forget to put your hands in the cookie jar and do some hyperpersonalization with tools like Skoop - Instant Video for increased vetted business meetings.

Often it's a combination of several mentioned. 

For us, it's about making these channels collaborate. Sometimes, the challenge isn't getting leads, but managing the inflow and ensuring you're connecting with the right people.


Here’s how you can achieve similar results:

⭐ Multi-Channel Strategy: 
Don't limit yourself. Combine LinkedIn outreach, cold email sequences, and valuable content to create a consistent flow. Consistency is key.

✨ Value & Community: 
Focus on providing genuine value and actively participating in communities, even the smaller, more committed ones. These often offer the most dedicated support for your success.

✅ Daily Process: 
Dedicate just 30-45 minutes daily to a structured process. When paired with systems running in the background, this can truly transform your results.

🤔 Know Your Capacity: 
Be prepared to handle the volume of engagement you generate. It’s crucial to only schedule meetings with those who are genuinely interested.


→ It all boils down to converting views and interactions into real conversations and business. 🤝


🆓 🆓 🆓
If you’re looking for a clear roadmap, I have a guide on my Daily LinkedIn Business Process. 

And if you're interested in understanding more about multi-channel systems, I also have a guide for that. 

Just comment below to get your copies. 🤷🏻

Enjoy!

#businessbrowth
#freeguide
#saas

You miss 100% of the shots you don't take. 🎯 

This sums up the mindset needed to achieve significant success. 

Even with a small chance of a massive win, the effort to go for it is always worthwhile because, sooner or later, one of those shots will land! 💥

I recently had a fantastic experience with Shay Rowbottom, a true LinkedIn influencer. 

We've had a few DMs over the years, and she reached out to review my profile, offering valuable content recommendations. 

⭐ She even sent a Loom video sharing her thoughts, which I really appreciated! 

I was shocked that she said my profile is better then 99% of all the people she works with. So that was a nice compliment. 

When I sent her a thank you message, I also shared a Skoop - Instant Video (that is from my own SaaS product), explaining how it could streamline her process since she was using Loom and I was looking for a brand ambassador or distribution partner. 

I figure this would potentially be a good low-cost product that actually works for her audience. 

This led to a great conversation and a meeting where she showed genuine interest in SKOOP. 

While the chances of her immediately supporting it might be slim (say 10%), her positive feedback and willingness to explore further were a testament to the power of building those connections. 

She even requested a copy of SKOOP, which I gladly provided along with a personalized thank-you video message using - you guessed it "SKOOP" (you see the pattern here?).  LOL

The goal here is to always go for it and partner with individuals who have a larger audience or unique insights that can help you succeed. 🚀

Ultimately, whether every partnership leads to immediate business is less critical than the consistent effort and building relationships with quality people. 

It's partially a numbers game, yes, but it's also about the quality of those numbers and the people you connect with. 

✨ It feels incredibly rewarding when people I help start seeing real results and converting. 


Here’s how you can apply this:

⭐ Be Proactive with Outreach: 
Don't hesitate to connect and share value, even if it's just a simple thank you.

🚀 Leverage Your Tools: 
Show people what you're passionate about, like sharing a video about your software that can help them.

✅ Build Genuine Relationships: 
Even if a deal doesn't close immediately, the connection and positive experience are invaluable.

🤔 Focus on Consistency: 
Keep putting yourself out there; the big wins often come from consistent effort.

Making those connections count.

#tiptuesday #relationshipbuilding #saas

How to create successful and profitable online events: A 12-minute deepdive. 

Happy Monday, everyone!  This is one of many channels as a consultant or expert where you can shine. 

Just a note, I would definitely think about how multiple channels can work together to grow your success. 

Creating online events that truly connect and convert can feel like a puzzle, but it doesn't have to be! ✨

I've put together a quick, 12-minute video that breaks down the essentials of setting up successful online events. No fluff, just actionable steps you can implement right away as part of your business success system. 🚀


Here's what we cover:

✅ Creating a "Person to People" style
✅ Planning your events effectively
✅ Embracing guest experts to add value
✅ Structuring for maximum interaction
✅ Setting clear expectations for attendees
✅ Fostering that essential community vibe
✅ Implementing strategic calls to action
✅ Leveraging giveaways to boost engagement
✅ Using multichannel avenues to promote your event
✅ And a free guide to get you started!

It's all about making genuine connections and driving real results. You'll be amazed at what you can achieve when you focus on these key elements. 

Let's make your next online event your best one yet! ⭐

#OnlineEvents #BusinessGrowth #RelationshipBuilding

We just started a community that helps you with your LinkedIn posts, how-tos, and a bit of networking opportunities. 

Just ask for the link, and let’s get your content seen. ✅

FYI: This is meant to be a little motivation for your Monday :-)
If this does not give you a little hope and energy, then too bad. I mean, we are not for everyone LOL

Skoop - Instant Video is sponsoring it (a tool that helps you write and formulate good posts, among other things). 

I've created a free SLACK group where we chat about posts and boost each other up. ✨ 

If you're active and engaging, you'll see a noticeable jump in comments – like 6 to 10 extra ones per post and more as we grow 🚀 

It's a great way to build momentum.


#linkedingrowth #mondaymodivation #community

Troy's week in review. Sharing my experience with you... 

Gratitude to everyone who has ever supported me, was able to send flowers to my oldest daughter, a speaker at several events, a new version of our SaaS SKOOP public release, hanging out with my youngest, getting closer to gaining new partners and clients, and I even made a sign-up page for my newsletter (we already have 4,000 subscribers). 🤜🏻💥🤛🏾

🤔 In the comments 💬 , let me know what YOU have been up to. ⤵

It's been a whirlwind the past few weeks, and I'm excited to share a little peek into what's been happening, plus some fuel for your own fire! 🔥 

When you are on a role you can get a lot done. Especially when you’re focused and surrounded by great people.

This past little while has been incredibly busy, and honestly, I wouldn't trade it for anything! 


Here’s a quick rundown of some highlights and lessons learned:

★   Family First, Always: 
Valentine's Day, I did what I could! I was happy to be able to send some premium big flowers to my oldest daughter, Hayden. Seeing her smile in the picture I got back just made my day. It’s those simple moments that truly matter, right? 

★   Sharing the Knowledge: 
I had the incredible opportunity to speak at several events. It’s always a privilege to share what I’ve learned and to connect with so many driven individuals. One of these was a quick, 12-minute session on how to create profitable online events. 

💥 Another highlight was speaking at the LinkedIn 2026 Influencer Summit. It was fascinating, and the immediate connection requests I received afterwards were a testament to the power of shared ideas.

★   SKOOP Takes Flight! 
Big news on the product front! We’ve launched (available in a few days) a new version of SKOOP, our LinkedIn video sales and relationship tool. This has been a passion project, designed to genuinely help businesses connect.

 It's already showing incredible results for B2B professionals, performing 600% better than traditional LinkedIn text messages and emails alone. 

Plus, we've seen a surge in great leads for consulting and potential partnerships to help SKOOP grow even more. 🚀

★   Building Bridges: 
I’ve also focused on creating more accessible ways for people to connect with us. We’ve built a really cool opt-in email list sign-up to make it easier to share valuable resources and updates.

🥳 And as for this weekend? 
It's all about quality time with my daughter. She's a Lego master builder, and I suspect she gets that creative spark from her dad (that is me. I made her)! 😉

🤝 Remember, you can't do everything alone. 
If you're in the B2B space and looking to build systems that truly convert, don't hesitate to reach out (schedule link on my LinkedIn profile). 

Many people have helped me along the way, and paying that forward is incredibly important to me. ✅

Wishing you all an awesome and productive week ahead!

#Gratitude #BusinessGrowth #Relationships

Know where your prospects frequent. It is not always LinkedIn. 🤷🏻

So start creating multiple yet proper channels of communication. You have to know who is where, how they move and communicate on those channels. 

There are so many brilliant business minds I connect with on LinkedIn, and yet, when it comes to truly engaging, we often forget where they actually hang out. 

Because it might not be LinkedIn. 

For example, if your Ideal Client Profile (ICP) is the CEO of a Fortune 1000 company, sending them a DM on LinkedIn is probably going to get lost in the shuffle. 👎🏼 So, where are these folks?


Let's break down where the real connections happen:

⭐ Online Channels:
LinkedIn, email, and other social media platforms are fantastic for initial reach and sharing value. It's where we build our initial presence and share our expertise.

⭐ In-Person Engagements:
Don't underestimate the power of physical presence! Networking events, industry conferences, and even casual social gatherings are goldmines for deeper connections. This is where you can really read the room and build genuine rapport.

⭐ The Ecosystem Approach:
Sometimes, you can't directly reach your target. Instead, you need to integrate into their existing circle or smaller projects to build trust and demonstrate value. It’s about playing the long game and showing them you understand their world.

⭐ Meeting Them Where They Are:
The core principle here is simple: you have to engage on the channels your ICP uses. If they’re not responding to LinkedIn messages, don't keep hammering that channel! Find out where they are and be there. This might mean attending specific industry events, subscribing to their favorite newsletters, or even engaging on platforms they frequent for personal interests.

Ultimately, it’s about being human-centric and persistent. Finding the right touchpoint can be the difference between a missed opportunity and a massive breakthrough. 🚀

Hope this sparked some ideas or connecting of dots when you are building a relationship. 


#BusinessStrategy #Networking #RelationshipBuilding

⭐ I'm going to be a speaker at the LinkedIn 2026 Influencer Summit, and the energy around it is incredible – thousands have already registered! 

And I am inviting all of you. Followers, people that like me, and people that don't like me (yeah, you can come too) LOL 🤷🏻

It will give you a chance to network, engage, and meet other big-time LinkedIn Influences, and get some very cool giveaways too! 

It’s an honor to be part of a community focused on genuine connection and growth. 💥

WHEN: February 18, 11:00 am - 2:00 pm (PST)/2:00 pm - 5:00 pm (EST)
WHERE: See registration link in the comments 💬  below ⤵


My short session will focus on something I'm incredibly passionate about: building robust relationships and providing value ot others through multi-channel systems. 

For anyone driving business on LinkedIn, it's not just about the platform itself, but how networking and supporting others use systems that work together seamlessly to support those goals. 

🎶 Think of it as orchestrating a symphony of engagement! 

I'll be covering the general concepts on how to create a powerful multi-channel strategy, and I’m excited to give away some valuable resource guides and software to help you implement this.


Here’s what you can expect:

🚀 The LinkedIn Multi-Channel Starter Guide: 
This is your blueprint for building business and relationships. It’s packed with actionable strategies and practical examples. We'll cover how to:
*   Craft a killer LinkedIn profile that attracts opportunities.
*   Create compelling posts across various formats – think video, carousels, and polls – that truly resonate.
*   Develop effective LinkedIn campaigns that drive results.

✨ Exclusive Freebies for Active Participants: 
For those who join and engage, I'll be sharing:
*   A free trial of SKOOP, our video sales and relationship tool. This is huge (converts 600% better than anything else out there) for personalizing your outreach and building instant connections. 🤝
*   Additional valuable guides to support your business growth.

⭐ Online Event Management Guide: 
Because online events are a crucial channel, I’ll also be giving away a step-by-step guide on how to develop simple yet profitable online events. This is your roadmap to hosting engaging and impactful virtual gatherings that convert. 🗓️


It's all about creating relationships andsystems that work for you, ensuring that every touchpoint reinforces your brand and builds lasting connections. 

By integrating these different channels, you can create a powerful engine for business growth.

So, mark your calendars for this Wednesday (details in the comments below)! 

I can't wait to connect with you all, share these insights, and help you build even stronger relationships. 

Let’s make some magic happen! ✨

#LinkedInSummit #RelationshipBuilding #MultiChannelMarketing

Just got off an incredible summit and feeling that post-event buzz! 💥 It’s amazing how much economic activity can be sparked when we focus on genuine giving and building real relationships, not just transactional networking.

Remembering that feeling of being overwhelmed on social media, but seeing how the right approach shifts everything! That's the magic. ✨

It was fantastic to see so many people sharing value. Keep that energy going! 🚀

#RelationshipBuilding #SocialMediaStrategy #BusinessGrowth

⭐⭐⭐⭐⭐♏CEO, evyAI -AI LinkedIn™ Trainer, Business Development Training B2B Marketing via Ajax Union // Networking Connector, Author, Speaker, Entrepreneur, AI Expert, Single Father👭👨‍👦🧑‍🤝‍🧑

Imagine standing at the edge of a vast ocean, ready to dive in, but unsure where to begin. That's how most people feel about social media networking—overwhelmed, paycheck to paycheck, missing the deep connections that change everything.

I've been there. As a single father of five and serial entrepreneur, I once feared putting my photo online or speaking publicly. 

Today, with tens of thousands of followers, I host the 8th annual LinkedIn Influencer Summit, drawing over a thousand passionate people. Why? 

Because my dream is to spark $100 million in economic activity for clients by helping 1,000 generate $100,000 each in business profit.

JOIN ME AT 2PM with 1000 amazing people coming.

The secret lies in true giving—being present, building relationships that nourish the soul. 

Most struggle because they network transactionally, not philosophically. 

Shift to "being" over "doing": listen deeply, give value first, and watch opportunities flow naturally.

Nat Berman knows this.. that is why is speaking at the summit! 

ALSO that's why I created evyAI, our AI assistant for social media, serving users in 40 countries via Chrome extension, mobile app, and web platform. It drafts thoughtful comments to speed up engagement on LinkedIn and Facebook. 

It crafts posts with hooks, main points, calls to action, and hashtags. Generate images that look just like you using cutting-edge nanobana technology—perfect for personal branding.

Plus, it customizes connection notes, organizes contacts into smart lists, researches profiles with AI agents, and documents insights meaningfully. 

Our daily community of over 1,000 engaged users supports each other, turning networking into joyful collaboration.

Rhonda Sher is not just a linkedin trainer but she is also a client and amazing referral partner. She was on the cruise with me this year! 

I wrote five books like High Energy Networking and High Energy Purpose to share this wisdom—because living is giving.

Joshua B. Lee is our first speaker today and you will love him.. Troy Hipolito is also speaking together with James "JON" Keel and Sam Rathling hope you can make it 

Join our mission: Let me know who is an ideal client for you in the comments.

#influencersummit2026

7 Rules that should really dominate your week.

I'm wrapping up the week, and honestly, I'm that good kind of tired (you can see it in my face).  And if you think keeping motivated is what I do, well, you are sadly mistaken. 

Regardless of how I feel, stay in the game. And sure, I fall off the horse every once in a while, but I put effort into getting back up even when I am down. 

It is called showing up.  

So what does it really take to not just get through the week, but to absolutely OWN it?


Oh, let me know 💬 which of these below resonates most with you! ⤵


Following these 7 rules, starting from the trenches: 🪏

⭐ 1. Luck is Earned: 
You don't just stumble into success. You get lucky by staying in the game long enough for luck to find you. Keep showing up, keep putting in the work, and that "lucky break" will be waiting.

💥 2. Unwavering Commitment: 
You can't beat someone who's already decided they will do whatever it takes, for as long as it takes. That fierce determination is your superpower. If anyone can do it, it might just be YOU. 🤷🏻

🤔 3. Believe You Can Figure It Out: 
The single most important belief you need to win is in your ability to figure things out. Start, and you'll find the rest. Sometimes, you have to be the only one who believes in yourself. We're rewarded for that conviction.

🚀 4. Trades for Your Dreams: 
Everything we want in life is often just a few strategic "trades" away. The challenge? These trades are so deeply embedded in our belief system that we don't even see them as possibilities. It’s about questioning those ingrained beliefs.

✨ 5. Define Your Reality: 
What we truly believe, we never think to question. Sadness can often stem from a perceived lack of options, which means we have beliefs so ingrained we can't see reality without them. Dedicate time to defining your terms and words to see things more clearly.

⭐ 6. Learn from Winners: 
Always learn from anyone who gets what they want. Model their behavior, and more importantly, the weight they put on decision-making to predict outcomes.

✅ 7. The Power of "No": 
Sometimes, the best way to dominate your week is by saying "no" to distractions, to commitments that don't serve your goals, and to anything that pulls you away from what truly matters. Protect your energy and focus.

Have an awesome weekend! 


#BusinessStrategy #Productivity #Mindset

How a simple video message cuts through the noise and converts literally better than anything else on LinkedIn 🤔

There is a bit of a formula. 
1️⃣. Two to three lines of text
2️⃣. Short video, 30 to 60 seconds long
3️⃣. Title the bottom of the video to include the prospect's name.

And of course, make it genuinely human. 

When someone sees a message that looks a little raw, a little unscripted, they recognize a real person took the time to connect. And if you’ve already established a connection, those stars are truly aligning for a meaningful interaction. 💥

We tested this method using Skoop - Instant Video. And of course, you can use other tools that support conversations and video. 

We just built SKOOP (it is our SaaS) because we could not find a tool that allowed us to move from one conversation to another seamlessly with minimal effort.


Here are a few suggestions to make those video messages stand out:

→ The Welcome Wagon Video: 
After connecting, send a quick, personalized video. Thank them for connecting, welcome them to your network, and mention something specific you noticed about their profile or recent activity (like "I know, John, that you're doing A, B, and C"). It shows you're paying attention.

→ The Value-Add: 
Briefly mention what you do and how it might align. Keep it light, like, "I do this, and I'm not sure if that's any help to you, but..." The key is to not make it about a hard sell.

→ The Network Nod: 
Always offer a bit about your network. Saying something like, "I have an awesome network, and if you have time, feel free to take a look at my LinkedIn profile," is a great way to encourage them to explore further without pressure.

→ The Open Door: 
End with a low-pressure call to action. "And if you see anything there worth talking about, send me your booking link and I'll schedule on your calendar." This puts the ball in their court and respects their time.

Remember, a 20-second or 60-second video takes minimal time, but the impact of showing up authentically can be huge. It’s about building relationships, not just making transactions. 🚀

#VideoMarketing #RelationshipBuilding #LinkedInTips

Troy Hipolito's segment at the LinkedIn 2026 INFLUENCER SUMMIT:

Live with Restream, February 18

Made with Restream Studio. Livestream on 30+ platforms at once via https://restream.io

taplio

The Battle

Oli Cimet

Troy Hipolito

Followers

Posts

Engagements

Likes

Performance ScoreOli Cimet's LinkedIn Performance

Performance ScoreTroy Hipolito's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Oli Cimet

Troy Hipolito

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Oli Cimet's LinkedIn Performance

Performance ScoreTroy Hipolito's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreOli Cimet's LinkedIn Performance