Tok_Vibes

Built a boutique creative strategy studio serving DTC brands from performance-driven strategy to hands-on UGC content production.

Led campaigns for brands like Loop Earplugs, Neutrogena, and Ziploc, translating their brand vision into high-converting social ads.

Delivered results: achieved a 3.5x ROAS on $150K spend (20% above industry benchmark) and reduced CPA by 18% through relentless creative testing and optimization.

Extended winning ads’ lifespan by 60+ days through continuous iteration saving clients thousands in production costs and keeping performance consistent.

(Growing fast? Let’s bring your brand’s story to life through creative that sells. Portfolio case studies available on request.)

Founder of Tok-Vibes 

The Earthling Co.

Led sprint-based creative projects across UGC, AI voiceover, and statics

Sourced & vetted creators; handled outreach, contracts, and onboarding

Wrote briefs (hook, script, on-screen lines, CTA, shot list) and editor notes

Directed editing (cut orders, versioning, QA) to accelerate time-to-winner

Built a performance tracker (hook heatmap, hold/CTR notes) to guide iterations

Ran weekly reviews; shipped 1–2 iterations/week on winning angles

Organized asset library (naming, folders, reusable shot bank) for faster reuse

Aligned creative with VoC insights

Creative Strategist

Loop Earplugs

Brought on in Q4 to turbocharge Loop’s holiday ad campaigns. 

Exceeded the $18M Q4 revenue target by 33%, thanks to a viral TikTok ad strategy and data-driven optimizations.

Developed attention-grabbing video and static ads that resonated with Loop’s community

 These campaigns performed so well that our team was nominated for “Greatest Performance” at the TikTok Ad Awards 2024 (UK). 🎉

Worked closely with Loop’s marketing team to transfer knowledge and ad creatives for continued success into the new year.

Performance Creative Strategist (Q4)

Meroda Cosmetics

Managed multi-country ad strategy cordinating with agencies in NL, Germany, the UK, and across the EU to ensure a unified message and efficient use of creative assets.

Audited each market’s Meta (Facebook/Instagram) ad account and provided detailed recommendations, resulting in a consistent uplift in ad performance across all regions (estimated +15% ROAS improvement overall).

Created clear, tailored creative briefs for each agency to produce on-brand and high-performing content. Introduced a weekly reporting cadence (using Motion app analytics and Meta Ads Manager data) so the Meroda CEO had transparent insights into what ads worked best.

Built a shareable knowledge base & SOPs for the brand’s internal team, laying the groundwork for future growth and faster onboarding of new team members.

Helped with a roadmap to follow for testing creatives in different market/languages

Performance Creative Strategist

Softizing

Joined an early-stage marketing tech startup to lead 360° creative campaigns from insight to execution. I turned consumer research into bold marketing concepts that drove initial revenue for the company’s pilot product.

Founding Member - Perfomance creatives

QuickFrame

Led end-to-end digital campaigns for various beauty and health brands as a one-woman studio – including Neutrogena, JLo Beauty, and Method.

 Managed everything from creative concept to creator coordination to final edit delivery.

Focused on UGC to produce authentic videos.

Several campaigns yielded double-digit % increases in engagement and sales.

Conducted deep audience analysis for each client (surveys, comments, reviews) to tailor campaign messaging.

Producer, Creative Strategist & UGC Creator

Apple

Started my career as a contractor at Apple, ensuring flawless music metadata for Apple Music. I cross-checked song info across databases so that millions of users could discover music without a glitch.
Collaborated with engineering and curation teams to improve how content is categorized and recommended. This experience sharpened my attention to detail and taught me how small data points can shape the user experience.
(This technical foundation in data quality indirectly became a secret weapon in my marketing career – I learned how to analyze and leverage data to improve content delivery.)

Mapping QA 

• Enhancing User Experience for Apple Music
• Research and cross-reference various sources to ensure accuracy of content.
• Ensured accuracy of content in terms of its localization, translation, functionality and flow.
• Curated qualitative datasets for Siri.

Metadata Specialist

TikTok and Meta ads for DTC Brands | Creative Strategist | UGC Producer|Founder of Tok-Vibes.com

Hi, I’m Oli!  a creative strategist who helps DTC brands turn scrolls into sales. 

You’ve got a great product and a solid team ..but if your ads aren’t converting like they used to, that’s where I come in. 

I blend storytelling and data to build ads that not only grab attention but also drive growth. 


Here’s what I do best:

 I dig deep into your ad data and customer psychology to find out what truly makes your audience click. 

Then I craft fresh ad concepts (often leveraging UGC and AI content) grounded in those insights.

 The result = Campaigns that lower your CAC, boost ROAS, and scale your revenue sustainably.

 Over the past 5+ years, I’ve helped startups and global brands alike smash through growth plateaus:

🔹 Scaled Loop Earplugs to exceed a $18M Q4 sales goal by 33%. (Yes, we overshot the target by a mile!)

🔹 Drove 3.5X ROAS on $150K ad spend for a DTC accessory brand by reinventing their creative strategy (20% above benchmark performance)

🔹 Cut CPA by 18% for a skincare client and found new customer angles that led 5 out of 50 test ads to drive 70% of their online revenue.

I’m a founder, too...

 I launched an accessory brand with an innovative first product that I designed myself.

 I partner with you, founder-to-founder, treating your business like my own. 

If something isn’t working, I’ll tell you. 

If I spot an untapped opportunity, I’ll seize it. 

My approach in a nutshell: Test, learn, iterate. 📊 I run structured ad tests (thanks to my nerdy side that loves numbers) and then double down on the creatives that perform. 

No fluff, no ego.. just actionable insights and winning ads. 

And because I started as a content creator myself, I excel at producing ads that feel real and relatable (not like those stiff “agency” ads).

 On a personal note, I’m a bit of a nomad and nerd: I’ve lived on 3 continents, speak English & French, and once grew a fitness Instagram to 15k followers just by talking about protein pancakes. 🥞
 (Turns out, authentic content really does attract an audience...a lesson I carry into my ad strategies!). 

When I’m not optimizing campaigns, you can find me in a Reformer Pilates class and having lunch on a terrace with a friend.

Ready to scale your DTC brand with ads that convert? 

Let’s chat. 😊 

Send me a DM or book a call through my profile link, and let’s spark your next phase of growth.

Oli Cimet

A lot of people think creative strategy means writing good hooks.

That’s just copywriting.

Real strategy means knowing what to say, why it works, and how to get it made.

You need to think in layers:

→ Research like a scientist.
→ Write like a DTC copywriter.
→ Think like a psychologist.
→ Brief like a producer.
→ Test like a growth marketer.

That’s what makes strategy high leverage.

It’s not about being creative for fun.
It’s about getting creative that sells.

DTC Creative Strategist & Growth Partner Scaling 7-8 Figure Brands with Data-Driven UGC + AI Creative for FB & TikTok Ads | Founder of Tok-Vibes | Product Creator | Entrepreneur for Life

You don’t need another media buyer.

You need someone who can tell you why your ad isn’t converting.

That’s the gap most brands don’t see.

→ Editors can make content.
→ Buyers can launch tests.
→ But no one owns the message.

And that’s the real bottleneck now.

Meta doesn’t need help finding the right people.
It needs the right story to show them.

A creative strategist isn’t “just another hire.”

It’s the person who knows:

→ Which pain points actually move revenue
→ How to translate reviews into messaging
→ How to brief creators so the ad lands

Media buying is math.
Strategy is psychology.

If you’re testing 100 ads and still flatlining, the problem isn’t volume.

It’s clarity.

One of my highest-performing ads wasn’t a video.
It was a static.

No bright colors.
No gimmicks.
Just a well-written founder letter in plain text.

Here’s why it worked:

→ High dwell time
→ Instant trust
→ No ad fatigue

People stopped to read.
They felt the story.
They converted.

Sometimes your best creative doesn’t look like an ad.

Every founder says they want to 10x.

They want to scale from $100K/month → $1M/month.

From $5K/day → $50K/day.

But most aren’t operating like it.

They’re still trying to write the briefs themselves.

Still testing 2 angles a week.

Still waiting for clarity before they move.

I’ve talked to dozens of brands scaling fast and here’s the pattern:

→ The ambition is there.
→ The product is there.
→ But the execution? Still small.

You don’t scale to $1M/month by acting like a $100K/month brand.

You need more output.
More risk.
More volume.
More structure.

And most of all?

You need to make faster decisions with less certainty.

Big goals require speed, pressure, and systems.

You don’t “earn” scale you build the machine that allows it.

li_at

JSESSIONID

Talks about #dtc, #ugc, #tiktokads, #paidsocial, and #creativestrategy

A DTC brand spent $12,347 on a product photoshoot.

They rented a studio.
Hired a photographer.
Booked polished models.
Shot 40 pieces for their new collection.

Then they A/B tested it.

→ The iPhone photos on a white wall converted at 3.2%
→ The $12K professional shots? 2.7%

That’s a 15% drop in conversion.

Why?

→ The lighting made the fabric look fake
→ The models didn’t feel relatable
→ The visuals looked like ads — so people scrolled right past


Here’s what they didn’t need:
→ A studio
→ Perfect lighting
→ A huge production budget

You can test polish without spending $12K.
Just use nano banana.

If it flops, cool, you just saved 5 figures.
If it hits, now go scale with confidence.

don’t forget the real lesson:

Your customers don’t want ad-looking content.
They want native.
They want honest.
They want to see what it actually looks like on someone like them.

Stop writing for everyone. Start writing for one person.

Every brand says their product is for:
→ Women 25–45
→ People who care about wellness
→ Anyone with skin, hair, a gut, a brain

That’s why their ads blend into the feed.

The winners?

They go narrow:
→ Women over 45 who feel invisible in the beauty aisle
→ Men with joint pain who don’t want to try another “miracle” pill
→ New moms whose hair is thinning and confidence is tanked

When you get specific, everything sharpens:

→ Your hooks get clicks
→ Your message hits harder
→ Your results compound

Mass-market ads don’t work on platforms built for personalization.

Find your person.
Speak directly to them.
Ignore the rest.

I used to feel weird about having multiple passions.

Like if I wasn’t “all in” on just one thing, people would assume I wasn’t serious.

But that’s not how I operate

That’s not how most entrepreneurs operate either.

Right now, my focus is split between two clear goals:

→ Helping DTC brands scale through smart creative and paid ads
→ Investing in real estate, stocks to turn short-term wins into long-term freedom

That’s it.

And something wild happened:

The moment I got clear, really clear, the right opportunities started showing up.

I found my investing mentor
The right connections came in naturally.
Because what you focus on, you attract.

Not when you force it.
Not when you chase.
But when you move with clarity and intention.

You don’t need to limit your passions.

You just need to direct your energy.

Every founder says they want speed.
But speed without a system is chaos.

Here’s how I deliver 20+ ad concepts in 1 week without sacrificing quality:

→ I start with deep research.
→ I map out every angle + persona.
→ I brief like a maniac — every creator gets a clear role.
→ I tag raw footage so editors can build in hours, not days.
→ I use AI when it makes sense. Real humans when it matters.

That’s how we scale.

You don’t need a bigger team.
You need a faster engine.

Hiring: Direct-Response Copywriter (DTC Ads)
 Looking for a copywriter who can write short-form scripts that SELL (Meta/TikTok).
 Must have experience with: hooks, angles, UGC scripts, VO ads, LF8, and product research.
Send:
 1️⃣ 3 examples of past ad scripts
 2️⃣ Rates
 3️⃣ Quick intro
Comment COPY or DM me.

If your performance has been meh these past few weeks, here is why 👇

Meta's Andromeda update changed EVERYTHING about creative testing.

The old playbook is dead:
❌ 1 angle with 4 small variations
❌ Changing headlines and CTAs
❌ Testing "blue button vs red button"

Here's what's actually happening:

Meta now uses hierarchical indexing. Translation? Your audience isn't one big group - it's multiple cohorts with different needs.

Example: You're selling to "construction workers"

But within that audience:
• Cohort 1: Guys who've broken expensive gear
• Cohort 2: Guys who want professional respect
• Cohort 3: Guys who see gear as identity
• Cohort 4: Guys influenced by their crew

The OLD way targeted all 4 with the same message.
The NEW way creates different messages for each cohort.

Why your performance dropped:
→ You're still using 2022 creative strategy
→ Meta can't optimize with limited creative diversity
→ You're missing 75% of your potential audience

What winners are doing now:
✅ 4 completely different psychological angles
✅ 20-30 unique ads per month (not variations)
✅ Letting Meta's algorithm pick the winners
✅ Testing angles first, then formats

The difference?
• Old way: 4 chances to win
• New way: 16+ chances to win across different audience segments

This isn't just "more creative" - it's strategic audience expansion.

Instead of fishing with one hook, you're using four different baits for four different types of fish.

More fish = more sales.

If your ad account is full of Gen Z creators...

You’re probably missing the sale.

One of the top DTC brands I work with has 3 strategists.

All smart.
All young guys.
All building hair care ads.

But here’s the problem:

Their customer is 45–64.

And the copy, tone, and creative?

Still sounds like it’s made for 25-year-olds on TikTok.

If your creative team doesn’t reflect your buyer — you’re leaving money on the table.

Creative strategy isn’t about trends.

It’s about relatability.

And a woman in her 50s isn’t going to click on an ad that says “hot girl hair hack.”

You don’t need more content.

You need content that makes people say:

“That’s me.”

You can’t build something great when you’re the only one pushing.

At some point, you need people who get it.

Who don’t need to be convinced why the hook matters.

Who instinctively know how to make a product feel real on camera.

Who take your raw footage and turn it into something that actually sells.

You don’t need a huge team.

You don’t need a massive budget.

But you need the right people or you’ll burn out trying to do it all yourself.

That’s the real reason most founders get stuck.

Not because they aren’t smart.

But because they’re surrounded by B-players... and too tired to keep carrying the whole thing on their back.

If you’ve got big goals, protect your energy.

Find people who make execution feel easy.

It’s not supposed to be this hard.

3 types of supplement ads that convert like crazy:


→ 1. The “Taboo” Ad
This ad calls out the embarrassing reason someone’s taking the supplement.
Bloating. Hair loss. Constipation. Brain fog. Libido.
The more “shame” attached to the problem, the stronger the hook.

→ 2. Benefit point out Ads
More energy. Better sleep. Glowing skin. Stronger workouts.
it builds aspiration

→ 3. The “Golden Nugget” Ad
mine your reviews and find the onesuper specific oness that are super specific and highlight certain part of the revie to make it pop out.

These ads work.

The product is important.

But the way you talk about it is everything.

Most founders aren’t looking for a creative strategist.

They’re looking for someone who just gets it.

Someone who doesn’t need a 10-page brief to understand the customer.

Someone who can hear “we’re skewing older now” and instantly shift the tone, creators, and formats.

Someone who moves fast without needing to be micromanaged.

This week I had a founder tell me:

“I just want these to feel different. 

My team’s good but it’s all starting to feel the same.”

That’s the real unlock.

It’s not about replacing teams.

It’s about bringing in fresh thinking that actually changes performance.

Because when you’re trying to scale?

Creative fatigue isn’t just a feeling.. it’s a revenue problem.

40+ buyers are Meta’s secret weapon.

They don’t swipe like Gen Z.
They read.
They click.
They buy.

Most brands sleep on this demo.
That’s a mistake.

Here’s what works:

→ Founder-letter statics.
→ Wellness ads with real science.
→ UGC that sounds mature not cringey.
→ Objection-handling copy with press logos for social proof.

I’ve scaled six-figure campaigns just by dialing in this age group.

They’re not flashy.
But they convert like crazy.

One of the first things I noticed on a new brand’s ads:

→ 95% of their UGC was targeting the same demo
→ Young, aesthetic women, 25–30, soft lighting, good hair, etc.

And it was working... kind of.

But the brand wasn’t scaling.

Here’s why:

Meta needs diversity to find your next pocket of spend.

Andromeda won’t just “spend more” if you keep showing the same content to the same group.

You want scale?

→ Speak to Gen X women who buy for their daughters
→ Speak to men over 40 with a pain point they’ve been ignoring
→ Speak to people who don’t care about looking cool — but care about feeling better

Same product.
New angles.
New demos.
Lower CPAs.

That’s how you unlock scale.

Not just by spending more but by giving Meta more paths to win.

GAP didn’t just run an ad!!! 
They dropped a cultural MOMENT.

And the internet felt it.

Here’s what made this winter campaign actually work and what DTC founders can learn from it:

It’s not an ad. It’s a vibe.
Everyone else is yelling “Buy our winter sweaters.”
Gap drops a full choir, no pitch, no sell.
Your brain says: music video not commercial.
So you stop. You watch.

A cappella = instant emotional anchor.
Warmth. Nostalgia. Holidays.
One comment said:

“I never look up an ad to rewatch it.”

That’s oxytocin. 

That’s creative doing its job.

The casting looks like us.
Not catalog models.
Not aspirational archetypes.
Just people who feel familiar.
One commenter nailed it:

“So nostalgic and at the same time fresh and authentic”

No CTA.
No overlays. 
No pitch.

Everyone’s wearing Gap.
But nobody says that.
The product is the context not the push.

Which makes it more persuasive.

The song is a throwback, but reimagined.
They took Miley’s The Climb, flipped it into a soulful group cover.

People felt it.

“This is the Christmas ad we needed 😭❤️”

“Got goosebumps omg so good”

“Literal chills.”

It triggered the share instinct.
Thousands of comments.
People tagging friends.
Calling out names in the choir.
Requesting the full song.
Begging for it on Spotify.

“I’ve never skipped a GAP ad once.”
“This is one of the greatest commercials I’ve ever seen on YouTube and Pinterest.”

This is what “native brand content” actually means.
→ It doesn’t sell.
→ It feels.
→ And because it feels, it scales.

Great ads don’t scream at you.
They pull you in and you decide to stay.

for context: https://lnkd.in/gFdtB79T

Open video: Give Your Gift on youtube.com

Triple Scale

Triple Scale helps media buyers and businesses profitably scale customer acquisition through paid ads with battle-tested strategies.

There are 3 ways I can help you:

→ Done for you Facebook and TikTok media buying services.
→ Done with you consultations.
→ Media buyer's education.

We provide free media-buying resources on Linkedin, and I share more elaborate strategies in my newsletter. 

We help e-commerce and info product businesses grow to $2M/month in predictable revenue without expensive creative production.

Subscribe to the weekly Triple Scale newsletter and get access to free resources.

https://www.detokaris.com/newsletter

OR

Book a FREE Strategy Call With Me: https://www.scaletriple.com/

Founder

Eligma.Agency

Senior Media Buyer

360 Mind

My Responsibilities:
• Facebook, Snapchat & TikTok Acquisition Channel Management & Strategy
• New Product Launches & Media Buying Strategies
• Creative Strategy & Implementation
• Research & Development

AdKings Agency

My Responsibilities:
• Implementation and management of advertising campaigns in Facebook, Snapchat & TikTok platforms
• Growing businesses using an omnichannel approach 
• Project & team management of services like CRO, Google & Email Marketing
• Management of creative production processes like copywriting, creatives, and video shoots
• Research & Development

Senior E-Commerce Growth Expert

My Responsibilities:
• Creative Work - briefing, storyboards, ideas
• Copywriting - direct response ad texts 
• Media Buying - daily account management
• Research - competitor & market research
• Supporting Senior - any tasks at hand

Junior E-Commerce Growth Expert

Comios Media

My responsibilities:
•	Supporting Senior Ecommerce Expert
•	Competitor research and other supporting activities
•	Ad management & training
•	Creative ordering
•	Copywriting

Junior E-commerce Growth Specialist

Vilnius University Student Investment Fund

My responsibilities:
•	Project management.
•	Team management.
•	Management of all social media channels.
•	Task delegation for team members.

Head of Communication and Marketing team

Creative Media Buyer | Sharing what I learned after generating $100M with Facebook and TikTok ads. Posts, newsletters and courses about the strategies I use

⚠️↓ Book a FREE Strategy Call With Me ↓⚠️

Deividas Tokaris

There are 7 things you MUST do to become a millionaire. 
(the only non-scam advice on Linkedin)

These are bulletproof ways to get rich quickly.

I tried them all.

It worked.

NOT.

Scale Your E-Commerce or Info Business To $2M+/mo Without Expensive Creative Production 🚀 Predictable Revenue With Facebook Ads, Creatives and Funnel Strategy

How To Make a Million

We're the fastest-growing Meta agency in the Baltics.
(imposter syndrome intensifies)
 
2019: Moved to a big city with a big dream
2025: 20-person team, big projects and $60M annual spend
 
The secret was to keep asking, "What's next?"
 
When I was a junior, I dreamt of being a senior.
When I was a senior, I dreamt of starting my agency.
 
Today, I'm already thinking of the next thing 😂 can't help it!
 
If you're ambitious and highly driven, use that.
 
The reality:
 
Most days still feel like I have no idea what I'm doing.
 
The average income in Lithuania is $17K/year. 

I was living on $3,000/year pocket money.

Before COVID duh
 
I had no:

- Mentor
- Clear plan
- Safety net
 
My parents migrated to survive. 

I got rejected from university the first time.
 
What saved me:

- Initiative
- Perseverance
- Consistency
 
Triple Scale focuses on 2 simple, yet important things:

- Meta ad management
- Creative production

Nothing else.
 
The secret formula is:

- Master one skill
- Repeat it 1,000 times
- Once you've got enough clients, start delegating
 
I was a Meta Ads media buyer myself for 5 years.

Scaling brands in the trenches.

Now my team does it together with me.

I always wanted to become a millionaire by 30.

At the end of the day, you realise that it's not about the end result.

It's about who you become in the process.

If I could go back and name 3 factors that made me remotely successful, those would be:

- Investing for the long term.

- Going with the gut feeling.

- Doing right by others.

At Triple Scale we serve clients.

B2B = human to human 

I built my career on simply being good with humans.

Let's see what's in store next.

Already got plans for 2026?

How Much I Made In My Career 

Stuck in your career and want to escape the rat race?

Is this you?

- Young and ambitious
- Hate commuting to work
- Don't want to work 9 - 5
- Want to travel the world
- Want to build a quality group of friends

You open your social media apps and see 20-year-olds crushing it.

You then start to question your life decisions.

Is that all I've got?

Is that it?

I've been there...

Set Yourself Ahead In 2026

This Black Friday has the potential to be the worst in this century.
(people are massively cutting back on spending)

Interesting stats:

- 86% of Americans are cutting back on spending.
- 46% are struggling to meet the monthly outgoings.
- Biggest European markets are expecting a decline in ad spend.

This means...

- Consumer will cancel unnecessary subscriptions.
- It will be difficult to sell an impulse product.

The uncertainty index is also at its peak.

This is a very concerning outlook for advertisers.

This is happening all while Meta is also making moves...

- A new way to test creative requires higher investments.
- ACE score penalises products with poor experience.

Some of our ecommerce brands can generate up to 70% of annual revenue in Q4 alone.

This year, we see brands cutting on spend as CPM's are too high.

Email is becoming the real MVP of the period.

My honest advice for every ecomm owner this year:

1. Go heavy on email and send 1 campaign per day.

2. Don't try to acquire users until the end of the year.

3. Focus on running multiple offers like bundles, BOGO's.

4. Start preparing for Q1 with new creative now to avoid the slump.

What's your Q4 been like so far?

97% of DTC brands face this problem after reaching $100K+ spend.
(it's not creative production)

Fast-paced growth can either make or break a business.

Most brands get lost in testing.

- Don't have a system for creative analysis.
- No creative testing direction.
- Ineffective testing.

A lot of brands get stuck.

- Winner creative is tanking.
- Creative team is out of ideas.
- Finding new winners is more difficult.

Solution:

→ Split testing campaigns in 4 for macro view.

→ Hire data analysts to conclude big chunks of data.

→ Focus on the output and repetition. Work in sprints.

→ Set a creative direction (50% iterate and 50% new ideas)

7 Reasons Why Your Scale Is Stuck

We helped Lukas to double the profits of his fashion and apparel brand in a month.

3 key areas where we focused 

- Acquisition channel optimisation.
- Email channel maximisation
- Business strategy

In the beginning, we lacked clarity on most parts of the business.

He went from a dropshipper mindset to a brand owner mindset.

Now, Lukas is on his way to becoming an 8-figure ecommerce business owner.

Triple Scale

You are losing on 30% potential revenue by only using Advantage+ scaling.

Facebook ads have NOT been the same after 2024.

Here is my take on the future of customer acquisition.

1. Running Ads Is Getting Easier

Distribution is becoming increasingly expensive - the problem will be the traffic cost. 

Many businesses will not be able to continue advertising profitably.

2. Organic Content = Your Secret Weapon

Ad costs are rising. 

Meanwhile, creators are going viral every day without spending a cent.

Organic content can help mitigate CPA increase.

3. Influencers Are Content Dealers

Work with influencers because they have become the masters of the platform. 

They know the audience and how to create engaging content.

We are at their mercy.

4. Media Buyers Will Have To Become Big Brains

Pushing buttons will not have enough leverage.

5. AI Is Your New Best Friend

In the next 5 years, it will change our lives. 

We can already create UGC, soundtracks, and generate footage. 

It's going to become even easier.

6. People Love Brands That Feel Like Friends

That is the reason why Alex Hormozi bought Skool. 

People feel lonely.

P.S. These are just my thoughts. How do you feel about 2026?

Scaling Strategies To Increase Performance By 30%

Should advertisers use the view-through attribution?

Why does attribution matter?

It's the food we feed to the algorithm:

→ Controls the quality of your data.
→ How your results are reported.
→ Conclusions you make.

View-through attribution = low-quality data.

It's low-intent people who just see the ad.

It's the #1 cause for over-attribution.

The click-based model is more accurate.

It's a huge problem for omnichannel businesses.

Solution?

→ Analyse attribution settings in column settings.
→ Test all attribution settings and look for correlations.

But should every business use the same attribution setting?

No.

High AOV = longer attribution window.

Here are 7 other things that affect performance:

→ Testing with low budgets = learning limited.
→ Lacking a variety of scaling strategies.
→ Running too many low-quality tests.
→ Relying solely on broad targeting.
→ Funnel ads > segmented ads.
→ Not testing enough creatives.
→ Killing the ads too late.

Do you use 3rd party attribution software like Hyros.com or Triple Whale?

Attribution Settings To Use

Juozas discovered Triple Scale through our client, which we helped scale from $1K/day to $20K/day in the Meta channel spend.

This year, we ran multiple product market entry tests.

This was one of the successful ones.

Before working with us:

- No creatives
- 0 data 
- New product

What we did:

- Research and avatars
- Initial scripts for creatives
- Creative production of videos and statics
- Initial campaign launch and product validation

We managed to reach a breakeven 1.6x ROAS from day 1 and validated that the product has a product-market fit.

The next steps?

1. Stock
2. Creatives
3. Scaling

Running Meta ads is NOT the same anymore...
 
The foundation is still the same, though.
 
It’s still about:
→ Find an offer that sells
→ Match it with scroll-stopping creative
→ Scale it with clean tracking + ruthless testing
 
The difference is, you just can’t half-ass any part of that equation anymore.
 
In 2019, you could run a dropship product with stolen creative and turn a profit.
 
In 2025, the algorithm will punish you. The customer will ignore you.
 
Why?

- Andromeda changed the way your ads are served.
- Algorithm is all about Advantage+ and automatic setup.
- ACE score evaluates your product experience and adjusts CPM's.
 
You need:

→ Native-first creatives that look like content, not ads

→ Funnels that don’t leak at every step

→ Media buyers who understand storytelling, psychology, and data
 
This is why the new breed of Creative Media Buyer is dominating.
 
They think like strategists, not button-pushers.

They obsess over avatars, not hacks.

Cumulative attention is a perfect representation of today's content consumption trends.

People are looking for:

↳ Quick dopamine hits.
↳ Entertainment first.
↳ Value.

The list goes in order of importance.

1. Quick dopamine hits

↳ The frame changes every second.
↳ Brain rot content
↳ Trends

2. Entertainment

↳ Make it fun and playful first
↳ Viral soundtrack 

3. Provide value

↳ Average watch time increases if the creative solves a problem
↳ Focus on creative relevancy

Continuous attention is a thing of the past.

taplio

The Battle

Oli Cimet

Deividas Tokaris

Followers

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Performance ScoreOli Cimet's LinkedIn Performance

Performance ScoreDeividas Tokaris's LinkedIn Performance

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taplio

The Battle

Oli Cimet

Deividas Tokaris

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Oli Cimet's LinkedIn Performance

Performance ScoreDeividas Tokaris's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreOli Cimet's LinkedIn Performance